6 Great Challenges Building an IoT Solution for Hajj

This article is the first part of our Raqib journey. The experience that we have learned building such a solution is priceless. We must always be prepared to overcome the technical challenges and go-to-market strategy.

RAQIB is the first IoT product we built when we launched our Startup in 2017. The initial target market was Senior Citizens. However, we pivoted (or expanded) our customer segment to cater to people going for their Hajj.

Target Hajj Market

Based on our market research, we saw Hajj market is very suitable for Raqib as per the following reasons:

  1. More than 2.3 Million perform Hajj per year (about 30,000 pilgrims are from Malaysia)
  2. Different languages and cultures make communication very difficult during an emergency.
  3. Many pilgrims went missing because of the crowded nature and unfamiliar with foreign places.
  4. People can easily fall sick or faint due to heat and dust. The need to call help immediately is a challenge.
  5. Constant care and monitoring are required to have peace of mind when performing Hajj, especially when traveling with a spouse that is elderly.
  6. The hajj peak period is between 5-6 days with crowded people in small areas. Thus, it’s a challenge to find a missing person, especially almost all wearing similar robes and clothes.
  7. When staying at Mina, the tents are very similar, and thus finding a way home can be a significant challenge.
  8. Crowded places include Mina, Arafat, Muzdalifah, and Tawaf at Kaaba.
During 2019 Umrah
6 Great Challenges Building an IoT Solution for Hajj Click To Tweet

Challenges of Building an IoT Solution (Raqib) for Hajj

We noticed that pivoting to a different market segment is not as straightforward as expected. The challenges are:

  1. Device – What are the main parameters that we should monitor? Is it health vital signs or safety (tracking locations)? For some, measuring the blood pressure level is more important, whereas others want to know the whereabouts of their spouse. 
  2. Network and Roaming – The model we offered only supports 2G networks and voice capability. Not many M2M sim cards provided by telcos have the roaming capability, and the cost can be high too due to the data roaming charges. Since we are bundling Raqib only for simple monitoring, we only limit data usage for wearable purposes and not for web browsing (users can detach the sim card and misuse it for other purposes). Enabling the right APNs of the device for different network operators in Saudi is also a challenge.
  3. Trial Period – Since Hajj is seasonal (once a year), we must find a way to trial at the Hajj site itself. The first option, we gave the device to our partners and customers who are performing their Umrah. We received a lot of issues during this trial, but we overcame it when we offered to our Saudi partner and our Malaysian trial customers to test during the 2018 Hajj. I also have personally tested Raqib during my Umrah in early 2019.
  4. User Behavior – It is also one of the biggest challenges because a user must always wear the Raqib watch to work as expected. If a person leaves the Raqib watch at their hotel, then the data on the Raqib app will not be accurate or consistent. The device must also be robust enough to withstand water during wudhu or bath. The user needs to charge the battery consistently, which is very challenging when the source of power is scarce in places like Arafat and Mina.
  5. Go-to-Market Strategy – Who will buy or subscribe to Raqib? Do we sell this to the Hajj authorities, or should we sell this to Hajj Travel Agencies? Or should we sell directly to the end-users? What’s the business model? It’s pretty challenging to sell as a CAPEX-based model because the Raqib requires sim cards, and the data need to be activated. Since this is a Hajj solution and it only happens once a year, what happens when a user returns home – do they want to continue using them. Or should it be a rental model for the travel agents – they can re-use the device for another group of Umrah pilgrims. Unfortunately, this rental doesn’t work because of the tedious logistics process – collecting the devices, cleaning them, and managing the stocks.
  6. Going Beyond Malaysian Market – For Raqib to be successful, it must capture a global market because the Hajj market is small and seasonal. However, to do this, we need to test the roaming capability of the sim cards – and we have done it successfully in Saudi Arabia, India, Maldives, Egypt, Bangladesh, and Thailand.

This article is the first part of our Raqib journey. The experience that we have learned from building such a solution is priceless. We must always be prepared to overcome the technical challenges and go-to-market strategy. 

Have you encountered any IoT solutions similar to Raqib? Please leave your comments below.

RAQIB Crowdfunding – Launchgood

Articles worth reading:

  1. TaqwaTech – RAQIB for Hajj
  2. Raqib Is The Companion You Need During Your Hajj & Umrah
  3. Raqib – Solution to Care and “Watch” The Pilgrims During Hajj and Umrah
  4. RAQIB Raising Donation Campaign With LaunchGood – Peace of Mind for Hajj Pilgrims in 2019

How We Build a New Generation-IoT Movement

How do we build enough momentum to accelerate the growth of IoT talents? One of them is to develop a movement called “Generation-IoT”. This is the story.

