Tag: Mazlan Abbas

About Me (Part-5) — Mazlan Abbas

WIKIPEDIA STYLE

I asked AI to rewrite my biodata using Wikipedia. Here’s what AI has to say.

Dr. Mazlan Abbas

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If you have enough information about your career life on the Internet, sooner or later, you will be able to get AI discover your name and make an article about yourself.

Below is what has been discovered by ChatGPT.

Dr. Mazlan Abbas

Dr. Mazlan Abbas is a distinguished Malaysian engineer, academic, and entrepreneur known for his extensive work in the Internet of Things (IoT) and telecommunications. He is the co-founder and CEO of FAVORIOT Sdn Bhd, a company specializing in IoT solutions.

Early Life and Education

Born on January 23, 1961, in Malaysia, Dr. Abbas pursued his passion for technology and engineering from an early age. He obtained his Bachelor of Electrical Engineering (BEE) with First Class Honours from Universiti Teknologi Malaysia (UTM) in 1984, followed by a Master of Science (MSc) in Telematics from the University of Essex, UK, in 1986. He later earned his Ph.D. in Telecommunications from UTM in 1993.

Career

Academia

Dr. Abbas’s career began in academia, where he spent over a decade at UTM, holding various positions from Assistant Lecturer to Associate Professor in the Faculty of Electrical Engineering. His work during this period laid the groundwork for future IoT and wireless communications endeavors.

Industry

Transitioning from academic to the corporate world, Dr. Abbas took on several leadership roles at CELCOM Axiata, contributing significantly to the development of Malaysia’s telecommunications infrastructure. His tenure at MIMOS Berhad as the Senior Director of the Wireless Communications Cluster further exemplified his commitment to innovation, leading to the development of numerous research prototypes and patents.

In April 2017, Dr. Abbas co-founded FAVORIOT Sdn Bhd, aiming to offer comprehensive IoT solutions for businesses seeking digital transformation.

Awards and Recognitions

Dr. Abbas has been recognized globally for his contributions to IoT and smart cities. Notably, he has been listed in Onalytica’s “Who’s Who in IoT,” ranked among the Top 50 Global Thought Leaders on IoT by Thinkers360, and awarded the title “Most Impactful Smart Cities Leaders” by the World CSR Congress.

Contributions to Academia and Industry

Beyond his corporate achievements, Dr. Abbas is an adjunct professor and sits on several universities’ Industry Advisory Panel (IAP), blending academic insight with industrial pragmatism. His commitment to education and innovation is evident in his numerous patents, publications, and active participation in technology and IoT conferences worldwide.

Personal Life

Dr. Mazlan Abbas is married and resides in Ampang, Selangor, Malaysia. He is fluent in Malay and English, allowing him to engage with various individuals across academia and industry.

Legacy

Dr. Abbas’s legacy is characterized by his tireless dedication to fostering a knowledge-based economy, mentoring future leaders, and advocating for IoT-driven solutions. His work advances technological innovation and contributes to societal well-being, making him a pivotal figure in Malaysia’s journey towards becoming a smart, connected nation.

About Me — Mazlan Abbas:

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I have also published several eBooks, such as:

Or, if you prefer, check my bookstore at Gumroad — https://mazlanabbas.gumroad.com

I Earned 200X More on Medium Than on YouTube

6 MONTHS ON MEDIUM vs 13 MONTHS ON YOUTUBE

I learned the hard way and how you can avoid it too.

Photo by Alexander Grey on Unsplash

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It’s easier to make money on Medium than YouTube — Here’s why.

I have been on YouTube for the last 13 years, making videos.

Starting with pure entertainment and travel videos and moving to serious gadget reviews.

Just imagine that 13 years ago, making YouTube videos was more challenging than using smartphones today.

Editing is becoming so simple and easy to include any special effects.

Producing videos has changed, and the competition to get eyeballs is becoming more challenging.

Just take a look at some of the videos (the old ones) which was created more than ten years ago:

1 — First video, “How to reduce PDF file size using Mac OS Preview,” 13 years ago.

