The Story Behind Favoriot – Part 3: Why No One Wanted Our IoT Platform—And How We Turned It Around

The Beginning of a Daunting Journey

In 2019, we officially launched our self-developed IoT services with high hopes. The FAVORIOT IoT platform was our pride and joy—a product we believed could transform how data is collected, processed, and visualized. Yet, reality hit us hard. No one wanted to use it.

I still remember the sting of those early days. We offered our platform for free to the first ten customers to gain traction, but even that didn’t work. “Why doesn’t anyone want to use our platform?” I would ask myself almost every night.

It wasn’t just a passing thought but an all-consuming question that kept me awake. Was our product flawed? Did we miss something crucial?

The truth was more complicated to accept than I imagined. The issue wasn’t with our product’s functionality or potential—it was the lack of understanding about IoT itself. People didn’t know how to use an IoT platform because they didn’t know what IoT could do for them. This was not just a technical problem but a knowledge gap that needed bridging.

Planting Seeds of IoT Awareness in Universities

I’ve always believed that education is the foundation of progress. As an Industry Advisory Panel member at several universities, I saw an opportunity to address this knowledge gap. In meetings with lecturers and deans, I passionately advocated for curriculum changes.

We need to teach students how to use IoT technology more systematically,” I said repeatedly. “It’s not just about theory; it’s about hands-on experience.”

Slowly, my efforts began to bear fruit. Universities started incorporating IoT-focused courses into their programs, and students were introduced to connected devices. Knowing that a new generation of tech-savvy individuals was emerging was a proud moment for me.

But just when I thought the tides were turning, I encountered another challenge.

Why Not Favoriot?

Despite the growing interest in IoT, many students opted for platforms like Blynk and ThingSpeak for their final-year projects. It was disheartening to see them bypass Favoriot. I couldn’t help but wonder, “Why aren’t they choosing us? What does our platform lack compared to these alternatives?

It wasn’t just about competition—it was about understanding what made those platforms more appealing. I realized that we needed to work harder to showcase Favoriot’s value, unique features, and potential to become the preferred IoT platform for students and professionals.

Introducing Favoriot to the World

Determined to make a change, I began organizing seminars and workshops to introduce the Favoriot IoT Platform to the public. Each event allowed me to share my vision and educate participants about the platform’s capabilities.

I would stand in front of the audience, often a mix of students, lecturers, and industry professionals, and speak with passion:

This platform is not just for students. It’s for professionals and large companies, too. It’s designed to support larger R&D projects and commercial applications.”

The road wasn’t easy, but gradually, people started paying attention. They saw the potential in Favoriot—not just as another IoT platform but as a solution tailored to meet diverse needs.

The Turning Point

By 2024, our persistence began to pay off. Favoriot was no longer an unknown name in the IoT landscape. Out of 9,375 users (as of January 27, 2025), 80% came from our own country—a milestone that filled me with pride.

We did it,” I told my team with a sense of accomplishment. “We’ve proven that we can compete with global platforms and carve out our own space.

The Favoriot IoT Platform is now widely used for collecting data in larger R&D projects and commercial applications. It has become a trusted tool for those who see the power of IoT in solving real-world challenges.

Reflections and Looking Ahead

As I reflect on this journey, I can’t help but feel grateful for the challenges we faced. They taught us resilience, creativity, and the importance of education in driving technological adoption.

But our story doesn’t end here. Favoriot is still evolving, and we’re just scratching the surface of what’s possible. We aim to expand beyond Malaysia, reach users worldwide, and continue empowering individuals and organizations with IoT solutions.

This journey is a testament to the power of perseverance and the impact of believing in your vision. I say to anyone facing challenges in their entrepreneurial journey, don’t give up.

Every obstacle is an opportunity to learn, grow, and return stronger.

Stay tuned for the next chapter of our story, where I’ll share how Favoriot continues to innovate and expand its reach.

