Why “Pick My Brain” Isn’t Free Anymore — And That’s OK

You’ve probably heard it before — or maybe you’ve said it yourself.

“Can I pick your brain?”

It sounds innocent. Harmless. Even flattering, right?

But if you’ve ever been on the receiving end of that phrase more times than you can count — especially after years of hard-earned experience, long nights, and lessons learned the hard way — you start to notice a pattern.

Let me guess…

They want your expertise.
They want your contacts.
They want your strategy.
They want your playbook.

But they don’t want to pay for it.

Wait, when did my brain become a free buffet?

There was a time when I said yes to every coffee meeting, every DMs asking for “advice,” every student request to “chat for 15 minutes.” I thought, why not? It’s good karma. I’m helping someone.

But over time, something shifted.

I began to feel drained. Not just mentally — emotionally too.

People would show up with notebooks, ask 100 questions, take furious notes… and disappear. No follow-up. No thank you. Just silence — until the next person showed up asking the same thing.

It wasn’t a conversation. It was extraction.

Here’s the brutal truth: Free advice isn’t free.

Behind every answer I give, there are:

  • 10+ years of doing the work
  • Thousands of dollars in mistakes
  • Countless hours learning what NOT to do
  • Relationships I spent decades building

That doesn’t mean I’m unwilling to help. Not at all.

It just means I now value my time — and I hope you do too.

So when someone says “Can I pick your brain?” — here’s what I really hear:

“Can I get the shortcuts, distilled wisdom, and customized advice that you earned through blood, sweat, and tears… for the price of a latte?”

And that’s just not sustainable.

But what if you genuinely want help?

Great! There’s a better way to ask.

Try this instead:

  • “Do you offer consulting? I’d love to book a session.”
  • “Is there a paid way I can access your insights?”
  • “Can I attend your workshop or buy your guide?”

That tells me you respect the value of what I bring to the table — and you’re serious about acting on it.

Because let’s be honest: People who pay, pay attention. When you invest in something, you show up differently. You listen harder. You apply faster. You get results.

Free advice, more often than not, just collects dust in someone’s Google Drive.

It’s not personal — it’s professional.

This boundary isn’t about being arrogant. It’s about being aligned.

My time is now reserved for:

  • People who are ready to commit
  • Clients who want transformation, not just information
  • Collaborations that are mutually respectful and energizing

The rest? Well… they’ll be okay. Google exists. YouTube is full of free content. Libraries are still around.

But if you want my brain — the years, the insights, the customized roadmap?

That’s called consulting. And yes, it comes with a price tag.

I still want to give back — just differently.

I still write free blog posts. I still create podcast episodes. I still share value-packed content online. That’s me giving back at scale — to everyone.

But my one-on-one time?

That’s sacred now.

Because here’s what I’ve learned the hard way:

“If you don’t put a price on your time, someone else will — and it’ll be far lower than it’s worth.”

So, if you’re someone who’s ever wanted to ask “Can I pick your brain?” — pause for a second. Ask yourself:

  • Do I value this person’s time?
  • Am I ready to act on what I learn?
  • Am I willing to invest in the outcome I want?

If the answer is yes — fantastic.

Let’s talk. But let’s do it the right way.

Because your brain isn’t a buffet either.

And it’s time we all started acting like it.

What Would I Want Named After Me? I Never Asked for a Title, But They Gave Me One Anyway

“Do you want something named after you, Dr. Mazlan?”

That question caught me off guard.

Not because it was unexpected — people love giving names to legacies, buildings, awards, even algorithms. But because deep inside, I never asked for any of it.

You see, I’m just a man who fell in love with technology. Not for fame. Not for glory. But because I truly believed it could make lives better.

Yet, along the way… names started sticking.

From “Dial-a-Coke” to Global Conferences

Let me rewind to the early 2000s.

I worked in the telecommunications industry back then—CELCOM Axiata, to be specific. This was long before the word “IoT” entered mainstream vocabulary. Yet even then, we were already experimenting with early machine-to-machine (M2M) communication forms.

One of our most exciting innovations at the time was a Coke vending machine that could be triggered by SMS.

“Wait… you mean you can buy a drink just by texting a number?”

Yes, precisely that. The concept was called “Dial-a-Coke.” You send a text, and it deducts the amount from your mobile credit. Voila, a cold can drop out of the machine.

Was it revolutionary? For that time — absolutely.

But to me, it wasn’t about being revolutionary. It was about solving problems in simple ways using connectivity. That mindset never left me.

IoT: A Journey of Passion, Not Titles

Fast-forward to 2013. That’s when I began immersing myself even more seriously into IoT—this time not just as a technologist but also as a speaker, writer, researcher, and eventually, entrepreneur.

Everywhere I went, I would talk about IoT.

