Building My Personal Brand: The Stepping Stone to Favoriot’s Success

Every brand has a story, but my journey is slightly unconventional. My personal brand’s inception wasn’t with the intent to sell or pitch, but to share and enlighten. This chronicle started way back in 2014, long before Favoriot was even a twinkle in my eye.

Laying the Foundation: The IoT Advocate

In 2014, the Internet of Things (IoT) was a term only the tech-savvy were familiar with. Driven by a deep-seated passion for technology and its potential, I ventured into the world of social media to voice my insights. Platforms like Twitter and LinkedIn became my playground where I shared my musings on IoT and its implications for smart cities.

This dedication did not go unnoticed. Invitations started pouring in, asking me to lend my voice to discussions, seminars, and workshops centered around IoT and smart city solutions. I was relishing my role as an IoT thought leader.

Transitioning to Favoriot: The Underdog Story

Then came Favoriot – a startup, our brainchild. In its nascent stages, while my personal brand thrived, Favoriot was still finding its footing. However, I had an ace up my sleeve – the trust and recognition I had garnered over the years.

With each speaking engagement and social media post, I started weaving in Favoriot’s mission and vision. I introduced my audience to the solutions and innovations Favoriot was bringing to the IoT landscape.

The Ripple Effect: Personal Brand to Business Boom

The beauty of personal branding is the ripple effect it can create. The trust, recognition, and respect I had cultivated with my personal brand began reflecting onto Favoriot. Slowly but surely, as my narrative shifted, the perception of Favoriot started changing. From an underdog startup, it began its transformation into an IoT powerhouse in Malaysia.

Today, when someone in Malaysia hears “IoT”, Favoriot isn’t far behind in the conversation. That business card with “Favoriot” emblazoned on it? It’s not just a company name; it’s a testament to the symbiotic relationship between personal and business branding.

In Retrospect: Branding is a Marathon, Not a Sprint

Building a brand, be it personal or business, isn’t an overnight endeavor. It’s a marathon of persistence, adaptability, and genuine passion. I look back at my journey with immense gratitude. The initial years of dedication to my personal brand laid a robust foundation for Favoriot’s success.

For every budding entrepreneur, remember: Your personal brand can be the strongest advocate for your business. Nurture it, leverage it, and watch the magic unfold.

From Research Lab Critiques to Startup Pitches: My Slide Story

Starting my own business was a dream I’d always nurtured. But never did I think that my time at a government R&D agency would play such a pivotal role in my startup journey, and all because of…presentation slides!

Slide Struggles: The R&D Chronicles

Imagine this: I’m in a room filled with experienced scientists and officials, excitedly presenting the results of weeks of research. Yet, before I could even delve into the details, I’d be halted – usually by the second slide. My superior, with a puzzled expression, would barrage me with questions. Sometimes, they’d jump the gun, inquiring about points I was just about to cover in the subsequent slides.

Now, don’t get me wrong – feedback is a gift. But the cosmetic criticisms were particularly stinging. “Why this color?”, “The graphic is too amateur!”, “Is this slide just a photo?”, or “Feels like I’m reading an essay here!” It felt like navigating a tightrope walk where balance was elusive. Too much text, and it’s an overload. Just graphics, and it’s too vague.

The Startup Slide Revolution

Fast forward to my entrepreneurial journey, and presenting became second nature. Whether I was pitching to potential investors, engaging with customers, or sharing insights at lectures, the slide deck was my trusty sidekick. And here’s the twist in the tale: the relentless feedback from my R&D days turned into the treasure trove I didn’t know I needed.

Those seemingly endless rounds of critiques transformed into lessons. The balance of graphics and text, the narrative flow, the choice of colors – everything started making sense. It was as if the past was training me for these very moments.

I’ve now come to a point where I passionately design my own slides. Why? Because they’re an extension of my thoughts, my story, my vision. And who better to tell that story than me?

Conclusion: Embracing The Journey

Today, when I look back, I smile at the irony. What once was a source of frustration has now become a skill I deeply value. The critiques, the questions, the interruptions – they were all shaping a more resilient and adept version of me.

To all budding entrepreneurs out there: Embrace every feedback, every critique. You never know where those lessons will come in handy. After all, in the words of Steve Jobs, you can only connect the dots looking backward. My slides, my story. And what a journey it’s been!