How to reduce PDF file size using Mac OS Preview

2 — First appeared on TV when iPad was introduced “Segmen Gizmo TV9 — iPad”

Segmen Gizmo TV9 — iPad

3 — Then, I started to create travel videos — “A Walk from from Dubai Creek to Riviera Hotel — (with Fireworks Song)”

A Walk from from Dubai Creek to Riviera Hotel — (with Fireworks Song)

4 — I also love to review the unboxing of items I purchased, such as “Review — Portable Muzetto from Waterfield Designs (for iPad and iPad Mini)”

Review — Portable Muzetto from Waterfield Designs (for iPad and iPad Mini)

5 — Later, I started to use some editing techniques and introduced a new segment on gadget review such as “[How-To] — To Improve YouTube Quality Using Sony Wireless Bluetooth Microphone ECM-AW3”

[How-To] — To Improve YouTube Quality Using Sony Wireless Bluetooth Microphone ECM-AW3

6 — Lately, I began to get more comfortable recording myself talking in front of a camera, such as giving some tips “Tip Startup #9 — Rahsia Mendapat Tontonan Video Yang Tinggi di Facebook”

Tip Startup #9 — Rahsia Mendapat Tontonan Video Yang Tinggi di Facebook

I have created over 292 YouTube videos but only got a measly 583 subscribers.

My Gadget Channel

However, to monetize my YouTube channel, I have to comply with YouTube’s policy: “Users must have watched your content for at least 4,000 hours over the past 12 months. You need at least 1,000 subscribers,” which is impossible to achieve.

Overall — I earned zero cents from YouTube (for the last 13 years!)

Compared to Medium, when I joined the Medium Partner Program and started to write stories seriously, I saw a big difference in the earnings.

6 months earnings stats (Author)

That’s a total of $202.42! 200 times more than YouTube!

Here’s what I learned when trying to earn money from Social Media.

1—Monetizing on YouTube is not easy. It takes a lot of effort and consistency.
2—Enjoy the moment! Don’t get frustrated if your YouTube channel doesn’t gain much traction. Just capture the moments of your life or share your stories.
3—Focus on your strengths and find the right platform. The Medium platform is suitable for writers who are good at writing.
4—Pivot if you can’t gain the proper traction. Don’t wait too long to see your efforts go down the drain. Please find a new platform when one doesn’t favor you.

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I have also published several eBooks, such as:

The 4-Hour Work Week — Book Review

BOOK REVIEWS BY MAZLAN ABBAS

A Radical lifestyle overhaul.

The 4-Hour Workweek

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The quest for a balanced life seems almost impossible, especially for an overworked employee or an entrepreneur caught in the never-ending cycle of business demands.

Yet Timothy Ferriss’s “The 4-Hour Workweek” presents a compelling narrative that challenges the traditional work paradigm and offers a tantalizing glimpse into a lifestyle that prioritizes freedom, efficiency, and fulfillment.

As I read through the pages of this book, I found myself absorbed in a philosophy that seemed almost too good to be true yet undeniably alluring.

Ferriss’s book is not just a manual for restructuring one’s work life but a manifesto for a radical lifestyle overhaul.

The premise is audacious yet simple: reconfigure your life’s work into a four-hour week, leveraging the dividends of time and mobility to live a more prosperous life, both figuratively and literally.

The idea of joining the “New Rich” (NR), a group that embodies the pursuit of lifestyle design over the traditional earn-and-retire scheme, is at the heart of this narrative.

As an overworked entrepreneur myself, the prospect of escaping the 9–5 grind, living anywhere, and reclaiming time as my own resonated deeply.

Ferriss provides a step-by-step guide to achieving this seemingly elusive goal, emphasizing eliminating inefficiencies, delegating tasks (notably through virtual assistants), and automating business processes.

The 4-Hour Workweek

The concept of outsourcing life tasks to focus on what truly matters was revolutionary and profoundly impactful.

One of the most enlightening sections of the book discusses the principle of a forgotten Italian economist, which advocates for focusing on the 20% of tasks that contribute to 80% of the results.

Applying this principle promises to reduce work hours and increase productivity and personal satisfaction dramatically.

The idea of achieving more with less is a principle that I found both applicable and transformative in my personal and professional life.

The narrative of Ferriss’s experiences, from tango dancing in Buenos Aires to skiing in the Andes, serves as a testament to the viability of this unconventional lifestyle.

These anecdotes are not mere boasting but illustrative examples of what becomes possible when we unshackle ourselves from the constraints of traditional employment.

Moreover, the book delves into the psychological barriers that often impede our willingness to embrace such radical change.

Fear, uncertainty, and the inertia of comfort are dissected, providing readers with a mental toolkit to overcome these obstacles.

The sections on cultivating selective ignorance and adopting a low-information diet were particularly transformative, offering strategies to reduce noise and focus on what is essential.

