Smart Nation, Smart Cities, and Smart Industries

The fifth session of the World Digital Economy and Technology Summit 2022 (28-29 June 2022) was centered on creating smart nations, smart cities, and smart industries with an eye on sustainability.

Panelists:

Goh Seok Mei, Executive Director, United Cities, Malaysia

Tirupathi Karthik, Chief Executive Officer, Napier Healthcare Solutions Pte Ltd., Singapore

Mark Thomas, Founder & Managing Director, Serviceworks Group Ltd, New Zealand

Prof. M. Nazri Muhd, Founder & Chairman for the AI World Summit / Founder & Group CEO, MyFinB Group, Singapore

Dr. Guo Wanda, Executive Vice President, China Development Institute (CDI), People’s Republic of China

The session is moderated by Dr. Mazlan Abbas, Co-founder and Chief Executive Officer of FAVORIOT Sdn Bhd, Malaysia.

Who’s Who in IoT By Onalytica – Mazlan Abbas

My name was first noticed and listed by Onalytica in their “The Internet of Things 2014 – Top 100 Thought Leaders” report published on April 15, 2014. The full report can be downloaded here.

Recently on May 18, 2022, Onalytica released another report entitled “Who’s Who in IoT?” The full report can be downloaded here.

What’s Covered in the IoT Report?

In this report Onalytica takes a look at a range of influencers and personas, answering the key questions below:

  • Which Brand Employees are driving impact online?
  • Which MyOnalytica Experts are creating inspiring industry content in this space?
  • Who are the key Social Amplifiers?
  • Which Key Opinion Leaders are creating great content on the topic?
  • Who are the Event Speakers within Internet of Things?
  • Which Content Creators & Contributors are contributing to the conversation?
  • Which Analysts are analysing the IoT industry?
  • Who are the Academics & Researchers within the topic?
  • Who is sharing content on IIoT?
  • Who are the influencers in the Digital Twins space?
  • Which Brands are creating thought leadership content on the topic?
  • Which Publications & Resources are sharing content within this space?

As stated by Onalytica, their method of listing the influencers are shown below:

“Onalytica has been creating influencer lists for the last 10+ years, curating an influencer database of 1M influencers across 500+ topical communities within industries such as tech, finance, healthcare, education and many more.

It is our mission to shine a light on the most influential voices that are creating quality content, and driving engagement and impact online across social as well as traditional media.

Onalytica uses a unique combination of our proprietary software, human qualitative analysis,Who-in-IoT-Onalytica and secondary research to analyze online and offline influence, to create the best social influencer lists in the world. Our influence scores are driven by 38 algorithms and this methodology has been continually refined over the past 10 years to evolve with social media developments and how influence is best calculated.

We take into account social media influence across channels like LinkedIn & Twitter as well analyze offline influence through a proxy of online analysis looking at how much people are referenced within a topical context in blogs, media and video sites. We also look at how topically relevant an influencer’s content is and whose content drives the most engagement online and among the wider influencer community.

Each influencer is categorized by a number of criteria such as by role, influencer persona, expertise, location, audience, channel referencing the role they play within the wider influencer community and the way in which they’d collaborate with brands.”

My name has been listed in the “MyOnalytica experts” category which highlights influencers that are part of Onalytica’s marketplace, creating relevant content on social on the topic, driving the most engagement globally and keen to partner with brands. These influencers are often experts, social amplifiers, event speakers and independent analysts all in one. Full report can be downloaded HERE.

Full Report “Who’s Who in IoT

Professional Profile Magazine Featuring Dr. Mazlan Abbas

Acknowledgment

In early 2021, a group of second-year students (Fatehah, Chau Bing Heng, Teh Jing Ye, and Nazarudin) from the School of Engineering, UTM invited me for an online interview for their course subject “Graduate Success Attribute”.

Finally, they came up with the above “magazine” as part of their group project. However, I only received this yesterday. Thus, the info in the magazine might be slightly outdated.

However, I still would like to thank them for capturing the main points of the interview. Hopefully, it will benefit the young generations.

