Tag: business

Favoriot: A Marathon of Pivots, Perseverance, and Purpose

“This is going to be a game-changer!”

That was the spark that ignited our journey. In 2017, we embarked on a mission to revolutionize the Internet of Things (IoT) landscape in Malaysia. Our first stride? Raqib—a wearable device designed to ensure the safety and health of Umrah and Hajj pilgrims. It was more than just a product; it was a vision to provide peace of mind to individuals and their families during spiritual journeys.

KM 0–5: The Starting Line – Raqib’s Ambitious Launch

Launching Raqib felt like the exhilarating first kilometers of a marathon. The energy was high, the vision clear, and the team motivated. We believed in our product’s potential to make a significant impact. However, as with any long-distance race, the initial excitement soon gave way to unforeseen challenges.

KM 6–10: The First Hurdles – Technical Glitches and Market Realities

As we progressed, technical issues began to surface. The device faced unexpected glitches, and our marketing efforts didn’t yield the anticipated traction. It was a tough pill to swallow. But we weren’t ready to give up. We pivoted and introduced Favorsense, aiming to capture a different segment of the IoT market. Yet, despite our best efforts, it struggled to gain user interest.

“Where did we falter? What could we have done differently?” I often pondered during those challenging times.

KM 11–15: The Turning Point – Recognizing the Core Strength

Amidst these setbacks, a realization dawned upon us. The common thread between Raqib and Favorsense was the underlying platform that powered them. This platform, robust and versatile, had the potential to be more than just a backbone for our products. It could be the very product we needed to focus on.

I told the team, “This platform can be used by anyone who wants to develop their own IoT products. “

With renewed determination, we decided to pivot once more. We introduced the Favoriot IoT Platform to the public, offering it free to attract a broader audience. However, adoption was slower than expected. Despite creating tutorials and sharing resources, many users found it challenging to navigate the platform.

KM 16–20: Bridging the Gap – Introducing IoT Courses

Understanding the need for guidance, we launched IoT courses tailored to help users grasp the platform’s capabilities. These courses weren’t just about theory; they offered hands-on experience, enabling participants to apply their knowledge in real-world scenarios.

The response was overwhelmingly positive. Universities and polytechnics across Malaysia began integrating the Favoriot IoT Platform into their curricula. Students utilised it for their final-year projects, bringing innovative ideas to life.

“This is a significant achievement for us,” I expressed pridefully.

KM 21–30: Expanding Horizons – Building Partnerships

As we continued our journey, we recognised the importance of collaboration. We partnered with system integrators and enterprises, offering our platform’s cloud-based and enterprise-based models. This flexibility allowed clients to choose solutions that best fit their needs, further solidifying Favoriot’s position in the market.

KM 31–40: Gaining Momentum – Recognition and Growth

Our efforts began to bear fruit. Favoriot was no longer an unknown name in the IoT landscape. Out of 9,375 users (as of January 27, 2025), 80% came from our own country—a milestone that filled me with pride.

“We did it,” I told my team with a sense of accomplishment. “We’ve proven that we can compete with global platforms and carve out our own space.”

KM 41–42.195: The Final Stretch – Looking Ahead

Today, the Favoriot IoT Platform is a testament to resilience and adaptability. The journey has been a marathon from its humble beginnings with Raqib to becoming a cornerstone in IoT education and development. We’ve learned that setbacks aren’t failures but opportunities to pivot and grow.

As we look ahead, our vision is to take the Favoriot IoT Platform beyond Malaysia, reaching global audiences and empowering the next generation of IoT innovators.

“This is just the beginning,” I remind the team. The marathon continues, and we’re ready for the next leg of the race.

So, Startup or Marathon?

Startup is a marathon.

But with Favoriot, it’s not just about enduring.

It’s about leading, creating, and building something that lasts beyond the race.

And here’s the truth no one tells you:

The real finish line is when others start running because you did.

The Secret Skill That Helped Me Build FAVORIOT

I have often been asked about my entrepreneurial journey—how I transitioned from corporate life to building FAVORIOT from scratch. People assume that technical knowledge and business acumen are the key ingredients, but there’s something else—something that I rarely talk about but has been my secret weapon all along.

What’s this secret skill?

Adaptability.

It’s not flashy, and people don’t usually admire adaptability in the same way they admire confidence or leadership. But let me tell you, adaptability is the difference between thriving and fading into obscurity.

The Shift from Corporate to Startup Life

When I left the structured corporate job environment to venture into entrepreneurship, I was stepping into unknown territory. For years, I had worked in environments where resources were plentiful, teams were in place, and projects had budgets and timelines that made sense.

Now, I had none of that.

I had to build everything from scratch. There was no IT team to help me set up emails, no HR to handle hiring, and no marketing department to promote the company.

I became all of those things overnight.

I had to learn to wear multiple hats and switch between them at a moment’s notice. One day, I was designing IoT solutions; the next, I negotiated with clients or handled company registration paperwork.

That’s when I realized—my ability to adapt was my biggest strength.

Learning to Navigate the Startup Chaos

Unlike corporate life, where things follow a set rhythm, startup life is unpredictable. Some days, I feel on top of the world because we closed a big deal. Other days, I wonder if FAVORIOT can survive another month.

This is where adaptability became crucial.

I had to quickly analyze problems, adjust my approach, and keep moving forward. Here are some of the ways adaptability helped me:

1. Pivoting When Necessary

I initially thought that smart city solutions would be FAVORIOT’s main market. But after months of trying to gain traction, I realized that local councils weren’t ready for IoT adoption at scale.

Should I have waited for the market to be ready?

No. I adapted.

