The Birth of “IoT Man”: Why the Name Means More Than Just a Title

“You can call me IoT Man.”

That was the casual yet defining moment when I embraced the name—not just as a label but as a symbol of everything I’ve poured into it.

But before that nickname ever stuck, before anyone even recognized my face or my voice in the realm of smart cities and connected devices, I was just a curious kampung boy who loved science fiction, obsessed with The Jetsons, and dreamt of a future where machines talked to each other.

I didn’t know it then, but that fantasy would eventually become my destiny.

The Spark That Ignited It All

In the 70s, I grew up with dusty comics, DC superheroes, and futuristic cartoons that seemed out of reach. I was always asking questions: “How does that work?”, “What if buildings could talk?”, “Why can’t my bicycle tell me when its tire is flat?” You know… typical “crazy kid” questions no one took seriously.

But I took them seriously.

Years later, that same boy became an engineer, researcher, and executive, hopping across universities, government agencies, and corporate towers. I had the titles and the recognition—and yet, I felt something was missing.

I wasn’t building the future I dreamed about.

Until I stumbled upon three letters that changed everything: IoT.

To me, the Internet of Things wasn’t just a buzzword. It was the missing puzzle piece. It was like someone finally handed me the blueprint of the world I used to imagine as a child.

I dove headfirst into it. It became an obsession. No, scratch that — it became a mission.

Why the Name “IoT Man” Chose Me

People often ask me, “Did you give yourself that name?” No, I didn’t. It started as a whisper on social media.

I was posting daily. Articles, LinkedIn updates, tweets, TikToks — all about IoT. I shared failures, ideas, insights, and case studies. Some people rolled their eyes. “Dia ni tak habis-habis cerita pasal IoT.”

Others started to notice.

One day, someone tagged me in a post and wrote, “Here comes the IoT Man again.” At first, I chuckled. “Macam superhero pulak.”

But then it stuck. People started calling me that — students, entrepreneurs, CEOs, even strangers at conferences. I would introduce myself, and they’d say, “Oh! You’re the IoT Man!”

And honestly?

It warmed my heart every single time.

Because it meant they saw me, they saw what I stood for, and they recognized the fire I carried.

Why It’s More Than Just a Nickname

You see, “IoT Man” isn’t just a personal brand.

It’s a reminder that in a world flooded with noise, consistency still matters. If you keep showing up, keeping writing, and keeping sharing, people will notice.

It’s a tribute to every sleepless night I spent building FAVORIOT from scratch with a small team and big dreams, to every time I was told, “Malaysia’s not ready for IoT,” or “Smart Cities won’t work here.”

It’s a badge earned through trials, through countless rejections, postponed projects, budget cuts, technical failures, and platform bugs, and through restarting when others gave up.

“But what if this doesn’t work?” I often asked myself during those quiet, lonely moments.

“Then I’ll try again tomorrow,” I’d reply.

The name “IoT Man” represents that spirit.

The Responsibility That Comes With It

Being known as the “IoT Man” also means people expect answers, solutions, and inspiration.

And that’s not something I take lightly.

That’s why I started sharing knowledge for free through podcasts like Jom Pakai IoT, articles, TikTok videos, and books. I also train others, mentor startups, and advise universities.

Because I’m not just building a company. I’m building a movement.

A movement to make IoT accessible. To make Malaysia a global hub of smart innovations. To show the kampung boy in every corner of the country that yes, you can shape the future too.

Legacy Over Popularity

I don’t want to be remembered just as a CEO or engineer.

I want to be remembered as the guy who sparked a generation.

The one who didn’t just talk about the future — but built it.

The one who lifted others along the way, who simplified the complex, who wore the “IoT Man” cape not for show but to carry the hopes of students, makers, entrepreneurs, and dreamers.

Because at the end of the day, all I ever wanted was to make a difference.

Final Reflection: A Name, A Mission

Sometimes, I look in the mirror and ask myself, “Are you still worthy of that name?”

Some days, I feel I’ve done enough, and most days, I feel like I’m just getting started.

So, if you see me online or bump into me at a café or tech event, don’t hesitate to say hi. Just say, “Hey, IoT Man!”

I’ll smile. And I’ll know that the journey — every twist, every fall, every leap — has been worth it.

Because that name is no longer just about me.

It belongs to the mission.

And the mission still burns bright.

— Mazlan Abbas, your friendly neighborhood IoT Man. Let’s transform the world together!

What Makes a Person Truly Unique?

As someone who has spent decades navigating the academic world, corporate boardrooms, government agencies, and startup trenches, I’ve come to realise that what makes a person truly unique is not just one defining trait but a combination of mindset, experience, and passion.

It’s the signature blend of your past, values, and vision for the future.

Let me break it down through my own lens—through personal stories, reflections, and the questions I’ve asked myself.

1. The Journey You Choose (or Endure)

“Why did I move from academia to government, then to corporate, and finally to building my startup?”

Many thought I was indecisive. But I saw it differently. Each step gave me a new superpower.

