The Beginning of a Daunting Journey
In 2019, we officially launched our self-developed IoT services with high hopes. The FAVORIOT IoT platform was our pride and joy—a product we believed could transform how data is collected, processed, and visualized. Yet, reality hit us hard. No one wanted to use it.
I still remember the sting of those early days. We offered our platform for free to the first ten customers to gain traction, but even that didn’t work. “Why doesn’t anyone want to use our platform?” I would ask myself almost every night.
It wasn’t just a passing thought but an all-consuming question that kept me awake. Was our product flawed? Did we miss something crucial?
The truth was more complicated to accept than I imagined. The issue wasn’t with our product’s functionality or potential—it was the lack of understanding about IoT itself. People didn’t know how to use an IoT platform because they didn’t know what IoT could do for them. This was not just a technical problem but a knowledge gap that needed bridging.
Planting Seeds of IoT Awareness in Universities
I’ve always believed that education is the foundation of progress. As an Industry Advisory Panel member at several universities, I saw an opportunity to address this knowledge gap. In meetings with lecturers and deans, I passionately advocated for curriculum changes.
“We need to teach students how to use IoT technology more systematically,” I said repeatedly. “It’s not just about theory; it’s about hands-on experience.”
Slowly, my efforts began to bear fruit. Universities started incorporating IoT-focused courses into their programs, and students were introduced to connected devices. Knowing that a new generation of tech-savvy individuals was emerging was a proud moment for me.
But just when I thought the tides were turning, I encountered another challenge.
Why Not Favoriot?
Despite the growing interest in IoT, many students opted for platforms like Blynk and ThingSpeak for their final-year projects. It was disheartening to see them bypass Favoriot. I couldn’t help but wonder, “Why aren’t they choosing us? What does our platform lack compared to these alternatives?”
It wasn’t just about competition—it was about understanding what made those platforms more appealing. I realized that we needed to work harder to showcase Favoriot’s value, unique features, and potential to become the preferred IoT platform for students and professionals.
Introducing Favoriot to the World
Determined to make a change, I began organizing seminars and workshops to introduce the Favoriot IoT Platform to the public. Each event allowed me to share my vision and educate participants about the platform’s capabilities.
I would stand in front of the audience, often a mix of students, lecturers, and industry professionals, and speak with passion:
“This platform is not just for students. It’s for professionals and large companies, too. It’s designed to support larger R&D projects and commercial applications.”
The road wasn’t easy, but gradually, people started paying attention. They saw the potential in Favoriot—not just as another IoT platform but as a solution tailored to meet diverse needs.
The Turning Point
By 2024, our persistence began to pay off. Favoriot was no longer an unknown name in the IoT landscape. Out of 9,375 users (as of January 27, 2025), 80% came from our own country—a milestone that filled me with pride.
“We did it,” I told my team with a sense of accomplishment. “We’ve proven that we can compete with global platforms and carve out our own space.”
The Favoriot IoT Platform is now widely used for collecting data in larger R&D projects and commercial applications. It has become a trusted tool for those who see the power of IoT in solving real-world challenges.
Reflections and Looking Ahead
As I reflect on this journey, I can’t help but feel grateful for the challenges we faced. They taught us resilience, creativity, and the importance of education in driving technological adoption.
But our story doesn’t end here. Favoriot is still evolving, and we’re just scratching the surface of what’s possible. We aim to expand beyond Malaysia, reach users worldwide, and continue empowering individuals and organizations with IoT solutions.
This journey is a testament to the power of perseverance and the impact of believing in your vision. I say to anyone facing challenges in their entrepreneurial journey, don’t give up.
Every obstacle is an opportunity to learn, grow, and return stronger.
Stay tuned for the next chapter of our story, where I’ll share how Favoriot continues to innovate and expand its reach.
More Stories About Entrepreneurship
- The Story Behind Favoriot – Part 6: Expanding The Business Models
- The Story Behind Favoriot – Part 5: Finding the Right Fit
- The Story Behind Favoriot – Part 4: How Favoriot Became More Than Just an IoT Platform
- The Story Behind Favoriot – Part 3: Why No One Wanted Our IoT Platform—And How We Turned It Around
- The Story Behind Favoriot – Part 2: Turning Failures into Milestones
- The Story Behind Favoriot – Part I: The Humble Beginnings of Favoriot
- Building My Personal Brand: The Stepping Stone to Favoriot’s Success
- From Research Lab Critiques to Startup Pitches: My Slide Story
- The Illusion of RFPs in the IoT World: Managing Expectations as a Startup
- Favoriot’s Odyssey: Navigating the Rough Waters of Early Revenue



































