The Hard Truth About IoT Startups: Lessons from My Failures

I Failed at Building an IoT Business Before Succeeding. Here’s What I Learned.

“This is it. This idea will work. I can see it changing the world.”

That was my mindset years ago when I first stepped into the world of IoT entrepreneurship. I was confident—too confident, perhaps. With decades of experience in the industry, I thought I had the perfect combination of knowledge, network, and credibility to launch a successful IoT business.

I believed that if I built the right solution, the market would naturally embrace it. After all, IoT was the buzzword at every tech conference, and businesses were talking about the potential of connected devices.

But reality? It had a very different lesson in store for me.

The First Failure: Overestimating Market Readiness

I started FAVORIOT with the assumption that businesses and government agencies were fully prepared to adopt IoT solutions. The Smart City vision was gaining traction, and industry leaders were excited about automation, data-driven decision-making, and real-time monitoring.

So, with high hopes, I built my first IoT solution. I expected clients to immediately recognize its value. But when I went out to pitch my idea, I was met with hesitation, skepticism, and endless bureaucratic challenges.

“Why aren’t they jumping at this? Can’t they see how valuable this technology is?”

The problem wasn’t the technology—it was the mindset. Many organizations were still unsure about IoT. They didn’t fully understand how it worked, they feared implementation risks, and most importantly, they didn’t have dedicated budgets for IoT initiatives. To them, IoT was still an experimental concept, not a necessity.

This was my first painful realization: Just because something is revolutionary doesn’t mean people are ready for it. I had to find a way to bridge the gap between technological potential and real-world adoption.

The Second Failure: Underestimating the Sales Process

“If the product is good, it will sell itself.”

That was a dangerous assumption. I thought that once people saw my IoT solution in action, they would be convinced. After all, logic and data should win, right? But I quickly realized that people don’t just buy technology—they buy trust, relationships, and clear return on investment.

I spent months refining my IoT platform, making sure it was technically superior. But I wasn’t spending nearly enough time understanding the actual pain points of my potential customers. I was offering a futuristic solution to people who weren’t even sure they had a problem that needed solving.

When I approached businesses, they weren’t asking, “How advanced is your platform?” They were asking, “How will this help us save money?”

That’s when it hit me. I was speaking the wrong language.

I had to shift my focus from selling technology to selling solutions. Instead of talking about sensors, APIs, and cloud computing, I had to show how IoT could reduce operational costs, improve efficiency, and generate new revenue streams.

Once I made this adjustment, I noticed a change. Conversations became easier, and decision-makers started seeing the value. It wasn’t just about technology anymore—it was about business outcomes.

The Third Failure: Learning Through Building Partnerships

At first, I thought I needed to build everything on my own. But as I encountered more roadblocks, I realized something crucial: IoT is not a one-man show. It requires an ecosystem.

When I started reaching out to potential partners, I discovered that the IoT adoption challenge wasn’t just mine alone—others were facing similar struggles. System integrators, software developers, and even hardware manufacturers were all trying to navigate the complexities of IoT implementation.

That’s when I started building strategic partnerships.

Instead of trying to convince companies to adopt IoT on my own, I worked with system integrators who already had trusted relationships with businesses. They understood their clients’ operational challenges far better than I did, and they could position our IoT solutions as part of a broader digital transformation strategy.

I also realized that collaborating with universities and research institutions could help us educate the next generation of IoT professionals. Through partnerships, we could develop case studies, provide training programs, and increase awareness about real-world IoT applications.

This was a game-changer. By leveraging partnerships, we accelerated adoption and expanded our market reach much faster than I ever could have done alone.

What I Learned from These Failures

Looking back, these failures were painful, but they were necessary. They forced me to adapt, rethink my strategy, and ultimately build a stronger business.

Here are the key lessons I took away:

1. Timing matters. Just because a technology is exciting doesn’t mean the market is ready for it.

2. Selling is about solving problems, not just promoting features. Speak the language of business impact, not just technology.

3. You can’t build an IoT business alone. Success comes from building partnerships and working within an ecosystem.

4. Resilience is everything. If I had given up after my first failure, I wouldn’t be here today.

Where We Are Today

Today, FAVORIOT is working with partners across multiple countries. We’ve built an IoT platform that helps businesses adopt smart solutions in a practical, scalable way. We’ve collaborated with system integrators, universities, and corporations to drive IoT adoption.

But none of this would have happened if I hadn’t learned from my early failures.

Would I go back and change my struggles? Absolutely not.

Because those failures weren’t the end of my journey—they were the foundation of my success.

Building a Stronger Ecosystem: Entrepreneurs Supporting Entrepreneurs

“Why look elsewhere when we have everything we need right here?” This thought often crosses my mind when I see local entrepreneurs opting for foreign solutions instead of tapping into the innovation happening in their own backyard.

Entrepreneurship isn’t just about building a business—it’s about contributing to a thriving ecosystem where companies grow together. Shouldn’t we start by supporting each other if we expect others to help our ventures?

1. The Foundation of a Thriving Ecosystem

Entrepreneurship education should teach students not just how to start businesses but also how to sustain them within a supportive ecosystem. Every successful startup is part of a larger network—whether they realise it or not.

If we continue to rely on foreign products and solutions while expecting our businesses to thrive, we are working against ourselves. We need to shift the mindset from competition to collaboration.

2. Why Not Build on Local Strengths?

If we build a local product, why not use supporting tools or technology developed by our innovators? The biggest irony is when a startup seeks government funding to create a product but then spends that money on foreign services.

Take IoT projects, for example—why use a foreign IoT platform when Favoriot offers a local alternative? Whenever we choose a local solution, we strengthen the foundation for future entrepreneurs, creating more opportunities within our ecosystem.

3. Overcoming Challenges Together

Starting a business is tough. Every entrepreneur struggles to find the right tools, market, and funding. But these challenges become easier when we work together.

Universities, startups, and industry leaders must collaborate to create an environment where new businesses can succeed. Education should go beyond just theories—it should teach students how to leverage local resources and networks. No entrepreneur succeeds alone.

