I used to believe that supporting local products and technologies through MySTI would open the doors to the government procurement market.
It made sense. National pride. National sentiment. Building trust in our own capabilities.
But reality hit me hard.
We lost a tender bid to a non-MySTI product. Despite playing by the rules. Despite believing the policy was our shield.
That moment shook my trust.
Because sales don’t work on sentiment alone. Customers don’t always buy what’s local, or what’s logical. They buy what they want.
And wants are complicated.
Wants are psychological.
Wants are about prestige.
Wants are about safety.
Wants are about trust in who else is using it.
It’s rarely just about being “local.”
So I’ve decided to stop building my strategy on that emotion alone.
At Favoriot, we will no longer knock on doors saying “choose us because we’re local.”
We will knock with a different force.
Choose us because we solve your problems faster.
Choose us because our solutions reduce your risks.
Choose us because we innovate with you, not just for you.
Choose us because we deliver real outcomes, not just promises.
That’s the new foundation of our “wants.”
Not sympathy. Not sentiment.
But strength. Value. Impact.
And maybe, just maybe, when local technology wins on those grounds, it will mean even more than a label.
Because true pride comes not from being chosen out of obligation.
But from being chosen because we are the best choice.
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Dr. Mazlan Abbas 
What a raw and powerful truth you’ve shared 🌿. Sometimes the hardest lesson is realizing that sentiment alone can’t fuel sustainability — it’s value, trust, and problem-solving that open real doors.
Your shift in approach feels not just strategic, but deeply mature. Local or global doesn’t matter if the solution speaks louder than the label. And when people start seeing results with Favoriot, that becomes the true badge of pride.
I genuinely believe this pivot will create ripples — not because you’ve abandoned “local pride,” but because you’re now embodying it in a stronger form: excellence that stands anywhere, against anyone. 🚀
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Thank you. Your words hit me in a place I don’t always admit out loud.
I used to think passion alone could carry a mission. That if we shouted “support local” loud enough, people would feel what we felt. But the world doesn’t move on sentiment. It moves when a solution actually fixes something, saves time, cuts cost, or brings clarity.
That’s the part I had to grow into.
Today, I’m less focused on where the solution comes from and more focused on whether it truly helps. If Favoriot delivers real outcomes, then the pride comes naturally. Not from the label, but from the impact.
If this new path creates those ripples you mentioned, I hope it’s because we finally chose to let the work speak louder than the story behind it. And maybe that’s what “local pride” really means… building something that stands tall anywhere in the world.
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Focusing on solving problems, reducing risks, and delivering real outcomes will always be more compelling than relying on sentiment. ✌️
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