Hi. I’m the Guy Behind FAVORIOT

And this isn’t another tech pitch.
It’s a confession… and a promise.

FAVORIOT didn’t appear out of thin air.
It was born from years of watching brilliant Malaysians fight battles they shouldn’t have to fight.

I’ve been in telco rooms where engineers looked exhausted after stitching ten different systems together.
I’ve sat with lecturers who said their students had the passion but no real platform to grow on.
I’ve listened to system integrators torn between pleasing clients and staying sane.
I’ve seen founders pour their hearts into pilots that never scaled because every new project felt like starting from scratch.

I saw all of it up close.
I asked questions.
I listened carefully.
I heard the frustration that people rarely say out loud.

One lecturer confided, “My students can build anything… but we have no common place to make it real.”

A hardware partner admitted, “We’re drowning in dashboard customisations. It’s slowing us down.”

A founder whispered what many felt, “Every pilot feels like a science experiment that no one wants to repeat.”

The pattern was unmistakable.
The problem wasn’t talent.
It wasn’t ideas.
It wasn’t ambition.

It was the weight of chaos…
devices speaking ten different languages, dashboards built for every new customer, integrations that kept breaking, and projects that died because the foundations were never steady.

Everyone was building islands.
No bridges.
No unity.
No momentum.

And it hurt to see so many capable Malaysians struggling not because of skill… but because the ecosystem never gave them a proper foundation.

So I decided to build one.

Not a platform for show.
Not a platform for slides.
But a platform shaped by every frustration I witnessed.

A platform that starts you at 60 percent instead of zero.
A platform that speaks to every device, every protocol, every idea.
A platform that lets students learn without drowning.
A platform that lets partners grow without rebuilding the same thing endlessly.
A platform that lets enterprises keep their data close and their confidence intact.

FAVORIOT wasn’t built to impress you.
It was built to lighten your load.

Because I’ve seen the late nights.
The soldering iron on the table at 2am.
The dashboards rebuilt for the fifteenth time.
The excitement in students fading because nothing works the way it should.
The startups who gave up not because their idea was bad, but because everything around their idea was too messy.

I built FAVORIOT so that your talent doesn’t get buried under problems that shouldn’t exist.

I’m not saying it will fix bureaucracy.
I’m not saying it will make everyone tech-ready overnight.
And I’m not saying it will solve every problem under the Malaysian sun.

But I am saying this:

The struggles that slow you down the most are solvable.

The confusion.
The repeated work.
The endless customisation.
The feeling of always starting over.
The platforms that fight you instead of helping you.

Those problems shouldn’t be your burden anymore.

You were meant to build solutions.
To teach.
To innovate.
To create impact.
To push Malaysia forward.

Your tools should support that… not get in the way.

So try it.
Connect a single sensor.
Send one stream of data.
Build one dashboard.

And see if something inside you says…
“This is how it should have been all along.”

My belief?
You’ll finally feel the freedom to build without fighting the foundations.

FAVORIOT exists because Malaysia deserves that freedom.
Innovators deserve that clarity.
And you deserve a platform that works with you.

No hype.
No fireworks.
Just the foundation you’ve been asking for… quietly waiting for you to take the next step.

— The guy who built Favoriot because too many Malaysians were struggling in silence.

Success is a Decision: My CEO Journey

SUCCESS IS A DECISION, NOT A MIRACLE.

I still remember standing at my own “two doors” moment.

On one side was comfort — a stable career, predictable days, and a familiar path.
On the other was uncertainty — risk, sleepless nights, and the weight of leading something that didn’t even exist yet… FAVORIOT.

Becoming a CEO wasn’t something that happened overnight. It was a choice.

A choice to leave behind the safety of titles and the illusion of stability.
A choice to start from zero when people around me thought I’d already “made it.”
A choice to believe in an idea when others only saw obstacles.

That first day as CEO, there was no red carpet waiting. No big office. No team of hundreds. Just a laptop, a vision, and an endless staircase marked by courage, patience, discipline, and focus.