The original article of the blog was posted here.

I am not sure, but maybe it’s always in my blood or DNA to share knowledge, build talent, or teach others. I started my journey in IoT as early as in the Year 2001. At that time, the telco was called M2M (or Machine-to-Machine). The data are kept in silos; systems are called Telemetry, and Scada is a common name. Applications are limited to remote meter reading and vehicle tracking.

We can rarely see any fancy IoT applications because technology is in infancy stage. Cloud services are not available, devices are still expensive, no smartwatches, no open API IoT applications and many other missing components.

The Early Days of IoT

LinkedIn is my main channel to communicate with friends from overseas. And when I fully embarked on IoT in 2014, I couldn’t even find enough friends to exchange ideas. You can barely see any jobs with the title “IoT” at that period (unlike today, “IoT” is ubiquitous in many job positions).

I was part of the team that developed the Malaysia National IoT Strategic Framework, and one of the missions was to create an IoT ecosystem. We don’t see this materialize a couple of years down the road. Very frustrating after the hard work.

The Beginning of Generation-IoT

Thus, we offered our FAVORIOT platform as an IoT ecosystem for Malaysia and created a Generation-IoT movement. And …oh boy! It was a lonely journey. And very tiring too. No one believed in the mission to become a ProducerNation by building our IoT products. Talents are lacking.

Luckily, I was invited by many local Universities to be part of many Industrial Advisory Panels. For four years, we re-look back at the University’s contents and syllabus to include IoT and make it more structured. We hoped to have more IoT talents in the market with this refreshed syllabus.

Who are the Generation-IoT?
How We Build a New Generation-IoT Movement Click To Tweet

Bearing Fruits and Skepticism

Now we are seeing the fruits of the labor; there are many courses in IoT, Masters in IoT (UTHM), Diploma in IoT (KKTMPJ), and even a Certificate in IoT (Kolej Komuniti Seberang Jaya).

But I also received many comments from people who mocked me, saying why am I helping the local Universities because they are not giving you any projects or becoming your primary revenue streams. Well, that’s another story for me to tell another day. Actually, as of today, education is my second highest revenue contributor.

I am happy to say that I have helped build a Generation-IoT that will become the future technology leaders of IoT.


Articles worth reading:

  1. Generation-IoT is Set to Become a Global Movement
  2. Who Are the New Generation-IoT
  3. Expert Advice for Generation-IoT
  4. Generation-IOT That Will Disrupt The World
Source: 5 Traits of Generation-IoT

How We Build Our Fourth IoT Product

Why did we build another IoT product? Why can’t we maintain the three IoT products developed earlier. Here’s the story.

When we launched the first IoT product called Raqib commercially in 2018, we received a lot of feedback from users and potential customers.

We have to decide to enhance the current product or spawn into a new product altogether.

Meanwhile, there are two more IoT products that we are still building and enhancing – the second product called Favorsense and the third product called Favoriot IoT platform.

Finally, we decided to follow our gut feeling and start building our fourth IoT product called Dscover (formerly named D’scover – we will reveal the reason for changing the spelling later).

How We Build Our Fourth IoT Product Click To Tweet

The Problem Statement

When we introduced Raqib as a single device solution for tracking (instead of using a Bluetooth smartwatch and a smartphone), we received much feedback that they don’t need the features of monitoring vital health signs.

But in which market is tracking the best suit for this product? Why the need for monitoring an individual in the first place?

In our early customer development process, tracking an individual is critical for safety – especially during travel.

If a person travels in a tour group, he wants to have some freedom on his own. But he also needs to be constantly connected with the group or his tour bus.

In the case of a tour guide responsible for the group, he must ensure the group’s safety, and the travel itinerary must be adhered to and to ensure no one is late or left behind.

If that person is lost, the easiest way is to locate through the mobile app. The app should also have a travel planner feature to organize and share among the tour members.

How Big is the Market

Initially, we targeted the Travel and Tourism market, which was vast and active before the Covid-19 strikes in early 2020.

Below are the statistics of the world’s and Malaysia’s No. of arrivals.

Travel and Tourism Market

However, when travel and tourism were severely affected in 2020 and 2021 by restricted movement orders and banned in traveling, we pivoted our market to a family and friends app.

