Unpacking Favoriot’s “Why”

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In every startup, many struggle to find the right “Why.” It usually will take time as we pivot our business to get the right product-market fit.

And here’s our story.

Making IoT Simple for All

Favoriot is your friendly IoT journey guide. We provide a platform where businesses and everyday people can easily manage their devices. Our tool is user-friendly and affordable, designed to make processes smoother, boost efficiency, and save you money. It’s crafted for growing with your needs, allowing the addition or removal of devices with zero hassle.

Our Journey: Learning & Refining

Over six years, we’ve shifted and reshaped our focus multiple times, learning more about our customers at each turn. Today, we believe we’ve grasped how our offerings genuinely aid in solving their problems.

The Core of Favoriot

  • Easing into IoT: Favoriot is all about simplicity. We want businesses to embrace IoT without stress, providing a straightforward navigation platform.
  • Innovation Central: We’re dedicated to being at the forefront of IoT innovation. Constantly crafting new solutions, we help businesses unlock the full potential of IoT.
  • Value First: Our platform is a powerhouse of value, assisting businesses in enhancing operations and fostering growth while being cost-effective and scalable.
  • Partnership Matters: We cherish long-term relationships with customers and partners, believing in cooperation and mutual benefits.

The Elevator Pitch

For those who need it short and sweet, Favoriot offers an easy, scalable, and wallet-friendly IoT platform for all.

With a surge in demand for IoT technology, we’re here to assist businesses in improving their operations and customer experience while keeping it cost-effective and straightforward to manage as they expand.

Lessons from Our Journey

Through our adventure in finding Favoriot’s “why,” invaluable lessons were learned:

  1. Customer-Centric Approach: Understanding our customers has been pivotal. Every refinement and shift in direction was aimed at better serving their needs.
  2. Adaptability: The journey taught us the essence of being flexible and adaptable, adjusting our sails as the winds of customer needs and market demand change.
  3. Passion for Accessibility: Our consistent goal is making technology accessible and beneficial for all, a guiding star leading us through the journey.

In the maze of IoT, these lessons are our compass, ensuring that we not only navigate but also help others find their way successfully.


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You can also follow my Medium Publications Aspiring Writer’s Journey, Influencer’s Journey, Startup Survival Journey, and IoT World.

Pitching Through Uncertainties: Our Early Startup Journey And The Uncharted Waters Ahead

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Entrepreneurial journeys are riddled with moments of triumphs and setbacks. Over the first two years of building my startup, I extensively engaged with pitching competitions and venture capitalists.

Though laden with promise, our pitches frequently hit the wall, falling short of impressing the custodians of funds and support.

Sowing Seeds: The Birth of Raqib

Raqib emerged as a beacon of hope and innovation, designed meticulously to monitor senior citizens and pilgrims during the Hajj.

With a prototype that garnered praise from close circles, we were buoyed with optimism.

Despite the initial acclaim, the product found itself ensnared in the challenging terrains of market traction and customer acquisition while trying to perfect its pricing model.

Facing the Judges: The Pitch Dilemma

Pitching competitions revealed the chasm between promise and tangible success.

Although well-received by friends and followers, our presentations consistently failed to strike a chord with judges and venture capitalists.

The lack of market traction and the product being in the pilot stage were recurrent points of contention and disqualification.

Navigating a Pandemic: Pivot to IoT

Covid-19 cast long shadows over ambitions and plans, immobilizing Raqib’s progress for nearly two years. In these challenging times, we shifted our focus towards an IoT platform, a direction that promised market traction and renewed hope.

IoT: A New Hope with Old Challenges

With the IoT platform, we re-entered the pitching arenas with vigor. However, the questions about scalability and current profitability resurfaced, turning prospective victories into learning experiences.

While we inch closer to profitability, the lengthy sales cycles and gradual market adoption for IoT products present hurdles we are still learning to overcome.

Towards Resolution and Improved Pitches

The journey continues with an unyielding spirit and lessons learned from each pitch.

As we approach a new phase of profitability and strive to resolve scalability concerns, I harbor hopes of delivering a pitch that not only resonates but wins unequivocally.

Seeking Collective Wisdom: Your Feedback Matters

Your perspectives, feedback, and suggestions are invaluable as we navigate these challenges.

Please share your thoughts and insights, which could illuminate our path and contribute to crafting a compelling and victorious pitch.