I shifted my focus to IoT training and education—something universities and professionals were eager to explore. This move helped us generate revenue and positioned FAVORIOT as an authority in the IoT space.

If I had been rigid, FAVORIOT might not have survived.

2. Embracing Digital Marketing

Before starting FAVORIOT, I had never focused on social media marketing or personal branding. But as a startup founder, I quickly realized that visibility is everything.

I began writing blog posts, creating LinkedIn content, and engaging with the IoT community online. I even started making educational TikTok videos—something I would have never imagined doing in my corporate days.

Was it uncomfortable at first? Absolutely.

But again, adaptability helped me push through that discomfort and build a strong online presence that drives business to FAVORIOT.

3. Listening and Adjusting

I thought I knew what the market wanted, given my decades of experience in the industry. But the reality was different.

Many times, my assumptions were proven wrong.

Instead of resisting, I adapted by listening more—talking to customers, understanding their real problems, and refining our solutions. This ability to adjust based on feedback greatly impacted how we positioned our products and services.

4. Surviving Financial Uncertainty

Running a startup means facing financial ups and downs. There were months when revenue was strong and months when it felt like we were running on fumes.

In a corporate job, salaries are stable. In a startup, nothing is guaranteed.

I had to constantly adapt our financial strategy—cutting unnecessary costs, finding alternative revenue streams, and making tough decisions to keep the company afloat.

Adaptability is a Survival Skill

Looking back, I realize that adaptability is not just a skill; it’s a survival mechanism. In entrepreneurship, things will go wrong, plans will fail, and markets will shift.

But those who adapt don’t just survive—they thrive.

Many people get stuck because they expect success to come in a straight line. They refuse to change course even when things aren’t working, which is why so many businesses fail.

I have always believed in my vision for FAVORIOT but have never been too proud to adjust my approach when needed. That’s the secret skill that has kept me going.

Final Thoughts

People often ask me what skills are necessary to succeed in entrepreneurship. They expect me to say technical expertise, business knowledge, or leadership. But the truth is, adaptability is the real superpower.

The ability to embrace change, learn new things, and shift strategies when needed can make or break a startup.

If you’re on your own entrepreneurial journey, ask yourself—how adaptable are you?

In the world of business, it’s not the strongest who survive but those who can adapt the fastest.

The Fourth Industrial Revolution: The Future is Already Here!

“Are we ready for this transformation?”

I still remember the first time I heard the term “Fourth Industrial Revolution” or more commonly known as Industry 4.0. It sounded futuristic, like something straight out of a sci-fi movie—where robots rule the world, artificial intelligence (AI) makes all decisions, and automation is everywhere.

But the reality? We are already living in that era!

Before we panic and imagine ourselves being chased by rogue robots, let’s take a step back and understand how industrial revolutions have shaped the world.

From the First to the Fourth: The Evolution That Changed the World

History has witnessed four major industrial revolutions, each transforming human life in unimaginable ways:

  1. First Industrial Revolution (18th – 19th Century)
    • The invention of the steam engine changed everything. Factories replaced manual labor, and transportation improved dramatically. It was the birth of modern industry.
  2. Second Industrial Revolution (Late 19th – Early 20th Century)
    • Electricity became the new king. Assembly lines and mass production made goods cheaper and more accessible. Henry Ford’s automobile factories were the poster children of this era.
  3. Third Industrial Revolution (Mid-20th Century – Early 21st Century)
    • Computers, automation, and the internet revolutionized the workplace. Suddenly, information was just a click away, and digital transformation began.
  4. Fourth Industrial Revolution (Now!)
    • AI, the Internet of Things (IoT), 5G, blockchain, quantum computing—you name it. Machines are getting smarter, and decision-making is shifting from humans to algorithms.

Wait… Does This Mean Robots Will Take Over My Job?

This is the million-dollar question. The short answer: Yes and No.

Yes, because many repetitive manual tasks will be automated. If a machine can do it faster and better, why pay a human to do it?

No, because new jobs will emerge—roles we never imagined before. Who would have thought that “TikTok Content Strategist” or “Metaverse Architect” would be actual job titles?

The key here is adaptability. Those who embrace technology will thrive, while those who resist will struggle. It’s like complaining that smartphones are ruining society while using one to rant on social media.

How Industry 4.0 Affects Our Daily Lives

If you think Industry 4.0 only affects tech companies, think again. It’s already changing our everyday lives:

  • Smart Homes: Your fridge tells you when you’re out of milk, and your lights turn on when you enter the room. It’s like living in a sci-fi movie!
  • Healthcare – AI can detect diseases earlier than doctors, and robotic surgeries are becoming more common. Imagine getting medical advice from a chatbot instead of waiting hours in a clinic.
  • Education – Online learning, AI tutors, and personalized lessons replace traditional classrooms. No more boring lectures (hopefully).
  • Shopping—AI-driven recommendations make your online shopping ads feel creepily accurate. “How does it know I was thinking about buying a new phone?!”

The Funny Side of Industry 4.0

Despite all the advancements, some things about Industry 4.0 are just plain hilarious.

  1. The Smart Home Fiasco
    • Me: “Hey Alexa, turn off the lights.”
    • Alexa: “Turning off all the lights.”
    • Me: “Wait, not the WiFi—” (Everything shuts down, including my will to live.)
  2. AI Assistants That Are Not So Smart
    • Me: “Siri, what’s the weather like today?”
    • Siri: “I found some information about dinosaurs.”
    • Me: “…”

Are We Ready for This Future?

Industry 4.0 is not coming—it’s already here. The question is, how do we prepare for it?

