FAVORIOT: 8 Years of Dreams, Struggles, and Triumphs

Eight years. It feels like a blink of an eye, yet when I reflect on the journey, every moment is etched in my memory like a battle scar.

It all started with an idea that many dismissed as too ambitious for a small startup in Malaysia. The Internet of Things (IoT) was gaining traction globally, but here? People barely understood its potential. I remember sitting with early team members, sketching out what would eventually become the blueprint of FAVORIOT.

“Will this work?” I asked myself.

“Will people even care?”

Doubt is a funny thing. It whispers in your ear, making you question every step. But the fire inside me was more substantial. I had spent decades in telecommunications and technology, seeing trends come and go. But IoT? It wasn’t just a trend—it was the future. And I wanted to be part of shaping that future.

The Birth of FAVORIOT (2017-2018): A Leap of Faith

In 2017, FAVORIOT was officially born. The name carried a mission—a combination of “Favour” (or “Favor”) and “IoT.” But it was pronounced like “Favourite”. Our vision was to help businesses and cities adopt IoT with ease. We weren’t just another tech company; we were a company built on the belief that technology should serve people, not the other way around.

I still kept the list of suggested names for the company and we insist to have the word “IoT” in it. It was funny to look back at the way we come out with the names

“Let’s build something that matters.” That was the mantra.

But building something from scratch? That was no walk in the park.

The early days were filled with sleepless nights, countless meetings, and an uphill battle convincing clients that IoT was more than just a buzzword. We had to prove ourselves. The first version of the FAVORIOT platform was launched, allowing businesses to connect and manage IoT devices seamlessly. The first product that used the FAVORIOT platform is “Raqib,” a senior care IoT solution.

The Struggle for Recognition (2019-2021): A Fight Against the Odds

If I said everything went smoothly, I’d be lying.

We faced rejections. So many rejections.

“We’re not ready for IoT.”

“We’ll consider it in the future.”

“Maybe if you were a bigger company, we’d trust your solution.”

Every “no” felt like a dagger. I had seen this before—how innovation is often met with resistance. But I also knew that persistence was key.

2019 was a turning point. We secured our first major clients, IoT developers started using FAVORIOT to build their IoT projects, and universities integrated our platform into their curricula. The momentum was building.

Then, 2020 happened. The world shut down.

The pandemic tested every business, including ours, for resilience. Projects were delayed, budgets were cut, and people were uncertain.

“Is this the end?” I wondered.

But if there’s one thing I’ve learned, crises often lead to opportunities. The demand for remote monitoring solutions skyrocketed. Suddenly, IoT wasn’t a luxury—it was a necessity. Businesses needed to track assets, monitor environments, and ensure safety without physical presence.

FAVORIOT became more relevant than ever.

Scaling Up (2022-2023): The Rise of the Global Partner Program

By 2022, we knew we had something special. Our IoT platform had matured. Companies across different industries—smart cities, agriculture, healthcare—were integrating our technology.

But one question remained: How do we scale?

The answer? Partnerships.

We launched the FAVORIOT Global Partner Program in 2024. Instead of knocking on doors one by one, we empowered system integrators worldwide to bring FAVORIOT into their markets. We started building an international presence from Canada to the Philippines, Indonesia to India.

Each new partner wasn’t just a business deal but a validation that what we built mattered beyond Malaysia.

2024-2025: A Vision for the Future

And now, here we are. Eight years in.

I look back and realize how far we’ve come—from a tiny startup with big dreams to an IoT platform trusted worldwide. But this is just the beginning.

The future of IoT is evolving, and so are we. AI-driven automation, advanced analytics, and even more seamless integrations are on the horizon.

FAVORIOT’s vision remains To make IoT accessible, scalable, and impactful.

Lessons from 8 Years of Favoriot

Eight years in business teaches you a lot. Some lessons were painful. Some were enlightening. But all were necessary.

1. Innovation Alone Isn’t Enough—You Need Grit

Having a great product means nothing if you give up too soon. The world doesn’t hand you success on a silver platter. You fight for it.

2. Relationships Matter More Than Sales

A business isn’t just about transactions. It’s about trust. Every client, partner, and investor who believed in us contributed to our success.

3. Adapt or Die

The pandemic taught us this the hard way. If we had been rigid in our approach, FAVORIOT wouldn’t have survived. Being flexible and embracing change is non-negotiable.