The IoT Solution

We chose a mobile app as the solution because of the following reasons:

  • Cheaper because this “IoT” solution uses the individual’s device, i.e., smartphone. GPS is the only sensor needed. The user has paid their connectivity charges (mobile data). The user only needs to download the app and pay for premium features.
  • Easier to deploy and manage the users (only via the Google Store and App Store)


The biggest challenge for such a product is that it has become a B2C model whereby the channel to market can be very challenging.

The most accessible marketing channel to reach the users is via Social Media – Facebook, Instagram, and Twitter.

To conduct targeted ads, we need to identify the users’ demographics – in this case, the family members and friends.

Earlier, we named the product D’scover, but it is complicated for a user to search the app in the App Store because of the unique spelling. Finally, we decided to change the name to Dscover.

In the travel and tourism market earlier, we have a B2B model approaching Travel Agencies and Government, but unfortunately, Covid-19 has a significant impact in this sector.

We have even expanded the market segment to solve the issues of monitoring quarantined patients. However, for some unforeseen reasons, this solution did not get the buy-in from the authorities.

Time to Stop Developing New IoT Products

We asked ourselves, have we done enough marketing and sales before moving into another product? Building a new product can be long and tiring.

All four IoT products have their strengths and weaknesses – which I will be able to share in other Blog articles. It is only the beginning of my IoT Adventure – you may subscribe to the newsletter or the RSS feed.

Dscover Resources

Articles worth reading:

  1. How We Build Our First IoT Product
  2. How We Build Our Second IoT Product
  3. How We Build Our Third IoT Product
  4. How We Build Our Fourth IoT Product

On a Journey of IoTising Business

“IoTise” or “IoTising” can be a new term coined by FAVORIOT, and it’s the process of transforming organization operations or business using IoT technology.

Digital transformation doesn’t happen overnight, but it will start with the organization’s leaders that can Champion the initiatives. If an organization is “old,” it will have more internal challenges because of the different cultures and Era.

Technology is not the main stumbling block, but it has to plan early to ensure no wastage and have better buy-ins.

Below is the interview taken from Exeleon Magazine recently.

On a Journey IoTising Business Click To Tweet

What, according to you, makes one a dynamic leader? How do you integrate the same thought into your leadership?

Answer: In the era of the fourth industrial revolution, whereby digital disruption is happening all the time, a dynamic leader should be able to be agile enough to respond to the technological and business landscape. A person that willing to unlearn and relearn new things.

What led to the formation of FAVORIOT? What role do you play in the day-to-day proceedings of the company?

Answer: In the year 2016, I visited Silicon Valley on a business trip with several Malaysian business delegations. The exposure and the meetings with several big companies and Startups open the mindset that “anything is possible if we have a great vision.” FAVORIOT was officially formed in 2017 with the vision to help Senior Citizens who are aging at home to be monitored closely using wearable devices (IoT) and mobile applications.

What has the journey been like for Mazlan Abbas over the years? Looking back, what would you have done differently when starting?

Answer: Most of the time, technology is not the main obstacle to adopting the solution. It takes time for people to understand how technology like IoT can transform how they conduct business or run their operations. FAVORIOT is one of the earliest IoT Startups in the country. We have tried building several solutions internally, but the effort is huge to cater for different customer needs. Finally, we realized that our strength is the IoT platform we built which we have now offered to other ecosystem players. We could have captured the education market sector much earlier before moving up the value chain to business or corporate customers.

What is the process followed by the company when offering its services? How do we ensure optimal client satisfaction?

Answer: Education through training and webinars will open the eyes and minds of the customers. We encouraged the customers to think big but start small to get the buy-in from their C-suite levels. Understanding their business case and pain problems is critical in the early stage to ensure no wastage of effort later. It will be followed up with integration to their legacy systems before scaling up the deployment. In the final step, they will collect enough data to create new revenue streams, save costs, create new business models, or gather better insights regarding their business.

What would be your advice for young and aspiring leaders or entrepreneurs?


  1. Test your ideas early.
  2. Get feedback regarding your product and iterate until you get the product-market fit.
  3. Don’t be ashamed if the original ideas failed or were not accepted. 

What has been the biggest roadblock during your journey? What has been your most significant learning?

Answer: The biggest roadblock is getting the first few customers that trust your product and solutions. What we feel about our product might not be the same as what the customer sees. The most significant learning is getting the product-market fit as fast as possible.

Moving forward, what does the future look like for you and FAVORIOT?