More Stories About Entrepreneurship

  1. The Story Behind Favoriot – Part 6: Expanding The Business Models
  2. The Story Behind Favoriot – Part 5: Finding the Right Fit
  3. The Story Behind Favoriot – Part 4: How Favoriot Became More Than Just an IoT Platform
  4. The Story Behind Favoriot – Part 3: Why No One Wanted Our IoT Platform—And How We Turned It Around
  5. The Story Behind Favoriot – Part 2: Turning Failures into Milestones
  6. The Story Behind Favoriot – Part I: The Humble Beginnings of Favoriot
  7. Building My Personal Brand: The Stepping Stone to Favoriot’s Success
  8. From Research Lab Critiques to Startup Pitches: My Slide Story
  9. The Illusion of RFPs in the IoT World: Managing Expectations as a Startup
  10. Favoriot’s Odyssey: Navigating the Rough Waters of Early Revenue

About Favoriot — Part 14: The Acquisition Journey as a Startup Founder

ABOUT FAVORIOT SERIES

Creating Synergy: How Startups Can Prepare for the Perfect Acquisition

As a startup founder, one of the most intriguing questions that constantly lurks in my mind is: “Should we exit through an acquisition?” This question carries with it not just the weight of financial considerations but also the emotional and strategic implications for the company’s future.

As the CEO of Favoriot, I’ve been through this mental tug-of-war many times. I often find myself contemplating our embarked journey and where it might lead.

Guess what? As a startup founder, you either expand your business through investors, or you might want to find a strategic merger or acquisition. And trust me, the decision isn’t as straightforward as it might seem.

When I co-founded Favoriot, our primary goal was to create an IoT platform that could help businesses and communities integrate IoT solutions seamlessly. We were passionate about the possibilities, potential impact, and innovation that we could bring to the market.

But as we grew, so did the challenges, and the question of whether to exit through an acquisition became more pertinent.

Understanding the Potential Acquirers

One of the first steps in considering an acquisition is to understand who your potential acquirers might be. This isn’t just about identifying companies with the financial capability to buy you out. It’s about understanding their business models, strategies, and focus areas.

I remember a time when a large telecommunications company showed interest in Favoriot. Our platform seemed perfect because they were looking to expand their IoT services. However, as I dug deeper, I realized their primary focus was consumer IoT solutions, while we were more geared towards industrial applications.

Does this align with our vision? I asked myself.

Ensuring that the acquiring company’s strategy aligns with yours is crucial. Although the financial offer was tempting, the strategic misalignment was too significant to ignore. We decided to walk away, knowing that while it might have been a lucrative exit, it wasn’t suitable for us.

Aligning Your Product/Service

Aligning your products or services with their needs is essential to making your startup attractive to potential acquirers. This doesn’t mean you should change your core offerings; rather, develop them to complement the potential acquirer’s portfolio.

At Favoriot, we started focusing on creating modular solutions within our platform that could be easily integrated with other systems.

This approach made our platform more versatile and appealing to larger companies looking for quick and seamless integration.

What if our platform could fill a gap in their product line? I pondered during one of our strategy sessions.

This led to a shift in our development strategy. We began focusing on compatibility and complementarity rather than just innovating for the sake of innovation.

Targeting the Same Customer Base

Another critical consideration is whether your startup serves the same customer base as a potential acquirer. This can significantly increase your strategic fit, allowing the acquiring company to cross-sell or upsell their services to your customers and vice versa.

For us, this meant expanding our market reach into sectors that were already being served by potential acquirers.

We examined the industries that were most active in adopting IoT solutions and tailored our marketing efforts to those sectors.

Could our customers benefit from the additional services a larger company offers? I often wondered.

By targeting the same customer base, we increased our value proposition and made ourselves more attractive to companies looking to expand their market share.

Adapting to Their Technology

In today’s tech-driven world, ensuring your technology is compatible with potential acquirers is crucial. This can significantly reduce the cost and complexity of integration post-acquisition, making your startup a more attractive proposition.

At Favoriot, we invested heavily in ensuring that our platform was built on open standards, making it easier for other systems to integrate with ours.