  • In academia, I learned how to think deeply and teach simply.
  • In government, I saw how policy can impact innovation nationally.
  • In corporate, I experienced the pace of execution and the demand for ROI.
  • In startup life, I learned humility, agility, and how to survive with little but dream big.

Not everyone chooses this “multiverse” path, but embracing it made me unique. I carried lessons from each world into the next.

2. How You React to Failure

“Mazlan, you left a comfortable job to start something uncertain?”

Yes—and I failed more times than I can count. But here’s the thing: I never let failure define me. Instead, I documented, reflected, and shared.

Every rejection, every “no,” became fuel for the next attempt.

What’s unique is not that you fail but how you rise from it—with clarity, grace, and a story others can learn from.

3. Your Obsession

“You’re still talking about IoT after all these years?”

Absolutely. I eat, sleep, and breathe IoT—not because it’s trendy but because I believe it can change lives. Even now, I run FAVORIOT to democratise IoT and make it accessible for students, startups, and governments.

Obsession—when combined with purpose—is what sets someone apart. It’s the thing you can’t shut off. You read about it, dream about it, and keep pushing the boundaries.

That’s the heartbeat of uniqueness.

4. The Way You Communicate

I once blogged about gadgets. Then, I pivoted to writing about technology, leadership, and storytelling. Today, I use WordPress, LinkedIn, podcasts, and even TikTok to reach different audiences.

Why?

I realised that what makes my voice unique isn’t just my technical knowledge but how I simplify it, narrate it, and humanise it.

People don’t remember jargon. They remember stories, analogies, and emotions. If you can make someone say, “Now I get it,” you’ve done something special.

5. The Values You Don’t Compromise

I’ve had opportunities that promised more fame, money, or power throughout my career. But I always asked myself:

“Is this aligned with what I believe?”

I don’t play politics. I don’t sell out. I don’t cut corners. I treat my team like family, and I lead with empathy.

In a world of copy-paste personalities, your principles become your fingerprint.

6. What You Do When No One’s Watching

In my quiet moments, I read articles from new writers, reply to comments, and refine my writing. I write even when no one reads because consistency builds credibility.

“But no one reads your articles.”

I kept writing anyway. Until one day—people did.

Your uniqueness is often born in the shadows, when no one claps, shares, or notices.

And still—you show up.

7. How You Inspire Others

I don’t just want to build a business. I want to develop people.

That’s why I mentor students, share my lessons, and give talks—even to small audiences. That’s why I created FAVORIOT Academy—to train the next generation of IoT professionals.

You become unique by climbing the ladder and extending your hand to those below you.

8. Your Curiosity and Lifelong Learning

Even today, I explore new platforms, write new articles, and learn from people much younger than me.

“Why are you still experimenting?”

Curiosity is a fire that never retires. The moment you stop learning, you become static. I choose to evolve—even at 64.

Uniqueness comes from the courage to keep updating yourself and stay relevant not by age but by adaptability.

9. Your Ability to Connect Across Generations

I often speak to university students, young engineers, and even teenagers on TikTok. Some are surprised—“Dr. Mazlan, you’re on TikTok?”

Yes, and I love it.

If you can speak every generation’s language, whether through blog posts or memes, you become a bridge. That connection—not just knowledge—is what makes someone unforgettable.

10. How You Turn Passion Into Impact

I don’t work on IoT just to build cool gadgets. I do it to solve real problems, from smart agriculture to healthcare, education, and even energy management.

Passion becomes power when you channel it into something greater than yourself.

When your work serves others, your uniqueness becomes your legacy.

A Personal Formula

If you ask me to define what makes a person unique, I’d say:

Uniqueness = (Journey + Failure + Obsession + Voice + Values + Discipline + Impact + Curiosity + Communication + Empathy) x Authenticity

You don’t need to be the smartest or the loudest in the room.
You just need to be the most you.

So, find your intersection.
Share your scars.
Own your quirks.
Speak your truth.

The world doesn’t need another replica.
It needs your story—told your way.

“Mazlan, what makes you unique?”

I’d say it’s because I’m still learning, experimenting, and daring to dream… even after all these years.

What Would I Want Named After Me? I Never Asked for a Title, But They Gave Me One Anyway

“Do you want something named after you, Dr. Mazlan?”

That question caught me off guard.

Not because it was unexpected — people love giving names to legacies, buildings, awards, even algorithms. But because deep inside, I never asked for any of it.

You see, I’m just a man who fell in love with technology. Not for fame. Not for glory. But because I truly believed it could make lives better.

Yet, along the way… names started sticking.

From “Dial-a-Coke” to Global Conferences

Let me rewind to the early 2000s.

I worked in the telecommunications industry back then—CELCOM Axiata, to be specific. This was long before the word “IoT” entered mainstream vocabulary. Yet even then, we were already experimenting with early machine-to-machine (M2M) communication forms.

One of our most exciting innovations at the time was a Coke vending machine that could be triggered by SMS.

“Wait… you mean you can buy a drink just by texting a number?”

Yes, precisely that. The concept was called “Dial-a-Coke.” You send a text, and it deducts the amount from your mobile credit. Voila, a cold can drop out of the machine.

Was it revolutionary? For that time — absolutely.