Answer: The users of FAVORIOT IoT platform started from less than three countries in 2017 and now have grown to 115 countries in 2021. We see the market for IoT has begun to grow faster in the last three years due to the awareness and fusion of many technologies such as Artificial Intelligence, Virtual Reality/Augmented Reality, Blockchain, Big Data Analytics, Robotics, and Drones. In all IoT deployments, it will require some form of an IoT platform, and this is where FAVORIOT would like to excel – To IoTise all Businesses.

Credit: Exeleon’s 100 Dynamic Leader

Credit to Exeleon Magazine

Digital Link – https://magazines.exeleonmagazine.com/100-Dynamic-Leaders-of-the-Year/

Web Version Link – https://exeleonmagazine.com/100-dynamic-leaders-of-2021/

Article Web Link – https://exeleonmagazine.com/mazlan-abbas-of-iotising-businesses/

Credit: Exeleon’s 100 Dynamic Leader

Articles worth reading:

  1. How We Build Our First IoT Product
  2. How We Build Our Second IoT Product
  3. How We Build Our Third IoT Product
  4. How We Build Our Fourth IoT Product

How We Build Our Third IoT Product

Favoriot IoT Platform is the third IoT product that we developed. This is the turning point of our business – To IoTise Every Business.

It took us nearly two years to build our first IoT product – Raqib. Mainly because we have so many things to do, and we are very new to this kind of IoT entrepreneurship.

Since Raqib is an end-to-end solution, we need to identify the partner for the hardware since we can’t build the wearable in-house. Furthermore, the devices need to send data and connect to our IoT platform, create a mobile app, and develop a CRM system.

In 2018, we started with a simple trial, and later in 2019, we were able to have our first few customers using the solution during their trip to Hajj.

As per the second IoT product, Favorsense, we built it within a year and quickly introduced it to the market. We received a lot of feedback which we used to improve the solution.

But then, we also realized that we already had our third IoT product, i.e., the IoT middleware itself, while building the rest of the ioT products. Still, we never thought of offering this solution to others. We have begun to get user feedback by allowing users to use it for free until we started charging them in March 2019.

The Problem Statement

When we built our first IoT product, we learned that it is such a massive effort and takes a lot of resources – time and money. The same goes for our second product. 

We decided if somehow we could collaborate with others to develop other IoT solutions by using our platform. We thought that the country had many IoT talents ready to build its IoT solutions, and we were wrong!

There are not many takers who can jump straight into the IoT world and build their IoT products. That’s when I realized the country is lacking this kind of talent? Where are they?

I am fortunate to be in many local Universities as their Industrial Advisory Panel or Adjunct Professors. That’s when we realized many of the current syllabi did not cover structured content about IoT. However, many universities are excited to get their students to select the IoT as their Final Year Projects (FYP). Still, unfortunately, many of the students have to learn on their own.

In the industry, they have started to get more interested in how IoT impacts their business but are unsure how to build or deploy their innovative solutions using IoT.

Even the whole ecosystem of IoT in Malaysia is not very strong because there are not many players as yet.

For Favoriot, we see this as an opportunity because our IoT platform can become the enabler to learn IoT and be used in commercial IoT deployment. 

How Big is the Market

According to Mordor Intelligence, the IoT market reached $761.4 billion in 2020 and is expected to reach $1.39 trillion by 2026. 

There are four (4) components in building end-to-end IoT solutions – Sensors, Connectivity, IoT platforms, and Applications. We have touched a sweet spot, i.e., to become a preferred IoT platform for any IoT deployments.

IoT was “officially” introduced in Malaysia in 2014 when the Nation launched its National IoT Strategic Framework. However, it seems to be early days, and it took some time to make people aware of its impact. However, IoT got another “jump-start” when Malaysia Industry 4WRD -National Policy on Industry 4.0 at the end of 2018.

In 2020, the world was hit by the Covid-19 pandemic, and many industries were affected by the lockdown—the idea of using emerging technologies to solve social distancing issues. Thus, the time for the IoT market to grow is about to begin.