Please engage with us through your comments.

Thank you for participating in our journey!

Conclusion:

The tale of Raqib serves as a poignant reminder that the journey is as crucial as the destination.

Regardless of its immediate outcome, each pitch is a stepping stone toward mastery and success.

While we recalibrate and prepare for upcoming pitches armed with IoT, your insights and support are anticipated and appreciated. Together, let’s steer towards a future where pitches impress and triumph.


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You can also follow my Medium Publications Aspiring Writer’s Journey, Influencer’s Journey, Startup Survival Journey, and IoT World.

IoT Journey: Navigating Through Early Missteps Towards Successful Traction

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Embarking on a venture within the burgeoning realm of the Internet of Things (IoT), my team and I at MIMOS, an R&D Agency falling under the aegis of MOSTI, excitedly delved into the development of wireless technologies, with a particular emphasis on the then-nascent 6LoWPAN standards.

We were vigorously working on creating novel IoT applications, albeit with little consideration for their market viability, business models, or potential customer base.

Transition to a New Landscape

When I transitioned into the telecommunications sector after my stint at MIMOS, the challenges of running an IoT business began to unfold, underscoring that theories and practical applications don’t always align seamlessly.

As we launched our IoT platform under the Favoriot banner in 2017, we were buoyed by optimism, envisioning a market eager and ready to adopt IoT at the first opportunity. However, reality proved to be markedly different.

Unraveling the Seven Mistakes

Amid the early stages, we found ourselves trapped by seven critical oversights that hindered our progress:

  1. Talent Shortage: We prematurely assumed a talent-rich industry ready to develop IoT solutions. Upon our platform’s launch, the expected influx of subscribers utilizing it for IoT deployment was disappointingly slow, primarily due to a lack of awareness and technical know-how regarding sensor connectivity.
  2. Talent Concentration in Academia: With industry talent scarce, we turned our gaze towards colleges and universities, only to realize that comprehensive IoT education, encompassing its applications, benefits, and hands-on projects covering sensors, connectivity, middleware, and analytics, was not part of their curriculum.
  3. Training Gap: Relying heavily on YouTube tutorials as a training medium for our Favoriot platform was a misjudgment. Many potential users preferred structured courses over self-guided learning, highlighting the need for formalized training programs supplemented by online resources.
  4. Customer Onboarding Issues: Prospective clients often needed clarification and were uncertain about initiating their IoT journey and understanding its implications for their business. They needed guidance on adopting intelligent solutions that seamlessly integrate with and transform their organizations.
  5. Budgeting Hurdles: Decision-making processes could have been more active with multiple stakeholders involved. Organizations struggled to allocate budgets for IoT deployments, often needing clarification about the costs, the starting point for implementation, and the assignment of managerial responsibilities.
  6. Lack of Project Catalyst: Before the advent of COVID-19 in 2020, the pace of digital transformation within various businesses was lackadaisical and protracted, with no significant impetus to expedite IoT projects.
  7. Missed Training Opportunities: While opportunities for IoT training presented themselves, we should have noticed them, focusing myopically on platform development and marketing instead.

Conclusion

In retrospect, these mistakes were invaluable learning experiences, providing insights we then leveraged to gain traction gradually in the competitive IoT landscape.

Understanding and acknowledging these early missteps steered us back on course and imparted lessons that continue to guide our journey in the dynamic and ever-evolving world of IoT.

Each misstep and oversight brought crucial knowledge and understanding, ultimately leading to the traction we enjoy today.


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You can also follow my Medium Publications Aspiring Writer’s Journey, Influencer’s Journey, Startup Survival Journey, and IoT World.

How an IoT Startup Overcome the Hardships and Monetise Their Business

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In the world of business transformation, there’s a new term on the rise: IoTising, a concept introduced by FAVORIOT. IoTising involves the process of using IoT technology to revamp organizational operations and business strategies.

While this journey towards digital transformation may not happen overnight, it starts with visionary leaders who can champion these initiatives. However, organizations with deep-rooted traditions may encounter internal challenges due to differing cultures and eras. It’s important to note that technology itself is not the primary hurdle; instead, meticulous planning from the outset is crucial to avoid wastage and to gain widespread support.