Every step demanded something.
Courage to face rejection.
Routine to build momentum.
Focus to silence the noise.
Discipline to show up — even when no one was watching.
And patience… the hardest of all.

Because success wasn’t a miracle waiting to happen. It was a series of small, stubborn decisions.

Each time I faced a setback — a failed pitch, a cancelled project, a delayed payment — I reminded myself why I opened that “new life” door in the first place.

Years later, FAVORIOT stands not just as a company, but as proof that choosing the harder door can change everything.

If you’re standing between comfort and courage right now…
remember this — your new life begins the moment you decide to walk through that door.

Creating an IoT Revolution: The FAVORIOT Journey

Everyone was waiting for the IoT wave.
We decided to build the ocean.

When the world was busy talking about potential, we rolled up our sleeves and created it.

FAVORIOT didn’t start with millions in funding or a big global name. We started with an idea… that Malaysia could build its own IoT platform and lead the way.

While others waited for perfect timing, we launched training.
While others chased hype, we built real projects.
While others looked overseas, we grew our own ecosystem.

From classrooms to enterprises…
From pilot projects to national platforms…
FAVORIOT became the leap — the moment a small fish jumped into its own ocean.

We didn’t wait for opportunity.
We created it.

Building a Digital Future: The FAVORIOT Journey

It didn’t start with money.
It started with frustration.

Everywhere I looked, people talked about digital transformation…
but the platforms driving it were foreign.

I asked myself — why can’t Malaysia build its own?

That question became the spark that lit FAVORIOT.

We had no funding.
No big team.
Just conviction.

There were nights when the servers failed…
days when investors turned away…
and moments when quitting felt easier.

But we held on.

Because deep down, I believed —
if we didn’t build it, who would?

Slowly, the rise began.

Universities started using FAVORIOT for their IoT projects.
Students built real solutions.
Enterprises came on board.
Then partners from across the world joined the mission.

From Malaysia to Singapore, India, Indonesia, the Philippines, and beyond…
the name FAVORIOT began to travel.

We weren’t selling software.
We were building belief.

That Malaysia can create.
That local talent can lead.
That we can be a Producer Nation… not a reseller one.

This is not just my story.
It’s the emotional arc of a dream that refused to die.

FAVORIOT — built with heart, powered by purpose.

The Story of FAVORIOT

We never set out to build another IoT platform.
We set out to solve a problem no one was fixing.

Our country had talent.
Brilliant engineers, students, and innovators.
But every time they tried to build something, they hit a wall.

Global platforms were too expensive.
Too complex.
Too far from our local reality.

They didn’t understand our challenges.
They didn’t speak our language.
They didn’t believe we could build our own.

So we decided to prove them wrong.

FAVORIOT was never about selling software.
It was about creating a space where Malaysians could build, learn, and lead.

We gave universities a platform to teach real IoT skills.
We gave enterprises the tools to scale safely with local data.
We gave governments the confidence that innovation and sovereignty can coexist.

Every dashboard, every line of code, every training session…
was built with one purpose — to make technology accessible.

Because we believe talent should never be limited by cost or geography.

FAVORIOT became more than a company.
It became a belief.

A belief that we can be producers, not just consumers.
That we can own our data, our ideas, and our destiny.
Malaysia can stand tall in the world of IoT.

We don’t sell a product.
We sell a promise.

A promise that when you build with FAVORIOT,
you are not just connecting devices…
You are connecting dreams, people, and nations.

That’s the real story of FAVORIOT.
A story about courage.
A story about belief.
A story about us.

Lessons Learned in Building FAVORIOT’s IoT Ecosystem

The story of FAVORIOT mirrors the word in that image, FAILURE, not as an end but as a teacher.

It began with a fall.
When FAVORIOT was first founded, the dream was bold — to make Malaysia a producer of IoT technology, not just a consumer. But reality was harsh. Funding was scarce, and few believed that a local IoT platform could compete with global giants like AWS or Azure. There were moments when the lights almost went out.

Then came acknowledgement.
The team looked in the mirror and admitted that building a platform alone was not enough. They needed to build an ecosystem. An IoT movement. Training, community, developers, partners, the entire value chain. It was not about selling software anymore. It was about empowering people.