The IoT Solution

The reasons why we want to offer our IoT platform as the third IoT product are as follows:

  • In every IoT deployment or project, there will be an IoT platform component. The idea is to deploy IoT solutions without involving high cost by using a Cloud-based IoT platform.
  • We are not able to build and customize to all user requirements.
  • We want to create a platform where the students can also use in their IoT projects.
  • This platform also can be used for Laboratory experiments.
  • Thus, the platform needs to be open and easily used with user-friendly APIs
  • The middleware comprises security, business rules, and notification engine and supports various protocols such as MQTT, CoAP, and REST.
  • Offer this as Platform-as-a-Service to allow as many users to subscribe to the platform and create their own innovative IoT applications easily while maintaining the ownership of their data.
  • Have the ability to charge the user in various subscription Plans such as Free, Beginner, and Developer Plans. Furthermore, we can also have a customized package and make it available on-premise.
  • Build a Generation-IoT (Favoriot) community that can share and learn each other’s projects and success stories.
  • Complete documentation, tutorials, GitHub, and forums are made available.
How to Choose an IoT Platform
The Best IoT Product We Developed Click To Tweet


Initially, we started offering the free package to the Universities in early 2019; we noticed not many active users. Many of them use other competitive platforms such as ThingSpeak, ThingsBoard, or Blynk. 

We realized that due to the unfamiliarity of the Favoriot platform and not many tutorials regarding the usage, we decided to compile as many use-cases, step-by=step tutorials made by some community members and upload them to our Favoriot YouTube channel.

I take the opportunity to introduce the Favoriot IoT platform in many of the invited talks, conferences, or webinars. Coupled with contests and special offers and bundled with training packages, we have reached more than 115 countries worldwide and more than 5300 users. 

We started with users subscribing to the platform themselves, but now we have begun engaging with corporate users by having customized solutions.

Favoriot Worldwide

The Growth Point

We have reached a stage whereby talents who graduated from the Universities are equipped with the knowledge of building IoT projects (and using the Favoriot IoT platform) more structured.

These new talents will become the catalyst for the growth of IoT in Malaysia and other countries around the world.

The IoT Adventure has become more enjoyable than ever!

Want to know more about our IoT Adventure?

  1. How We Build Our First IoT Product
  2. How We Build Our Second IoT Product
  3. How We Build Our Third IoT Product
  4. How We Build Our Fourth IoT Product
IoT Quotes by Dr. Mazlan Abbas

How We Build Our Second IoT Product

Here’s how we build our second IoT product targeted at Smart Cities.

In my previous article, our team set out to build our first IoT product called Raqib (formerly named Favorwatch). We also make another IoT product that is not so “IoT” in the proper definition because it involves humans to trigger the process. 

It is a mobile application that uses the GPS and camera, the phone’s sensors, and sends the data to a platform. We build this because, in our previous company, we have the in-depth experience of building a similar solution. Still, now we take this opportunity to develop a new version.

The Problem Statement

As city dwellers, we will always see problems in our city infrastructure and services daily – either potholes, garbage unattended, faulty lights or traffic lights, vandalism, pipe bursts, fallen trees, and many others.

Usually, we will either make the usual complaint via phone or email the local councils. Sometimes, the reports are left unattended, or you might not be aware of the status of the information. Either you call again, or you might get too angry and rant on social media.

The moment it goes viral unnecessarily on radio, tv, or social media, the harm to the local council’s image is not reversible. Sometimes, a minor issue can become a piece of massive news on national media.

Thus, how do we avoid this problem from happening? How do we get a proper channel for the citizens to make complaints easily and have simple means to monitor the status of their complaints. 

How do we assist the local authorities to be more efficient in responding to the citizen’s complaints and be more transparent in their work? 

How do we portray the local council and the local politicians to be more responsible in managing their cities or areas? Can we use the app to build better intelligent cities?

How Big is the Market

In Malaysia, 21 City Councils, 42 Municipal Councils, and 91 District Councils manage their areas. Malaysia’s population is around 32.37 Million, and the big cities in Malaysia have more than 500,000 people each.

A couple of big cities in Malaysia have started to utilize mobile apps to allow citizens to make complaints directly to them, but many cities still don’t have that facility. 

Many of them still depend on phone calls, emails, or websites to receive complaints from their citizens.

Globally, there a more than 10,000 cities worldwide. Thus, the market is still vast and untapped.

Official favorsense Video

The IoT Solution

The idea is to use the citizens to become part of the “sensors” to report issues of the cities. How do we capture and locate the report quickly? How do you make the invisible visible? If we are to deploy sensors everywhere, it can be very costly; thus, the idea of using the concept of “crowdsensing” intrigues us.