Yet, it is more than just about working less.

Ferriss also addresses the void that may arise when traditional work is absent, suggesting ways to infuse life with purpose and meaning beyond the workplace.

The book underscores the importance of creating a efficient and richly fulfilling life, whether through learning new skills, engaging in philanthropy, or pursuing passions.

However, it is crucial to acknowledge that “The 4-Hour Workweek” is not a one-size-fits-all solution.

The feasibility of Ferriss’s strategies can vary widely depending on individual circumstances, industry constraints, and personal responsibilities.

Nevertheless, questioning norms, challenging inefficiencies, and daring to live differently provide valuable insights for anyone entrapped by their work.

In conclusion, “The 4-Hour Workweek” is more than a book; it is a provocative challenge to the status quo and a blueprint for those daring enough to seek a different path.

It advocates for a life where work serves as a means to an end, not the end itself, promoting a lifestyle where freedom, passion, and productivity coexist.

Ferriss’s teachings offer hope and a call to action for overworked individuals seeking respite or entrepreneurs yearning for a new paradigm.

Whether fully embracing the “4-Hour” lifestyle or incorporating select principles, readers will find invaluable lessons in this transformative text.

Get this book, “The 4-Hour Workweek,” from Amazon. (Note: Affiliate links applicable)

About Me (Part-4) — Mazlan Abbas

WHAT AI DISCOVERS ABOUT ME

I asked ChatGPT whether Mazlan Abbas is suitable for a Board Member position in a Tech Company and why. This is the answer…

Mazlan Abbas — CEO of Favoriot

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Dr. Mazlan Abbas appears highly suitable to become a board member of a tech company for several reasons rooted in his extensive experience and recognized leadership in the technology and IoT sectors:

  1. Proven Leadership and Expertise: As the co-founder and CEO of FAVORIOT Sdn Bhd and former CEO of REDtone IoT, Dr. Mazlan has demonstrated significant leadership and has been at the forefront of driving innovation in the IoT space. His roles have required strategic vision, a deep understanding of technology trends, and the ability to steer companies successfully in a competitive market.
  2. Acknowledged Thought Leader: Being recognized as a top thought leader in IoT and digital disruption signifies that Dr. Mazlan is well-versed in current technologies and has insights into future trends. His thought leadership can guide a tech company in identifying emerging opportunities and challenges, ensuring that the company remains ahead in innovation and strategic development.
  3. Extensive Industry Network: Dr. Mazlan’s extensive network, developed through his speaking engagements and participation in industry advisory panels, can be invaluable for a tech company seeking to expand its partnerships, customer base, and industry collaboration.
  4. Academic and Technical Acumen: His academic roles and contributions demonstrate a solid foundation in technology and an ability to bridge the gap between theoretical knowledge and practical application. This background could help a tech board make informed decisions that balance innovation with robust technical validation.
  5. Global Perspective: Dr. Mazlan’s involvement in international conferences and advisory panels offers a global perspective, which is crucial for tech companies operating in or expanding to international markets.
  6. Industry Recognition and Credibility: The numerous accolades and rankings reflect his credibility and the respect he commands in the tech and IoT communities. This recognition can enhance a company’s standing and influence in the industry.

In conclusion, Dr. Mazlan’s comprehensive expertise in IoT, his strategic and leadership experiences, and his academic and industry acknowledgments position him as a strong candidate for a board member role in a tech company, where he could provide strategic direction, innovation guidance, and industry insight.

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Mazlan Abbas at TEDx Kenyalang (Video)

Things a Little Bird Told Me: Confessions of the Creative Mind — Book Review

BOOK REVIEWS BY MAZLAN ABBAS

The Rise of Twitter

Things a Little Bird Told Me

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Biz Stone’s book Things a Little Bird Told Me captivated me.

It promised to give me insights into the mindset of a revolutionary entrepreneur who played a pivotal role in shaping modern communication.

Biz Stone, co-founder of Twitter, offers an autobiography and a treasure trove of lessons on creativity, resilience, and innovation, framed within the compelling narrative of his life and career.

Stone’s account is far from a conventional success story; it’s an intimate exploration of a creative mind navigating the tumultuous waters of the tech industry.

Through his experiences, we understand how a blend of curiosity, empathy, and audacity can drive monumental change.

This book isn’t merely a recount of Twitter’s rise; it’s a reflection on the personal qualities and philosophies that fuel enduring success.

One of the most striking aspects of Stone’s narrative is his unwavering optimism.