4. Choosing Local: More Than Just Patriotism

Supporting local businesses isn’t just about national pride but sustainability. If we don’t create demand for our own products, who will? Entrepreneurs need customers to survive, and the best place to start is within our ecosystem.

The tech industry, in particular, is an area where local startups can and should work together. From software to hardware, we have the talent and expertise—what we need is trust in our own capabilities.

5. Building for the Future

An ecosystem doesn’t thrive by accident. It requires conscious effort, continuous collaboration, and a willingness to support one another. Universities need to instil this mindset early—teaching students to be entrepreneurs and ecosystem builders.

When startups work together, share resources, and choose local solutions, they create a self-sustaining environment that benefits everyone.

Final Thoughts

We must start by supporting our own ecosystem to see our startups succeed. That means choosing local technology, forming partnerships with local businesses, and believing in our capabilities.

A thriving ecosystem doesn’t just help today’s entrepreneurs—it lays the groundwork for future generations. So the next time you build something, ask yourself: “Am I helping the ecosystem grow, or am I just taking from it?”

The Lonely Struggles of a Founder: The Silent Battle No One Sees

Another sleepless night. The clock shows 3:47 AM, but my mind is far from resting. I stare at the ceiling, watching shadows move with the passing headlights outside. My thoughts? A never-ending loop of problems, solutions, ideas, and fears. Will FAVORIOT make it? Are we moving fast enough? What if we fail?

If you’re a founder, you know this feeling too well. The burden of running a startup never leaves. Whether it’s a weekend, a public holiday, or a late-night teh tarik session with friends, the weight of the company is always there. There’s no “off switch.”

People from the outside might admire the entrepreneurial journey, imagining it as glamorous—being your own boss, calling the shots, making a difference. But behind closed doors, it’s a battle of survival.

And the most challenging part? The loneliness.

The Invisible Weight of Leadership

When you’re a founder, everything falls on your shoulders. The revenue, the product roadmap, the team’s morale, customer satisfaction, partnerships, investments—everything. And if things go wrong, there’s no one else to blame.

Employees can leave if things get tough. Investors only care about numbers. Customers just want their problems solved. But the founder? We have no escape. Even if we take a break, our minds never do.

I’ve had nights where I wake up from a nightmare, heart pounding because I dreamt of something going wrong—losing a big deal, a major system failure, running out of funds. And the worst part? Sometimes, these nightmares become reality.

Who do I talk to about this? My team? No, they look up to me for guidance. My spouse? She listens, but she will never truly feel the weight I carry. My friends? Most of them are in corporate jobs with steady paychecks. They don’t understand what it’s like to wake up daily with the responsibility of keeping a company alive.

Sometimes, I sit alone in my office, staring at my laptop screen, but my mind is elsewhere. Not thinking, just… lost. It’s a strange kind of exhaustion that words can’t describe.

The Illusion of Support

Yes, we have networking sessions. We meet other founders over coffee or teh tarik, exchange war stories, and laugh about our struggles. But deep inside, we all know that some things remain unspoken.

The real fears, the moments of doubt, the decisions we make in the dead of night that no one will ever hear about.

Sometimes, I sit in a room full of people, nodding and smiling, but my mind is stuck in a spiral of “What’s next?” Because while others can relax, I cannot. The company’s survival is my responsibility.

Investors don’t want to hear struggles; they want results. Employees need direction, not a leader who doubts. Customers wish to stability, not uncertainty.

So, where do founders turn to?

Breaking the Cycle of Isolation

Over time, I realized that dealing with loneliness as a founder is not about removing the burden but managing it better. Here’s what has helped me stay sane on this lonely journey:

1. Finding a Trusted Inner Circle

Not everyone will understand, but having one or two people who truly understand can make a difference. Whether it’s a mentor, a fellow entrepreneur, or a long-time friend who knows your journey, having someone to share raw, unfiltered thoughts with is crucial.

It was inspiring to meet founders who were a few steps ahead in their journey. They’ve been through what I’m facing now, and their insights are invaluable.

2. Practicing Strategic Detachment

A startup is like a baby—it needs care, attention, and sleepless nights. But over time, I learned to detach my self-worth from the company’s success or failure. It’s hard but necessary.

I remind myself that I am not my startup.

If FAVORIOT fails, it doesn’t mean I am a failure. And if it succeeds, I should not let it consume my identity entirely.

3. Scheduling Mind Breaks

Taking breaks doesn’t mean we don’t care. It means we’re making space for better decision-making. Some of my best ideas have come when I stepped away from my desk.

A short trip, an evening walk, even just sitting at a café without checking emails—these small breaks help reset my mind.

4. Writing as Therapy

I started writing down my thoughts, not for anyone else but myself. It’s like talking to a friend who doesn’t judge. It helps me process emotions, clear my head, and sometimes even discover solutions hidden in my words.

5. Embracing the Unknown

The truth is, no founder has it all figured out. Even the most successful entrepreneurs had moments of doubt. The difference is that they kept going despite the uncertainty.

Instead of fearing the unknown, I try to embrace it. Every problem is a puzzle, every challenge a lesson.

Final Thoughts: You Are Not Alone

To all the founders out there—know you are not alone if you feel lonely. I understand the silent battles you fight, the sleepless nights, the weight on your shoulders.

No easy fix exists, but you can make the journey less heavy. Find people who understand, step away when needed, and remind yourself that you are more than your startup.

And on those nights when your mind won’t stop racing, remember: This struggle is part of the journey. One day, you’ll look back and realize that these lonely, difficult, exhausting moments shaped you into the leader you were meant to be.

For now, take a deep breath.

The battle continues, but you are not alone.

The Story Behind Favoriot – Part 19: How the Law of Attraction Shapes Favoriot’s Future

The Imagination That Built Favoriot

Imagination is often dismissed as a whimsical exercise, yet it’s the spark that ignites progress. The world we live in today was once imagined by someone who dared to think beyond what was possible. Reflecting on Favoriot’s journey, I realize how important it is to dream about the future we want to create.