We choose to build a smartphone app because of the following reasons:

  • Almost all users have smartphones. It will become the device to help them capture the data.
  • A smartphone has a camera (the eye) and a GPS (location). It has built-in connectivity to send data to the cloud or platform.
  • Cheap to deploy and install.
  • When a user sees a problem, he will open the app and capture the photo. The app will automatically geotag the photo and time-stamp to indicate the location and time of the actual report. We want to avoid a user uploading from his phone photo album because it will cause the issue of fake complaints (taking photos from a different place and reporting at another location)
  • It’s also easier to send the status of reports back to the person who makes that complaint.
Favorsense – Crowdsensing Cities Problems

However, the smartphone phone app is just one of the main components of the total solution. There are three more components:

(i) Crowdsensing Management Platform (CMP)

  • The authorities appointed an Admin that will be responsible for handling all the complaints.
  • A trouble-ticket ID can be generated from every complaint received, and the Admin is responsible for escalating it to the relevant field force or contractor.
  • Once the contractor has resolved the issue, the Admin will be responsible for either accepting or rejecting the work.
  • The status of the report will be tracked and shown on a Timeline.

(ii) Field-Force

  • The contractor or the internal field force of the local authorities will receive all the jobs assigned to them.
  • The report will show the location and photo, and it can easily trace it back for resolution.
  • Once the job is completed, another image can upload as proof.

(iii) Insights

  • A simple dashboard shows the KPI of the Division that handles the cases, such as the status of the reports, closed, pending, rejected cases, among others.
  • Such reports are made in real-time and accessible anywhere. The management needs to have instant access to these insights.

Go-to-Market Strategy

This IoT solution is called Favorsense – a crowdsensing platform that allows a user to make reports regarding any issues of the cities. It will automatically collect the actual “pain points” of the cities. Favorsense will be an excellent tool for city authorities to identify these problems and turn them into innovative city applications. Thus, the app can become an official way for the local councils to engage with the citizens.

But how do we reach out to our target market i.e., local councils? We started with a direct engagement with the local councils themselves, making presentations and proposals. Talking at Smart Cities conferences also helped us in reaching out to them. Events like conferences are the best place to meet and have first introductions.

However, we didn’t anticipate the long sales cycle and tedious procurement process by this council. Nowadays, we take a different approach whereby we work via MSCA (Malaysia Smart City Alliance). We have an earlier opportunity to share our proposal for any Smart Cities initiatives.

Similar to our first IoT product, the second IoT product also have its own set of challenges especially going to the market. This will be shared in a different blog post as our IoT Adventure continues!

Articles worth reading next!

  1. How We Build Our First IoT Product
  2. How We Build Our Second IoT Product
  3. How We Build Our Third IoT Product
  4. How We Build Our Fourth IoT Product
Favorsense for Enforcement
old building at intersection in manhattan new york usa

“Build Smart Cities Through the Eyes of the Citizens.”

–Mazlan Abbas

How We Build Our First IoT Product

Here’s how we learned to build our first IoT product. Check out the essential tips to consider in your IoT development.

When we got back from Silicon Valley, we decided to solve the problem of Senior Citizens using IoT. This product became our first commercial ioT solution which took us almost two years to build from zero into a finished product, and we started as early as April 2017.

Here’s how we learned to build our first IoT product. Check out some of the few essential tips to consider in your IoT development.

Problem Statement

We are seeing the trend of “Ageing in place” whereby more elderly people will be retiring and stay at home either alone with their spouses or with their children. They lived longer because of the health facilities but not necessarily healthier, and they might be suffering from heart problems, diabetes, or even dementia.

Their grown-up children might be very busy with their jobs or family and thus unable to monitor their elderly parents continuously. If there are emergency cases when the parents fall sick or fall, they have difficulty calling for help. Sometimes, due to dementia, they will have trouble remembering to return home.

Thus, what if we have a technology that can continuously monitor them and have a simple feature to trigger for help?

How Big is the Market?

The world population is not getting any younger. According to the latest estimates, by 2050, there will be 2 billion people aged over 60 (20 % of the world’s population). There are an estimated 3.5 million people – or 7% of the population – in Malaysia who are above 65. Japan, France, Italy, and Germany have more than 20% of people aged above 65.

Thus, the market for senior citizen healthcare can be huge.

Ageing Population Issue

The IoT Solution

The idea is to monitor the health and safety of senior citizens. Thus, we need to have sensors that can monitor their health condition and location to ensure their safety if they get lost or fall.