Despite setbacks and skepticism, Stone’s positivity is a powerful catalyst for transformation and growth.

This infectious attitude reminds us that our perspective on challenges can significantly influence their outcomes.

Things a Little Bird Told Me

Stone’s emphasis on creativity and rejecting linear thinking resonates deeply with me.

As someone who thrives on innovation, his approach is validating and inspiring.

The notion that “creativity never runs out” is a powerful antidote to the fear of stagnation and a call to explore and expand our creative horizons continually.

As Stone discussed, Opportunity creation is another cornerstone of entrepreneurial success.

His ability to see and seize potential where others don’t is a testament to his visionary outlook.

This proactive approach to opportunity is particularly relevant in today’s fast-paced world, where adaptability and foresight are key to staying ahead.

Empathy, a central theme in Stone’s book, is a critical ingredient for personal and global success.

Stone’s emphasis on understanding and connecting with others is a refreshing perspective in the tech world, where the focus is often on products and profits.

It underscores the importance of building products and companies that genuinely resonate with people and address their needs and aspirations.

Stone’s candid discussions on failure and vulnerability are both comforting and enlightening.

In an era where success stories are often sanitized and polished, Stone’s openness about his struggles and missteps is a powerful reminder of the messy, nonlinear path to achievement.

His resilience and ability to learn from failure are crucial lessons for anyone aiming to make their mark.

The book also delves into the nuances of ambition and corporate culture, offering valuable insights for aspiring entrepreneurs and established leaders.

Stone’s reflections on fostering environments that encourage innovation and respect individuality are particularly impactful.

They highlight the significance of cultivating spaces where creativity and collaboration can flourish.

Reading “Things a Little Bird Told Me” has been an enriching experience. Biz Stone’s journey offers a unique lens to view the intersection of technology, business, and human values.

His stories and insights provide a robust framework for understanding what drives entrepreneurial success and how to cultivate the qualities that underpin it.

In conclusion, Biz Stone’s book is more than an autobiography or a business manual; it’s an invitation to think deeply about the values, attitudes, and approaches that shape our endeavors.

Whether you’re an entrepreneur, a creative professional, or simply someone interested in the workings of an incredible entrepreneurial mind, this book offers valuable lessons and perspectives.

It’s a testament to the power of creativity, empathy, and perseverance in crafting a meaningful and impactful career and life.

Get this book “Things a Little Bird Told Me,” from Amazon (Note: Affiliate links apply)

More Book Reviews by Mazlan Abbas:

1 — Ninja Innovation — Book Review

https://mazlanabbas.com/ninja-innovation-book-review-3f2125e02a84

2 — Starting a Tech Business — Book Review

https://mazlanabbas.com/ninja-innovation-book-review-3f2125e02a84

3 — The Science of Growth — A Book Review

https://mazlanabbas.com/ninja-innovation-book-review-3f2125e02a84

4 — Internet of Things from Scratch — Book Review

https://mazlanabbas.com/ninja-innovation-book-review-3f2125e02a84

The Microsoft Way — Book Review

BOOK REVIEWS BY MAZLAN ABBAS

The philosophical underpinnings that have driven Microsoft’s ascension.

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Reflecting on “The Microsoft Way” by Randall E. Stross evokes a sense of nostalgia and enlightenment in me as it meticulously unravels the ethos and practices that propelled Microsoft into the pantheon of tech giants.

I’m currently reading Stross’s thorough research and insights into Microsoft’s journey.

I can’t help but see parallels between their experiences in the tech industry and my own experiences during my time at various high-tech and educational institutions.

Photo by Lumière Rezaie on Unsplash

“The Microsoft Way” does not merely recount the success story of a corporation; it delves deep into the philosophical underpinnings that have driven Microsoft’s ascension.

The book underscores Microsoft’s penchant for recruiting exceptionally bright minds — a principle I resonated with deeply, given my commitment to fostering intellectual rigor and innovation in the organizations I’ve been part of.

Stross highlights Microsoft’s culture of nurturing intelligence and creativity, something I’ve always endeavored to cultivate within my teams at REDtone IOT and MIMOS Berhad, as well as as an educator.

The emphasis on hiring not just skilled individuals but the brightest in the field echoes my belief in the transformative power of exceptional talent.

Moreover, the narrative around Microsoft’s approach to staying agile and responsive to market dynamics aligns with the strategic pivots I’ve witnessed and orchestrated in IoT and smart cities.