  1. Learn New Skills – Coding, AI, data analytics, cybersecurity. The more you know, the better.
  2. Embrace Change – Don’t resist technology. Learn how to use it to your advantage.
  3. Be Creative – Machines can replace repetitive jobs but can’t replace human creativity.

Remember, the future belongs to those willing to adapt and evolve. So, are you ready?

Or are you still waiting for your smart fridge to stop judging your midnight snacks?

Building a Stronger Ecosystem: Entrepreneurs Supporting Entrepreneurs

“Why look elsewhere when we have everything we need right here?” This thought often crosses my mind when I see local entrepreneurs opting for foreign solutions instead of tapping into the innovation happening in their own backyard.

Entrepreneurship isn’t just about building a business—it’s about contributing to a thriving ecosystem where companies grow together. Shouldn’t we start by supporting each other if we expect others to help our ventures?

1. The Foundation of a Thriving Ecosystem

Entrepreneurship education should teach students not just how to start businesses but also how to sustain them within a supportive ecosystem. Every successful startup is part of a larger network—whether they realise it or not.

If we continue to rely on foreign products and solutions while expecting our businesses to thrive, we are working against ourselves. We need to shift the mindset from competition to collaboration.

2. Why Not Build on Local Strengths?

If we build a local product, why not use supporting tools or technology developed by our innovators? The biggest irony is when a startup seeks government funding to create a product but then spends that money on foreign services.

Take IoT projects, for example—why use a foreign IoT platform when Favoriot offers a local alternative? Whenever we choose a local solution, we strengthen the foundation for future entrepreneurs, creating more opportunities within our ecosystem.

3. Overcoming Challenges Together

Starting a business is tough. Every entrepreneur struggles to find the right tools, market, and funding. But these challenges become easier when we work together.

Universities, startups, and industry leaders must collaborate to create an environment where new businesses can succeed. Education should go beyond just theories—it should teach students how to leverage local resources and networks. No entrepreneur succeeds alone.

4. Choosing Local: More Than Just Patriotism

Supporting local businesses isn’t just about national pride but sustainability. If we don’t create demand for our own products, who will? Entrepreneurs need customers to survive, and the best place to start is within our ecosystem.

The tech industry, in particular, is an area where local startups can and should work together. From software to hardware, we have the talent and expertise—what we need is trust in our own capabilities.

5. Building for the Future

An ecosystem doesn’t thrive by accident. It requires conscious effort, continuous collaboration, and a willingness to support one another. Universities need to instil this mindset early—teaching students to be entrepreneurs and ecosystem builders.

When startups work together, share resources, and choose local solutions, they create a self-sustaining environment that benefits everyone.

Final Thoughts

We must start by supporting our own ecosystem to see our startups succeed. That means choosing local technology, forming partnerships with local businesses, and believing in our capabilities.

A thriving ecosystem doesn’t just help today’s entrepreneurs—it lays the groundwork for future generations. So the next time you build something, ask yourself: “Am I helping the ecosystem grow, or am I just taking from it?”

Get Your FREE IoT eBook Now – Limited Time Offer!

Want to start an IoT project but don’t know where to begin?

I get it. IoT is exciting yet overwhelming—so many components, protocols, architectures, and business models. You’ve probably asked yourself:

“Where do I even start?”
“Which IoT platform should I use?”
“How do I build a scalable solution?”

That’s precisely why I wrote “IoT Notes”—a simple, structured, and no-nonsense guide to help you kickstart your IoT journey without confusion.

Why This eBook is Essential for IoT Beginners & Professionals

The Internet of Things is not the future—it’s NOW. Businesses, industries, and even everyday life are being revolutionized by IoT. If you don’t learn about it today, you risk falling behind.

📖 “IoT Notes” covers everything you need to understand, plan, and implement IoT solutions:

✔ What is IoT? (Explained simply, without the tech jargon)
✔ How IoT helps fight COVID-19 (Real-world case studies)
✔ IoT & the Fourth Industrial Revolution – Why now is the best time to get involved
✔ How IoT impacts businesses – Key success factors and challenges
✔ 7 IoT Business Models – How to monetize IoT solutions
✔ Comparing IoT protocols – MQTT vs HTTP, LPWAN, and network choices
✔ IoT architecture & system integration – How everything connects
✔ Top 10 skills to become an IoT Engineer
✔ Favoriot IoT Platform – How to get started for free!
✔ And much more! (Subscribers get free future updates!)

📥 Download “IoT Notes” for FREE – Limited Time Only!

Yes, you read that right. It’s FREE! But if you find it valuable, you can choose to support future content with a small contribution.

🔗 Click here to grab your free copy now!

IoT is shaping the world—don’t get left behind. Download the eBook now and take your first step into the IoT revolution! 🚀

See you inside!

Dr. Mazlan Abbas
IoT Evangelist | Favoriot Co-Founder

The Story Behind Favoriot – Part 19: How the Law of Attraction Shapes Favoriot’s Future

The Imagination That Built Favoriot

Imagination is often dismissed as a whimsical exercise, yet it’s the spark that ignites progress. The world we live in today was once imagined by someone who dared to think beyond what was possible. Reflecting on Favoriot’s journey, I realize how important it is to dream about the future we want to create.

I believe in the Law of Attraction—the idea that what we think and visualize with intent can manifest into reality. When we first started Favoriot, we imagined a future where our platform would power smart cities, empower students, and become a global name in IoT. Some might have called it wishful thinking. But imagination, when combined with action and persistence, can shape reality.

Let me take you on a journey through an imagined future where Favoriot’s influence has transcended borders, industries, and expectations. This is not just a daydream. It’s a vision we are working tirelessly to turn into reality.