At conferences. In classrooms. On stage. Off stage. At coffee shops. In boardrooms.

The energy never ran out. In fact, it grew stronger every time I saw someone’s eyes light up with an “Aha!” when they understood what IoT could do for their lives or business.

Radio interviews followed, then television. Podcasts. Newspapers. Magazines. Even my children rolled their eyes when I’d go into another “IoT monologue” during dinner.

Then came the birth of FAVORIOT — a company built to democratise IoT for developers, enterprises, and even students.

It wasn’t just business. It was my passion translated into a platform.

And Then, They Started Calling Me…

One day after a seminar, someone walked up to me and said,

“Dr. Mazlan, you’re like the Father of IoT in Malaysia.”

I laughed. A little awkwardly, I must admit.

Because if anyone deserves that title globally, it’s Kevin Ashton — the man who coined the term the “Internet of Things. I’ve always credited him for that.

But the person insisted,

“You’ve been advocating this in Malaysia longer than anyone I know. You make people understand IoT in a simple, practical way. That’s a gift.”

And slowly… it started spreading.

Father of IoT Malaysia.

Was it official? No.
Was it universally agreed? Probably not.
Was it something I asked for? Never.

But I accepted it—not for the ego—but for what it represents: a shared belief that maybe, just maybe, I had helped lay some of the digital foundations in this country’s IoT journey.

TikTok, Branding, and a Name That Stuck

In 2022, I did something unexpected — I joined TikTok.

Yup, at the age when most people would be watching TikTok videos, I started making them.

My handle? @iotman2030.

Why 2030? People often ask.

Simple. Because I wanted the technology I championed to be relevant by then.

“What if you just used @iotman2022 or 2023?”

Well, that would age too quickly, wouldn’t it? Who wants to be known by a handle that feels like it expired with last year’s tech trends?

Since then, “IoT Man” has become another name people have started calling me. Some jokingly, some with admiration, but it stuck.

I never corrected anyone. Because, in a way, it perfectly captured who I was and what I stood for.

So, If I Could Name Something After Me…

Honestly? I wouldn’t.

I believe names should be earned by impact, not intent.

But if someone else names something after me—maybe a scholarship, an award, or a lab—I just hope it’s for the right reasons.

That it inspires young minds to build the next generation of connected solutions.
That it reminds people how persistence, curiosity, and belief can shape an entire career.
That it stands for passion without ego.

And maybe it helps a few dreamers realize that technology isn’t just about wires and sensors. It’s about people.

A Legacy Beyond the Name

I never started this journey wanting to be known as anything.

Not the Father of IoT.
Not IoT Man.
Not even Dr. Mazlan the Technologist.

But I did want to make a difference.

And if making a difference earns me a name, then so be it.

Let it not be a pedestal but a platform.
Let it not be a brand but a bridge.

Because names will fade, but impact — that lingers.

So, if you ever hear someone call me Father of IoT Malaysia or IoT Man, just know —
It’s not about me.
It’s about the mission.

And that mission? Still going strong.

Even in 2030.

The Illusion of Support: When So-Called Friends Disappear After the First Meeting

“Wah! Your company is doing great things! We should collaborate.”

“I love your work! Let’s find a way to work together.”

“This is amazing. We should set up a meeting and explore synergies.”

Sounds familiar? Suppose you’ve been in business long enough. In that case, you’ve probably encountered these so-called friends—people who seem enthusiastic about your work, promise collaborations, and show support on social media but never follow through. They say all the right things, but when the time comes for real action, they are nowhere to be found.

I’ve had my fair share of these experiences, and if you’re reading this, chances are you have, too. The question is, how do we deal with them?

The False Promises and Vanishing Acts

I can’t count the number of times people have approached me, full of excitement, praising my work and proposing collaborations.

“We should do something together! Let’s schedule a meeting.”

We meet. The discussion is excellent. Ideas flow. There is a sense of excitement as if something big is about to happen.

“Let’s catch up again over teh tarik next week!”

Next week? Nothing.

The week after? Silence.

I follow up—no reply.

Then, I saw them making moves and giving presentations where they should have mentioned our partnership. But they don’t. I see them securing deals and projects that align with what we discussed. Do they call me? No.

But wait—on social media, they are my biggest cheerleaders.

“Congratulations! Keep it up!”

“Awesome work! Proud of you!”

Likes, comments, claps, emojis. But that’s where their support ends.

Why Do People Behave This Way?

I used to ask myself, Why do people do this? Why show so much interest but never act on it?

1. They Love the Idea of Association

Some people like to associate themselves with successful projects and companies. Being seen as connected to an industry leader or an innovative startup makes them look good.

They enjoyed the first meeting and maybe even took a photo to post online (“Great discussion with XYZ company today! Exciting things ahead!”), but they were never serious about working together.