As Microsoft did in embracing the internet and multimedia, the ability to adapt and evolve mirrors the ethos I’ve championed in steering companies and academic departments toward innovation and relevance in a rapidly changing tech landscape.

The book also illuminates Microsoft’s commitment to empowering and promoting equality within its workforce, cultivating an environment where ideas thrive, and innovation abounds.

This resonates with my leadership philosophy, which has been to strive to create environments that champion collaboration, equity, and intellectual curiosity, whether in corporate settings or academia.

Photo by Tim van der Kuip on Unsplash

Stross’s portrayal of Microsoft’s response to competitive challenges and regulatory scrutiny offers invaluable lessons in resilience and strategic foresight.

As someone who has navigated the complex interplay of technological advancements, market forces, and regulatory environments, these insights are particularly pertinent and instructive.

The discussions around Microsoft’s Encarta and its forays into multimedia and the internet provide a compelling study of how vision, perseverance, and adaptability can drive success even in uncharted territories.

Photo by Surface on Unsplash

These narratives echo my experiences in pioneering IoT and smart city initiatives, where embracing innovation and venturing into new domains were imperative for impact and growth.

Moreover, juxtaposed with its achievements and contributions, the book’s examination of public perceptions and criticisms of Microsoft prompts reflection on the broader societal impacts of technological advancements.

Whether as a CEO, an academic, or a speaker, I’ve contended with similar paradigms of scrutiny, misperception, and the responsibility accompanying influence and success.

Photo by ThisisEngineering RAEng on Unsplash

In essence, “The Microsoft Way” offers a profound and multifaceted exploration of a tech titan’s ethos and strategies, resonating with my experiences and the dynamics of the larger tech landscape.

It chronicles Microsoft’s journey and guides those interested in the intricate interplay of innovation, leadership, and societal impact within the tech industry.

The principles and insights gleaned from the book continue to inform and inspire my approach to leadership, strategy, and innovation.

The enduring significance of Microsoft’s evolution within the dynamic interplay of technology and society is truly remarkable.

Grab the book “The Microsoft Way” from Amazon.

More Book Reviews by Mazlan Abbas:

1 — Ninja Innovation — Book Review

2 — Starting a Tech Business — Book Review

3 — The Science of Growth — A Book Review

4 — Internet of Things from Scratch — Book Review

The First Quarter of 2024 Medium Earnings Report — This is What I Found Out

EARNINGS REPORT

Learning how the Medium algorithm works.

Photo by Myriam Jessier on Unsplash

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This is the time to check out the earnings stats.

You will be reading more from others to understand how the writing performs and how the Medium algorithm works.

I have always said that Medium works in very mysterious ways.

Some expected stories earned a lot more than the rest, while some that you expected to be of higher quality — flopped.

I tried to gather data from the first quarter of 2024 and see if there was any conclusion I could draw from these statistics.

January 2024
– Views = 37K
– Reads = 724
– Total Earnings = $68.55
– Earnings per Read = $0.095
– Highest Earning Article = Lessons Learned Before and After Joining Medium Partner ($12.62)

February 2024
– Views = 52K
– Reads = 828
– Total Earnings = $30.87
– Earnings per Read = $0.037
– Highest Earning Article = Utilising AI Assistance to Analyze My Medium Articles (Discover My Findings) ($5.13)

March 2024 (Updated till the end of March 31st)
– Views = 24K
– Reads = 803
– Total Earnings = $40.49
– Earnings per read = $0.05
– Highest Earning Article = Why the Success of Smart City Projects Depends on People and Talent ($4.69)

Note: Many writers, including Lea Bardot, tried to understand Medium’s algorithm, including the earnings per read ratio. But I guess, referring to my last three months’ stats, the earning per-read ratio can’t be used as a reference.

I still believe Medium gave very simple tips on gaining more earnings but will not give the exact formula. It all depends on the number of clappers, highlighters, commenters, and followers after reading the article.

Photo by Austin Distel on Unsplash

High views vs Low Reads — Do not correlate.

You might wonder why my views reached thousands, yet my reads are less than 1,000.

It does not correlate, right?

It boils down to how I share my stories with my mailing list (more than 8,000).

Imported Mailing List

Please note that most are email subscribers, which I imported from another mailing list, not a Medium member.

The reason is that I have collected emails from different blogs, but finally, I decided to use only a single blog to share any of my posts. I have migrated and hosted this blog on Medium.

Since most of the mailing list subscribers are non-Medium members, I decided to make the story non-paywall.

