Everyone Wants the Spotlight. Few Are Willing to Wait for It

What’s Something Most People Don’t Understand?

Most people don’t understand how long it takes to build something meaningful.

Even after all these years, people still think things happen overnight.
They see the highlight reels. They see the LinkedIn success stories. They see the awards, the recognition, the partnerships. And they say— “Wow, you’re lucky.”

But they don’t see what happens behind the scenes.

When I co-founded FAVORIOT, I wasn’t stepping into a shiny, ready-made startup with capital pouring in and clients lining up at the door. No, it was the opposite. I entered a tiny room with big dreams, minimal funding, and zero guarantees.

I had to reset my ego.
After holding senior positions at MIMOS and CELCOM, I was now doing everything—research, customer support, marketing, writing blog posts, uploading YouTube videos, conducting training, chasing potential clients, and even troubleshooting hardware late at night. I was a CEO, but I was also the janitor.

That’s what most people don’t understand.

They think success is linear.
They think you just launch a product and are suddenly on a TED stage.
They don’t see the years of trial and error, the failed pitches, the near-burnouts, and the countless self-doubts.

I still remember attending an international Smart Cities conference years ago. Delegates were surprised when I told them we were a small team from Malaysia, building our own IoT platform. Some of them didn’t even believe it. They asked, “But how did you build it? Don’t you need a huge team? Venture capital?” I smiled and said, “No. We built it because we believed we could.”

Belief is underrated. And persistence—even more so.

People underestimate how long you must persist when nothing seems to work.

I wrote blog after blog when no one was reading.
I spoke at conferences when no one knew my name.
I kept talking about IoT and Smart Cities when the market didn’t understand IoT.

Even on Medium, when I started writing actively in 2023, I wasn’t writing for an audience. I was writing because I had something to say, something to teach, something to reflect on.

Some articles flopped. Others resonated deeply. But most people only see the few that succeeded—they don’t see the hundred others that didn’t.

They don’t understand the patience it takes to outlast the silence.

Let’s talk about time.
People think one or two years is enough time to build a company, an audience, or a movement.

But FAVORIOT has been around since 2017.
We didn’t become known overnight.
We had to win trust, prove our value, build case studies, make mistakes, recover from them, and try again. Again. And again.

It’s like planting a seed. You don’t dig it up every week to check if it’s growing. You water it, give it sunlight, and trust that one day it will break through the soil. But that trust? That takes faith. That’s the part most people struggle with.

“Why isn’t it growing yet?”
“Why is no one noticing me?”
“Maybe I’m not good enough.”

Believe me—I’ve had those thoughts, too.
I’ve looked at competitors with massive followings and felt small.
I doubted whether I was too old to do this startup thing.
I’ve wondered if people even cared about what I was trying to build.

But each time, I returned to the same answer:
Because I care.

I care about helping people learn about IoT.
I care about giving Malaysians a home-grown IoT platform.
I care about empowering universities, cities, and entrepreneurs with technology that works.

I realized that most people don’t need motivation. They need understanding.
Understanding that the journey will be extended.
It’s okay to feel invisible at first.
That mastery takes years.
Most “overnight successes” are 10 years in the making.

So here’s what I want you to remember:

• You don’t need everyone to understand your journey.
• You just need to understand it yourself.
• And you need to commit to showing up, even when no one’s clapping.

Because one day, someone will ask you, “How did you do it?”
And you’ll smile, knowing they won’t really understand until they walk the same path.

But maybe, just maybe, they’ll listen a little closer.
And perhaps that will inspire them to start their own long, messy, beautiful journey.

And that’s enough.

Now, back to work. The journey continues.