A Vision of Favoriot’s Future

I close my eyes and transport myself into the future. I enter a massive IoT trade exhibition akin to CES or the World Smart City Expo. The atmosphere is electric with innovation. Companies from around the world have gathered to showcase their latest technologies. As I navigate the exhibition hall, one thing becomes apparent: the Favoriot logo is everywhere.

Booth after booth, exhibitors proudly display their demos powered by the Favoriot IoT platform. Startups with groundbreaking hardware solutions, companies showcasing futuristic smart city concepts, and AI-driven IoT applications are all seamlessly connected through Favoriot.

But why? Why did they choose Favoriot? It’s not just a platform. It has become the trusted backbone for innovation, synonymous with reliability and scalability. I feel an overwhelming sense of pride in seeing this unfold in real time. This is the world we imagined when we first built Favoriot: a world where our platform is the silent enabler of extraordinary solutions.

The Power of Favoriot in Education

My next stop in this imagined world is a university. Favoriot has become a standard name here—not just a tool but a core part of the curriculum.

In lecture halls, professors discuss real-world IoT case studies, and students dive deep into hands-on learning, exploring the potential of IoT using the Favoriot platform. I peek into a lab where students are working on their final-year projects. A team is developing a smart agriculture solution, leveraging Favoriot to monitor soil conditions and automate irrigation. Another group is focused on smart health, creating wearable devices for chronic disease management and using Favoriot’s analytics features to visualize patient data.

It’s exhilarating to see how a tool we created has become the foundation for nurturing the next generation of IoT innovators. Universities nationwide and internationally now teach IoT through Favoriot. Their labs are equipped with pre-configured dashboards, APIs, and datasets, making it easy for students to start building. What was once a platform we envisioned for businesses has become an educational cornerstone. Students graduate not only with degrees but as skilled Favoriot-certified IoT professionals.

This didn’t happen by accident. It was imagined, desired, and, through our efforts, made a reality.

Transforming Cities with IoT

As I step into a local council’s command centre, I see a vibrant dashboard powered by Favoriot. The screen displays real-time data from various IoT solutions deployed throughout the city: smart streetlights, waste management sensors, flood detection systems, and air quality monitors.

This isn’t just a collection of disconnected systems—it’s an integrated platform that combines everything under one roof.

The mayor stands beside me, explaining how this has revolutionized the council’s operations.

“Favoriot has helped us move from reactive to proactive,” she says. “We no longer wait for complaints; we solve problems before they arise.”

I imagined this when we spoke about smart cities years ago—a city where data drives decision-making, not just to improve efficiency but to genuinely enhance the quality of life for its citizens.

Favoriot isn’t just another vendor in this ecosystem—it’s the platform that local councils trust to aggregate and analyze IoT data, bridging the gap between diverse solutions and actionable insights.

Again, this was once a dream, an idea that many doubted. But here it is, functioning as imagined, because we believed in its possibility.

The Future of IoT Businesses

IoT product companies no longer struggle to create end-to-end solutions. Instead, they focus on what they do best—building world-class hardware or cutting-edge AI applications. Favoriot fills the gap by providing a robust platform to manage data collection and analysis.

Imagine a company specializing in healthcare sensors. Instead of spending years developing its own platform, it uses Favoriot to connect its devices. This shortens its time-to-market, and its customers benefit from a complete solution that’s both scalable and user-friendly.

The same goes for system integrators who rely on Favoriot to simplify IoT deployments for their clients. Some have taken this even further by offering managed IoT services. With Favoriot, they provide their clients with dashboards, analytics, and customized solutions without the technical headache of building everything from scratch.

It’s a win-win: the integrators expand their business offerings, and Favoriot becomes the go-to platform for IoT scalability.

Expanding Globally Through the Law of Attraction

The most exciting part of this imagined future is Favoriot’s global footprint. We have partnered with system integrators and distributors across continents, allowing us to enter new markets quickly.

In Indonesia, a partner uses Favoriot to enable advanced agriculture systems. In Europe, we’re powering smart transportation initiatives. In Africa, Favoriot is the backbone of rural healthcare IoT solutions.

These partnerships aren’t just transactional; they’re built on a shared vision of what IoT can achieve. By empowering local players in each market, Favoriot has become a global name synonymous with IoT excellence.

How did we reach this level? By first believing in it. The Law of Attraction teaches that whatever we focus on grows. We visualized this expansion, worked towards it, and attracted the right people and opportunities to make it happen.

A Dream Becoming Reality

I close my eyes and imagine standing on a stage at a significant IoT event. The lights dim, and a video showcases real-world success stories of Favoriot-powered solutions. The impact is tangible, from smart cities to healthcare and agriculture to education.

As I speak, I’m reminded of how far we’ve come—as a company and as a community of dreamers and doers. Favoriot’s success wasn’t just about technology but about believing in the power of imagination.

We imagined a world where IoT could truly transform lives when we started. Today, in this envisioned future, that world has come alive.

So, is it wrong to imagine? Absolutely not.

Imagination is where dreams take shape, and the seeds of innovation are planted. As I look at Favoriot’s journey—from a small startup to a global IoT leader—I know that it all started with a simple yet powerful idea: to imagine the impossible and make it real.

Will this vision come true? I believe it will. Because imagination, when paired with hard work, resilience, and the right team, can achieve wonders.

So, let’s keep imagining, dreaming, and building the future—one step at a time.

The Story Behind Favoriot – Part 18: The Unspoken Truth About Startup Success

The Illusion of Overnight Success

Starting a business is exhilarating. There’s a rush of energy, an overwhelming sense of purpose, and a firm belief that what you’re building will change the world. When we launched FAVORIOT, that excitement fueled us. We poured countless hours into developing our product, refining its features, and dreaming of when it would hit the market and create a ripple effect.