We choose a single device solution for the following reasons:

  • A single device is easy to carry and manage
  • A monitoring device that can be monitored everywhere and support mobility
  • Since it has to monitor the health vitals, the device must be able to have contact with the person’s body
  • A device that can easily trigger an alarm and show the location of the individual
  • Option to make or receive a call
  • A caretaker or their children can monitor them from remote

With the above conditions and requirements, we chose a wearable device with health sensors and a GPS.

  • The individual can use wearable devices like a smartwatch with total mobility.
  • Wearables with built-in sensors monitor the person’s health, such as the number of steps, heart rate, blood pressure, ECG, and fall detection.
  • GPS is a better solution to track the location either in-house or in-building and outside the building.
  • The device has data connectivity to send the information to the cloud or the caretaker and also optionally has a voice feature for two-way communication.
  • A mobile app continuously tracks the elderly parent’s health and location.
RAQIB – Peace of Mind


This market is the tricky part for a Startup that ventures into a healthcare solution. We can have two business models – B2B or B2C. But which is a better model?

We started to approach Senior Citizens Care Centers in anticipating for B2B market. However, what we found was surprisingly a simple and yet a big mistake – it’s not the kind of market that we should approach because these Senior Citizens are already 24x7x365 days are monitored by their caregivers.

Pivot is the Name of the Game

Then, we pivot for B2C marketing online via Social Media channels and participate in exhibitions or talk at conferences. Finally, it piques some interest, and people start to inquire and make purchases.

However, the market is still tiny, and we pivot again to a different market segment, i.e., Hajj Pilgrims. We approached Hajj and Umrah Travel Agents, encouraging them to package their Hajj/Umrah package with a value-added service to monitor their health and safety when performing their rituals. However, that B2B model is still not attractive enough, and we have to revert to B2C, where we target individual Hajj or Umrah pilgrims.

The challenges of both the Senior Citizens and the Hajj market are worth another article in the future. Our first IoT adventure has just started! 

Articles worth reading next!

  1. How We Build My First IoT Product
  2. How We Build Our Second IoT Product
  3. How We Build Our Third IoT Product
  4. How We Build Our Fourth IoT Product
Raqib for Travellers

How Silicon Valley Changed My View on the World of Startups

The visit to Silicon Valley companies changed my view about the world of Startups. Many started with a humble beginning. Technology was born here. Anything seems possible!

At the end of the 2016 visit, I had the opportunity to visit Silicon Valley with the MDEC delegation in the Silicon Valley Immersion Program. This trip transformed the way I look at entrepreneurship – “Anything is possible” and “Have a grand vision, and you can turn it into a reality” attitude.

I have never thought in my whole life to become an entrepreneur. All I think was to become a CTO in any big corporate organisation – that’s all. However, that business trip changed my whole life! On my return home, I decided to build a Startup in IoT – and that’s how FAVORIOT was born in early 2017.

The Inspiring Logos

For a first-time visitor, I was excited watching the Logos of famous companies on buildings, offices, parks, and shops – it’s the everyday hardware and software that we used back home. Hewlett Packard, GE, Cisco, Apple, Google, Facebook are among the logos that inspired me. My heart was beating fast to be at the place where the technology or product that I used daily was born!

The History

For any computer enthusiasts, the Computer History Museum at Mountain View is an excellent place to visit. You can see how computer history began here, starting with the vacuum valve to integrated circuits and the first PC and Apple computer. What you see in photos can now be seen physically, and that already amazes me. Imagine the power of our computers and smartphones begin with a small step from the brilliant minds of the inventors and innovators of Silicon Valley. For a first-time visitor, I was excited watching the Logos of famous companies on buildings, offices, parks, and shops – it’s the everyday hardware and software that we used back home. Hewlett Packard, GE, Cisco, Apple, Google, Facebook are among the logos that inspired me. My heart was beating fast to be at the place where the technology or product that I used daily was born!

Birth Place of Unicorns

Many Unicorns started with a humble beginning, and some started at Plug and Play Tech Center. For example, Dropbox started from within a small cubicle in Plug and Play, and it has now valued at USD 10 Billion. Other examples are PayPal, LendingClub, Guardant, Hippo, and many others. Seeing that logos on their walls made you believe, “If they can do it, why can’t we?

Plug and Play

Pitching Valley

We had the opportunity to pitch in front of investors at Hero City, Draper University. It was a very nerve-wracking experience – even though we had practiced the pitch many times before arriving in Silicon Valley. It seems to pitch is like an everyday thing here, and you can either pitch on an official platform or pitch to an individual investor after the event. Personally, the term “pitch” is synonymous with a short talk to convince investors about your Startup.