But to me, it wasn’t about being revolutionary. It was about solving problems in simple ways using connectivity. That mindset never left me.

IoT: A Journey of Passion, Not Titles

Fast-forward to 2013. That’s when I began immersing myself even more seriously into IoT—this time not just as a technologist but also as a speaker, writer, researcher, and eventually, entrepreneur.

Everywhere I went, I would talk about IoT.

At conferences. In classrooms. On stage. Off stage. At coffee shops. In boardrooms.

The energy never ran out. In fact, it grew stronger every time I saw someone’s eyes light up with an “Aha!” when they understood what IoT could do for their lives or business.

Radio interviews followed, then television. Podcasts. Newspapers. Magazines. Even my children rolled their eyes when I’d go into another “IoT monologue” during dinner.

Then came the birth of FAVORIOT — a company built to democratise IoT for developers, enterprises, and even students.

It wasn’t just business. It was my passion translated into a platform.

And Then, They Started Calling Me…

One day after a seminar, someone walked up to me and said,

“Dr. Mazlan, you’re like the Father of IoT in Malaysia.”

I laughed. A little awkwardly, I must admit.

Because if anyone deserves that title globally, it’s Kevin Ashton — the man who coined the term the “Internet of Things. I’ve always credited him for that.

But the person insisted,

“You’ve been advocating this in Malaysia longer than anyone I know. You make people understand IoT in a simple, practical way. That’s a gift.”

And slowly… it started spreading.

Father of IoT Malaysia.

Was it official? No.
Was it universally agreed? Probably not.
Was it something I asked for? Never.

But I accepted it—not for the ego—but for what it represents: a shared belief that maybe, just maybe, I had helped lay some of the digital foundations in this country’s IoT journey.

TikTok, Branding, and a Name That Stuck

In 2022, I did something unexpected — I joined TikTok.

Yup, at the age when most people would be watching TikTok videos, I started making them.

My handle? @iotman2030.

Why 2030? People often ask.

Simple. Because I wanted the technology I championed to be relevant by then.

“What if you just used @iotman2022 or 2023?”

Well, that would age too quickly, wouldn’t it? Who wants to be known by a handle that feels like it expired with last year’s tech trends?

Since then, “IoT Man” has become another name people have started calling me. Some jokingly, some with admiration, but it stuck.

I never corrected anyone. Because, in a way, it perfectly captured who I was and what I stood for.

So, If I Could Name Something After Me…

Honestly? I wouldn’t.

I believe names should be earned by impact, not intent.

But if someone else names something after me—maybe a scholarship, an award, or a lab—I just hope it’s for the right reasons.

That it inspires young minds to build the next generation of connected solutions.
That it reminds people how persistence, curiosity, and belief can shape an entire career.
That it stands for passion without ego.

And maybe it helps a few dreamers realize that technology isn’t just about wires and sensors. It’s about people.

A Legacy Beyond the Name

I never started this journey wanting to be known as anything.

Not the Father of IoT.
Not IoT Man.
Not even Dr. Mazlan the Technologist.

But I did want to make a difference.

And if making a difference earns me a name, then so be it.

Let it not be a pedestal but a platform.
Let it not be a brand but a bridge.

Because names will fade, but impact — that lingers.

So, if you ever hear someone call me Father of IoT Malaysia or IoT Man, just know —
It’s not about me.
It’s about the mission.

And that mission? Still going strong.

Even in 2030.

Everyone Wants the Spotlight. Few Are Willing to Wait for It

What’s Something Most People Don’t Understand?

Most people don’t understand how long it takes to build something meaningful.

Even after all these years, people still think things happen overnight.
They see the highlight reels. They see the LinkedIn success stories. They see the awards, the recognition, the partnerships. And they say— “Wow, you’re lucky.”

But they don’t see what happens behind the scenes.

When I co-founded FAVORIOT, I wasn’t stepping into a shiny, ready-made startup with capital pouring in and clients lining up at the door. No, it was the opposite. I entered a tiny room with big dreams, minimal funding, and zero guarantees.

I had to reset my ego.
After holding senior positions at MIMOS and CELCOM, I was now doing everything—research, customer support, marketing, writing blog posts, uploading YouTube videos, conducting training, chasing potential clients, and even troubleshooting hardware late at night. I was a CEO, but I was also the janitor.

That’s what most people don’t understand.

They think success is linear.
They think you just launch a product and are suddenly on a TED stage.
They don’t see the years of trial and error, the failed pitches, the near-burnouts, and the countless self-doubts.

I still remember attending an international Smart Cities conference years ago. Delegates were surprised when I told them we were a small team from Malaysia, building our own IoT platform. Some of them didn’t even believe it. They asked, “But how did you build it? Don’t you need a huge team? Venture capital?” I smiled and said, “No. We built it because we believed we could.”

Belief is underrated. And persistence—even more so.

People underestimate how long you must persist when nothing seems to work.

I wrote blog after blog when no one was reading.
I spoke at conferences when no one knew my name.
I kept talking about IoT and Smart Cities when the market didn’t understand IoT.