Next was investigation.
What went wrong in those early pilots? Why were customers hesitant? FAVORIOT analysed every feedback, every failed proof of concept, and every lost deal. They realised the issue was not the technology but trust, awareness, and readiness.

So they began to learn.
They turned lessons into playbooks, products, and courses. They trained universities, upskilled engineers, and worked hand in hand with students and enterprises to show that IoT was not rocket science. Every workshop, every certification, every hands-on project became a step towards mastery.

Then came understanding.
The mission became clearer. Build Malaysia’s own IoT backbone for data sovereignty and local innovation. FAVORIOT was not just a platform; it was a bridge between learning and real-world application, between local talent and global opportunity.

With clarity, they began to realign.
FAVORIOT expanded globally, partnering with system integrators from Indonesia, the Philippines, India, and Canada. The vision grew into “25 countries by 2025.” They built the Fayverse, a galaxy of innovators orbiting the same belief that local technology can shine on the world stage.

And finally, they evolved.
FAVORIOT became more than a company. It became a story of resilience. A proof that falling is not failure. Staying down is. Every setback became a stepping stone. Every obstacle, a teacher.

From falling to flying, that is the real story of FAVORIOT.

Overview of FAVORIOT C0mplete Brand

💡 Brand Strategy

Brand Substance

Purpose:
To empower nations, universities, and innovators to build their own IoT ecosystems — achieving technological sovereignty and nurturing the next generation of IoT creators.

Vision:
To make FAVORIOT the world’s most trusted IoT platform that helps nations become producers, not just consumers, of technology.

Mission:
To simplify IoT adoption through education, local partnerships, and accessible platforms — enabling anyone, from students to enterprises, to build impactful smart solutions.

Values:

  • Empowerment: We lift others to build.
  • Collaboration: We grow together through partnerships.
  • Integrity: We stand for transparency and trust in every connection.
  • Curiosity: We explore, learn, and innovate with heart.
  • Resilience: We pivot, persevere, and keep moving forward.

Positioning Strategy

Audience:
Universities, startups, system integrators, and governments seeking IoT independence and real-world learning platforms.

Competition:
Global IoT hyperscalers (AWS IoT, Azure IoT, ThingsBoard) — but FAVORIOT differentiates by offering a local, sovereign, and education-driven ecosystem that’s made by Malaysians, for the world.

Difference:
FAVORIOT bridges education and enterprise — combining IoT training, certification, and deployment in one platform. It’s not just about data; it’s about developing people, institutions, and nations.

Brand Expression

Brand Persona

Brand Voice:
Warm, insightful, humble yet confident. Speaks like a mentor or friend who believes in your potential to create something great.

Brand Communication

Core Messaging:
“Let’s build the IoT world together.”
(Reflects collaboration, empowerment, and shared growth.)

Storytelling Framework:
Stories center around:

  • Empowering students and educators.
  • Real IoT impact on communities and industries.
  • Favoriot’s journey — from survival to global partnerships.
  • The vision of a Producer Nation and the rise of the Fayverse.

Brand Taglines:

  • “Empowering Nations to Build Their Own IoT Ecosystem.”
  • “Let’s Build the IoT World Together.”
  • “From Learners to Leaders in IoT.”

Visual Expression

Brand Identity:

  • Logo: Stylized “F” circuit path on magenta circle
  • Color: Official magenta #B90083 (symbolizing creativity, boldness, and human warmth)
  • Typography: Rounded sans-serif — modern yet approachable
  • Mascot: Faybee (symbol of teamwork and energy)
  • Personas: IoT Man and IoT Queen

Brand Presence:

  • Platforms: favoriot.com, Medium, LinkedIn, YouTube, Spotify podcasts
  • Ecosystem: Universities, startups, and global partners in 10+ countries
  • Tone: Storytelling-driven, people-first, optimistic, and visionary

❤️ Summary

FAVORIOT is more than an IoT platform — it’s a movement.
A story about how local innovation can grow into a global ecosystem.
It represents Malaysia’s dream of becoming a Producer Nation, built on collaboration, purpose, and belief in our own capabilities.