LinkedIn is the Best Platform to Conduct Technology Survey

LinkedIn is probably one of the best platforms to conduct surveys because most of the users are professionals. Their opinion and feedback are regarded very highly due to their professionalism in that particular area.

I have done several surveys on topics ranging from the Internet of Things and IR 4.0. Below are some of the results after 7 days of polling.

Survey started in Feb. 2022

Contents of IoT Adventure Book

IoT Adventure Book will delve deeper into the business of IoT. It will also share the experience of being an IoT entrepreneur. Some of the topics have been written in the IoT World Blog. Check out the contents below:

IoT Applications

  1. 6 Benefits That Can Transform Your Supply Chain Using IoT
  2. What Exactly is Smart Poultry
  3. What Exactly is Metaverse?
  4. Automatic Plant Monitoring System
  5. What Exactly is IoT Analytics?
  6. What Exactly is Smart Mobility?
  7. 10 Benefits of IoT That Transform Smart Agriculture
  8. Flood Forecasting and Warning System (FFWS) IR 4.0
  9. 8 Immediate Benefits of Smart Manufacturing
  10. How Smart Buildings Could Save Energy and Money
  11. How to Use Drones to Monitor Floods
  12. Why Smart Flood Monitoring System is Essential For Everyone
  13. Everything You Need To Know About The Benefits Of Fleet Management Using IoT
  14. How Digital Transform Agriculture
  15. What is Exactly Parking 4.0?
  16. What is Exactly Construction 4.0?
  17. IoT Detect Potholes
  18. Fleet Management Using IoT
  19. Developing Smart Garbage Collection Solution Using Internet of Things (IoT)
  20. Smart Construction in Era of Internet of Things (IoT)
  21. Which Era is Our Parking System?
  22. Why Do We Monitor Our Cats Using IoT?
  23. Can We Really Use Drones to Carry Parcels?
  24. Seven (7) Key Lessons for Smart Parking Deployment
  25. How IOT Transforms the Connected Car Industry

IoT Tips

  1. How to Select the Best IoT Platform
  2. How To Explain IoT in the Simplest Manner
  3. How-To Make Industry-University Collaboration A Successful Venture
  4. How-To Create Your First IoT Application Using Arduino and FAVORIOT
  5. How IoT Can Solve the Problems of Seven (7) M’s of a Business
  6. How To Create Highly Demand IoT Talents By Becoming a Producer Based Nation
  7. How To Develop Smart Agriculture Solutions
  8. How-To Develop Smart Flood Monitoring System
  9. How-To Develop Smart River Monitoring
  10. How-To Develop a Smart Garbage Collection
  11. How-To Build Smart Cities Using Minimum Viable City (MVC) Approach
  12. How to Embark on IoT Business

Smart Cities

  1. Smart Cities & IoT – The Opportunities and Challenges Ahead
  2. What Will You Discover in IOT and Smart Cities – “Gold Mines” or “Time Bombs”?
  3. Four (4) New Tips for Successful Smart Cities Implementation
  4. Guide How-To Build Your Smart City
  5. How-To Build Smart Cities Using Minimum Viable City Approach
  6. What Are Your Smart Cities Priorities?
  7. Using IOT to Determine the Health of Your City
  8. Build Smart Cities With These 3 Key Elements
  9. Guide to Monetize Your Smart City’s Data
  10. Who Owns the IoT and Smart City’s Data?
  11. Checking the Pulse of the City
  12. Better City Better World – You Act We React
  13. How to Get the Right Business Model for Smart Cities
  14. Better Citizen Engagement To Build Smarter Cities
  15. What Budget 2017 Meant for Malaysia’s IOT and Smart Cities
  16. Citizen Engagement Can Make a Difference for Your Cities
  17. Tips for City Authorities – How to Avoid Citizen Engagement Pitfalls

IoT Infographics

  1. Six (6) Tips to Build Successful Smart Cities [Infographics]
  2. How IoT Impact 7M of the Business [Infographics]
  3. 7 Best IoT Business Models [Infographics]
  4. 3 Steps to Implement IoT [Infographics]
  5. Starting Your IoT Business [Infographics]
  6. 5 Traits of Generation-IoT [Infographics]