Whenever I published and enabled the email notifications, thousands of them probably received them instantly and might not click the link to Medium. However, Medium still counts them as “views”.

The actual number of “reads” is from Medium members.

Change of Posting Strategy — Paywall Stories with Friend’s Link

However, in the middle of March, I decided to change my strategy.

I decided to enable all the articles as a paywall (only Members can view them). However, non-members can view it by clicking “friend’s link,” which bypasses the paywall. However, I will not be able to earn anything from them.

In this way, I will be able to observe whether the people who receive the email notifications really want to read the story by clicking that link.

Thus, the impact of the stats for the number of views will be more realistic in figures.

Photo by Mufid Majnun on Unsplash

This is What I Found Out

  • Make all your stories behind a paywall and let non-members click the friend’s link. This will show how effective or attractive your article is.
  • Since my mailing list combines information from various sources, some will start to unsubscribe because the content might not be related to their interests, and some will find the email notifications “too much” for them.
  • However, combining into a single mailing list reduces my work posting different content. Now, I can reach 25,000 email subscribers for free instead of paying more for Mailchimp or any other Email Service Provider.
  • I will only enable the mail notifications if stories are worth sharing with the 8,000 email subscribers. I will only enable them sometimes. This way, they might feel free of different topics that might not be of interest to them.

I would like to hear your strategy for using paywall or non-paywall features, including when you enable email notifications. Kindly share in the comments section.

Join more than 8,000 email subscribers to receive notifications whenever I publish.

https://mazlanabbas.com/subscribe

Enchantment — Book Review

BOOK REVIEWS BY MAZLAN ABBAS

Understand how enchantment can be pivotal in business, shaping perceptions, fostering loyalty, and catalyzing success.

Enchantment: The Art of Changing Hearts, Minds, and Actions

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Business competition is fierce, and stakeholders’ attention is constantly fragmented. Enchanting, an art as well as a strategic necessity, is crucial.

Guy Kawasaki’s “Enchantment: The Art of Changing Hearts, Minds, and Actions” presents this notion not as a mere option but as an imperative, an elemental force that transcends conventional persuasion or marketing.

Reading this book, I tried to understand how enchantment can be a pivotal lever in business, shaping perceptions, fostering loyalty, and catalyzing success.

Kawasaki’s thesis is beguiling in its simplicity and profundity: enchantment is about transforming relationships and circumstances in a manner that is voluntary, enduring, and delightful.

It’s a far cry from manipulation; it is about engendering genuine rapport and commitment.

In my own professional experiences, I have witnessed the temporary impact of conventional persuasion and the fleeting allegiance it garners.

Kawasaki’s articulation of enchantment resonated with me, offering a blueprint for cultivating deeper, more meaningful connections with colleagues, clients, and customers.

The book explains the mechanics of enchantment clearly and accessiblely, breaking down its components into actionable strategies.

Kawasaki emphasizes likability, trustworthiness, and a compelling cause as the cornerstones of enchantment.

These are not abstract qualities but tangible attributes that can be methodically nurtured.

For instance, likability stems from genuine warmth and relatability, while trustworthiness is cultivated through consistency, transparency, and integrity.

Enchantment: The Art of Changing Hearts, Minds, and Actions

The cause, meanwhile, must be larger than oneself, inviting others to be part of a shared mission that transcends individual interests.

Kawasaki buttresses his framework with diverse case studies that illustrate enchantment in action, from a Peace Corps volunteer defusing a tense standoff with guerrillas to a niche company like Vibram FiveFingers building a devoted customer base against all odds.

These narratives are not just compelling; they provide a textured understanding of how enchantment operates across varied contexts, from grassroots initiatives to corporate enterprises.

The author also delves into the tactical aspects of enchantment, offering guidance on leveraging both push and pull technologies, engaging through storytelling, and employing social proof and reciprocation.

These tactics are not manipulative ploys but methods to amplify the sincerity and appeal of one’s cause, making it more resonant and infectious.

However, “Enchantment” goes beyond mere tactics; it is a philosophical treatise on influence.

Kawasaki posits that the true measure of enchantment lies in its ability to foster enduring commitment, transforming transient interactions into lasting bonds.

This is particularly pertinent in today’s volatile business landscape, where loyalty is scarce, and cynicism is rampant.

Enchantment, as Kawasaki portrays it, is the antithesis of cynicism: it is about inspiring, uplifting, and galvanizing others toward positive action.