The Origin of Fayverse

When we first built FAVORIOT, it was never just about connecting devices. It was about connecting people — the students, the dreamers, the engineers who believed that a local platform could change the world.

One afternoon, Zura and I were deep in discussion about how the ecosystem had begun to bloom. Universities were adopting the platform, partners from other countries were joining, and we could feel this vibrant network of minds expanding beyond anything we’d imagined.

Zura looked at me and said, almost casually,

“It’s becoming like a Favoriot Universe.”

The phrase lingered in the air. Favoriot Universe. It captured exactly what we were building — not just a company, but a living cosmos of innovators.

Later that night, as I replayed those words in my mind, I thought: Universe… verse… and smiled. That’s it. Fayverse.

“Fay,” drawn from the heart of Favoriot — the warmth, the kindness, the human connection behind every innovation.
And “verse,” a world of endless stories and possibilities.

From that moment, the Fayverse wasn’t just an idea. It became our philosophy. A universe where creativity meets connectivity, where every person can be both a learner and a creator.

Today, when I see students exploring IoT projects, entrepreneurs building solutions, and educators nurturing future technologists — I see the Fayverse alive and thriving.

Because what started as a simple comment during one conversation between Zura and me has now grown into something far bigger — a world powered by Favoriot, built by people who believe that technology should always have a heart.

Born CEO vs Appointed CEO – What Are Their Differences

Born to Lead vs Appointed to Lead

There’s a big difference between those born to lead… and those appointed to lead.

The born ones don’t wait for a title. They’ve been leading long before anyone called them “boss.”

In classrooms, in chaos, in silence — they step up without being told.

Where others see problems, they see opportunities.

The appointed ones come with credentials, approval, and titles. They’re qualified on paper… but not always in spirit.

Power can be given. Instinct cannot.

Courage doesn’t come with an appointment letter.

The born CEO stays calm in storms. Makes decisions when others freeze.

They know leadership isn’t about control… it’s about conviction.

They don’t chase safety. They chase creation.

The appointed CEO maintains systems.

The born CEO rebuilds them.

One protects what exists. The other questions it.

And when everything falls apart… that’s where the real difference shows.

The appointed look for who’s to blame.

The born look in the mirror.

They own it. They rise again.

For them, persistence isn’t an option — it’s DNA.

A title can make you a manager.

But only character makes you a leader.

You can appoint someone to power… but you can’t appoint hunger.

The born ones don’t wait for permission.

They don’t lead because they were chosen.

They lead because they can’t not lead.

Anyone can be a CEO.

But not everyone can carry the weight of one.

One builds a company.

The other builds a legacy.

So… were you appointed to lead, or born to do it?

When “Buy Local” Wasn’t Enough

I used to believe that supporting local products and technologies through MySTI would open the doors to the government procurement market.

It made sense. National pride. National sentiment. Building trust in our own capabilities.

But reality hit me hard.

We lost a tender bid to a non-MySTI product. Despite playing by the rules. Despite believing the policy was our shield.

That moment shook my trust.

Because sales don’t work on sentiment alone. Customers don’t always buy what’s local, or what’s logical. They buy what they want.

And wants are complicated.

Wants are psychological.
Wants are about prestige.
Wants are about safety.
Wants are about trust in who else is using it.

It’s rarely just about being “local.”

So I’ve decided to stop building my strategy on that emotion alone.

At Favoriot, we will no longer knock on doors saying “choose us because we’re local.”

We will knock with a different force.

Choose us because we solve your problems faster.
Choose us because our solutions reduce your risks.
Choose us because we innovate with you, not just for you.
Choose us because we deliver real outcomes, not just promises.

That’s the new foundation of our “wants.”

Not sympathy. Not sentiment.
But strength. Value. Impact.

And maybe, just maybe, when local technology wins on those grounds, it will mean even more than a label.

Because true pride comes not from being chosen out of obligation.
But from being chosen because we are the best choice.