2. They Want to Keep the Door Open—Just in Case

They may not need your business today, but they don’t want to completely burn the bridge. So, they keep engaging, liking, and commenting—just enough to maintain the connection.

If they ever need something from you in the future, they want to be able to reach out without feeling awkward.

3. They Are Just Buying Time

Some individuals make promises without knowing how to execute them. They might not have the decision-making power or are waiting to see if something better comes along.

Meanwhile, you’re waiting, thinking something will materialize—until you realize they were never serious in the first place.

4. They Are Just Looking for Attention

Many people engage with businesses not to support them but to boost their own visibility. They comment and congratulate you not because they genuinely care but because they want to be seen as part of your network.

It’s a branding strategy for them.

Recognizing the Patterns

Over time, I started recognizing the patterns.

  1. The Over-Enthusiastic Starters
    • They hype you up but disappear after the first meeting.
    • You never hear from them again unless you chase them.
  2. The Serial Promisers
    • They say, “We must work together!” whenever they meet you.
    • Nothing ever materializes.
  3. The Silent Opportunists
    • They borrow ideas from your discussions and execute them elsewhere.
    • They never credit you or include you in the project.
  4. The Social Media Supporters
    • They engage with your posts, leaving congratulatory comments.
    • But when they have opportunities, they never involve you.

How to Overcome This Challenge?

It took me a while to figure out how to navigate these situations. Here’s what I’ve learned:

1. Filter Out the Noise

Not everyone who says they want to collaborate actually means it. Learn to differentiate between real potential partners and those who just like the idea of working with you.

Look for actions, not words.

If someone repeatedly makes promises but never follows through, stop wasting time waiting for them.

2. Set Clear Expectations from the Start

When someone approaches you with an opportunity, be direct.

“That sounds great. What’s the next step?”

If they are serious, they will have an answer. If they hesitate or keep it vague, take it as a sign.

3. Limit Follow-Ups

I used to chase people, sending reminders and follow-ups. Not anymore.

A simple message like, “Hey, just checking in on our discussion. Let me know if you’re still keen.”

If they don’t respond, move on. Don’t waste your energy.

4. Protect Your Ideas

Be mindful of what you share in meetings. Some people just want to extract valuable insights and apply them elsewhere.

Be cautious if you sense that someone is fishing for ideas rather than genuinely wanting to collaborate.

5. Build a Stronger Network of Genuine Supporters

It’s easy to focus on the people who let us down, but the truth is—there are real supporters out there.

Find and nurture relationships with people who genuinely believe in your work and are willing to take action.

6. Focus on Those Who Show Up

Rather than worrying about those who never follow through, give your time and energy to those who do.

The best partnerships happen with people who:
✔ Keep their commitments.
✔ Follow up without being chased.
✔ Include you in opportunities without hesitation.

Final Thoughts: It’s Just Part of the Game

It’s easy to get frustrated with these so-called friends, but the reality is—it’s just part of the game.

People will always say things they don’t mean. They will engage with you for their own reasons, and not all will be genuine.

But that’s okay.

Because once you recognize these patterns, you stop expecting too much. You learn to focus on real opportunities and avoid unnecessary disappointments.

So, the next time someone says, “Let’s work together!”—just smile and think to yourself:

“Let’s see if you mean it.”

The Story of Favoriot – Part 20: The Power of Belief in a Startup Journey

The Law of Attraction: How It Brought FAVORIOT to Life

Sitting in my quiet office one evening, I stared at the stack of notebooks on my desk. Each page held scribbles of ideas, lessons learned, and reflections on my journey. I leaned back in my chair and thought about how it all began.

How did a fleeting idea become FAVORIOT, a company now empowering businesses with IoT solutions?

I realized it wasn’t just my technical expertise or industry experience that made this happen—it was something more profound. It was belief. More specifically, it was the Law of Attraction at play.

Planting the Seed of Belief

Years ago, before FAVORIOT even existed, I questioned my purpose. I have worked in corporate environments, government agencies, and universities. Each role taught me valuable lessons, but something was missing—a sense of fulfilment. I wasn’t creating something of my own.

While reading about entrepreneurs who transformed their dreams into reality one evening, a question struck me.

“What if I could build something that truly impacts the world?”

The thought lingered in my mind. I started visualizing it.

I pictured a company that would simplify IoT for businesses, a platform to bring value to the community, and a name that resonated with our mission.

At that moment, FAVORIOT was born—not in reality, but in my mind.

From Visualization to Reality

The Law of Attraction isn’t magic—it requires action.

I knew that merely dreaming about FAVORIOT wouldn’t bring it to life. But I also knew that every action begins with a belief.

I started writing down ideas, sketching business models, listing potential collaborators, and outlining the challenges ahead.

“Can I do this?” I often asked myself, battling self-doubt.

Each time doubt crept in, I countered it with positivity.