4. The Right Team Makes the Difference

A startup isn’t just about the founder. It’s about the people who share the vision and push through the most challenging days. I’m grateful for every team member who’s been part of this journey.

A Heartfelt Thank You

FAVORIOT’s journey isn’t just my story—it’s ours.

To the team, thank you for believing in this vision.

To our clients, thank you for trusting us.

To our partners, thank you for helping us expand.

To those who doubted us, thank you for pushing us to be better.

This anniversary isn’t just about celebrating the past—it’s about gearing up for the future. FAVORIOT is here to stay, and the best is yet to come.

Here’s to the next 8 years. And beyond.

A Recognition That Reflects the Journey: Named Among Thinkers360’s Top 100 B2B Thought Leaders in 2025

I stared at my screen, re-reading the email. Was this real? Thinkers360 had just named me one of the Top 100 B2B Thought Leaders, Analysts & Influencers to Work With in 2025 (APAC).

I leaned back in my chair, letting the weight of those words sink in. A flood of memories rushed through my mind—moments of self-doubt, nights spent refining ideas, countless speaking engagements, and articles written with the hope that someone, somewhere, would find them valuable.

This wasn’t just about me. It was about the power of consistency, the impact of sharing knowledge, and the importance of staying true to a vision.

The Journey to This Moment

When I co-founded FAVORIOT, I had one missionto make IoT accessible, understandable, and impactful for businesses and societies. I wasn’t just building a company but creating an ecosystem, a movement, and a voice for IoT adoption.

It wasn’t always easy.

  • Sometimes, IoT felt like an uphill battle, trying to convince organizations of its potential.
  • There were moments when my writings, podcasts, and speeches seemed to go unnoticed.
  • There were days when I wondered if my efforts were making any real impact.

Yet, I kept going.

I wrote articles when I felt uninspired.
I delivered speeches when I was exhausted from travelling.
I mentored startups when I barely had time for myself.

Because I believed in the power of sharing knowledge.

Beyond Social Media Influence: Thought Leadership with Purpose

What makes this recognition by Thinkers360 truly meaningful is its holistic approach to thought leadership. Unlike many influencer lists focusing purely on social media metrics, Thinkers360 looks deeper—at the ideas shared, the conversations sparked, and the tangible impact created.

Thought leadership isn’t just about posting viral tweets or LinkedIn updates. It’s about:

  • Writing articles that challenge conventional thinking.
  • Delivering keynotes that shift perspectives.
  • Mentoring the next generation of innovators.
  • Contributing to industry policies that shape the future.

And that’s what I’ve strived to do, not just as an IoT advocate but as someone who believes in building smarter cities, empowering businesses, and fostering innovation.

Why This Matters for the IoT & Smart City Ecosystem

This recognition isn’t just a personal milestone—it’s a signal that IoT and digital transformation are no longer just buzzwords.

They are critical forces shaping the future of industries, economies, and societies.

From smart agriculture to intelligent traffic management, from AI-driven automation to predictive analytics—IoT is no longer a “nice-to-have” but a necessity.

This award reminds me that our work—whether through FAVORIOT, industry collaborations, or global partnerships—is making a difference.

It also reaffirms my belief that sharing knowledge is the most powerful way to accelerate innovation.

What’s Next? The Mission Continues

Recognition is a moment.
Impact is a lifetime journey.

This award doesn’t end my thought leadership journey—it fuels the next chapter.

I’m more committed than ever to:

  • Bringing IoT education to more businesses and policymakers
  • Expanding the FAVORIOT ecosystem through strategic global partnerships
  • Mentoring and inspiring young professionals to enter the tech industry
  • Driving real, measurable impact in smart city development

Thank you to everyone who has followed my journey, read my articles, attended my talks, or engaged with my content. Your support, feedback, and discussions have been invaluable.

This recognition belongs to everyone working tirelessly in the IoT and digital transformation.

Let’s continue building the future—one idea, one conversation, and one innovation at a time.

Final Thoughts

As I close my laptop, I take a deep breath. This recognition was unexpected, but perhaps it was always on the horizon. When you consistently show up, share your knowledge, and contribute with genuine passion, the world eventually takes notice.

For more on my journey, visit mazlanabbas.com and favoriot.com.