The Birth of an Idea: Favoriot’s B2C Beginning
When I first launched the Favoriot IoT platform, I had a simple vision: to create a platform that anyone could use—students, hobbyists, tinkerers—you name it. The idea was to make IoT accessible to the masses, a B2C service that would ignite curiosity and inspire innovation.
I thought, “If we can get people talking about Favoriot, the rest will follow.” That belief fueled our early strategy. We dove headfirst into social media, the digital town square where everyone seemed to gather. Facebook was buzzing, YouTube was the tutorial hub and TikTok? Well, that was the wild frontier—so, of course, I gave it a shot.
The Social Media Experiment
I became the face of our promotions, posting updates on Facebook, creating YouTube videos, writing blog articles, and yes, even attempting TikTok. It was thrilling at first—seeing those likes, shares, and comments roll in. People were curious, intrigued by what Favoriot could do.
But soon, a nagging question crept in: “Why isn’t this translating into actual platform usage?” The buzz was there, but the conversions weren’t. It hit me—generating interest is one thing, but sustaining it requires more than social media posts.
The eBook Revelation
That’s when an old passion of mine resurfaced: writing. “What if I wrote an eBook?” I wondered. It would not be just any technical manual but something that painted the bigger picture—how IoT could transform industries and shape the future, and yes, how Favoriot fits into all of this.
I poured my heart into that eBook. It wasn’t just about IoT protocols or sensor networks; it was a narrative about the power of connected technologies. Subtly, I wove Favoriot into the storyline, highlighting its features and potential. Once it was done, we decided to offer it for free.
The Breakthrough: Global Reach
And guess what? It worked. The eBook spread like wildfire. I remember staring at the download stats, thinking, “This is it. This is the breakthrough.”
But success has a way of revealing new challenges. With global interest came diverse expectations. Users wanted more—advanced features, scalability, and enterprise-grade security. It became clear: our B2C model had hit a ceiling.
Pivoting to B2B: A Bold Decision
Cue the sleepless nights. “Should we pivot to B2B? What if it doesn’t work out?” The questions were relentless. But growth demands evolution. After countless discussions with my team, we made the leap.
We transitioned Favoriot into a B2B platform, offering on-premise and private cloud installations. This shift opened doors to system integrators and organizations who handled complex IoT projects with high data demands. We even introduced a game-changing perpetual license—a one-time purchase granting lifetime access. “This could be a game-changer,” I thought. And it was.
The Impact of the B2B Model
The B2B model didn’t just diversify our revenue; it solidified our market position. We provided a ready-made, scalable IoT solution, eliminating the need for companies to build platforms from scratch.
Since 2017, Favoriot has evolved dramatically from a humble B2C platform to a versatile solution serving both individual developers and large enterprises. A defining moment? MOSTI officially recognized Favoriot as a Malaysian local product by awarding it the MySTI certification. It was more than a certification—it was validation.
Reflecting on the Journey
Looking back, I see a journey marked by resilience, adaptability, and an unwavering belief in our vision. But this isn’t the end. In Part VII, I’ll delve into the challenges we face as we aim to deepen our footprint in Malaysia.
The road ahead is long, but with the lessons we’ve learned and the incredible team by my side, I’m confident Favoriot will continue to thrive.
Stay tuned. Favoriot’s journey is far from over.
More Stories About Entrepreneurship
- The Story Behind Favoriot – Part 6: Expanding The Business Models
- The Story Behind Favoriot – Part 5: Finding the Right Fit
- The Story Behind Favoriot – Part 4: How Favoriot Became More Than Just an IoT Platform
- The Story Behind Favoriot – Part 3: Why No One Wanted Our IoT Platform—And How We Turned It Around
- The Story Behind Favoriot – Part 2: Turning Failures into Milestones
- The Story Behind Favoriot – Part I: The Humble Beginnings of Favoriot
- Building My Personal Brand: The Stepping Stone to Favoriot’s Success
- From Research Lab Critiques to Startup Pitches: My Slide Story
- The Illusion of RFPs in the IoT World: Managing Expectations as a Startup
- Favoriot’s Odyssey: Navigating the Rough Waters of Early Revenue