Even on Medium, when I started writing actively in 2023, I wasn’t writing for an audience. I was writing because I had something to say, something to teach, something to reflect on.

Some articles flopped. Others resonated deeply. But most people only see the few that succeeded—they don’t see the hundred others that didn’t.

They don’t understand the patience it takes to outlast the silence.

Let’s talk about time.
People think one or two years is enough time to build a company, an audience, or a movement.

But FAVORIOT has been around since 2017.
We didn’t become known overnight.
We had to win trust, prove our value, build case studies, make mistakes, recover from them, and try again. Again. And again.

It’s like planting a seed. You don’t dig it up every week to check if it’s growing. You water it, give it sunlight, and trust that one day it will break through the soil. But that trust? That takes faith. That’s the part most people struggle with.

“Why isn’t it growing yet?”
“Why is no one noticing me?”
“Maybe I’m not good enough.”

Believe me—I’ve had those thoughts, too.
I’ve looked at competitors with massive followings and felt small.
I doubted whether I was too old to do this startup thing.
I’ve wondered if people even cared about what I was trying to build.

But each time, I returned to the same answer:
Because I care.

I care about helping people learn about IoT.
I care about giving Malaysians a home-grown IoT platform.
I care about empowering universities, cities, and entrepreneurs with technology that works.

I realized that most people don’t need motivation. They need understanding.
Understanding that the journey will be extended.
It’s okay to feel invisible at first.
That mastery takes years.
Most “overnight successes” are 10 years in the making.

So here’s what I want you to remember:

  • You don’t need everyone to understand your journey.
  • You just need to understand it yourself.
  • And you need to commit to showing up, even when no one’s clapping.

Because one day, someone will ask you, “How did you do it?”
And you’ll smile, knowing they won’t really understand until they walk the same path.

But maybe, just maybe, they’ll listen a little closer.
And perhaps that will inspire them to start their own long, messy, beautiful journey.

And that’s enough.

Now, back to work. The journey continues.

The Power of Saying “No” to Protect Your Goals

I used to struggle with saying “no.” Opportunities, invitations, and requests would pile up, and I was constantly stretched thin. Every time I turned down something, it felt like I was missing out on an experience, a potential collaboration, or a chance to prove myself.

But over time, I learned something crucial—saying “yes” to everything meant saying “no” to my own priorities. That realization changed everything.

The Illusion of Opportunity

It’s easy to believe that more opportunities equal more success. Early in my career, I had this mindset. I accepted every speaking engagement, every meeting, every project—thinking that the more I did, the faster I’d reach my goals.

But something felt off. My time was constantly divided, and I wasn’t making meaningful progress on what truly mattered. My passion for IoT, my vision for FAVORIOT, and even my writing—everything was diluted because I wasn’t focused.

Was I really advancing, or was I just keeping busy?

It was a tricky question, but I knew I had to answer it honestly. And the answer was clear: I was busy, but I wasn’t productive.

The Turning Point: Learning to Say “No”

One of my mentors once told me, “Every time you say yes to something, you are saying no to something else.” That hit me hard.

I looked at my commitments and realized how many were distractions in disguise. They seemed valuable, but were they truly aligned with my long-term goals? Most of them weren’t.

That’s when I started consciously trying to say “no.”

  • No to meetings without a clear purpose.
  • No to projects that didn’t align with my expertise or vision.
  • No to social events that drained my energy.
  • No to collaborations that felt forced.

At first, it felt uncomfortable. Would people think I was rude? Would I miss out on something valuable? But then something surprising happened—I felt relieved.

For the first time in a long while, I had the mental clarity to focus on what truly mattered.

The Freedom of a Focused “Yes”

Saying “no” isn’t about shutting doors—it’s about opening the right ones. When I started protecting my time, my work improved. I had more energy to dedicate to building FAVORIOT. I could write with a deeper focus. I had space to think creatively, to strategize, to innovate.

Instead of chasing every opportunity, I started choosing the right opportunities. And that made all the difference.

When I said “yes” to something, it was a focused yes that truly aligned with my goals.

  • Yes to speaking engagements that positioned me as a thought leader in IoT.
  • Yes to partnerships that had long-term potential.
  • Yes to writing consistently and sharing insights with my audience.
  • Yes to mentoring people who truly valued my guidance.

By filtering my commitments, I became more valuable, not less. People respected my time more. My work had a more significant impact. And most importantly, I felt fulfilled.

The Discipline of Saying “No”

Saying “no” is a skill that requires practice. It’s easy to slip back into the habit of overcommitting. But I remind myself of a simple rule:

If it doesn’t move me closer to my goals, it’s not a priority.

Now, before I agree to anything, I ask myself:

  • Does this align with my long-term vision?
  • Will this add significant value to my mission?
  • Am I doing this out of obligation or genuine interest?

If the answer is “no,” then my response is clear.

The Cost of Saying “Yes” Too Often

Many people fear saying “no” because they don’t want to disappoint others. But the real danger is saying “yes” too often and disappointing yourself.

Saying “yes” to unnecessary things leads to:

  • Burnout – Overcommitting drains your energy.
  • Lack of progress – You stay busy but don’t move forward.
  • Resentment – You start feeling frustrated because your time is no longer yours.