This wasn’t just about making our platform more versatile but about positioning ourselves as a strategic acquisition target.

What if we could make the integration process as smooth as possible? This thought guided many of our technical decisions, from the choice of programming languages to the design of our APIs.

Focusing on Shared Values and Culture

One aspect of acquisitions that is often overlooked is cultural fit.

I’ve seen acquisitions fail not because the financials didn’t add up but because the merging companies had fundamentally different values and corporate cultures.

At Favoriot, we prided ourselves on our innovative and collaborative culture. We knew that any potential acquirer would need to share these values for the acquisition to be successful.

Can we thrive in a different corporate culture? I asked myself during one particularly challenging negotiation.

The answer was no, and we walked away from the deal.

It’s important to remember that being acquired shouldn’t mean losing your identity as a company. Instead, it should be about aligning your unique strengths with the needs and strategy of a potential acquirer.

Addressing Market Gaps

One of the most effective ways to position your startup for acquisition is to address a market gap that a potential acquirer cannot currently fill. This could be anything from a specific technology to a niche market segment.

For Favoriot, this meant focusing on the industrial IoT sector, where we saw a significant gap in the market.

By developing solutions that specifically addressed the needs of this sector, we made ourselves an attractive target for companies looking to expand into this space.

What if we could offer something that no one else could? This question drove much of our product development and market strategy.

Providing Strategic Advantages

Finally, to make your startup a strategic fit for acquisition, you need to offer something that gives the acquiring company a strategic advantage.

This could be unique intellectual property, a strong market presence, key partnerships, or anything else that could give them a competitive edge.

At Favoriot, we focused on building solid partnerships with key players in the IoT ecosystem.

These partnerships helped us grow our business and made us more attractive to potential acquirers.

How can we position ourselves as a must-have in their portfolio? I kept asking myself this question as we expanded our network of partners and collaborators.

The Transformative Possibilities of Acquisition

In the end, the actual value of an acquisition lies not in the transaction itself but in the transformative possibilities it creates.

A great acquisition isn’t just about combining businesses but about igniting new possibilities and empowering both companies to reach their full potential.

Can we create something bigger than ourselves? This is the ultimate question that every startup founder should ask when considering an acquisition.

It’s not just about the financials or immediate benefits but about the long-term vision and the combined entity’s impact on the market.

For Favoriot, the journey is still ongoing.

We’ve had our fair share of offers, and while none have been the right fit so far, I know that the day will come when the stars align and we find a partner who shares our vision and values.

Until then, we continue to build, innovate, and position ourselves for that perfect opportunity.

In the end, being a strategic fit isn’t about losing your identity as a business but instead aligning your unique strengths with the needs and strategy of a potential acquirer.

Acquiring a startup isn’t about taking over another company; it’s about empowering it to reach its full potential.

And that, to me, is the ultimate goal of any acquisition.

How a Badminton Court Can Become A Training Ground for Entrepreneurship

FOUNDER’S STORIES

What Badminton Taught Me About Entrepreneurship

Photo by 炫铭 on Unsplash

I still remember the first time I picked up a badminton racket. I was a young boy, brimming with energy and curiosity, eager to master the sport that had captured the hearts of so many around me. Little did I know that my passion for badminton would bring me joy and camaraderie and teach me invaluable lessons about entrepreneurship.

As I step onto the court, the familiar sound of shuttles being hit and sneakers squeaking on the polished floor brings a sense of nostalgia. I glance at my opponent, another eager player, and I can’t help but draw parallels between this game and the business world I navigate every day.

Starting with a Serve

Photo by Saif71.com on Unsplash

In badminton, the serve sets the tone for the game.

It’s when you take control, dictate the pace, and pressure your opponent.

In entrepreneurship, the serve represents the initial step – the idea, the decision to start a business, the first move.

Mazlan, remember when you started FAVORIOT?” I often remind myself. “You had an idea, a vision, and you took the initiative to bring it to life. Like in badminton, where a well-placed serve can give you an early advantage, your proactive approach set the stage for your entrepreneurial journey.