I believe in the Law of Attraction—the idea that what we think and visualize with intent can manifest into reality. When we first started Favoriot, we imagined a future where our platform would power smart cities, empower students, and become a global name in IoT. Some might have called it wishful thinking. But imagination, when combined with action and persistence, can shape reality.

Let me take you on a journey through an imagined future where Favoriot’s influence has transcended borders, industries, and expectations. This is not just a daydream. It’s a vision we are working tirelessly to turn into reality.

A Vision of Favoriot’s Future

I close my eyes and transport myself into the future. I enter a massive IoT trade exhibition akin to CES or the World Smart City Expo. The atmosphere is electric with innovation. Companies from around the world have gathered to showcase their latest technologies. As I navigate the exhibition hall, one thing becomes apparent: the Favoriot logo is everywhere.

Booth after booth, exhibitors proudly display their demos powered by the Favoriot IoT platform. Startups with groundbreaking hardware solutions, companies showcasing futuristic smart city concepts, and AI-driven IoT applications are all seamlessly connected through Favoriot.

But why? Why did they choose Favoriot? It’s not just a platform. It has become the trusted backbone for innovation, synonymous with reliability and scalability. I feel an overwhelming sense of pride in seeing this unfold in real time. This is the world we imagined when we first built Favoriot: a world where our platform is the silent enabler of extraordinary solutions.

The Power of Favoriot in Education

My next stop in this imagined world is a university. Favoriot has become a standard name here—not just a tool but a core part of the curriculum.

In lecture halls, professors discuss real-world IoT case studies, and students dive deep into hands-on learning, exploring the potential of IoT using the Favoriot platform. I peek into a lab where students are working on their final-year projects. A team is developing a smart agriculture solution, leveraging Favoriot to monitor soil conditions and automate irrigation. Another group is focused on smart health, creating wearable devices for chronic disease management and using Favoriot’s analytics features to visualize patient data.

It’s exhilarating to see how a tool we created has become the foundation for nurturing the next generation of IoT innovators. Universities nationwide and internationally now teach IoT through Favoriot. Their labs are equipped with pre-configured dashboards, APIs, and datasets, making it easy for students to start building. What was once a platform we envisioned for businesses has become an educational cornerstone. Students graduate not only with degrees but as skilled Favoriot-certified IoT professionals.

This didn’t happen by accident. It was imagined, desired, and, through our efforts, made a reality.

Transforming Cities with IoT

As I step into a local council’s command centre, I see a vibrant dashboard powered by Favoriot. The screen displays real-time data from various IoT solutions deployed throughout the city: smart streetlights, waste management sensors, flood detection systems, and air quality monitors.

This isn’t just a collection of disconnected systems—it’s an integrated platform that combines everything under one roof.

The mayor stands beside me, explaining how this has revolutionized the council’s operations.

“Favoriot has helped us move from reactive to proactive,” she says. “We no longer wait for complaints; we solve problems before they arise.”

I imagined this when we spoke about smart cities years ago—a city where data drives decision-making, not just to improve efficiency but to genuinely enhance the quality of life for its citizens.

Favoriot isn’t just another vendor in this ecosystem—it’s the platform that local councils trust to aggregate and analyze IoT data, bridging the gap between diverse solutions and actionable insights.

Again, this was once a dream, an idea that many doubted. But here it is, functioning as imagined, because we believed in its possibility.

The Future of IoT Businesses

IoT product companies no longer struggle to create end-to-end solutions. Instead, they focus on what they do best—building world-class hardware or cutting-edge AI applications. Favoriot fills the gap by providing a robust platform to manage data collection and analysis.

Imagine a company specializing in healthcare sensors. Instead of spending years developing its own platform, it uses Favoriot to connect its devices. This shortens its time-to-market, and its customers benefit from a complete solution that’s both scalable and user-friendly.

The same goes for system integrators who rely on Favoriot to simplify IoT deployments for their clients. Some have taken this even further by offering managed IoT services. With Favoriot, they provide their clients with dashboards, analytics, and customized solutions without the technical headache of building everything from scratch.

It’s a win-win: the integrators expand their business offerings, and Favoriot becomes the go-to platform for IoT scalability.

Expanding Globally Through the Law of Attraction

The most exciting part of this imagined future is Favoriot’s global footprint. We have partnered with system integrators and distributors across continents, allowing us to enter new markets quickly.

In Indonesia, a partner uses Favoriot to enable advanced agriculture systems. In Europe, we’re powering smart transportation initiatives. In Africa, Favoriot is the backbone of rural healthcare IoT solutions.

These partnerships aren’t just transactional; they’re built on a shared vision of what IoT can achieve. By empowering local players in each market, Favoriot has become a global name synonymous with IoT excellence.

How did we reach this level? By first believing in it. The Law of Attraction teaches that whatever we focus on grows. We visualized this expansion, worked towards it, and attracted the right people and opportunities to make it happen.

A Dream Becoming Reality

I close my eyes and imagine standing on a stage at a significant IoT event. The lights dim, and a video showcases real-world success stories of Favoriot-powered solutions. The impact is tangible, from smart cities to healthcare and agriculture to education.

As I speak, I’m reminded of how far we’ve come—as a company and as a community of dreamers and doers. Favoriot’s success wasn’t just about technology but about believing in the power of imagination.

We imagined a world where IoT could truly transform lives when we started. Today, in this envisioned future, that world has come alive.

So, is it wrong to imagine? Absolutely not.

Imagination is where dreams take shape, and the seeds of innovation are planted. As I look at Favoriot’s journey—from a small startup to a global IoT leader—I know that it all started with a simple yet powerful idea: to imagine the impossible and make it real.

Will this vision come true? I believe it will. Because imagination, when paired with hard work, resilience, and the right team, can achieve wonders.

So, let’s keep imagining, dreaming, and building the future—one step at a time.