Sharing Culture

Almost all the people we talked to here are amicable and keen to listen to our ideas and give constructive feedback. They are more than willing to recommend us to other parties if they see their peers or friends benefit from our solutions.

Startup Ecosystem

The place is always bursting with new ideas, and no one seems to get worried if their ideas get stolen or not. Maybe it’s because many of these ideas are not unique to them, and they would instead share with others so that they can help to improve the ideas further. There are so many Startup Founders and Investors, and you might be lucky if you happen to have lunch or dinner in a restaurant and meet them.

The highlight of the visit is the walk-around on Google and Facebook Campus. It’s like a small Google or Facebook city!

Google Campus
Facebook Campus

Anything is Possible!

The energy, enthusiasms, and excitement made you believe that your ideas could soar higher and conquer the world. Age doesn’t matter anymore – anyone can start their entrepreneurship journey with a small cubicle or co-working space. Ideas can spark quickly and maybe can fuse with other ideas to make it better. The conducive Startup ecosystem of supporting each other made you believe that you are not alone in this world, and everyone here seems to be open enough to help you.

I will share the rest of the entrepreneurship journey in another article – why I choose the Internet of Things (IoT) as our business focus and why we build the first IoT solution that we think can conquer the world!

Silicon Valley USA 2016 Trip

18 Tips – How to Use Twitter to Drive Traffic to Your Blog

Your Blog can be considered a “dead” blog if there’s no traffic and no one is reading or aware of them. A lot of bloggers stopped half-way and abandoned their blog when they didn’t see any traffic or activity.

However, in the era of social media, we have many channels to promote our blogs, which includes Facebook, LinkedIn and Twitter. However, in order to drive tons of traffic, we need to do this the right way. Below are some of the tips and formulas.

  1. Use short and provocative tweets
  2. Include an intriguing quote from post
  3. Include statistics
  4. Make use of #Hashtags creatively
  5. Use @mentions
  6. Retweet mentioned blog content
  7. Ask for a Retweet (or RT)
  8. Use visually appealing images
  9. As a question related to your topic
  10. Tweet about your blog-hosted contest
  11. Promote your tweets
  12. Include a blog link in your bio
  13. Schedule your tweet properly
  14. Include a strong call to action
  15. Tweet the link more than once
  16. Create “Click to Tweets” within your article
  17. Retweet or thank anyone who mentions your Blog
  18. Pin your latest blog post to the top of Twitter Timeline

Not only your Blog will have more traffic, but your own Twitter account can also attract more followers. Your Twitter will be seen to be more engaging with relevant content sharing.

As of today, my Twitter handle @mazlan_abbas has only 4,162 Followers. Let’s see how the tips above impact Mazlan Abbas Blog and my Twitter.

The 18 Twitter Tips that will help to boost your Blog traffic.

Year 2022 – The Death of Blogging

Yes – there’s a truth in this. That’s what they said a couple of years ago. However, there are many type of blogging such as personal journal, lifestyle, travel, health, technology and many others.

The trend for personal blogging have decline. People might no longer have interest to follow an individual daily activities, their families, trips etc. This type of content can easily followed via their social media channels such as Facebook or Instagram.

Entertainment vs Educational Blogs

However, blogs which covered specific topics that solve the reader’s problems would be the ones that have longer lifetime. The topics are more educational as compared to entertainment.

The contents for educational type of blogs can remained evergreen as people still searched the Internet for solutions.

So yes, people still read blogs. Multiple times a day, even! It just looks a little different because the content of blog posts has shifted from being writer-focused to being reader-focused. Blogs that focused on value to readers will have a higher reading rate.

This is something which I need to decide when I created Mazlan Abbas Blog – should it be personal blogging or a blog which is more educational such as the one I created at IoT World Blog.

Today, is my third day of blogging, and I will always monitor the traffic to see how the contents impact the traffic to the blog.

3-Days Stats
Demographics of Visitors

Why should you read and follow this Blog? If you want to read IoT contents, you may visit IoT World Blog, but here you will get constant updates about my journey in developing projects such as my Startup, FAVORIOT, Podcasts,, YouTube, Online marketplace and E-Books.

Sharing Platform

Along the way, I will share the ups and downs or probably some tips that we should avoid in building such projects. I hoped this will also become a platform to listen yo your ideas and thoughts too. Please leave you comments on the posts.

Are you ready to follow me on this journey?