Tag: Content Marketing

How I’m Improving My Blog Writing in 2025

Lessons from My 2024 Mistakes

As I sit back and reflect on my blogging journey throughout 2024, I realize it’s been a mixed bag. There were moments of triumph where I felt proud of my work and other times where I couldn’t shake off the feeling that I could’ve done better. Isn’t that how it always is with personal projects? You start with high hopes and grand plans, only to learn some hard lessons along the way.

2024 has been a year full of such lessons for me. After analyzing my blog posts and feedback, I’ve identified five key mistakes that held me back. In 2025, I’m determined to turn things around. It’s time for a fresh start and a more thoughtful strategy. Here’s my plan to improve my writing and connect more meaningfully with my readers.

1. Cutting Out the Complicated Stuff

Where I Went Wrong in 2024

I have a confession: I fell into the trap of using too much jargon in my blog. Being in the IoT industry for so long, getting carried away with technical terms and buzzwords is easy. In my head, it sounded impressive, but I probably ended up confusing—or worse—boring my readers. Words like “data ingestion” and “end-to-end connectivity” may roll off my tongue effortlessly, but they can feel like stumbling blocks for someone outside my field.

What I’m Doing Differently in 2025

This year, I’m embracing simplicity. If I don’t say a term in a casual conversation, it won’t show up in my blog. Instead of “data ingestion,” I’ll simply say “how data is processed.” It’s all about being reader-friendly. Before hitting publish, I’ll ask myself: Would this make sense to someone who knows nothing about IoT? If not, I’ll rewrite it.
My new mantra: Every post should feel like a friendly chat over coffee, not a technical lecture.

2. Giving My Articles a Clear Path

Where I Went Wrong in 2024

Some of my blog posts felt like wandering through a maze without a map. I’d start with a big idea, but somewhere along the way, I’d get sidetracked. Before I knew it, the article would lose focus, and the conclusion didn’t even tie back to the opening idea.

What I’m Doing Differently in 2025

This year, outlines will be my best friends. Before writing, I’ll map out the structure of each post. A solid introduction to hook the reader, clear subheadings to guide them through the article, and a concise conclusion to tie everything together. No more messy articles that feel like a random stream of thoughts.

I’ll also check if someone can skim my article and understand the main points. If it feels confusing or jumps around too much, it’s time to rework it. A well-structured article should feel effortless, like a story unfolding naturally.

3. Putting Readers First

Where I Went Wrong in 2024

I love sharing personal stories—it’s one of the reasons I started blogging. But last year, I got too focused on my experiences without always connecting them back to something useful for my readers. Storytelling is powerful, but without a takeaway, it can feel self-indulgent.

What I’m Doing Differently in 2025

This year, I’ll make sure every personal story is tied to a lesson or takeaway for the reader. If I’m writing about my IoT journey, I’ll include tips for others—like how they can start their own IoT project or solve a real-life problem with technology. It’s all about balance.


I also plan to engage more with my audience. Responding to comments and understanding what my readers want will help me create content that matters to them. Writing isn’t just about what I want to say—it’s about what they want to read.

4. Nailing Headlines and Adding Visual Appeal

Where I Went Wrong in 2024

I’ll admit—some of my headlines were dull. They didn’t grab attention or give a clear idea of what the article was about. Worse, a few posts lacked visuals altogether. A wall of text without any visual relief? Even I wouldn’t want to read that!

What I’m Doing Differently in 2025

I will focus on headlines this year. Instead of vague titles, I’ll aim for clear, intriguing ones. For example, “How IoT Can Help Businesses” will become “5 Practical Ways IoT Can Transform Your Business in 2025.” It’s more specific and promises real value.

Visuals will also play a more significant role. Whether it’s a chart, an infographic, or a relevant photo, every post will have something to break up the text and make it more engaging. I’ll use tools like Canva to create custom graphics that complement my content.

5. Engaging with Readers More

Where I Went Wrong in 2024

One of my biggest regrets from last year is not engaging enough with my readers. I didn’t spend enough time replying to comments or interacting with the people who read my work. It felt like a missed opportunity to build connections and learn from their feedback.

What I’m Doing Differently in 2025

Engagement is a top priority this year. If someone leaves a comment, I’ll reply thoughtfully. I want my blog to feel like a conversation, not a monologue.

I also plan to write more based on readers’ questions or suggestions. For example, if someone asks how IoT can be applied in agriculture, I’ll turn that into a complete article. The more interactive my blog feels, the more valuable it will be for everyone involved.

Looking Ahead

2025 is going to be the year I write with purpose. I’m leaving behind the jargon, messy structures, and one-sided stories. Instead, I’ll create clear, engaging, and reader-centric content.

The beauty of blogging is that it’s a continuous journey. There’s always something new to learn and room to grow. By reflecting on my mistakes in 2024, I’m excited to see how far I can take my writing in 2025.

Will it be perfect? No. But it’ll be better. And that’s what matters.

Let’s make 2025 a great year for writing!

The Story Behind Favoriot – Part 6: Expanding The Business Models

The Birth of an Idea: Favoriot’s B2C Beginning

When I first launched the Favoriot IoT platform, I had a simple vision: to create a platform that anyone could use—students, hobbyists, tinkerers—you name it. The idea was to make IoT accessible to the masses, a B2C service that would ignite curiosity and inspire innovation.

I thought, “If we can get people talking about Favoriot, the rest will follow.” That belief fueled our early strategy. We dove headfirst into social media, the digital town square where everyone seemed to gather. Facebook was buzzing, YouTube was the tutorial hub and TikTok? Well, that was the wild frontier—so, of course, I gave it a shot.