The Story Behind Favoriot – Part 18: The Unspoken Truth About Startup Success

The Illusion of Overnight Success

Starting a business is exhilarating. There’s a rush of energy, an overwhelming sense of purpose, and a firm belief that what you’re building will change the world. When we launched FAVORIOT, that excitement fueled us. We poured countless hours into developing our product, refining its features, and dreaming of when it would hit the market and create a ripple effect.

I imagined a scenario where people would immediately recognize our innovation, show us praise, and, most importantly, place orders. It was a beautiful vision.

But reality had other plans.

The product launch was met with an eerie silence. There was no flood of inquiries, no immediate purchase orders—just a deafening void. It was as if we had shouted into an empty room, expecting applause but hearing only echoes of our voices.

I remember sitting in my office, staring at my phone, waiting for it to ring. Did we make the right decision? Was there even a market for what we had built? These questions haunted me. I had read about this phase before—the quiet period after launch where entrepreneurs either push through or give up.

For me, giving up was never an option.

The Harsh Reality: No One Cares Until You Make Them Care

Early on, the biggest lesson I learned was that having a great product isn’t enough. People needed to know about it. Marketing, which I had once seen as a secondary task, suddenly became our lifeline.

I had to shift my mindset from being just a product developer to becoming a marketer, a salesman, and sometimes even a storyteller. I repeatedly asked myself: How do we make people care?

We started reaching out, setting up demos, and pitching to potential clients. Slowly, the response trickled in. Companies showed interest. They asked for presentations. They nodded in agreement, smiled, and said, “This looks promising.”

But promises don’t pay the bills.

For a while, it felt like we were stuck in an endless loop of meetings that never turned into real business. Then came the first request for a quotation. I remember the excitement. Finally! This is it! I thought. We prepared the quotation, sent it over, and waited.

And waited.

Nothing happened.

I had assumed that a quotation would naturally lead to a purchase order. But in reality, sending a quote was just another step in a much longer process. It wasn’t a commitment—it was merely an indication of interest. And interest, I realized, didn’t always translate to action.

The First Purchase Order: A Moment of Validation

Then, one day, it happened. We received our first purchase order (PO).

I still remember the overwhelming sense of relief. It wasn’t just about the money. It was validation. Someone believed in what we had built enough to pay for it.

That moment changed everything. If one customer believed in us, surely more would follow. And they did—slowly but surely.

But business success isn’t just about making a sale. It’s about ensuring that sale turns into cash in your bank account. And that’s where another harsh reality set in.

Chasing Payments: The Least Glamorous Part of Business

You’d think that the hardest part is over once a client agrees to buy. That’s what I believed—until I had to chase down payments.

Sending invoices, following up, reminding, and sometimes even begging for payment became a routine. It was frustrating. We had delivered the product, and the clients were using it. So why were payments delayed?

I quickly learned that delayed payments are part of the business game. Cash flow is king; sometimes, even if you’re owed money, it doesn’t mean you’ll receive it on time.

The Trap of Empty Promises

In the early days, I was easily swayed by big promises. Potential clients would tell me, “This is exactly what we need! We can roll this out across multiple projects.”

It all sounded so promising. Some even asked for discounts or free Proof of Concept (PoC) trials, dangling the possibility of future large-scale deployments.

I wanted to believe them. But more often than not, those promises led nowhere.

Eventually, I learned a simple rule: No purchase order, no deal.

If someone truly values your product, they’ll invest in it. Otherwise, it’s just talk.

Beware of the Middlemen and Brokers

Another lesson came in the form of self-proclaimed “brokers.” These individuals claimed to have the right connections to land us big contracts. “Just trust us,” they would say. “We’ll make sure you get into the right hands.”

It was tempting. They spoke about million-dollar deals, high-profile clients, and game-changing opportunities. But over time, I realized that real business doesn’t work that way.

Genuine clients don’t need middlemen. They buy because they see value in your offer, not because someone else convinced them to.

Success is More Than Just Selling

Looking back, these experiences shaped me as an entrepreneur. Building a business isn’t just about creating a product—it’s about navigating relationships, earning trust, and filtering out distractions.

It’s easy to get caught up in the excitement of what could be. But real success comes when you turn those possibilities into tangible results. And at the end of the day, the only thing that truly matters is this:

Do your customers see value in what you offer? And are they willing to pay for it?

That’s the accurate measure of success.

The Story Behind Favoriot – Part 16: Why Favoriot Must Look Beyond Malaysia for Success

The Frustration of a Homegrown Startup

Reflecting on Favoriot’s journey, I can’t help but feel a deep sense of frustration. Not because we haven’t done the work but because our technology isn’t good enough. In fact, we’ve built a robust Internet of Things (IoT) platform designed to make real and lasting impacts in industries that need it most.

Yet, despite our dedication, our struggle isn’t about technology. It’s about something deeper, something more challenging to fix—acceptance.

I’ve lost count of how often I’ve sat in meetings with potential Malaysian clients, passionately pitching the benefits of Favoriot’s IoT platform. The pitch is solid, and our solution is tailor-made for local industries, but there is indifference, hesitation, and, more often than not, a preference for foreign products.

I’ve asked myself this question countless times: Why do local businesses hesitate to trust homegrown solutions, even when they are just as good—if not better—than foreign options?

The Reluctance to Trust Local Innovations

It didn’t take long to realize the harsh truth—many local businesses lack confidence in Malaysian-made technology. There is an ingrained belief that foreign products are superior. Whether it’s a smartphone, a software platform, or an IoT solution, many decision-makers seem convinced that if it’s made overseas, it must be more reliable, advanced, and worthy of investment.

It’s not an isolated incident. I’ve spoken to many fellow entrepreneurs, and they share similar frustrations. We have world-class solutions, yet the market is slow to recognize them.

And why? Because the absence of a big international brand name automatically places us in a secondary category.