Let’s dive deeper into this journey through an insightful interview with Mazlan Abbas, the driving force behind FAVORIOT:

1. Embracing Change as a Dynamic Leader

Question: What, according to you, makes one a dynamic leader? How do you integrate the same thought into your leadership?

Answer: In today’s era of constant technological and business upheaval, dynamic leadership requires agility in responding to evolving landscapes. A dynamic leader is open to unlearning and relearning new things to stay relevant.

2. The Birth of FAVORIOT and Lessons Learned

Question: What led to the formation of FAVORIOT? What role do you play in the day-to-day proceedings of the company?

Answer: FAVORIOT’s inception in 2017 was inspired by a trip to Silicon Valley in 2016, where the potential for visionary ideas became evident. Initially, we aimed to monitor Senior Citizens using IoT wearable devices and mobile apps. Looking back, we realized our strengths lay in the IoT platform we built. We could have tapped into the education sector earlier before expanding to business and corporate customers.

3. Overcoming Challenges and Ensuring Client Satisfaction

Question: What has the journey been like for Mazlan Abbas over the years? Looking back, what would you have done differently when starting?

Answer: Often, technology isn’t the main obstacle; it’s convincing people of how IoT can transform their businesses. FAVORIOT, as an early IoT Startup, faced the challenge of accommodating diverse customer needs. We should have targeted the education sector sooner before moving up the value chain. It’s essential to educate customers through training and webinars, align with their business goals, integrate with legacy systems, and focus on data for new revenue streams, cost savings, and better insights.

4. Advice for Aspiring Leaders and Entrepreneurs

Question: What would be your advice for young and aspiring leaders or entrepreneurs?

Answer:

1. Test your ideas early.

2. Seek feedback on your product and iterate until you find product-market fit.

3. Don’t be discouraged if your original ideas don’t succeed initially.

5. The Roadblock and Learning Opportunity

Question: What has been the biggest roadblock during your journey? What has been your most significant learning?

Answer: The initial challenge was gaining the trust of the first few customers. What we perceived about our product might differ from the customer’s perspective. The most valuable lesson was achieving product-market fit as quickly as possible.

6. FAVORIOT’s Vision for the Future

Question: Moving forward, what does the future look like for you and FAVORIOT?

Answer: FAVORIOT’s IoT platform has expanded from fewer than three countries in 2017 to 115 countries in 2021. IoT’s rapid growth is fueled by awareness and the convergence of various technologies. FAVORIOT aims to excel by becoming the go-to IoT platform for businesses worldwide, fostering IoTization in all sectors.

In this journey of IoTizing business, we learn that dynamic leadership, adaptability, early education, and understanding customer needs are essential. Additionally, embracing change and iterating on ideas are keys to success. FAVORIOT’s journey showcases how perseverance, innovation, and a commitment to evolving with technology can lead to remarkable growth and impact in the world of IoT.

How We Monetise Our IoT Product: The Odyssey of Our Third IoT Creation

Embarking on the Favoriot journey wasn’t just about developing another IoT product; it was a pivotal moment, a turning point steering us towards our dream: embedding IoT into every business’s essence.

The Birth of Raqib: A Learning Curve

Raqib, our first IoT product, didn’t come easy. It was two years of relentless work, learning, and adapting to the entrepreneurial challenges of the IoT space.

Raqib was envisioned as a comprehensive solution; hence, we meticulously searched for the perfect hardware partner, as manufacturing wearables wasn’t our forte.

This end-to-end solution also demanded a robust IoT platform for data communication, a user-friendly mobile app, and a CRM system to manage customer relationships smoothly.

Favorsense: Rapid Execution, Valuable Insights

Then came Favorsense, our second brainchild.

The market witnessed its arrival within a year, a testament to our evolved skills and understanding of the IoT terrain. The feedback was invaluable, serving as the cornerstone for refining and enhancing Favorsense to meet user expectations better.

Favorsense

The Unplanned Masterpiece: Favoriot

In the grand tapestry of product development, Favoriot emerged almost stealthily. Initially conceptualized as middleware while developing other products, it soon dawned upon us that Favoriot held immense potential as a standalone solution.

A free trial period provided crucial user insights until we introduced a pricing model in March 2019.

Navigating Through Challenges

Every product brought challenges, draining resources, time, and capital.

The country, we presumed, had abundant IoT talent to collaborate with, but reality painted a different picture.