I’ve been there. I’ve learned that protecting my time isn’t selfish—it’s necessary.

The Impact on My Life

Since adopting this mindset, I’ve achieved things I never thought possible. FAVORIOT has grown, my writing has reached thousands, and I’ve had the chance to collaborate with impactful people.

Not because I did everything—but because I did the right things.

Saying “no” is one of the most powerful tools for success. It allows you to protect your goals, stay focused, and make meaningful progress.

So, how often do I say “no” to things that interfere with my goals?

As often as necessary.

The Activities That Make Me Lose Track of Time

Have you ever been so deeply immersed in something that time slips away? One moment, it’s morning, and the next, the sun has set, and you wonder where the hours have gone. That happens to me a lot. It’s both fascinating and dangerous because it shows how much I love what I do, and it’s dangerous because I often forget to eat or even take a break. But that’s the beauty of passion, isn’t it?

Writing – My Deepest Escape

If there’s one thing that consistently makes me lose track of time, it’s writing. Not just any kind of writing, but the kind where I pour my thoughts, experiences, and reflections onto the page. The kind where I engage in self-dialogue, asking myself questions, debating perspectives, and exploring ideas in a way that feels as natural as breathing.

When I sit down to write, I enter a different world. The cursor blinks, waiting for my thoughts to flow, and I’m suddenly conversing with myself. Does this make sense? Will people relate to this? Should I add more storytelling? The words come in waves—sometimes a flood, sometimes a trickle—but it’s hard to stop once I start.

It’s in these moments that I feel the most alive. Writing isn’t just about putting words on a page; it’s about expression, connection, and discovery. I often write about IoT, smart cities, and technology, but sometimes, I delve into entrepreneurship, personal development, and even poetry. The topic doesn’t matter—as long as I’m writing, I’m in my element.

IoT and Smart Cities – The Intellectual Adventure

Another realm where I lose myself completely is in discussions about IoT and smart cities. This isn’t just a job for me—it’s a mission, a vision, and an endless source of curiosity.

I can spend hours analyzing the latest trends, researching new use cases, and discussing the future of connected technology. Whether I’m preparing for a keynote speech, mentoring startups, or brainstorming ideas for the FAVORIOT platform, I get absorbed in the possibilities.

The more I think about it, the more I realize IoT is an ever-expanding puzzle. Every city, every business, and every individual has different needs, and IoT provides the tools to create smarter, more efficient solutions. The challenge of making technology work for real-world problems is what keeps me hooked.

How can we make smart cities more inclusive? What’s stopping IoT adoption in developing nations? How do we ensure data security while enabling innovation? These questions excite me, and before I know it, I’ve spent an entire day buried in research, discussions, and problem-solving.

Reading – A Gateway to New Worlds

Reading is another activity where I lose myself, often without realizing how much time has passed. Reading opens doors to new perspectives, whether it’s articles on Medium, books on entrepreneurship, or science fiction novels.

There’s something magical about immersing yourself in a well-written piece. It could be a thought-provoking article that challenges my assumptions or a book that takes me through time and space. The written word has the power to transport me, to make me feel as if I’m living a hundred different lives all at once.

I remember reading about the early pioneers of technology—the visionaries who built the foundations of the digital age. Their stories inspire me because they remind me that innovation isn’t just about having a great idea; it’s about persistence, resilience, and an unshakable belief in the future.

Deep Conversations – The Art of Meaningful Exchange

I love conversations that challenge me and make me pause and rethink my assumptions. Whether it’s discussing the impact of AI on society, debating business strategies, or exploring philosophical ideas, I can get completely lost in the dialogue.

Some of the best discussions happen over coffee with like-minded individuals—entrepreneurs, researchers, students, or anyone with a curiosity for the world. I find that talking about ideas, sharing experiences, and learning from others keeps my mind sharp and my perspectives fresh.

One of my favorite aspects of mentoring young entrepreneurs is seeing the spark in their eyes when they realize a new possibility. It reminds me of my own journey, of the moments when someone’s advice changed my trajectory. These interactions fuel my passion and make me forget about time.

Creating and Building – Turning Ideas into Reality

There’s nothing quite like the thrill of creating something new. Whether it’s developing a new feature for the FAVORIOT platform, designing a training module, or working on a business strategy, I get completely absorbed in the process.

It’s one thing to talk about ideas but another to bring them to life. I truly excites myself when I see the process of building—from concept to execution—go from an abstract thought to a tangible reality.

Some nights, I self-brainstorm solutions long after the workday has ended. The challenge of problem-solving and figuring out how to improve something keeps me engaged. It’s in these moments that I realize this isn’t just work for me—it’s a passion.

Final Thoughts

It’s interesting to reflect on what makes us lose track of time. They reveal what truly matters to us, what excites us, and what gives us a sense of purpose.

For me, it’s writing, IoT, reading, deep conversations, and building new things. These aren’t just activities; they’re the fabric of my life, which keeps me energized and driven.

What about you? What activities make you forget the world around you?

The Illusion of Support: When So-Called Friends Disappear After the First Meeting

“Wah! Your company is doing great things! We should collaborate.”