FAVORIOT Products and Services

  1. IoT Specialist Training with IoT Analytics
  2. Advanced IoT Training With FAVORIOT IoT Platform
  3. FAVORIOT – Internet of Things (IoT) Hands-on Training
  4. Redeem Voucher Code for Free 1-Month Beginner Plan
  5. Favoriot IoT Platform Features
  6. Dscover: How-To Redeem a Voucher
  7. Hibiscus Sense – Micropython Source Code for BLYNK & FAVORIOT
  8. Malaysia IoT Board: Hibiscus Sense and FAVORIOT
  9. FAVORIOT IoT Platform – From FREE to PREMIUM Plans
  10. Travel With Dscover
  11. Dr. Mazlan Abbas – An Entrepreneur
  12. This Malaysian IoT Startup Starts from Zero
  13. Updates on IoT Platform Resources (FAVORIOT)
  14. Smart Travel – Split Up and Have Fun
  15. How a Smart Travel App Can Help to Ease the Headache of Managing a Tour Group
  16. The Best Travel Companion App for Hajj or Umrah
  17. COMPLETE TUTORIAL – How To Connect Cytron Uno (Arduino UNO) With FAVORIOT Platform

IoT and IR 4.0 in Malaysia

  1. Top 6 IoT Predictions in 2022 – Malaysia
  2. Malaysia IoT Predictions in 2021
  3. IoT in Malaysia (2019) – A Dream vs A Reality
  4. 2020 Predictions for IoT
  5. IoT in Malaysia – 2019 Predictions
  6. IoT in Malaysia – Things We Learned in 2018
  7. IoT Predictions – Malaysia’s IoT in 2018
  8. IoT – Wishlist for 2018
  9. IoT in Malaysia – 2017 In Review
  10. IoT in Malaysia – 2017 Wishlist
  11. 2017 IOT Predictions in Malaysia
  12. Malaysia’s National IoT Strategic Roadmap – 2016 In Review
  13. 10-10 Malaysia Science, Technology, Innovation and Economy (MYSTIE)
  14. My Top 5 Opinions – Malaysia National 4IR Policy
  15. MIFA – Malaysia Industry Forward Association
  16. 12MP – Twelfth Malaysia Plan (2021-2025)
  17. Malaysia National 4IR Policy
  18. Teroka Tech Musim 2 Episod 6 : Pakar IoT di Malaysia
  19. Digitalisation of Malaysia With MyDigital Economy Blueprint
  20. Growing the IoT Ecosystem in Malaysia
  21. Industry 4WRD Readiness Assessment and Incentives
  22. Why Are We Still at Industrial Revolution 2.7 (IR2.7)?
  23. Propelling IoT in Malaysia
  24. Malaysia Needs 100K IoT Professionals to Complement the Big Data Workforce
  25. IOT in Malaysia – Current & Future Trends
  26. List of Top 3 IoT Applications That “Should” Be in Malaysia​
  27. How Do You Begin Your IoT Journey in Malaysia?
  28. Can Malaysians Avoid Floods Using Internet of Things (IoT)?
  29. IOT Adoption Challenges in Malaysia