I imagined a scenario where people would immediately recognize our innovation, show us praise, and, most importantly, place orders. It was a beautiful vision.

But reality had other plans.

The product launch was met with an eerie silence. There was no flood of inquiries, no immediate purchase orders—just a deafening void. It was as if we had shouted into an empty room, expecting applause but hearing only echoes of our voices.

I remember sitting in my office, staring at my phone, waiting for it to ring. Did we make the right decision? Was there even a market for what we had built? These questions haunted me. I had read about this phase before—the quiet period after launch where entrepreneurs either push through or give up.

For me, giving up was never an option.

The Harsh Reality: No One Cares Until You Make Them Care

Early on, the biggest lesson I learned was that having a great product isn’t enough. People needed to know about it. Marketing, which I had once seen as a secondary task, suddenly became our lifeline.

I had to shift my mindset from being just a product developer to becoming a marketer, a salesman, and sometimes even a storyteller. I repeatedly asked myself: How do we make people care?

We started reaching out, setting up demos, and pitching to potential clients. Slowly, the response trickled in. Companies showed interest. They asked for presentations. They nodded in agreement, smiled, and said, “This looks promising.”

But promises don’t pay the bills.

For a while, it felt like we were stuck in an endless loop of meetings that never turned into real business. Then came the first request for a quotation. I remember the excitement. Finally! This is it! I thought. We prepared the quotation, sent it over, and waited.

And waited.

Nothing happened.

I had assumed that a quotation would naturally lead to a purchase order. But in reality, sending a quote was just another step in a much longer process. It wasn’t a commitment—it was merely an indication of interest. And interest, I realized, didn’t always translate to action.

The First Purchase Order: A Moment of Validation

Then, one day, it happened. We received our first purchase order (PO).

I still remember the overwhelming sense of relief. It wasn’t just about the money. It was validation. Someone believed in what we had built enough to pay for it.

That moment changed everything. If one customer believed in us, surely more would follow. And they did—slowly but surely.

But business success isn’t just about making a sale. It’s about ensuring that sale turns into cash in your bank account. And that’s where another harsh reality set in.

Chasing Payments: The Least Glamorous Part of Business

You’d think that the hardest part is over once a client agrees to buy. That’s what I believed—until I had to chase down payments.

Sending invoices, following up, reminding, and sometimes even begging for payment became a routine. It was frustrating. We had delivered the product, and the clients were using it. So why were payments delayed?

I quickly learned that delayed payments are part of the business game. Cash flow is king; sometimes, even if you’re owed money, it doesn’t mean you’ll receive it on time.

The Trap of Empty Promises

In the early days, I was easily swayed by big promises. Potential clients would tell me, “This is exactly what we need! We can roll this out across multiple projects.”

It all sounded so promising. Some even asked for discounts or free Proof of Concept (PoC) trials, dangling the possibility of future large-scale deployments.

I wanted to believe them. But more often than not, those promises led nowhere.

Eventually, I learned a simple rule: No purchase order, no deal.

If someone truly values your product, they’ll invest in it. Otherwise, it’s just talk.

Beware of the Middlemen and Brokers

Another lesson came in the form of self-proclaimed “brokers.” These individuals claimed to have the right connections to land us big contracts. “Just trust us,” they would say. “We’ll make sure you get into the right hands.”

It was tempting. They spoke about million-dollar deals, high-profile clients, and game-changing opportunities. But over time, I realized that real business doesn’t work that way.

Genuine clients don’t need middlemen. They buy because they see value in your offer, not because someone else convinced them to.

Success is More Than Just Selling

Looking back, these experiences shaped me as an entrepreneur. Building a business isn’t just about creating a product—it’s about navigating relationships, earning trust, and filtering out distractions.

It’s easy to get caught up in the excitement of what could be. But real success comes when you turn those possibilities into tangible results. And at the end of the day, the only thing that truly matters is this:

Do your customers see value in what you offer? And are they willing to pay for it?

That’s the accurate measure of success.

The Story Behind Favoriot – Part 17: How I Learned to Share Favoriot’s Story Without Overdoing It

The Fine Line Between Inspiration and Bragging

Should I share, or should I stay silent?

This question has haunted me since the early days of Favoriot.

Building a startup isn’t just about technology, funding, or business strategy—it’s also about storytelling. But where do we draw the line between sharing our journey to inspire others and coming across as boastful?

I’ve wrestled with this dilemma more times than I can count. Some people say, “Just let your work speak for itself.” Others insist, “People need to see your progress. They want to learn from your story.”

So, which one is it?

Let’s dive into the delicate balance of sharing our startup journey—without overdoing it.

The Early Days: A Team Fueled by Passion and Uncertainty

When we first started Favoriot, we were a small team with big dreams. We believed IoT had the power to change industries, improve lives, and create new opportunities.

But passion alone wasn’t enough.

We faced countless obstacles, including funding challenges, product-market fit struggles, and the ever-present fear of failure. We worked tirelessly behind the scenes, developing our platform and engaging with potential customers.

Then came the big question:

Should we share our struggles and milestones with the world or keep everything under wraps until we have something massive to announce?

I was torn.

“Maybe we should just stay quiet and let the results speak for themselves,” I thought. “What if we share too much, and it backfires?”

At the same time, I knew that people don’t just buy products—they buy into stories. They connect with a brand that feels human.

That’s when I realized the power of storytelling.

The Power of Storytelling in Startups

I’ve always believed that stories are what bring people together. They make businesses feel real, not just faceless corporations.

I started to ask myself:

“Wouldn’t sharing our small wins show others we’re genuine and making real progress?”