Taking the initiative is crucial.

Whether reaching out to potential clients, launching a new product, or entering a new market, the willingness to take that first step often determines success.

Hesitation can lead to missed opportunities, just as a weak serve can give your opponent an easy point.

Footwork and Agility

Photo by Jackie Hutchinson on Unsplash

Badminton requires quick reflexes and the ability to move swiftly around the court.

Your footwork needs to be impeccable; you must be ready to change direction at a moment’s notice.

This agility is mirrored in the world of business.

Mazlan, think about how many times you’ve had to pivot in your career,” I told myself. “From transitioning from academia to the corporate world, then moving from telecommunications to IoT, and eventually founding FAVORIOT. Each step required adaptability and a willingness to change direction when needed.

In entrepreneurship, the market is constantly evolving.

Consumer preferences shift, new competitors emerge, and technological advancements disrupt the status quo.

Just as badminton players adjust their position to return a shot, an entrepreneur must remain flexible and responsive to stay ahead.

Outthinking Your Opponent

Photo by Muktasim Azlan on Unsplash

Winning a badminton match isn’t just about physical prowess; it’s also about strategy.

You must study your opponent, anticipate their moves, and plan your shots accordingly.

The same principle applies to entrepreneurship.

Every time we plan a new business strategy at FAVORIOT, it’s like preparing for a crucial match,” I think. “We analyze the market, understand our competitors, and devise a plan to offer unique value to our customers.

A successful entrepreneur must have a clear vision and a well-thought-out plan.

This involves market research, understanding customer needs, and developing a unique selling proposition.

Just as a badminton player aims to outthink their opponent, a business leader strives to stay ahead of the competition.

Bouncing Back from Defeat

Photo by Mahmur Marganti on Unsplash

In badminton, losing a point can be disheartening, especially after a long rally.

However, the key to winning is resilience – the ability to bounce back and stay focused on the next point.

This resilience is equally essential in entrepreneurship.

Mazlan, remember the setbacks you faced when FAVORIOT was still in its infancy?” I recall. “There were times when funding was scarce, partnerships fell through, and growth seemed slow. But each setback was a learning experience, and resilience kept you moving forward.

Failure and rejection are part and parcel of the entrepreneurial journey.

What distinguishes successful entrepreneurs is their ability to learn from these experiences, adapt, and keep pushing forward.

Just as a badminton player shakes off a lost point and prepares for the next rally, an entrepreneur must remain focused on the long-term goal despite short-term setbacks.

Building a Strong Support System

Photo by Saif71.com on Unsplash

While badminton is often played as a singles game, doubles matches emphasize the importance of teamwork and collaboration.

Effective communication, trust, and understanding between partners are crucial for success.

This lesson is directly applicable to entrepreneurship.

Mazlan, think about the team you’ve built at FAVORIOT,” I remind myself. “Each member brings unique strengths and perspectives, and the collaborative effort drives the company forward.

In business, no one achieves success alone.

Building a solid team, fostering a collaborative culture, and leveraging diverse skills are vital.

Just as a doubles pair in badminton coordinates their movements and supports each other, an entrepreneur must cultivate a supportive and synergistic team environment.

The Pursuit of Excellence

Photo by Jackie Hutchinson on Unsplash

Badminton players constantly work to improve their skills, whether refining their technique, enhancing their fitness, or developing new strategies.

This commitment to continuous improvement is a cornerstone of entrepreneurship.

Mazlan, your journey with FAVORIOT has been marked by continuous learning and growth,” I reflect. “From staying updated with the latest IoT trends to attending industry conferences and seeking customer feedback, the pursuit of excellence is ongoing.

Entrepreneurs must embrace lifelong learning and a growth mindset.

The business landscape is dynamic, and staying ahead requires a commitment to personal and professional development.

Just as badminton players hone their craft, an entrepreneur must constantly seek ways to innovate and improve.

The Thrill of Competition

Photo by Saif71.com on Unsplash

There’s an undeniable thrill in competition, whether on the badminton court or in the business arena.