I understand how this mindset developed. We grew up with foreign brands dominating the market, from cars to consumer electronics, and we were conditioned to trust those familiar names. But the world has changed. Malaysian companies like Favoriot are now fully capable of competing globally. Yet, this deep-seated preference for foreign solutions persists.

The Branding Struggle

Another challenge I’ve faced is branding.

Favoriot is still a young company compared to established international giants. Building brand recognition takes time, and in a world where first impressions matter, a well-known logo can often make or break a deal.

It’s not that our technology is lacking—far from it. In fact, our solutions are designed explicitly for Malaysia’s unique industrial challenges. But when our brand is lesser-known, it sometimes feels like our innovations don’t get the fair consideration they deserve.

I hate to admit it, but perhaps some of the fault lies with us. Have our marketing efforts been polished enough? Have we communicated our value as effectively as we should? Could our messaging be more powerful?

As a technical person, I’ve always been more comfortable with the innovation side of things than the marketing side. But I’ve realised that having a great product isn’t enough. The story behind it, the way we communicate its impact—those elements are just as crucial.

A Harsh Reality: The Global Perception Problem

Interestingly, I’ve noticed that this issue isn’t unique to Malaysia. When we’ve pitched Favoriot overseas, we often encounter the same scepticism—just in reverse.

Some countries take strong nationalistic pride in supporting local solutions. You’re automatically viewed as an outsider if you’re not one of their own, which is ironic. In Malaysia, businesses prefer international brands. In other countries, they choose their own homegrown solutions.

So where does that leave Favoriot? How do we break this cycle?

The Lack of Support for Local Tech Startups

Another challenge that cannot be ignored is the lack of strong support systems for local startups.

We hear a lot about innovation in Malaysia. Government agencies hold conferences, initiatives, and startup accelerator programs. But when it comes to actual adoption, corporations or government bodies still lean towards foreign tech providers when they choose a solution.

This is discouraging, to say the least. We don’t need just moral support—we need tangible action. More businesses need to take a chance on local innovations. More government agencies need to lead by example and implement local solutions. That’s how an ecosystem of innovation thrives.

Looking Beyond Malaysia: Breaking Barriers

Given these obstacles, I’ve realized that while Malaysia will always be home, Favoriot cannot afford to limit itself to local borders.

I’ve had more success pitching Favoriot overseas than I have within Malaysia. Many international clients are more open to exploring new solutions and less influenced by branding. If the technology meets their needs, they will give it a chance.

Going global isn’t just an option; it’s a necessity.

By expanding internationally, we position Favoriot as a global player. Ironically, this global recognition could make us more attractive to Malaysian clients. It’s unfortunate, but gaining international credibility is sometimes the only way to be taken seriously at home.

Overcoming Challenges at Home

Despite everything, I remain hopeful. There are several steps we need to take to overcome the challenges in Malaysia:

  1. Changing Mindsets – We need to keep pushing the narrative that Malaysian innovations are just as good as, if not better than, foreign solutions.
  2. Strengthening Our Brand – This means investing in marketing and ensuring our branding is powerful and persuasive.
  3. Improving Our Messaging – We must communicate our value proposition clearly and convincingly.
  4. Advocating for Local Adoption – The government and corporate sectors need to step up in supporting local startups.

These aren’t easy battles. But they are necessary ones.

A Final Thought

Favoriot’s journey has been far from easy. There have been moments of frustration when I wondered if it was worth the fight. But I refuse to let these challenges define us.

We are more than a local startup. We are a global company with the potential to change industries, make a real impact in IoT, and prove that Malaysian-made solutions can compete on the world stage.

Yes, the path forward is full of obstacles. But obstacles are meant to be overcome.

Favoriot will not just survive. We will thrive.

Favoriot Entrepreneurship Stories

  1. The Story Behind Favoriot – Part 16: Why Favoriot Must Look Beyond Malaysia for Success
  2. The Story Behind Favoriot – Part 15: From Lecture Halls to Investor Pitches
  3. The Story Behind Favoriot – Part 14: To Exit or Not to Exit?
  4. The Story Behind Favoriot – Part 13: Does Winning Awards Help a Startup Succeed?
  5. The Story Behind Favoriot – Part 12: The Dream of M&A Exit
  6. The Story Behind Favoriot – Part 11: The Rocky Road of Smart Cities
  7. The Story Behind Favoriot — Part 10: Age Does Not Matter in Business
  8. The Story Behind Favoriot — Part 9: Leaving the Comfort Zone
  9. The Story Behind Favoriot – Part 8: The Frustration of Unanswered Emails and Missed Opportunities
  10. The Story Behind Favoriot – Part 7: The Task of Finding Favoriot’s First 10 Customers
  11. The Story Behind Favoriot – Part 6: Expanding The Business Models
  12. The Story Behind Favoriot – Part 5: Finding the Right Fit
  13. The Story Behind Favoriot – Part 4: How Favoriot Became More Than Just an IoT Platform
  14. The Story Behind Favoriot – Part 3: Why No One Wanted Our IoT Platform—And How We Turned It Around
  15. The Story Behind Favoriot – Part 2: Turning Failures into Milestones
  16. The Story Behind Favoriot – Part I: The Humble Beginnings of Favoriot

A Recognition That Reflects the Journey: Named Among Thinkers360’s Top 100 B2B Thought Leaders in 2025

I stared at my screen, re-reading the email. Was this real? Thinkers360 had just named me one of the Top 100 B2B Thought Leaders, Analysts & Influencers to Work With in 2025 (APAC).

I leaned back in my chair, letting the weight of those words sink in. A flood of memories rushed through my mind—moments of self-doubt, nights spent refining ideas, countless speaking engagements, and articles written with the hope that someone, somewhere, would find them valuable.

This wasn’t just about me. It was about the power of consistency, the impact of sharing knowledge, and the importance of staying true to a vision.

The Journey to This Moment

When I co-founded FAVORIOT, I had one missionto make IoT accessible, understandable, and impactful for businesses and societies. I wasn’t just building a company but creating an ecosystem, a movement, and a voice for IoT adoption.