With my association with local universities as an advisory member, it was evident that while students were eager to explore IoT, the lack of structured IoT education and an acute talent shortage hindered progress.

A Market of Untapped Potential

In the shadows of challenges, opportunities often hide.

With the IoT market expected to burgeon to a whopping $1.39 trillion by 2026 and Malaysia just beginning to embrace IoT since its official introduction in 2014, Favoriot could be the critical enabler for commercial IoT deployment and education.

Favoriot: More Than Just a Product

With every IoT deployment requiring a platform component, Favoriot was positioned as a cost-effective, cloud-based solution accessible to students for their projects and feasible for lab experiments.

It promised security, user-friendly APIs, and protocol support, offered as a Platform-as-a-Service to encourage innovation while ensuring user data ownership.

Different subscription plans, a cohesive community for shared learning, and extensive documentation and tutorials completed the package.

Learning, Adapting, Growing

However, initial responses were lukewarm, with many users gravitating towards more familiar platforms.

The tide turned as we compiled use cases and tutorials and actively promoted Favoriot through various channels, widening our user base to over 5300 across 115 countries.

Unleashing a New Wave of Talent

Now, universities are producing graduates well-versed in building IoT projects, with practical knowledge of Favoriot, ready to be the torchbearers of IoT growth in Malaysia and beyond.

Five Startup Tips from Our Journey

  1. Persistence: The entrepreneurial journey is arduous; brace yourself and persist through challenges.
  2. Continuous Learning: Absorb feedback and learn continually to refine your product and services.
  3. Invest in Talent: Recognize and nurture talent; they are the building blocks of your startup’s success.
  4. Spot Opportunities Amidst Challenges: Every problem presents an opportunity; it’s imperative to identify and leverage it.
  5. Foster a Community: Building a supportive and engaged community can be a game-changer; shared success and collective learning are invaluable.

Embark on your journey armed with these insights, and may your startup thrive and inspire!


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You can also follow my Medium Publications Aspiring Writer’s Journey, Influencer’s Journey, Startup Survival Journey, and IoT World.

The Power of Public Speaking: From Thought Leadership to Business Opportunities

In the bustling landscape of startups, public speaking is often perceived as just another marketing strategy. However, my journey with my startup, Favoriot, taught me that it’s much more than that. Here’s how public speaking not only established me as a thought leader in IoT, Smart Cities, and IR 4.0 but also subtly paved the way for business opportunities.

The Early Days: Building a Personal Brand

When I started out, I was often invited to share my knowledge on various tech topics. And I did, wholeheartedly. These engagements were purely knowledge-based, leaving out any mention of Favoriot. This approach was intentional, aiming to build trust and credibility without appearing overly promotional. Over time, these efforts earned me a reputation as an IoT thought leader. But while this title brought recognition and esteem, it failed to translate into tangible business leads for Favoriot.

The Pivot: Injecting Favoriot into the Narrative

I soon realized that while being recognized as an expert is rewarding, it wasn’t fulfilling my ultimate goal – to get Favoriot known in the industry. I needed a new strategy.

Instead of keeping my talks strictly academic, I began to subtly incorporate elements of Favoriot’s products and services. I showcased real-world examples of how IoT platforms, especially like ours, can build effective IoT solutions. A couple of slides bearing the Favoriot product logo turned out to be enough to sow the seeds of brand awareness.

The Impact: From Awareness to Business

Gradually, the narrative began to shift. The moment of epiphany would often come during networking sessions or casual interactions when someone would say, “Oh, you’re from Favoriot? We’ve heard of you.” That statement epitomized the change.

While turning awareness into paying customers wasn’t instantaneous, it certainly laid the groundwork. Over time, some of those who had a mere awareness of Favoriot became interested parties, and eventually, paying customers.

Conclusion: A Strategy Worth Investing In

Public speaking is a long game, especially when it’s used as a business promotion tool. However, its effects can be long-lasting and profound. By transitioning from pure knowledge-sharing to subtle brand promotion, I found a sweet spot that not only solidified my position as a thought leader but also carved out a niche for Favoriot in a crowded market.

So, to all startup enthusiasts and entrepreneurs, remember: Public speaking is not just about sharing what you know; it’s also about weaving in who you are and what you offer. That blend can be a game-changer.