“I love your work! Let’s find a way to work together.”

“This is amazing. We should set up a meeting and explore synergies.”

Sounds familiar? Suppose you’ve been in business long enough. In that case, you’ve probably encountered these so-called friends—people who seem enthusiastic about your work, promise collaborations, and show support on social media but never follow through. They say all the right things, but when the time comes for real action, they are nowhere to be found.

I’ve had my fair share of these experiences, and if you’re reading this, chances are you have, too. The question is, how do we deal with them?

The False Promises and Vanishing Acts

I can’t count the number of times people have approached me, full of excitement, praising my work and proposing collaborations.

“We should do something together! Let’s schedule a meeting.”

We meet. The discussion is excellent. Ideas flow. There is a sense of excitement as if something big is about to happen.

“Let’s catch up again over teh tarik next week!”

Next week? Nothing.

The week after? Silence.

I follow up—no reply.

Then, I saw them making moves and giving presentations where they should have mentioned our partnership. But they don’t. I see them securing deals and projects that align with what we discussed. Do they call me? No.

But wait—on social media, they are my biggest cheerleaders.

“Congratulations! Keep it up!”

“Awesome work! Proud of you!”

Likes, comments, claps, emojis. But that’s where their support ends.

Why Do People Behave This Way?

I used to ask myself, Why do people do this? Why show so much interest but never act on it?

1. They Love the Idea of Association

Some people like to associate themselves with successful projects and companies. Being seen as connected to an industry leader or an innovative startup makes them look good.

They enjoyed the first meeting and maybe even took a photo to post online (“Great discussion with XYZ company today! Exciting things ahead!”), but they were never serious about working together.

2. They Want to Keep the Door Open—Just in Case

They may not need your business today, but they don’t want to completely burn the bridge. So, they keep engaging, liking, and commenting—just enough to maintain the connection.

If they ever need something from you in the future, they want to be able to reach out without feeling awkward.

3. They Are Just Buying Time

Some individuals make promises without knowing how to execute them. They might not have the decision-making power or are waiting to see if something better comes along.

Meanwhile, you’re waiting, thinking something will materialize—until you realize they were never serious in the first place.

4. They Are Just Looking for Attention

Many people engage with businesses not to support them but to boost their own visibility. They comment and congratulate you not because they genuinely care but because they want to be seen as part of your network.

It’s a branding strategy for them.

Recognizing the Patterns

Over time, I started recognizing the patterns.

  1. The Over-Enthusiastic Starters
    • They hype you up but disappear after the first meeting.
    • You never hear from them again unless you chase them.
  2. The Serial Promisers
    • They say, “We must work together!” whenever they meet you.
    • Nothing ever materializes.
  3. The Silent Opportunists
    • They borrow ideas from your discussions and execute them elsewhere.
    • They never credit you or include you in the project.
  4. The Social Media Supporters
    • They engage with your posts, leaving congratulatory comments.
    • But when they have opportunities, they never involve you.

How to Overcome This Challenge?

It took me a while to figure out how to navigate these situations. Here’s what I’ve learned:

1. Filter Out the Noise

Not everyone who says they want to collaborate actually means it. Learn to differentiate between real potential partners and those who just like the idea of working with you.

Look for actions, not words.

If someone repeatedly makes promises but never follows through, stop wasting time waiting for them.

2. Set Clear Expectations from the Start

When someone approaches you with an opportunity, be direct.

“That sounds great. What’s the next step?”

If they are serious, they will have an answer. If they hesitate or keep it vague, take it as a sign.

3. Limit Follow-Ups

I used to chase people, sending reminders and follow-ups. Not anymore.

A simple message like, “Hey, just checking in on our discussion. Let me know if you’re still keen.”

If they don’t respond, move on. Don’t waste your energy.

4. Protect Your Ideas

Be mindful of what you share in meetings. Some people just want to extract valuable insights and apply them elsewhere.

Be cautious if you sense that someone is fishing for ideas rather than genuinely wanting to collaborate.

5. Build a Stronger Network of Genuine Supporters

It’s easy to focus on the people who let us down, but the truth is—there are real supporters out there.

Find and nurture relationships with people who genuinely believe in your work and are willing to take action.

6. Focus on Those Who Show Up

Rather than worrying about those who never follow through, give your time and energy to those who do.

The best partnerships happen with people who:
✔ Keep their commitments.
✔ Follow up without being chased.
✔ Include you in opportunities without hesitation.

Final Thoughts: It’s Just Part of the Game

It’s easy to get frustrated with these so-called friends, but the reality is—it’s just part of the game.

People will always say things they don’t mean. They will engage with you for their own reasons, and not all will be genuine.

But that’s okay.

Because once you recognize these patterns, you stop expecting too much. You learn to focus on real opportunities and avoid unnecessary disappointments.

So, the next time someone says, “Let’s work together!”—just smile and think to yourself:

“Let’s see if you mean it.”

The Story Behind Favoriot – Part 17: How I Learned to Share Favoriot’s Story Without Overdoing It

The Fine Line Between Inspiration and Bragging

Should I share, or should I stay silent?