It wasn’t always easy.

  • Sometimes, IoT felt like an uphill battle, trying to convince organizations of its potential.
  • There were moments when my writings, podcasts, and speeches seemed to go unnoticed.
  • There were days when I wondered if my efforts were making any real impact.

Yet, I kept going.

I wrote articles when I felt uninspired.
I delivered speeches when I was exhausted from travelling.
I mentored startups when I barely had time for myself.

Because I believed in the power of sharing knowledge.

Beyond Social Media Influence: Thought Leadership with Purpose

What makes this recognition by Thinkers360 truly meaningful is its holistic approach to thought leadership. Unlike many influencer lists focusing purely on social media metrics, Thinkers360 looks deeper—at the ideas shared, the conversations sparked, and the tangible impact created.

Thought leadership isn’t just about posting viral tweets or LinkedIn updates. It’s about:

  • Writing articles that challenge conventional thinking.
  • Delivering keynotes that shift perspectives.
  • Mentoring the next generation of innovators.
  • Contributing to industry policies that shape the future.

And that’s what I’ve strived to do, not just as an IoT advocate but as someone who believes in building smarter cities, empowering businesses, and fostering innovation.

Why This Matters for the IoT & Smart City Ecosystem

This recognition isn’t just a personal milestone—it’s a signal that IoT and digital transformation are no longer just buzzwords.

They are critical forces shaping the future of industries, economies, and societies.

From smart agriculture to intelligent traffic management, from AI-driven automation to predictive analytics—IoT is no longer a “nice-to-have” but a necessity.

This award reminds me that our work—whether through FAVORIOT, industry collaborations, or global partnerships—is making a difference.

It also reaffirms my belief that sharing knowledge is the most powerful way to accelerate innovation.

What’s Next? The Mission Continues

Recognition is a moment.
Impact is a lifetime journey.

This award doesn’t end my thought leadership journey—it fuels the next chapter.

I’m more committed than ever to:

  • Bringing IoT education to more businesses and policymakers
  • Expanding the FAVORIOT ecosystem through strategic global partnerships
  • Mentoring and inspiring young professionals to enter the tech industry
  • Driving real, measurable impact in smart city development

Thank you to everyone who has followed my journey, read my articles, attended my talks, or engaged with my content. Your support, feedback, and discussions have been invaluable.

This recognition belongs to everyone working tirelessly in the IoT and digital transformation.

Let’s continue building the future—one idea, one conversation, and one innovation at a time.

Final Thoughts

As I close my laptop, I take a deep breath. This recognition was unexpected, but perhaps it was always on the horizon. When you consistently show up, share your knowledge, and contribute with genuine passion, the world eventually takes notice.

For more on my journey, visit mazlanabbas.com and favoriot.com.

Persistence: The Key to Turning Vision into Reality

I have always believed that success is just around the corner.

It’s that one step forward, that extra push, that final moment when everything you’ve been working on clicks into place.

But what keeps me going? Why am I still here after eight long years, grinding every day to pursue my vision while others give up after a year or two?

These questions had haunted me during the darkest nights, especially when the road seemed endless, and the weight of my dreams felt too heavy to bear.

Let me share why I’ve been persistent, how I’ve managed to hold on when it felt impossible, and why you should.

The Illusion of Overnight Success

I’ve met many entrepreneurs who started their journeys with hope and energy. For the first six months, they were unstoppable. New ideas flowed like water, and optimism painted every conversation.

But then reality hit—a product that didn’t sell, a funding round that fell apart, or a partnership that didn’t materialize.

Slowly, that fire dimmed. After a year or two, they packed up their dreams and moved on.

It’s heartbreaking.

I often wonder how many gave up when they were just inches from success. Success rarely happens overnight, but many expect it to come quickly.

If you’ve ever heard the analogy of the Chinese bamboo tree, you’ll know that it has shown no visible growth above the ground for five years. But in the fifth year, it suddenly grows 80 feet in six weeks. Did it grow in six weeks? No, it grew in five years.

The same goes for entrepreneurship—most growth is invisible until that breakthrough.

Climbing the Mountain: Almost at the Top

Building a startup feels like climbing a steep mountain. At the bottom, you’re full of energy. The climb feels manageable initially, and every step forward brings you closer to the peak.

But the higher you go, the thinner the air becomes. Your muscles scream in pain, your lungs beg for oxygen, and your mind whispers, Why are you doing this to yourself?

There were moments I thought about giving up. My legs were wobbly, and I questioned my decisions. Is this worth it? Should I stop here? But every time I looked up and saw how close I was to the summit, I found a little more strength. I reminded myself that turning back would mean losing all my progress.

This is where many give up—right before the breakthrough.

Success is often waiting at the next step, just beyond the horizon.

I’ve learned that pushing through the most challenging part is what separates the dreamers from the achievers.

The One-Inch-to-Gold Moment

Another powerful analogy is digging for gold. Imagine you’ve been digging for months, tirelessly breaking rocks and sifting through dirt, convinced there’s gold beneath the surface.

After a while, frustration kicks in. You start doubting yourself. Maybe there’s nothing here. Perhaps I’m wasting my time.

Many give up and walk away, not knowing they are just one inch away from striking gold. I’ve always feared being the person who quits one inch too soon. That fear pushes me to dig, even when exhaustion and doubt take over.

The Power of Belief: Why I Never Gave Up

What drives me to persist? Honestly, it’s this unshakable belief that my vision is worth pursuing. I’ve always felt that success is achievable if I work hard and remain consistent.

I see my journey as a marathon, and every mile brings me closer to the finish line. There’s a strange beauty in endurance—the longer you persist, the more resilient you become.

Of course, there were moments when I almost gave up. My bank account was dangerously low, potential investors said “no” repeatedly, and I felt utterly alone in my struggles. Why am I doing this? I asked myself. Is it even worth it?

But deep down, I knew that the only way to fail was to give up.

Holding on for Dear Life: Waiting for the Breakthrough

I often describe the entrepreneurial journey as holding on to a branch while dangling off a cliff, waiting for someone to save you.