Bridging Malaysia’s IoT Talent Gap: The Favoriot Way

In the expanding universe of the Internet of Things (IoT), Favoriot has carved its niche with a clear focus — IoT training. But why the emphasis on training? The answer lies in the challenges posed by offering an IoT platform-as-a-service.

1. The Reality Check of an Empty Platform

An IoT platform’s potential remains untapped if there are no takers. When Favoriot first ventured into offering its IoT platform service, the uptake was dishearteningly minimal. A dominant reason? The brand ‘Favoriot’ was a new kid on the block, unfamiliar to the tech-savvy crowd and students who leaned towards platforms they recognized like ThingSpeak, ThingsBoard, Blynk, or Azure.

2. Identifying the Gap in the Market

We noticed a pattern. The Malaysian market had more resellers of IoT products than genuine product creators. For a nation aspiring to transition from a consumer to a producer, this spelled stagnancy. There’s a gaping chasm between importing technology and producing it. To bridge this gap, the nation needed talents capable of pioneering their own IoT innovations.

3. The Favoriot Pivot to Training

Recognizing this void, Favoriot decided to channel its energies into IoT training. From basic tenets to advanced nuances and IoT data analytics, we designed a comprehensive training regimen. The introduction of Professional Certificates was a game-changer, amplifying the professional credibility of participants.

Today, over 15 Malaysian universities have integrated the Favoriot IoT platform into their curriculum, predominantly in final year projects. Some institutions are even contemplating introducing Favoriot’s Professional Certificates, testament to its industry relevance.

4. Expanding Beyond Training

Does Favoriot’s vision culminate with training? Emphatically, no! Our IoT platform has been embraced by diverse sectors, from manufacturing and agriculture to smart cities. The training was the catalyst, the spark that ignited IoT adoption across Malaysia.

In Conclusion

Our journey at Favoriot is characterized by adaptability. We saw a need, recalibrated our strategy, and are now playing a pivotal role in Malaysia’s IoT talent evolution. As we look ahead, our commitment remains unchanged: empowering the nation through state-of-the-art IoT solutions and training.


Originally published at https://mazlanabbas.com on September 18, 2023.

The Myth of Overnight Success: The Inspirational Story of Colonel Sanders and KFC

In our society, there’s a pervasive belief that if you haven’t achieved your dreams by a certain age, you’ve missed your chance. We often hear tales of prodigies and young entrepreneurs, creating a skewed perception of success. However, the story of Colonel Harland Sanders, the founder of KFC, busts this myth wide open. At 62, an age when most people think of retiring, Sanders started what would become a global fast-food empire. But is the story as straightforward as it seems?

Colonel Sanders: Behind The Age Number

It’s tempting to see Sanders’ journey as an overnight success story that happened late in life. Yet, to fully appreciate it, one must delve into the details. From a young age, Sanders took on various jobs and faced his share of challenges. By 40, he ran a restaurant, which means he had two decades of experience in the food business before KFC became a household name. This was not a sudden leap into the unknown but a culmination of life-long learning, grit, and passion.

The Secret Recipe and Building from Scratch

Sanders’ secret chicken recipe was renowned among locals and travelers long before the brand KFC existed. This gave him a unique advantage. In contrast, many entrepreneurs, like myself with Favoriot, have to start with a blank slate, forging a brand identity and customer base from scratch.

Yet, this difference is precisely what makes the entrepreneurial journey so fascinating. Each story is unique. Every path is its own, filled with its own set of challenges, risks, and rewards. Some entrepreneurs may find smooth sailing, while others brave tumultuous storms. Some have a well-laid roadmap, while others venture through uncharted territory.

Entrepreneurship: A Journey of Resilience

The tale of Colonel Sanders is not one of immediate success but of persistence. He faced numerous rejections before his recipe was accepted. The narrative underscores that it’s not about when you start but how you persevere.

For those of us in the entrepreneurial world, these stories resonate deeply. Our journeys may differ in detail, but the underlying themes remain consistent. Determination, resilience, and adaptability are paramount.

In Conclusion

Colonel Sanders’ story with KFC is not just about age but about resilience, experience, and the value of never giving up. For budding entrepreneurs, his journey is a beacon of hope and a testament to the fact that it’s never too late to chase your dreams. Every journey is unique, and while not all paths will lead to global success, they all provide lessons that shape and enrich us.

Remember, entrepreneurship is less about the destination and more about the journey, the lessons learned, and the passion that drives you.