IoT Challenges

  1. A List of Skills Required For Internet Of Things (IoT) Talent
  2. Solving IoT Project Issues in the Universities
  3. Nine (9) IoT Challenges of IoT Adoption
  4. Which IoT Market Makes Money? B2B or B2C?
  5. Four (4) Reasons for Technology Trial
  6. IOT: Moving Beyond to the Digital Future
  7. Realizing Society 5.0 in Relation To Industry 4.0
  8. IoT & IR 4.0 – A Disruptive Era of Transformation
  9. IoT – The Building Block for IR 4.0
  10. IoT & IR 4 0 – Get Ready for Jobs That Don’t Exist Yet
  11. Harnessing the Power of IoT
  12. IR 4.0 – Embrace or Become Obsolete
  13. IoT in The New Norm
  14. To IoTise Every Business
  15. The Entrepreneurship Journey of Pre and Post Covid 19 – Lessons Learned
  16. IoT – The Core Technology for IR 4.0 and How It Benefits SMEs
  17. Use Case: Detecting Power Interruption Using IoT
  18. IR 4.0 and IoT – The New Frontier
  19. The Easiest Way to Understand IoT via 7 Layers of OSI
  20. The Best Way to Develop IoT Solutions in the Universities
  21. IoT Middleware – The Critical Missing Component in the IoT Value Chain
  22. IoT is the Core Technology for IR 4.0
  23. Will IoT and IR 4.0 Really Gonna Take Our Jobs?
  24. Overcoming the Challenges of Becoming IR 4.0
  25. Abusing the Word “Internet of Things” (IoT)
  26. Data Convergence – Digital Transformation, Industry 4.0 and Emerging Tech
  27. What’s the Big Deal About IoT?
  28. Can You Really Trust IoT?
  29. IoT in the Universities
  30. IoT Platform vs IoT Ecosystem
  31. Do You Really Need 5G for IoT?
  32. Why Developing an IoT Solution is Not That Straightforward
  33. IoT as a Business – Where Do We Start
  34. Avoid These 9 Common Pitfalls That Hinder IoT Value
  35. How an IoT Platform Can Ease Your IoT Project
  36. IoTise Your Business
  37. The Early Adopters of IoT
  38. 10 Reasons Why You Need An IoT Platform
  39. Four (4) Steps for Building an IoT Product
  40. We IoTised For You
  41. The Benefits of Deploying IoT Platform for Enterprise (On-Premise) or on Private Cloud.
  42. HOW-TO – Check Your Own IR 4.0 Readiness
  43. Tips – How to Successfully Deploy IoT Solutions or Services
  44. How-To Solve the Issues in University Campuses Efficiently
  45. Your IoT Journey Starts Here
  46. How-To Create IoT Ecosystem for Universities
  47. How-To Complete Your IoT Projects On Schedule
  48. What’s Disruption 4.0?
  49. Crowdsensing Platform to Build Better Cities and Communities
  50. Journey Towards Industry 4.0 With IoT
  51. Challenges of Making IoT a Ubiquitous Service
  52. Generation-IOT That Will Disrupt The World
  53. Monetizing Digital Services: Where’s the Profit?
  54. We Need CIO with IOT Skills for 2017
  55. IoT – Build Once, Use Many Times
  56. DO NOT Let “Transparency” Stop You From Implementing IOT
  57. The Not-So-Secret Formula to be a Successful IoT Player
  58. IOT – Four (4) Levels of Maturity
  59. Will IoT Create or Kill Jobs?
  60. Critical Success Factors for IOT
  61. ​IoT is Here: Where do Service Providers Stand in the Age of IoT?
  62. How IOT Detect Corruption
  63. Are You Embracing IoT The Right Way? The Top 10 DO’s and DON’Ts
  64. Four (4) Compelling Reasons Not To Be Left Behind In The IOT Race
  65. Will IOT Make You More Efficient or Lazy?
  66. Facebook of Things – IOT Meets Social Media
  67. Monetising IOT Data and Become Commercial Sensor Service Provider
  68. “Sensing-as-a-Service” – New IoT Cloud Service is in Town
  69. How to Convert Raw Data Into Knowledge With Internet of Things (IoT)
  70. 4 Reasons Why Internet of Things (IOT) Adoption Will Not Be As Slow as IPv6
  71. Sensing-As-A-Service – An IOT Cloud Service
  72. The 4 Main Challenges to Become An Internet of Things (IOT) Service Provider
  73. Internet of Things (IOT) Target Market – Consumer (B2C) or Enterprise (B2B)?