From a personal standpoint, Kawasaki’s insights have been revelatory, providing a lens through which I view my interactions and strategies.

In reflecting on my business endeavors, I recognize now that true success hinges not just on what we achieve but on how we influence and uplift others in the process.

Enchantment is the catalyst for this transformation, a strategic imperative that can distinguish the merely effective from the truly extraordinary.

In conclusion, “Enchantment: The Art of Changing Hearts, Minds, and Actions” is more than a business book; it is a manifesto for a more humane and impactful approach to influence.

Kawasaki not only provides strategies but also a vision for navigating the business world with grace, integrity, and a sense of purpose that goes beyond immediate objectives.

Whether you are an entrepreneur, a corporate executive, or a burgeoning leader, this book holds the key to unlocking not just the hearts and minds of others but also a deeper sense of fulfillment in your professional journey.

In a world often marred by transactional relationships and fleeting engagements, “Enchantment” invites us to aspire to something greater: lasting impact, profound connections, and a legacy of positive change.

Get this book, “Enchantment,” from Amazon. (Note: Affiliate links applicable here)

More Book Reviews from Mazlan Abbas

1 — The Art of the Start 2.0 — Book Review

View at Medium.com

2 — Startup Way — Book Review

View at Medium.com

3 — Arduino IoT Cloud for Developers — Book Review

View at Medium.com

4 — Pivot: The Art and Science of Reinventing Your Career and Life — Book Review

View at Medium.com

How Google Works — Book Review

BOOK REVIEWS BY MAZLAN ABBAS

What drives one of the world’s most influential companies?

How Google Works

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As someone deeply fascinated by technology and business innovation, I eagerly dove into “How Google Works” by Eric Schmidt and Jonathan Rosenberg, hoping to glimpse the core machinery driving one of the world’s most influential companies.

This book, narrated by seasoned Google executives, extends beyond a corporate chronicle.

It is an excellent reference for aspiring entrepreneurs and established business leaders alike, illuminating the path to innovation and organizational success through the lens of Google’s remarkable journey.

The backdrop of this book is Google itself, a company that transformed from a fledgling startup into a global behemoth synonymous with innovation and disruptive technology.

Schmidt and Rosenberg, with their firsthand experiences, guide us through Google’s evolutionary trek, emphasizing the revolutionary management principles and business strategies that underpinned its growth.

How Google Works

Their narrative is not just informative but inspirational, demonstrating how a company can thrive by fostering a culture of creativity and innovation.

Central to the book’s thesis is the concept of the “smart creative” — a breed of employees who are not just adept at their tasks but are true innovators capable of driving monumental change.

This notion resonates with me as it echoes the environment I strive to cultivate in my ventures.

By valuing intelligence, creativity, and initiative above all, Google has succeeded in staying at the forefront of technological advancement, and I believe this model is worth emulating.

The insights into Google’s decision-making processes, talent acquisition strategies, and the nurturing of a dynamic corporate culture are particularly striking.

These elements are pivotal in understanding how Google consistently innovates and adapts in an industry where change is the only constant.

The book elucidates these aspects with practical examples and anecdotes, making the advice tangible and relatable.

Moreover, the authors address the challenge of scaling a business while maintaining a culture of innovation.

This is particularly pertinent for entrepreneurs like myself, who aim to grow their businesses without losing their innovative edge.

The principles of fostering open communication, encouraging dissenting opinions to reach consensus, and maintaining a focus on ambitious, long-term goals (“Think 10X, not 10%”) are potent reminders of how to sustain growth and innovation simultaneously.

“How Google Works” also delves into the strategic aspects of Google’s success, such as its product development and market disruption approach.

The authors’ accounts of how Google navigated these fields provide invaluable strategic thinking and agility lessons, emphasizing the need to anticipate market shifts and adapt swiftly.

Schmidt and Rosenberg’s narrative style, enriched with personal experiences and insider anecdotes, makes the book not just an educational read but an engaging one.

It offers a rare peek behind the curtains of one of the most successful companies of our time, presented in a manner that is both accessible and compelling.

Essentially, “How Google Works” is more than a business book; it’s a manifesto for innovation and success in the modern digital era.

It has not only provided me with a deeper understanding of Google’s ethos and operational tactics but also inspired me to incorporate these insights into my business practices.

This book is an indispensable resource for anyone keen on understanding the intricacies of building and sustaining a successful, innovative company in today’s fast-paced world.