Facing the Fear: My Reluctant Leap into the Startup World

Building a startup is no small feat. But sometimes, it isn’t the practical challenges that seem insurmountable – it’s the mental barriers we impose on ourselves. My journey from dreaming of robots to hesitating at the brink of entrepreneurship, and finally taking the plunge, is a testament to this very sentiment.

Childhood Ambitions: A Different Kind of Dream

As a child, the allure of science was undeniable. The ambition was singular: become a scientist, create robots, and make a dent in the technological world. Entrepreneurship was a path I’d never considered. In my eyes, it belonged to a different breed of dreamers.

Career Evolutions: The Safe Harbor

Life led me from the academic hallways of a university to the structured realms of the corporate world. My aspirations, while ambitious, were safely nested within known territories. The title of a Chief Technology Officer was my North Star. The CEO’s chair? That felt like an aspiration for someone else, someone more daring.

A Glimpse into Possibilities: Silicon Valley

2016 brought with it a paradigm shift. Silicon Valley was an eye-opener. Everywhere I looked, there were pioneers building their dreams, undeterred by age, background, or experience. The air was thick with innovation and courage. But despite this inspiration, my internal battles raged on. Could someone in their 50s, with no experience in building a company from the ground up, truly become a founder?

Confronting My Fears: The Realization

The hurdles seemed endless: no product, no team, no market understanding, and certainly no revenue. Yet, beneath these tangible concerns was an underlying fear of the unknown. I had built a narrative that entrepreneurship was a young person’s game, and my time had passed. But as the adage goes, “Better late than never.” I took a leap of faith.

The Entrepreneurial Grind: A Journey of Discovery

Embarking on this journey has reshaped my perspective. While books offer wisdom, it’s the lived experiences – the tough calls, the sleepless nights, the highs and lows – that truly illuminate the entrepreneurial path. It’s a road less traveled, filled with challenges but also unmatched learning and growth.

Conclusion: A Tribute to the Fearless

Today, as a founder, my respect has deepened for those who dare to dream and act, regardless of the odds. It’s a tough journey, but to every entrepreneur out there, know that you’re not alone. And for those hesitating on the brink due to self-imposed limitations, remember: the best time to start was yesterday, the next best time is now.

Multiple Revenue Streams from a Single Product: The Favoriot IoT Platform Experience

In today’s business landscape, diversifying revenue streams is not just a strategy; it’s a necessity. When we initially introduced the Favoriot IoT platform as a service, our vision was singular – a subscription model. Yet, the journey unfolded layers of potential we hadn’t initially perceived.

1. Subscription: The Starting Point

Our journey began with the primary notion that users would subscribe to our platform for consistent access and updates. It was a straightforward revenue model, and it worked.

2. IoT Training & Certification: Leveraging Expertise

Soon, we realized the potential of intertwining education with our product. The IoT domain was booming, and a knowledge gap existed. We stepped in to offer IoT training, capitalizing on the platform itself as the main tool. This approach gave users hands-on experience. Furthermore, with the Favoriot professional certificates, we created a brand-centric credibility in the IoT sector.

3. On-Premise Licensing: Meeting Diverse Needs

Recognizing the diverse needs of different businesses, we shifted from solely an online subscription model. Some firms desired the reliability and control that came with on-premise solutions. So, we offered a perpetual licensing model, catering to those who wanted the platform within their infrastructural bounds.

4. Hardware Bundling: Enhancing Product Value

As the IoT universe expanded, we saw manufacturers eager to streamline their user experience by bundling their hardware with reliable software. By integrating their hardware with the Favoriot platform subscription, we achieved a synergy, creating a more comprehensive product for the end-user.

5. Tailored IoT Solutions: Expanding Horizons

Our final eureka moment was identifying the need for industry-specific IoT solutions. Companies approached us with unique challenges, and we saw the opportunity to tailor our platform to fit diverse verticals. This not only opened new revenue channels but also positioned Favoriot as a versatile, adaptive, and solution-centric platform.

Conclusion: The Core and the Expansions

Favoriot started as a singular platform but evolved into a nucleus around which myriad revenue streams revolved. From IoT education to product development and solution deployment, Favoriot became synonymous with versatility in the IoT domain. Our journey is testament to the fact that a single product, when viewed with an innovative lens, can sprout multiple avenues of income and value creation.