Sometimes I felt like I was barely hanging on, hoping for that big break—a major client, a game-changing investment, or an opportunity that would change everything.

But here’s the thing: that breakthrough never comes if you let go too soon. Sometimes, you have to hold on longer than you thought possible.

That moment when you’re at your weakest might be when someone finally extends your hand and pulls you back up.

Why Persistence Matters: Real-Life Examples

  • Thomas Edison failed thousands of times before inventing the light bulb. He famously said, “I have not failed. I’ve just found 10,000 ways that won’t work.”
  • J.K. Rowling was rejected by 12 publishers before Harry Potter became a global phenomenon.
  • Colonel Sanders had his fried chicken recipe rejected over 1,000 times before, at the age of 65, building the KFC empire.

These stories are not exceptions—they prove that persistence is the secret ingredient to success.

The Breakthrough is Closer Than You Think

In my eighth year of pursuing my vision, I can confidently say that persistence pays off. There’s a moment when everything clicks into place—the partnerships start aligning, the customers show up, and the momentum builds.

You look back and realize that every painful step, every rejection, and every sleepless night was worth it.

Success doesn’t come to the smartest or the most talented; it comes to those who refuse to give up. It’s about pushing through when things get tough and trusting that your hard work will eventually pay off.

Keep Climbing, Keep Digging

If you’re on the brink of giving up, remember this: you might be one inch away from gold. You might be one step from the summit. You might be at the final mile of your marathon.

Yes, it’s hard. Yes, it’s exhausting. But success is closer than you think.

I’ve held on for eight years, and I can tell you from experience that persistence is the key. It’s what turns dreams into reality. So, keep going. Keep digging. Keep climbing. You never know—you might just be one inch away from your breakthrough.

Success is waiting. Don’t stop now.

How I’m Improving My Blog Writing in 2025

Lessons from My 2024 Mistakes

As I sit back and reflect on my blogging journey throughout 2024, I realize it’s been a mixed bag. There were moments of triumph where I felt proud of my work and other times where I couldn’t shake off the feeling that I could’ve done better. Isn’t that how it always is with personal projects? You start with high hopes and grand plans, only to learn some hard lessons along the way.

2024 has been a year full of such lessons for me. After analyzing my blog posts and feedback, I’ve identified five key mistakes that held me back. In 2025, I’m determined to turn things around. It’s time for a fresh start and a more thoughtful strategy. Here’s my plan to improve my writing and connect more meaningfully with my readers.

1. Cutting Out the Complicated Stuff

Where I Went Wrong in 2024

I have a confession: I fell into the trap of using too much jargon in my blog. Being in the IoT industry for so long, getting carried away with technical terms and buzzwords is easy. In my head, it sounded impressive, but I probably ended up confusing—or worse—boring my readers. Words like “data ingestion” and “end-to-end connectivity” may roll off my tongue effortlessly, but they can feel like stumbling blocks for someone outside my field.

What I’m Doing Differently in 2025

This year, I’m embracing simplicity. If I don’t say a term in a casual conversation, it won’t show up in my blog. Instead of “data ingestion,” I’ll simply say “how data is processed.” It’s all about being reader-friendly. Before hitting publish, I’ll ask myself: Would this make sense to someone who knows nothing about IoT? If not, I’ll rewrite it.
My new mantra: Every post should feel like a friendly chat over coffee, not a technical lecture.

2. Giving My Articles a Clear Path

Where I Went Wrong in 2024

Some of my blog posts felt like wandering through a maze without a map. I’d start with a big idea, but somewhere along the way, I’d get sidetracked. Before I knew it, the article would lose focus, and the conclusion didn’t even tie back to the opening idea.

What I’m Doing Differently in 2025

This year, outlines will be my best friends. Before writing, I’ll map out the structure of each post. A solid introduction to hook the reader, clear subheadings to guide them through the article, and a concise conclusion to tie everything together. No more messy articles that feel like a random stream of thoughts.

I’ll also check if someone can skim my article and understand the main points. If it feels confusing or jumps around too much, it’s time to rework it. A well-structured article should feel effortless, like a story unfolding naturally.

3. Putting Readers First

Where I Went Wrong in 2024

I love sharing personal stories—it’s one of the reasons I started blogging. But last year, I got too focused on my experiences without always connecting them back to something useful for my readers. Storytelling is powerful, but without a takeaway, it can feel self-indulgent.

What I’m Doing Differently in 2025

This year, I’ll make sure every personal story is tied to a lesson or takeaway for the reader. If I’m writing about my IoT journey, I’ll include tips for others—like how they can start their own IoT project or solve a real-life problem with technology. It’s all about balance.


I also plan to engage more with my audience. Responding to comments and understanding what my readers want will help me create content that matters to them. Writing isn’t just about what I want to say—it’s about what they want to read.

4. Nailing Headlines and Adding Visual Appeal

Where I Went Wrong in 2024

I’ll admit—some of my headlines were dull. They didn’t grab attention or give a clear idea of what the article was about. Worse, a few posts lacked visuals altogether. A wall of text without any visual relief? Even I wouldn’t want to read that!

What I’m Doing Differently in 2025

I will focus on headlines this year. Instead of vague titles, I’ll aim for clear, intriguing ones. For example, “How IoT Can Help Businesses” will become “5 Practical Ways IoT Can Transform Your Business in 2025.” It’s more specific and promises real value.

Visuals will also play a more significant role. Whether it’s a chart, an infographic, or a relevant photo, every post will have something to break up the text and make it more engaging. I’ll use tools like Canva to create custom graphics that complement my content.

5. Engaging with Readers More

Where I Went Wrong in 2024

One of my biggest regrets from last year is not engaging enough with my readers. I didn’t spend enough time replying to comments or interacting with the people who read my work. It felt like a missed opportunity to build connections and learn from their feedback.