This question has haunted me since the early days of Favoriot.

Building a startup isn’t just about technology, funding, or business strategy—it’s also about storytelling. But where do we draw the line between sharing our journey to inspire others and coming across as boastful?

I’ve wrestled with this dilemma more times than I can count. Some people say, “Just let your work speak for itself.” Others insist, “People need to see your progress. They want to learn from your story.”

So, which one is it?

Let’s dive into the delicate balance of sharing our startup journey—without overdoing it.

The Early Days: A Team Fueled by Passion and Uncertainty

When we first started Favoriot, we were a small team with big dreams. We believed IoT had the power to change industries, improve lives, and create new opportunities.

But passion alone wasn’t enough.

We faced countless obstacles, including funding challenges, product-market fit struggles, and the ever-present fear of failure. We worked tirelessly behind the scenes, developing our platform and engaging with potential customers.

Then came the big question:

Should we share our struggles and milestones with the world or keep everything under wraps until we have something massive to announce?

I was torn.

“Maybe we should just stay quiet and let the results speak for themselves,” I thought. “What if we share too much, and it backfires?”

At the same time, I knew that people don’t just buy products—they buy into stories. They connect with a brand that feels human.

That’s when I realized the power of storytelling.

The Power of Storytelling in Startups

I’ve always believed that stories are what bring people together. They make businesses feel real, not just faceless corporations.

I started to ask myself:

“Wouldn’t sharing our small wins show others we’re genuine and making real progress?”

Momentum is everything in a startup. People want to know your journey—not just the polished version, but the raw and real struggles.

A few trusted advisors encouraged me:

“Mazlan, people want to see how a company grows. They want to learn from your experience, the ups and downs. Your story can inspire them.”

That made sense. After all, I’ve been inspired by others who openly shared their startup journeys. So why not do the same?

That was the moment I decided—we would share Favoriot’s story.

But little did I know that decision came with its own challenges.

The Doubts: Criticism and the Fear of Overexposure

The moment we started sharing our journey, the doubts crept in.

What if people thought we were just showing off?

What if our small wins were misinterpreted as arrogance?

I knew that no matter how genuine our intent was, some people would see it differently. Not everyone would cheer for our progress. Some might even root for us to fail.

That fear of inviting negativity was real.

A friend cautioned me, “Mazlan if you keep celebrating every little milestone, people might think you’re just making noise. Be careful.”

That struck a chord. I didn’t want Favoriot to be seen as all talk with no substance.

I had to find the right balance—sharing enough to inspire but not so much that it felt forced or unnecessary.

Finding the Right Balance: Authenticity Over Hype

I came to a realization:

It’s not about choosing between complete silence or constant broadcasting. The key is authenticity.

People can tell when a story is real. They can sense when you share because it’s meaningful, not because you want attention.

So, instead of treating every minor update as a big achievement, we focused on:

  1. Telling the whole story – Not just the victories but the challenges, failures, and lessons learned.
  2. Showing our human side – The sleepless nights, the difficult decisions, and the little moments that keep us going.
  3. Engaging, not boasting – Encouraging discussions rather than just making announcements.

The goal wasn’t to impress but to connect.

Emotion vs. Success Stories: Striking the Right Mix

So, how do we balance sharing emotions with business success?

I realized that while people love to hear about wins, they also appreciate honesty.

It wouldn’t be relatable if all we did was talk about how great we were doing. But if we only focused on struggles, it might seem like we were always in crisis mode.

We had to share both our progress and the hard lessons we were learning along the way.

A startup journey isn’t just about achievements. It’s about persistence, the small breakthroughs that lead to bigger ones, and the human experience behind the business.

Dealing with Criticism: Staying True to Our Mission

No matter how carefully we shared our story, there would always be critics.

Some would call it bragging. Others would question our decisions.

At first, this got to me. I second-guessed whether we should continue sharing at all.

But then I reminded myself:

Not everyone will root for you, and that’s okay.

The key is how you share. If you want to genuinely document your journey and help others, the right people will appreciate it.

It’s not about boasting—it’s about showing what it takes to build something from the ground up.

If someone sees that as bragging, that’s their perspective. But that shouldn’t stop us from telling our story.

Lessons Learned from Sharing the FAVORIOT Journey

Looking back, I’m glad we shared parts of our journey.

It helped us:

✅ Build a community that believes in our mission.
✅ Establish trust with partners and customers.
✅ Inspire other entrepreneurs who are going through the same struggles.

But we also learned to be mindful of how we share.

We don’t need to post every minor update. We don’t need to be overly polished. But we also don’t need to stay silent.

It’s all about balance—giving people a window into our world while staying true to our values.

The Importance of Authenticity in Business

At the end of the day, what matters most is staying authentic.

Favoriot isn’t just a company—we’re a team with a vision.

And that vision isn’t just about technology. It’s about building relationships, creating impact, and helping others understand the potential of IoT.

That’s why we continue sharing our story—not to show off but to invite others to share in our journey.

If there’s one lesson I’ve learned, it’s this:

People don’t connect with success. They connect with the story behind it.