Generation-IoT

  1. Who Are the New Generation-IoT
  2. How To Build Your Own IoT Ecosystem
  3. Expert Advice for Generation-IoT
  4. Generation-IoT is Set to Become a Global Movement
  5. Who Are The Early Adopters of Internet of Things (IoT)?
  6. The Enablers, Engagers, and Enhancers of IoT
  7. The 10 Most Inspiring CEOs to Watch in 2021
  8. Top Seven IoT Influencers to Follow in 2021
  9. Ups and Downs of an IoT Entrepreneur

Things About IoT

  1. System Integration in the Era IR 4.0
  2. Who and What is FAVORIOT
  3. The DNA of Internet of Things (IoT)
  4. Seven (7) IoT Business Models That Can Create New Revenue Streams
  5. Three (3) Best YouTube Channels on Technology Tips
  6. FREE IoT eBooks for Download!
  7. Dscover – Family Organizer Mobile App for 2021
  8. Three (3) Things You Need to Know About Robots
  9. Benefits of Data Blending
  10. OTT – A Disruptive and Killer Service to SMS and MMS combined
  11. Why I Simply Love IoT
  12. Wearables – Your New IoT Teacher
  13. Five (5) Main Reasons Telcos Not Interested in Internet of Things (IoT) Business
  14. Building a “Waze”-Like Citizen Engagement Solution
  15. Internet of Things (IOT) – Will It Really Fly?

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Domain Authority of My Blogs

Domain Authority is a good measure of whether your Blog attracts visitors or followers and becomes a reference site for many people.

Below is the Domain Authority of two of my main websites which I maintained (updated) regularly – (1) mazlanabbas.com and (2) iotworld.co

It was measured using the Semrush website. Of course, the IoT World blog (ranked 23) which has been in existence for many years can be ranked better than my less than a year-old personal Mazlan Abbas Blog (ranked 9).

However, after listening to the Blog Millionaire podcast, I have some ideas of how to increase the Domain Authority and get some of the posts into the first page of Google search.

To rank website domain authority.
(Source: “What is a Good Domain Authority? Find Out How it Benefits your SEO Strategies“):

  • Scores between 40 and 50 are considered average.
  • Domain Authority between 50 and 60 must be rated as good.
  • Scores above 60 rate the Domain Authority as excellent.
Source: SEMRUSH

After checking through semrush, it was discovered that my IoT World blog traffic dropped tremendously since Oct. 2020. I am not really sure what happened – something which is worth to be investigated.

Source: semrush

The IoT Blog is mainly information in nature, topics that covered the various aspects of the Internet of Things, IR 4.0, and Digital Transformation.

My Company website, FAVORIOT, has a higher domain even though it was launched in 2017. Probably it was because the backlinks that it received from various websites.

FAVORIOT Website

IoT – How We Learned 7 Mistakes and Turned into Traction

How do we gain traction and what do we learn from our early mistakes?

When I was with MIMOS, an R&D Agency under MOSTI, my role was developing wireless technologies, one of which was the Internet of Things, especially in developing new 6LoWPAN standards.

Later, we created new IoT applications but did not think about selling the applications. What are the business models, and who will be the paying customers?

However, when I left the organization and ventured into the telco world, the IoT business became challenging. We cannot apply all theories to the real world.

7 Mistakes That We Did Not Realize

In the early days of Favoriot, we were very optimistic about the IoT market, and we thought customers were ready to jump into this as soon as they got the opportunity. But nothing is as easy as we thought! We were mesmerized by the number of IoT devices by 2020 and how the organizations will adopt Iot applications. 

Here’re our 7 early mistakes and things that we overlooked:

  1. There is not enough talent in the industry to develop IoT solutions. When we launched our IoT platform in 2017, we thought people would subscribe to it and use it in the IoT deployment. Unfortunately, the take-up is very slow. People are not aware of how to use them or connect any sensors.
  2. Talent is still the Universities. If the industry doesn’t have enough talent, most likely they should still be in the Colleges or Universities. But even in 2017, IoT is still very new to many educational institutions. Not many of their current courses embed with complete elements of IoT, which means learning IoT applications and their benefits, but the ability to have hands-on IoT projects and learn all the four aspects of IoT such as Sensors, Connectivity, Middleware, and Analytics.
  3. Not enough knowledge to train Favoriot platform. Letting users learn using the IoT middleware via YouTube videos is also a big mistake because many still prefer a formal course rather than self-training. Proper training is mandatory, and YouTube resources should be supplementary resources.
  4. Customers don’t know how to start their IoT journey. Many are still trying to grasp how IoT impacts their business. And what it takes to start transforming their organizations with intelligent solutions.
  5. IoT Budget was not in place. Too many stakeholders make the decision process slower, and they are late in justifying their ioT budget. Organizations can’t comprehend how much it cost to deploy an IoT solution. Where should it start, and who should manage this?
  6. There is no catalyst to create their IoT projects. Before Covid-19 happened in 2020, the digital transformation process in many businesses was prolonged.
  7. We did not take the IoT training opportunity. Many opportunities arise, but we neglect that opportunity simply because we thought we should focus on building our IoT platform and marketing them. 
Favoriot Team in 2019

Building IoT Community for Commercialisation

It has been very challenging to promote the usage of our Favoriot IoT because we are new to the market, and most people are aware of other alternatives.

Thus, we set up a strategy to create awareness by promoting the Generation-IoT community to quickly help users start their IoT journey. We take this opportunity to create IoT training courses using the Favoriot IoT platform and bundling with an IoT ecosystem package to the educational institutions.

We went back to the Universities, Colleges, and Polytechnics and help them to refresh their IoT syllabus which suits the industry needs.

Since then, we have managed to groom many trainers, lecturers, and individuals with IoT knowledge and hands-on using Favoriot IoT platform.

It has become the beginning of our traction from education to the platform’s commercialization. The platform proves to become a better alternative to the existing IoT platforms in the market. We have gained the trust of the industry to become one of the IoT platforms of choice.

The local support and expertise give us a massive advantage to enter into IoT projects. We also teach them how to select the best IoT platform without evaluating hundreds of products in the market.

We regret not taking the education path 3 to 4 years earlier. Otherwise, the IoT landscape would be very different today.

But then, no one expects to connect the dots this way without learning the mistakes we are going through.

Dr. Mazlan Abbas

“Mistakes have the power to turn you into something better than you were before.”

Anonymous

This is part of the real stories about IoT entrepreneurship. Subscribe to IoT Adventure book when it’s available in the future. Read the archive here.

Travel to Saudi – Preparations

It has been almost 2 years since I have last traveled overseas and that was to India just around the time before Malaysia closed down her borders. I was lucky enough not to be stuck in India during that travel restriction.

This time I have been fortunate to be invited by LEAP to be one of their speakers at the conference which is to be held 1-3 Feb. 2022. All traveling (including Visa) and accommodation expenses are borne by them.

However, due to many new procedures for travel due to Covid-19, I will share the preparation needed for my travel to Saudi Arabia.

  • Flight Reservation (Booked by host – Emirates)
  • Hotel Reservation (Booked by host – Hilton Riyadh Hotel & Residences)
  • Airport Transfers (Arranged by host)
  • VISA (Done by host via Saudi eVISA)
  • Muqeem Vaccination Regitration Predeparture. Need to apply a maximum of 72 hrs before departure)
  • Download Tawakkalna Application. Important: Please download the application to your phone prior to travel to KSA and have data roaming activated for use in KSA. You will ONLY be able to register once you arrive into KSA and have activated data roaming on your phone to receive the confirmation code via SMS.
  • Conduct RT-PCR Test at home i.e. 48 hours before departure. Since I am travelling on Sunday (30 Jan. 2022) at 01:30 hrs, I went to do my test on Friday at Poliklinik Dr. Medic at 9.40am and received the result (which is tested negative Covid) via WhatsApp 9.10 am Saturday (29 Jan. 2022). It cost me RM 180 which I paid via Bank Transfer and sent the rececipt to them one day earlier and requested for a Drive-In.
  • Request for Home Quarantine (4-10 days prior) arrival. Applied on Friday night and received the approved Home Quarantine by 4.36 am via email.
  • Register for Digital Tracker wrist band since I came from one of the listed countries that’s considered as high-risk countries by Malaysia.
  • Conduct RT-PCR Test at KSA (Saudi). The host has also arranged for this. Need to take the test at least 24 hrs prior flight departure.
  • Enable Roaming (Voice and Data). I am using Celcom. Check this Celcom Roaming charges.
  • [Latest Update] Covid-19 Insurance. I nearly missed my flight when the check-in counter requested for Covid-19 insurance. Luckily my Prudential Insurance covered the Covid-19. For travel, I need pay first and claim later (as described by my Agent). I just showed her my Insurance Policy (which I logged in via Pru Access)