What I’m Doing Differently in 2025

Engagement is a top priority this year. If someone leaves a comment, I’ll reply thoughtfully. I want my blog to feel like a conversation, not a monologue.

I also plan to write more based on readers’ questions or suggestions. For example, if someone asks how IoT can be applied in agriculture, I’ll turn that into a complete article. The more interactive my blog feels, the more valuable it will be for everyone involved.

Looking Ahead

2025 is going to be the year I write with purpose. I’m leaving behind the jargon, messy structures, and one-sided stories. Instead, I’ll create clear, engaging, and reader-centric content.

The beauty of blogging is that it’s a continuous journey. There’s always something new to learn and room to grow. By reflecting on my mistakes in 2024, I’m excited to see how far I can take my writing in 2025.

Will it be perfect? No. But it’ll be better. And that’s what matters.

Let’s make 2025 a great year for writing!

My Experience Being Ghosted in Business – When Silence Speaks Louder Than Words

Ah, the dreaded silence. You’ll know what I mean if you’ve been in business long enough. You meet a potential client, present your best proposal, feel like you’ve hit it off, and then… nothing. No reply, no feedback, no decision. Just radio silence. It’s as if they’ve vanished into thin air. You check your email, refresh your inbox, and even wonder if your messages got lost somewhere in the digital abyss.

“Maybe they’re busy,” I’d tell myself. “Maybe they need more time to decide.” But deep down, I knew the truth – I was being ghosted. And trust me, being ghosted in business stings just as much as it does in personal relationships.

The Frustration of Waiting

The first few days after sending a proposal are always filled with hope. You replay the meeting in your head, analyzing every word and gesture. “They seemed interested,” you think. “They asked all the right questions. Surely, they’ll get back to me soon.”

But then a week passes—two weeks, a month. The silence becomes deafening. You send a follow-up email—polite, professional, maybe even a bit optimistic. Still, nothing.

Is it something I said? Did I price it too high? Were they just pretending to be interested? The self-doubt creeps in. You feel stuck in limbo, unable to move forward or close the chapter.

And this is where the real danger lies – in the waiting. There is endless waiting for a response that may never come. It drains your energy, consumes your thoughts, and, worst of all, wastes your time.

How Long Should You Wait?

Here’s the million-dollar question: How long should you wait for a response before moving on?

In the early days of my startup journey, I used to wait far too long. I’d give potential clients the benefit of the doubt, thinking they needed more time. “Give it another week,” I’d say to myself. Weeks turned into months; before I knew it, I was stuck in a cycle of endless follow-ups.

But I’ve learned that waiting too long is a trap. The longer you wait, the more power you give the other party over your time and emotions. You become reactive, always hoping for a response instead of being proactive and focusing on other opportunities.

I now follow a simple rule: Three follow-ups, and then I move on.

  • The first follow-up after one week is a gentle reminder.
  • The second follow-up after two weeks was more direct but still polite.
  • Final follow-up after one month – firm and clear that this will be the last message unless they respond.

If they don’t respond after the third follow-up, I cut my losses and move on.

No hard feelings, just a mental note that this is not the kind of client I want to work with.

Why Do Customers Ghost?

Understanding why customers ghost can help ease the frustration, though it doesn’t make it any less annoying. Here are some common reasons I’ve encountered:

  1. They’re Not Ready to Decide
    Sometimes, the timing just isn’t right. They might have other priorities or are waiting for budget approval.
  2. They Don’t Know How to Say No
    Let’s face it – rejecting someone is hard. Some people avoid confrontation at all costs, even in business. Rather than saying no, they choose to disappear.
  3. They’re Fishing for Better Deals
    This one hurts. Some clients string you along while they shop around for a better offer.
  4. Internal Politics
    The person you spoke to might love your proposal, but the decision-making process involves multiple layers of approval, and somewhere along the way, things get stuck.
  5. They’ve Lost Interest
    It’s possible they were genuinely interested at first but later changed their minds. Instead of updating you, they simply go silent.

When Persistence Becomes a Waste of Time

There’s a fine line between persistence and desperation. In the early days of Favoriot, I believed persistence was the key to success. And to some extent, it is. But when persistence turns into chasing uninterested clients, it becomes a huge drain on your time and energy.

I’ve learned to recognize the signs early. If a client shows repeated patterns of delay, vague responses, or constant rescheduling, it’s a red flag. Instead of chasing after them, I shift my focus to clients who are ready and eager to work with us.

Why waste time knocking on a locked door when there are plenty of open doors waiting for you?

The Power of Letting Go

Letting go isn’t easy, primarily when you’ve invested time and effort into a proposal. But sometimes, it’s the best decision you can make.

One of the hardest lessons I’ve learned is that not every opportunity is meant to be yours. And that’s okay. Business is full of ups and downs, wins and losses. The key is to learn from each experience and keep moving forward.

How to Handle Ghosting Like a Pro

So, what should you do when you’re being ghosted in business? Here’s my approach:

  1. Stay Professional
    Resist the urge to send angry or passive-aggressive messages. Always maintain professionalism and leave the door open for future opportunities.
  2. Set a Follow-Up Limit
    As I mentioned, stick to a follow-up schedule and know when to leave.
  3. Focus on New Opportunities
    Don’t let one unresponsive client consume your energy. Keep building your pipeline and exploring new opportunities.
  4. Reflect and Learn
    Every experience is a chance to learn. Reflect on what went wrong and how to improve your approach next time.
  5. Trust Your Instincts
    If something feels off, trust your gut. Not every client is worth the chase.

Moving On with Confidence

It’s easy to take ghosting personally, but remember – it does not reflect your worth or business.

In most cases, it’s more about them than you.

In the world of business, you’ll encounter all kinds of people. Some will appreciate your work and respond promptly. Others will ghost you without a second thought. The key is to stay resilient, keep your standards high, and focus on clients who value your time and expertise.

And who knows? Sometimes, the ones who ghost you today may return months later, ready to do business. When that happens, you’ll have the upper hand.

Until then, keep moving forward. There are plenty of doors waiting to be opened.