The Social Media Experiment

I became the face of our promotions, posting updates on Facebook, creating YouTube videos, writing blog articles, and yes, even attempting TikTok. It was thrilling at first—seeing those likes, shares, and comments roll in. People were curious, intrigued by what Favoriot could do.

But soon, a nagging question crept in: “Why isn’t this translating into actual platform usage?” The buzz was there, but the conversions weren’t. It hit me—generating interest is one thing, but sustaining it requires more than social media posts.

The eBook Revelation

That’s when an old passion of mine resurfaced: writing. “What if I wrote an eBook?” I wondered. It would not be just any technical manual but something that painted the bigger picture—how IoT could transform industries and shape the future, and yes, how Favoriot fits into all of this.

I poured my heart into that eBook. It wasn’t just about IoT protocols or sensor networks; it was a narrative about the power of connected technologies. Subtly, I wove Favoriot into the storyline, highlighting its features and potential. Once it was done, we decided to offer it for free.

The Breakthrough: Global Reach

And guess what? It worked. The eBook spread like wildfire. I remember staring at the download stats, thinking, “This is it. This is the breakthrough.”

But success has a way of revealing new challenges. With global interest came diverse expectations. Users wanted more—advanced features, scalability, and enterprise-grade security. It became clear: our B2C model had hit a ceiling.

Pivoting to B2B: A Bold Decision

Cue the sleepless nights. “Should we pivot to B2B? What if it doesn’t work out?” The questions were relentless. But growth demands evolution. After countless discussions with my team, we made the leap.

We transitioned Favoriot into a B2B platform, offering on-premise and private cloud installations. This shift opened doors to system integrators and organizations who handled complex IoT projects with high data demands. We even introduced a game-changing perpetual license—a one-time purchase granting lifetime access. “This could be a game-changer,” I thought. And it was.

The Impact of the B2B Model

The B2B model didn’t just diversify our revenue; it solidified our market position. We provided a ready-made, scalable IoT solution, eliminating the need for companies to build platforms from scratch.

Since 2017, Favoriot has evolved dramatically from a humble B2C platform to a versatile solution serving both individual developers and large enterprises. A defining moment? MOSTI officially recognized Favoriot as a Malaysian local product by awarding it the MySTI certification. It was more than a certification—it was validation.

Reflecting on the Journey

Looking back, I see a journey marked by resilience, adaptability, and an unwavering belief in our vision. But this isn’t the end. In Part VII, I’ll delve into the challenges we face as we aim to deepen our footprint in Malaysia.

The road ahead is long, but with the lessons we’ve learned and the incredible team by my side, I’m confident Favoriot will continue to thrive.

Stay tuned. Favoriot’s journey is far from over.

More Stories About Entrepreneurship

  1. The Story Behind Favoriot – Part 6: Expanding The Business Models
  2. The Story Behind Favoriot – Part 5: Finding the Right Fit
  3. The Story Behind Favoriot – Part 4: How Favoriot Became More Than Just an IoT Platform
  4. The Story Behind Favoriot – Part 3: Why No One Wanted Our IoT Platform—And How We Turned It Around
  5. The Story Behind Favoriot – Part 2: Turning Failures into Milestones
  6. The Story Behind Favoriot – Part I: The Humble Beginnings of Favoriot
  7. Building My Personal Brand: The Stepping Stone to Favoriot’s Success
  8. From Research Lab Critiques to Startup Pitches: My Slide Story
  9. The Illusion of RFPs in the IoT World: Managing Expectations as a Startup
  10. Favoriot’s Odyssey: Navigating the Rough Waters of Early Revenue

10 Contents Tips to Create Viral Posts

INFLUENCER MARKETING

I asked ChatGPT for answers — for self-improvement.

Here are ten (10) ideas for social media content that can help create viral posts while portraying a positive image for you and Favoriot:

  1. “Day in the Life of a CEO” Series — Show behind-the-scenes moments of your daily activities as CEO of Favoriot. This can include meetings, decision-making processes, or brainstorming sessions to humanize leadership.
  2. Success Stories of Favoriot Clients — Share real-life success stories of businesses that have benefited from Favoriot’s IoT solutions. Add engaging visuals or short video testimonials from clients.
  3. Quick Tips on IoT and Smart Cities — Short educational videos where you explain complex IoT concepts and engagingly. Use analogies that people from various industries can relate to.
  4. Interactive Polls/Quizzes on IoT Trends — Engage followers by creating polls or quizzes about smart cities, technology, and future trends. This will encourage interaction and help you understand your audience.
  5. Inspirational Quotes with a Personal Touch — Create posts that combine inspirational quotes from you or famous figures with your perspective on leadership, innovation, and challenges in the IoT space.
  6. Employee Spotlights — Showcase the diversity and expertise within the Favoriot team. Short videos or images highlighting their contributions can create a sense of community and loyalty.
  7. “Then and Now” Comparisons — Create visually compelling posts showing how technology has evolved over the years, with a focus on IoT and smart city advancements. This creates a narrative of progress and future innovation.
  8. Sustainability and IoT Impact Stories — Share how Favoriot’s IoT solutions contribute to environmental sustainability, such as reducing waste or optimizing energy consumption in smart cities.
  9. “Ask Me Anything” (AMA) Sessions — Host live or recorded AMA sessions on your social media platforms where you answer questions about IoT, smart cities, or entrepreneurship, allowing followers to engage directly.
  10. Motivational Content for Young Entrepreneurs — Share your journey as an entrepreneur, the challenges you’ve overcome, and advice for young people looking to innovate and create their tech solutions.

These posts will engage your audience and enhance Favoriot’s reputation as a forward-thinking, socially responsible brand.