Momentum is everything in a startup. People want to know your journey—not just the polished version, but the raw and real struggles.

A few trusted advisors encouraged me:

“Mazlan, people want to see how a company grows. They want to learn from your experience, the ups and downs. Your story can inspire them.”

That made sense. After all, I’ve been inspired by others who openly shared their startup journeys. So why not do the same?

That was the moment I decided—we would share Favoriot’s story.

But little did I know that decision came with its own challenges.

The Doubts: Criticism and the Fear of Overexposure

The moment we started sharing our journey, the doubts crept in.

What if people thought we were just showing off?

What if our small wins were misinterpreted as arrogance?

I knew that no matter how genuine our intent was, some people would see it differently. Not everyone would cheer for our progress. Some might even root for us to fail.

That fear of inviting negativity was real.

A friend cautioned me, “Mazlan if you keep celebrating every little milestone, people might think you’re just making noise. Be careful.”

That struck a chord. I didn’t want Favoriot to be seen as all talk with no substance.

I had to find the right balance—sharing enough to inspire but not so much that it felt forced or unnecessary.

Finding the Right Balance: Authenticity Over Hype

I came to a realization:

It’s not about choosing between complete silence or constant broadcasting. The key is authenticity.

People can tell when a story is real. They can sense when you share because it’s meaningful, not because you want attention.

So, instead of treating every minor update as a big achievement, we focused on:

  1. Telling the whole story – Not just the victories but the challenges, failures, and lessons learned.
  2. Showing our human side – The sleepless nights, the difficult decisions, and the little moments that keep us going.
  3. Engaging, not boasting – Encouraging discussions rather than just making announcements.

The goal wasn’t to impress but to connect.

Emotion vs. Success Stories: Striking the Right Mix

So, how do we balance sharing emotions with business success?

I realized that while people love to hear about wins, they also appreciate honesty.

It wouldn’t be relatable if all we did was talk about how great we were doing. But if we only focused on struggles, it might seem like we were always in crisis mode.

We had to share both our progress and the hard lessons we were learning along the way.

A startup journey isn’t just about achievements. It’s about persistence, the small breakthroughs that lead to bigger ones, and the human experience behind the business.

Dealing with Criticism: Staying True to Our Mission

No matter how carefully we shared our story, there would always be critics.

Some would call it bragging. Others would question our decisions.

At first, this got to me. I second-guessed whether we should continue sharing at all.

But then I reminded myself:

Not everyone will root for you, and that’s okay.

The key is how you share. If you want to genuinely document your journey and help others, the right people will appreciate it.

It’s not about boasting—it’s about showing what it takes to build something from the ground up.

If someone sees that as bragging, that’s their perspective. But that shouldn’t stop us from telling our story.

Lessons Learned from Sharing the FAVORIOT Journey

Looking back, I’m glad we shared parts of our journey.

It helped us:

✅ Build a community that believes in our mission.
✅ Establish trust with partners and customers.
✅ Inspire other entrepreneurs who are going through the same struggles.

But we also learned to be mindful of how we share.

We don’t need to post every minor update. We don’t need to be overly polished. But we also don’t need to stay silent.

It’s all about balance—giving people a window into our world while staying true to our values.

The Importance of Authenticity in Business

At the end of the day, what matters most is staying authentic.

Favoriot isn’t just a company—we’re a team with a vision.

And that vision isn’t just about technology. It’s about building relationships, creating impact, and helping others understand the potential of IoT.

That’s why we continue sharing our story—not to show off but to invite others to share in our journey.

If there’s one lesson I’ve learned, it’s this:

People don’t connect with success. They connect with the story behind it.

And as long as we stay true to that, we’ll always have something meaningful to share.

Favoriot Entrepreneurship Stories

  1. The Story Behind Favoriot – Part 16: Why Favoriot Must Look Beyond Malaysia for Success
  2. The Story Behind Favoriot – Part 15: From Lecture Halls to Investor Pitches
  3. The Story Behind Favoriot – Part 14: To Exit or Not to Exit?
  4. The Story Behind Favoriot – Part 13: Does Winning Awards Help a Startup Succeed?
  5. The Story Behind Favoriot – Part 12: The Dream of M&A Exit
  6. The Story Behind Favoriot – Part 11: The Rocky Road of Smart Cities
  7. The Story Behind Favoriot — Part 10: Age Does Not Matter in Business
  8. The Story Behind Favoriot — Part 9: Leaving the Comfort Zone
  9. The Story Behind Favoriot – Part 8: The Frustration of Unanswered Emails and Missed Opportunities
  10. The Story Behind Favoriot – Part 7: The Task of Finding Favoriot’s First 10 Customers
  11. The Story Behind Favoriot – Part 6: Expanding The Business Models
  12. The Story Behind Favoriot – Part 5: Finding the Right Fit
  13. The Story Behind Favoriot – Part 4: How Favoriot Became More Than Just an IoT Platform
  14. The Story Behind Favoriot – Part 3: Why No One Wanted Our IoT Platform—And How We Turned It Around
  15. The Story Behind Favoriot – Part 2: Turning Failures into Milestones
  16. The Story Behind Favoriot – Part I: The Humble Beginnings of Favoriot

The Story Behind Favoriot – Part 16: Why Favoriot Must Look Beyond Malaysia for Success

The Frustration of a Homegrown Startup

Reflecting on Favoriot’s journey, I can’t help but feel a deep sense of frustration. Not because we haven’t done the work but because our technology isn’t good enough. In fact, we’ve built a robust Internet of Things (IoT) platform designed to make real and lasting impacts in industries that need it most.