I will update the traveling experience in my next post and probably need to update further update any arrangements for the RT-PCR test when arriving at Airport KLIA and using the digital bracelet (for people arriving from Saudi and some other high-risk countries) during quarantine for 5 days.

Travelog – Saudi (30 Januari 2022 – 5 Februarri 2022)

3 Ways to Become a Thought Leader

If you’re passionate about your field and know how to stand out, then you can quickly become a thought leader.

You’re passionate about your field, and you know how to stand out. You’ve built a portfolio of work in that area that you’re proud of. Now, you have the chance to show the world how awesome you are. With a little bit of dedication and focus, you can quickly become a thought leader—a person who people look up to and trust for advice.

3 Ways to Become a Thought Leader Click To Tweet

Here are three (3) ways to become a thought leader:

(1) Build a Strong Following

If you want to become a thought leader on social media, the first thing to do is build a strong following.

There are many ways of doing this, but the most effective ones are:

  1. Make sure your followers are interested in what you have to say. If they aren’t, they won’t be interested in following you.
  2. Be active.
  3. Respond to comments and questions and encourage people to follow you.

Get involved with other people’s content and respond to it as well. You can also build your community. Create a group that shares similar interests and join others’ groups. Build relationships – your followers will become your friends, and your friends will become your followers. The more you interact with them, the more likely they will follow you. You may think that you are not good at building relationships, but that is a mistake.

The best way to do this is to have a blog that focuses on the same subject as your podcast. For example, if your podcast is about technology, create a blog about technology-related topics. Then, you can link your podcast to your blog and vice versa. If people read your blog and listen to your podcast, they’re likely to click through and visit your website. I’ve been asked by many newbie bloggers what the difference is between their blogs and my podcasts. And honestly, there isn’t much of a difference. 

(2) Content Marketing

The third thing to do is to share quality content regularly. To stay consistent and build credibility, you should make sure that the majority of the content you share falls within one category or theme.

If your blog is a mix of many categories, you’re probably going to end up being just another “generic” blog that nobody will read. That said, I suggest that you focus on only one category in your content sharing. You might even want to limit it to two or three. The more categories you add, the less effective your content sharing will be.

(3) Brand voice

The next step is to develop your brand voice, which will be unique to you.

This is a combination of your logo and how you speak about yourself. If you’re a business coach, your brand voice will be different from an entrepreneur’s. The same goes for the voice of your employees. Brand voice can include:

  1. Your company logo
  2. The tone and language of your marketing material
  3. The way you speak on social media
  4. Your business mission statement
  5. Your tone and style of communication
  6. The tone of voice used in your emails
  7. The voice of your website

Social media tools allow you to share your content across multiple platforms easily. They can help you create a brand and a reputation that people will trust. This is why it’s so crucial that you have a unique voice and can connect with people. Be authentic to build a reputation for yourself.

This means that you should be willing to share your life experiences, as well as your opinions. You should also be open about your struggles, fears, failures, and successes. You should never make excuses, but you should always be willing to talk about the things that you’ve been through. This is because these things will help you to connect with other people. When people can relate to your experiences, they will be more likely to read your blog and other social media channels.

Related: How to Become a Thought Leader (And Win)

Conclusion

The first way to become a thought leader is to understand that people will follow you if they believe you know something they don’t. The second way to become a thought leader is to use content marketing to spread your thoughts, ideas, and expertise to others. Third, it’s essential to have a voice. Your opinion matters and your voice counts. You may not be able to persuade others to agree with you. However, you can influence them by influencing your audience. People are always listening to their customers, and they’re always looking for new insights into their industry. Be part of the conversation, and people will follow you.