“Yes, you can. You have the knowledge, the experience, and most importantly, the passion.”

I repeated these words to myself daily, like a mantra. The more I believed in FAVORIOT, the more the universe conspired to make it happen.

Attracting the Right People and Opportunities

As I laid the groundwork for FAVORIOT, I noticed something remarkable: Opportunities started presenting themselves.

I met people who resonated with my vision. Some became mentors, others collaborators. Doors that seemed closed before suddenly opened.

“Why do these connections feel so effortless?” I asked myself during one of our early meetings.

The answer was clear: My energy was aligning with my goals.

By focusing on what I wanted to achieve, I attracted individuals and circumstances that supported my mission. It wasn’t a coincidence; it was clarity. When your vision is sharp, and your belief unwavering, the right resources find their way to you.

Overcoming Challenges with Positivity

Building FAVORIOT wasn’t without its challenges.

There were days when nothing seemed to go right—delays in development, scepticism from potential partners, and financial hurdles.

On one particularly tough day, I sat staring at a rejection email at my desk.

“Maybe this isn’t meant to be,” I muttered, feeling uncertain.

But deep down, I knew I couldn’t give up.

I closed my eyes and revisited my vision.

I imagined FAVORIOT thriving, helping businesses, and making an impact. That mental image reignited my determination.

“This is just a small setback,” I told myself. “The universe is testing your resolve.”

True enough, solutions appeared. A new client came on board. A delayed project suddenly gained momentum. Each challenge reinforced my belief in the Law of Attraction.

It wasn’t about avoiding problems but maintaining a positive outlook to find solutions.

Celebrating Small Wins

One of the most important lessons I’ve learned is to celebrate every milestone, no matter how small.

The first time FAVORIOT onboarded a customer, I remember smiling to myself.

“This is just the beginning,” I said, feeling both excitement and gratitude.

Each achievement was proof that the vision I had nurtured was taking shape.

Gratitude played a huge role in this journey.

Every morning, I took a moment to thank God for my successes and challenges.

They shaped me, strengthened my resolve, and brought FAVORIOT closer to its purpose.

Manifesting the Future

Today, as I look at FAVORIOT, I see more than just a company.

I see a dream realized.

I know the power of belief, visualization, and action. The Law of Attraction isn’t just about thinking positively; it’s about aligning your thoughts, actions, and energy toward your goals. It’s about turning abstract ideas into tangible outcomes through focus and persistence.

“Where will FAVORIOT go from here?” I often ask myself.

The answer lies in the same principles that brought us this far.

I continue to visualize our growth, the impact we’ll create, and the lives we’ll touch. The journey is ongoing, and the Law of Attraction remains my guide.

A Testament to the Power of Belief

As I close my notebook for the day, I feel grateful.

FAVORIOT is more than a business—it’s a testament to the power of belief.

If there’s one thing I’ve learned, it’s this:

“When you align your thoughts, actions, and energy, the universe listens. And when the universe hears, anything is possible.”

More Entrepreneurship Stories About Favoriot

  1. The Story Behind Favoriot – Part 19: How the Law of Attraction Shapes Favoriot’s Future
  2. The Story Behind Favoriot – Part 18: The Unspoken Truth About Startup Success
  3. The Story Behind Favoriot – Part 17: How I Learned to Share Favoriot’s Story Without Overdoing It
  4. The Story Behind Favoriot – Part 16: Why Favoriot Must Look Beyond Malaysia for Success
  5. The Story Behind Favoriot – Part 15: From Lecture Halls to Investor Pitches
  6. The Story Behind Favoriot – Part 14: To Exit or Not to Exit?
  7. The Story Behind Favoriot – Part 13: Does Winning Awards Help a Startup Succeed?
  8. The Story Behind Favoriot – Part 12: The Dream of M&A Exit
  9. The Story Behind Favoriot – Part 11: The Rocky Road of Smart Cities
  10. The Story Behind Favoriot — Part 10: Age Does Not Matter in Business
  11. The Story Behind Favoriot — Part 9: Leaving the Comfort Zone
  12. The Story Behind Favoriot – Part 8: The Frustration of Unanswered Emails and Missed Opportunities
  13. The Story Behind Favoriot – Part 7: The Task of Finding Favoriot’s First 10 Customers
  14. The Story Behind Favoriot – Part 6: Expanding The Business Models
  15. The Story Behind Favoriot – Part 5: Finding the Right Fit
  16. The Story Behind Favoriot – Part 4: How Favoriot Became More Than Just an IoT Platform
  17. The Story Behind Favoriot – Part 3: Why No One Wanted Our IoT Platform—And How We Turned It Around
  18. The Story Behind Favoriot – Part 2: Turning Failures into Milestones
  19. The Story Behind Favoriot – Part I: The Humble Beginnings of Favoriot