Yet, despite our dedication, our struggle isn’t about technology. It’s about something deeper, something more challenging to fix—acceptance.

I’ve lost count of how often I’ve sat in meetings with potential Malaysian clients, passionately pitching the benefits of Favoriot’s IoT platform. The pitch is solid, and our solution is tailor-made for local industries, but there is indifference, hesitation, and, more often than not, a preference for foreign products.

I’ve asked myself this question countless times: Why do local businesses hesitate to trust homegrown solutions, even when they are just as good—if not better—than foreign options?

The Reluctance to Trust Local Innovations

It didn’t take long to realize the harsh truth—many local businesses lack confidence in Malaysian-made technology. There is an ingrained belief that foreign products are superior. Whether it’s a smartphone, a software platform, or an IoT solution, many decision-makers seem convinced that if it’s made overseas, it must be more reliable, advanced, and worthy of investment.

It’s not an isolated incident. I’ve spoken to many fellow entrepreneurs, and they share similar frustrations. We have world-class solutions, yet the market is slow to recognize them.

And why? Because the absence of a big international brand name automatically places us in a secondary category.

I understand how this mindset developed. We grew up with foreign brands dominating the market, from cars to consumer electronics, and we were conditioned to trust those familiar names. But the world has changed. Malaysian companies like Favoriot are now fully capable of competing globally. Yet, this deep-seated preference for foreign solutions persists.

The Branding Struggle

Another challenge I’ve faced is branding.

Favoriot is still a young company compared to established international giants. Building brand recognition takes time, and in a world where first impressions matter, a well-known logo can often make or break a deal.

It’s not that our technology is lacking—far from it. In fact, our solutions are designed explicitly for Malaysia’s unique industrial challenges. But when our brand is lesser-known, it sometimes feels like our innovations don’t get the fair consideration they deserve.

I hate to admit it, but perhaps some of the fault lies with us. Have our marketing efforts been polished enough? Have we communicated our value as effectively as we should? Could our messaging be more powerful?

As a technical person, I’ve always been more comfortable with the innovation side of things than the marketing side. But I’ve realised that having a great product isn’t enough. The story behind it, the way we communicate its impact—those elements are just as crucial.

A Harsh Reality: The Global Perception Problem

Interestingly, I’ve noticed that this issue isn’t unique to Malaysia. When we’ve pitched Favoriot overseas, we often encounter the same scepticism—just in reverse.

Some countries take strong nationalistic pride in supporting local solutions. You’re automatically viewed as an outsider if you’re not one of their own, which is ironic. In Malaysia, businesses prefer international brands. In other countries, they choose their own homegrown solutions.

So where does that leave Favoriot? How do we break this cycle?

The Lack of Support for Local Tech Startups

Another challenge that cannot be ignored is the lack of strong support systems for local startups.

We hear a lot about innovation in Malaysia. Government agencies hold conferences, initiatives, and startup accelerator programs. But when it comes to actual adoption, corporations or government bodies still lean towards foreign tech providers when they choose a solution.

This is discouraging, to say the least. We don’t need just moral support—we need tangible action. More businesses need to take a chance on local innovations. More government agencies need to lead by example and implement local solutions. That’s how an ecosystem of innovation thrives.

Looking Beyond Malaysia: Breaking Barriers

Given these obstacles, I’ve realized that while Malaysia will always be home, Favoriot cannot afford to limit itself to local borders.

I’ve had more success pitching Favoriot overseas than I have within Malaysia. Many international clients are more open to exploring new solutions and less influenced by branding. If the technology meets their needs, they will give it a chance.

Going global isn’t just an option; it’s a necessity.

By expanding internationally, we position Favoriot as a global player. Ironically, this global recognition could make us more attractive to Malaysian clients. It’s unfortunate, but gaining international credibility is sometimes the only way to be taken seriously at home.

Overcoming Challenges at Home

Despite everything, I remain hopeful. There are several steps we need to take to overcome the challenges in Malaysia:

  1. Changing Mindsets – We need to keep pushing the narrative that Malaysian innovations are just as good as, if not better than, foreign solutions.
  2. Strengthening Our Brand – This means investing in marketing and ensuring our branding is powerful and persuasive.
  3. Improving Our Messaging – We must communicate our value proposition clearly and convincingly.
  4. Advocating for Local Adoption – The government and corporate sectors need to step up in supporting local startups.

These aren’t easy battles. But they are necessary ones.

A Final Thought

Favoriot’s journey has been far from easy. There have been moments of frustration when I wondered if it was worth the fight. But I refuse to let these challenges define us.

We are more than a local startup. We are a global company with the potential to change industries, make a real impact in IoT, and prove that Malaysian-made solutions can compete on the world stage.

Yes, the path forward is full of obstacles. But obstacles are meant to be overcome.

Favoriot will not just survive. We will thrive.