Related article: How to Become a Thought Leader – The Beginning

Source: Media Update

How to Become a Thought Leader – The Beginning

Here’s my personal story how I began my IoT Thought Leadership journey. From Zero to an Influencer.

From Zero to an IoT Thought Leader. When does it all start?

Here’s the story.

One of my staff bumped into me, and he mentioned, “Congratulations, Dr. Mazlan, I saw your name as one of the IoT Thought Leaders.

I was very shocked and asked. “Where did you get the news?” and he said, “I saw in one of the Internet reports.

He gave me the link, and I quickly viewed the report from Onalytica entitled “The Internet of Tings 2014 – Top 100 Thought Leaders.” Wow! It was a pleasant surprise.

A couple of weeks earlier, I was very depressed and frustrated when my boss did not approve my application to attend IoT Asia 2014. I applied for the trip with two of my staff to attend the first IoT event in the region, yet only two of my staff applications were approved but not mine.

Our organization started the work on IoT almost two years earlier, and I thought this would be my best opportunity to hear from the industry leaders.

But the news that my staff brought to me was very unexpected. I wondered – how do I get to be selected by a prestigious organization like Onalytica?

The news spread very fast in the organization, with many people congratulating me. And one of them is the HR Vice President; she congratulated, “Dr. Mazlan, you are now a Thought Leader. That’s an amazing achievement!

But since I have never bothered to know what a “Thought Leader is,” I began to wonder what I did to gain that recognition? And what exactly is a Thought Leader?

How Onalytica Picked the Top 100 IoT Thought Leaders

Onalytica took in all Twitter conversations using the hashtags #IoT and #InternetOfThings and created a network of the top stakeholders discussing the subject. The network diagram of the top 100 is shown below.

Onalytica – Top 100 Network Map

I was thrilled to be ranked No. 20th on the list with Kevin Ashton (Father of IoT ranked 11th). And, of course, very proud to be the only Malaysian (or probably Asian) on the list!

Onalytica – Top 100 List 1-25

But really, how do I reach that stage? Is it by accident? In a way, most probably the answer is yes, but I didn’t realize that the things I did were actually how a Thought Leader should do – by influencing others.

It started probably 1 or 2 years earlier when my team was working on a research area called Wireless Sensor Network, 6LoWPAN (IPv6 Low Powered Area Network), and Internet of Things (IoT).

And during 2012 to 2014, I was a frequent social media user on LinkedIn and Twitter. Whatever I read on IoT topics, I will share this on Twitter and LinkedIn and use that hashtag #IoT. This includes sharing my thoughts about the industry in IoT.

This was when my circle of influence widened with more Twitter users following my Tweets. That’s how these Tweets are captured and analyzed by Onalytica.

The Start of an IoT Thought Leadership

Two years later, in 2016, I was the first Malaysian IoT Speaker in IoT Asia 2016 (“Issues and Challenges of Deploying a Smart Citizen Engagement Solution,” IoT Asia 2016, Singapore Expo, 30-31 March 201). The same event was when my boss rejected my application to attend in 2014. This time, the host invited me to speak with all expenses paid.

That was the beginning of the Thought Leadership journey, whereby I was invited to many speaking engagements as Keynote Speaker, Invited Speaker, TEDx Speaker, and many others. I created an IoT Blog called “IoT World” which became my official channel to share my thoughts and knowledge.

Other than the recognition from Onalytica (Onalytica Report can be downloaded here), I was ranked among Top 50 Global Thought Leaders on the Internet of Things (February 2019) and Digital Disruption (October 2019) by Thinkers360, Top 50 Most Impactful Smart Cities Leaders by World CSR Congress 2017, ranked Top 10 in IoT Top 100 Influencers by Postscapes 2017 & 2018,

It all started with a rejection….. From Zero to an IoT Thought Leader

Dr. Mazlan Abbas