And as long as we stay true to that, we’ll always have something meaningful to share.

Favoriot Entrepreneurship Stories

  1. The Story Behind Favoriot – Part 16: Why Favoriot Must Look Beyond Malaysia for Success
  2. The Story Behind Favoriot – Part 15: From Lecture Halls to Investor Pitches
  3. The Story Behind Favoriot – Part 14: To Exit or Not to Exit?
  4. The Story Behind Favoriot – Part 13: Does Winning Awards Help a Startup Succeed?
  5. The Story Behind Favoriot – Part 12: The Dream of M&A Exit
  6. The Story Behind Favoriot – Part 11: The Rocky Road of Smart Cities
  7. The Story Behind Favoriot — Part 10: Age Does Not Matter in Business
  8. The Story Behind Favoriot — Part 9: Leaving the Comfort Zone
  9. The Story Behind Favoriot – Part 8: The Frustration of Unanswered Emails and Missed Opportunities
  10. The Story Behind Favoriot – Part 7: The Task of Finding Favoriot’s First 10 Customers
  11. The Story Behind Favoriot – Part 6: Expanding The Business Models
  12. The Story Behind Favoriot – Part 5: Finding the Right Fit
  13. The Story Behind Favoriot – Part 4: How Favoriot Became More Than Just an IoT Platform
  14. The Story Behind Favoriot – Part 3: Why No One Wanted Our IoT Platform—And How We Turned It Around
  15. The Story Behind Favoriot – Part 2: Turning Failures into Milestones
  16. The Story Behind Favoriot – Part I: The Humble Beginnings of Favoriot

When Life Tests You, Read This Advice

Understand that it’s preparing you for greater things.

When life tests you, understand that it’s preparing you for greater things. Embrace these moments as opportunities for growth and transformation.


Remember, strength doesn’t come from comfort; it’s born from overcoming adversity. Each challenge you face is a chance to build resilience and fortitude.


In the face of difficulty, choose to be a light of hope. Your positive attitude can inspire and uplift others, even during the darkest times.


Recognise that challenges are opportunities in disguise. Embrace them with courage, knowing that each hurdle is a step towards your personal development.


Know that your spirit is unbreakable, even in the hardest times. Believe in your inner strength and let it guide you through the toughest moments.


Hardships are the training ground for resilience and growth. Every struggle is a lesson, a chance to become stronger and wiser.


You are capable of more than you imagine. Trust in your strength and potential, and don’t be afraid to push your limits.


Adversity is the grindstone of determination. Let it sharpen you, refine your skills, and strengthen your resolve.


Persevere through the trials. They are the stepping stones to success, each one bringing you closer to your goals.


Remember, your greatest victories will come from your hardest battles. Embrace the struggle, knowing that every effort brings you closer to triumph.

Writing My Next Medium Article is Damn Difficult

How to get ideas for your upcoming Medium articles — this is how I do it.

Getting ideas while taking a morning walk — Image created using Midjourney by Author

It’s one of those mornings again, the kind where the air feels just right, and the world is slowly waking up, bathed in that golden hour glow.

I’m out for my morning walk, trying to kickstart my day (and my brain) into some semblance of productivity.

The rhythm of my steps seems to sync up with the fluttering ideas in my mind, each step a potential leap towards my next Medium article.

“Come on, brain, do your thing,” I mutter to myself, half-encouraging, half-begging.

A dog barks in the distance, a bird chirps overhead, and somewhere in that symphony of everyday life, an idea starts to bubble up.

“What if I write about the simplicity of morning routines? Or the chaos of it?” I muse aloud, pulling out my phone to jot down the fleeting thought before it escapes into the ether.

Image created using Midjourney by Author

Fast forward to the daily grind, and I’m stuck in traffic, the kind that moves so slowly you’d swear time was standing still.

The radio’s playing some forgettable tune, but my mind is elsewhere, weaving through the congestion of both cars and thoughts.

“There’s something here,” I think, staring at the sea of brake lights ahead. “The parallels between traffic jams and mental blockages… Yeah, that could work.” I reach for my phone again, voice memo at the ready.

“Article idea: Navigating mental traffic jams, inspired by actual traffic jams. Explore solutions and parallels.” The voice memo captures the thought, a digital reminder for later exploration.

Then there’s the calm before the storm at the office, that precious window of time when I’m at my desk but the day’s demands haven’t yet fully descended.

I sip my coffee, the warmth, and caffeine a comforting ritual as I stare at the blank document on my screen.

“This is it, the quiet moment before chaos. There’s definitely an article in this,” I whisper to myself, fingers poised over the keyboard. “How to find peace in the small moments before the workday whirlwind.”

Image created using Midjourney by Author

I start typing, the words a slow trickle at first but gradually gaining momentum.

“Finding Your Calm Before the Workday Storm,” the document is now boldly titled, a testament to this morning’s journey from walk, to traffic, to desk.

It’s in these moments, these snippets of everyday life, that the ideas come alive, finding their way onto the digital page to be shared, pondered, and maybe even smiled upon by someone, somewhere, who needed them just as much as I did.

Image created using Midjourney by Author