Favoriot Entrepreneurship Stories

  1. The Story Behind Favoriot – Part 16: Why Favoriot Must Look Beyond Malaysia for Success
  2. The Story Behind Favoriot – Part 15: From Lecture Halls to Investor Pitches
  3. The Story Behind Favoriot – Part 14: To Exit or Not to Exit?
  4. The Story Behind Favoriot – Part 13: Does Winning Awards Help a Startup Succeed?
  5. The Story Behind Favoriot – Part 12: The Dream of M&A Exit
  6. The Story Behind Favoriot – Part 11: The Rocky Road of Smart Cities
  7. The Story Behind Favoriot — Part 10: Age Does Not Matter in Business
  8. The Story Behind Favoriot — Part 9: Leaving the Comfort Zone
  9. The Story Behind Favoriot – Part 8: The Frustration of Unanswered Emails and Missed Opportunities
  10. The Story Behind Favoriot – Part 7: The Task of Finding Favoriot’s First 10 Customers
  11. The Story Behind Favoriot – Part 6: Expanding The Business Models
  12. The Story Behind Favoriot – Part 5: Finding the Right Fit
  13. The Story Behind Favoriot – Part 4: How Favoriot Became More Than Just an IoT Platform
  14. The Story Behind Favoriot – Part 3: Why No One Wanted Our IoT Platform—And How We Turned It Around
  15. The Story Behind Favoriot – Part 2: Turning Failures into Milestones
  16. The Story Behind Favoriot – Part I: The Humble Beginnings of Favoriot

FAVORIOT: 8 Years of Dreams, Struggles, and Triumphs

Eight years. It feels like a blink of an eye, yet when I reflect on the journey, every moment is etched in my memory like a battle scar.

It all started with an idea that many dismissed as too ambitious for a small startup in Malaysia. The Internet of Things (IoT) was gaining traction globally, but here? People barely understood its potential. I remember sitting with early team members, sketching out what would eventually become the blueprint of FAVORIOT.

“Will this work?” I asked myself.

“Will people even care?”

Doubt is a funny thing. It whispers in your ear, making you question every step. But the fire inside me was more substantial. I had spent decades in telecommunications and technology, seeing trends come and go. But IoT? It wasn’t just a trend—it was the future. And I wanted to be part of shaping that future.

The Birth of FAVORIOT (2017-2018): A Leap of Faith

In 2017, FAVORIOT was officially born. The name carried a mission—a combination of “Favour” (or “Favor”) and “IoT.” But it was pronounced like “Favourite”. Our vision was to help businesses and cities adopt IoT with ease. We weren’t just another tech company; we were a company built on the belief that technology should serve people, not the other way around.

I still kept the list of suggested names for the company and we insist to have the word “IoT” in it. It was funny to look back at the way we come out with the names

“Let’s build something that matters.” That was the mantra.

But building something from scratch? That was no walk in the park.

The early days were filled with sleepless nights, countless meetings, and an uphill battle convincing clients that IoT was more than just a buzzword. We had to prove ourselves. The first version of the FAVORIOT platform was launched, allowing businesses to connect and manage IoT devices seamlessly. The first product that used the FAVORIOT platform is “Raqib,” a senior care IoT solution.

The Struggle for Recognition (2019-2021): A Fight Against the Odds

If I said everything went smoothly, I’d be lying.

We faced rejections. So many rejections.

“We’re not ready for IoT.”

“We’ll consider it in the future.”

“Maybe if you were a bigger company, we’d trust your solution.”

Every “no” felt like a dagger. I had seen this before—how innovation is often met with resistance. But I also knew that persistence was key.

2019 was a turning point. We secured our first major clients, IoT developers started using FAVORIOT to build their IoT projects, and universities integrated our platform into their curricula. The momentum was building.

Then, 2020 happened. The world shut down.

The pandemic tested every business, including ours, for resilience. Projects were delayed, budgets were cut, and people were uncertain.

“Is this the end?” I wondered.

But if there’s one thing I’ve learned, crises often lead to opportunities. The demand for remote monitoring solutions skyrocketed. Suddenly, IoT wasn’t a luxury—it was a necessity. Businesses needed to track assets, monitor environments, and ensure safety without physical presence.

FAVORIOT became more relevant than ever.

Scaling Up (2022-2023): The Rise of the Global Partner Program

By 2022, we knew we had something special. Our IoT platform had matured. Companies across different industries—smart cities, agriculture, healthcare—were integrating our technology.

But one question remained: How do we scale?

The answer? Partnerships.

We launched the FAVORIOT Global Partner Program in 2024. Instead of knocking on doors one by one, we empowered system integrators worldwide to bring FAVORIOT into their markets. We started building an international presence from Canada to the Philippines, Indonesia to India.

Each new partner wasn’t just a business deal but a validation that what we built mattered beyond Malaysia.

2024-2025: A Vision for the Future

And now, here we are. Eight years in.

I look back and realize how far we’ve come—from a tiny startup with big dreams to an IoT platform trusted worldwide. But this is just the beginning.

The future of IoT is evolving, and so are we. AI-driven automation, advanced analytics, and even more seamless integrations are on the horizon.

FAVORIOT’s vision remains To make IoT accessible, scalable, and impactful.

Lessons from 8 Years of Favoriot

Eight years in business teaches you a lot. Some lessons were painful. Some were enlightening. But all were necessary.

1. Innovation Alone Isn’t Enough—You Need Grit

Having a great product means nothing if you give up too soon. The world doesn’t hand you success on a silver platter. You fight for it.

2. Relationships Matter More Than Sales

A business isn’t just about transactions. It’s about trust. Every client, partner, and investor who believed in us contributed to our success.

3. Adapt or Die

The pandemic taught us this the hard way. If we had been rigid in our approach, FAVORIOT wouldn’t have survived. Being flexible and embracing change is non-negotiable.

4. The Right Team Makes the Difference

A startup isn’t just about the founder. It’s about the people who share the vision and push through the most challenging days. I’m grateful for every team member who’s been part of this journey.

A Heartfelt Thank You

FAVORIOT’s journey isn’t just my story—it’s ours.

To the team, thank you for believing in this vision.

To our clients, thank you for trusting us.

To our partners, thank you for helping us expand.

To those who doubted us, thank you for pushing us to be better.

This anniversary isn’t just about celebrating the past—it’s about gearing up for the future. FAVORIOT is here to stay, and the best is yet to come.

Here’s to the next 8 years. And beyond.