It reiterates the belief that at the heart of any successful venture lies the unyielding pursuit of innovation, a culture that cherishes bold ideas, and the relentless quest for improvement.

Get this book, “How Google Works,” from Amazon (Note: Affiliate links applicable.

More Book Reviews by Mazlan Abbas

1 — Building the Internet of Things — A Book Review

View at Medium.com

2 — Get Backed — Book Review

View at Medium.com

3 — Business Model You — Book Review

View at Medium.com

4 — The Samsung Way — A Book Review

View at Medium.com

The Everything Store: Jeff Bezos and the Age of Amazon — Book Review

Book Reviews by Mazlan Abbas

Business Book of the Year

The Everything Store: Jeff Bezos and the Age of Amazon

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Brad Stone’s “The Everything Store: Jeff Bezos and the Age of Amazon” comprehensively examines one of the most influential companies of the digital era and its enigmatic founder, Jeff Bezos.

In this meticulously researched narrative, Stone unveils the evolution of Amazon from a modest online bookstore into a global conglomerate that has redefined numerous industries, including retail, technology, and publishing.

Prologue to Amazon’s Genesis

The book sets the stage with an insightful look into Amazon’s humble beginnings, detailing how Jeff Bezos’s vision of creating an “everything store” morphed into a relentless pursuit of market domination.

Stone delves into the early strategic decisions, including focusing on customer satisfaction and long-term growth over short-term profits, which have become hallmarks of Amazon’s business philosophy.

The Architect of Innovation: Jeff Bezos

A significant portion of the book is dedicated to exploring Jeff Bezos’s persona and contrasting him with other tech luminaries like Steve Jobs, Bill Gates, and Mark Zuckerberg.

Bezos’s intense focus, unyielding drive for innovation, and willingness to venture into uncharted territories are depicted as critical factors in Amazon’s ascendancy.

Stone’s portrayal is nuanced, capturing Bezos’s brilliance and reputedly demanding leadership style.

Corporate Culture and Expansion

Stone provides a deep dive into Amazon’s distinctive corporate culture, which is characterized by its high standards, customer obsession, and frugality principle.

The narrative also covers Amazon’s expansion into various domains, from the Kindle and AWS to its foray into brick-and-mortar retail with the acquisition of Whole Foods.

Each venture is depicted as a testament to Amazon’s willingness to disrupt established industries and redefine consumer expectations.

Inside Stories and Anecdotes

One of the book’s strengths lies in its compilation of anecdotes and inside stories from Stone’s extensive access to former and current Amazon employees and Bezos family members.

These accounts offer a rare glimpse into Amazon’s operational workings and the decision-making processes behind its key initiatives.

The Kindle Revolution

A dedicated section on the development and impact of the Kindle highlights Amazon’s influence on the publishing industry.

The device is presented as a technological innovation and a strategic tool that solidified Amazon’s dominance in book retail and altered how we consume literature.

The Everything Store: Jeff Bezos and the Age of Amazon

Cloud Computing and Beyond

The narrative extends into Amazon’s pioneering role in cloud computing with AWS, underscoring how this venture has become a cornerstone of the internet infrastructure.

Stone articulates Amazon’s strategic foresight in capitalizing on cloud technology, delineating how AWS has grown into a formidable entity that supports a wide array of businesses globally.

Critical Perspectives

While the book predominantly celebrates Amazon’s achievements, Stone does not hesitate to critique its practices, particularly the repercussions of its relentless expansion on competitors and the broader retail sector.

The discussion on Amazon’s labor practices and its impact on local businesses presents a more balanced view, acknowledging the complexities and controversies surrounding the tech giant.

Legacy and Influence

In conclusion, “The Everything Store” positions Amazon — and, by extension, Jeff Bezos — as pivotal in shaping the digital landscape.

The company’s influence is portrayed as extending far beyond retail, impacting everything from data storage and computing to AI and space exploration.

Conclusion

Brad Stone’s “The Everything Store” is a compelling, meticulously researched account that explores Amazon’s journey and its profound impact on various sectors.

It offers invaluable insights into the company’s strategies and innovations and the visionary behind it all, Jeff Bezos.

While the narrative celebrates Amazon’s successes, it also critically examines its practices, making it an essential read for anyone interested in understanding the forces that shape our digital age.

This book gives readers a company chronicle and a lens through which to view the evolution of global commerce and technology in the 21st century.

Get the book “The Everything Store: Jeff Bezos and the Age of Amazon” by Brad Stone from Amazon (Note: This article contained Affiliate links).

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