The challenges, intensity, and drive to win are exhilarating.

Embracing this competitive spirit is essential for entrepreneurial success.

Mazlan, remember the excitement you felt when FAVORIOT secured its first major contract?” I smile at the memory. “The competition was fierce, but the sense of achievement was worth every effort.

Competition pushes us to strive for excellence, innovate, and perform at our best. It’s the challenges that make the journey rewarding.

Just as a badminton match is won a point by point, entrepreneurial success is achieved by overcoming one challenge at a time.

The Final Rally

Photo by Muktasim Azlan on Unsplash

As the final rally of the game unfolds, I’m reminded of the entrepreneurial journey – a series of strategic moves, moments of agility, resilience, and the thrill of competition.

Each point, each decision, contributes to the overall outcome.

Similar principles have marked Mazlan, your journey in badminton and entrepreneurship,” I conclude. “The court has taught you lessons that transcend the game and have shaped your approach to business.

Badminton, with its demands for initiative, adaptability, strategic thinking, resilience, teamwork, continuous improvement, and competitive spirit, mirrors the world of entrepreneurship in many ways.

The lessons I’ve learned on the court have made me a better player and equipped me with the skills and mindset needed to navigate the complex and dynamic world of business.

As I leave the court, I am grateful for the sport that has been both a passion and a teacher.

The next time I face a challenge in my entrepreneurial journey, I’ll remember the lessons from the badminton court and approach it with the same determination and enthusiasm.


In the Game and Beyond

Photo by Siora Photography on Unsplash

The echoes of the game linger as I walk away, my mind buzzing with the parallels between badminton and entrepreneurship.

With its fast-paced rallies and strategic plays, the court has been a microcosm of the business world.

The lessons learned here are invaluable and extend far beyond the boundaries of the game.

Mazlan, you’ve always believed in the power of sports to teach life lessons,” I remind myself. “Badminton has been a constant companion, shaping your approach to challenges, both on and off the court.

As I reflect on my journey, I realize that the principles of badminton – initiative, agility, strategy, resilience, teamwork, continuous improvement, and competitive spirit – have been the guiding stars in my entrepreneurial endeavors.

They have helped me navigate the complexities of the business world and instilled in me a sense of discipline and purpose.

In badminton and entrepreneurship, success is not just about winning; it’s about the journey, the growth, and the lessons learned along the way.

The court has been my training ground, and the skills honed here continue to propel me forward in my entrepreneurial pursuits.

So, the next time you pick up a racket or embark on a new business venture, remember the lessons from the badminton court.

Embrace the challenges, stay agile, strategize wisely, and most importantly, enjoy the journey.

Whether in the game or in life, the pursuit of excellence and the joy of continuous learning truly define success.

Nurturing Dreams — Founder’s Firsts

STARTUP POEM

Whispers of Hope: A Startup Saga

Photo by Ameer Basheer on Unsplash

In the heart of the night, 
when dreams take flight, 
A founder sits with a vision bright, 
Sketching futures in the silent hours, 
With courage blooming like wildflowers.

First steps on a path, uncertain and new, 
Building dreams with a passionate crew, 
Whispers of hope in every breath, 
Chasing success with all they have left.

A beacon of light in the founder’s eyes, 
Sparkling stars in the boundless skies, 
Their startup dream, a flicker, a spark, 
Burning brightly through the night so dark.

Photo by Mohamed Nohassi on Unsplash

The first customer, a dream’s embrace, 
A smile reflected on the founder’s face, 
A milestone crossed, a promise fulfilled, 
An echo of joy, their heart is thrilled.

The first dollar earned, a symbol of trust, 
In the journey ahead, it’s a must, 
From zero to one, the revenue grows, 
A river of dreams, in steady flows.

A million dollars, a dream come true, 
A testament to what belief can do, 
Each dollar a story, a chapter begun, 
A tale of triumph in the rising sun.

Photo by Natalie Pedigo on Unsplash

The first investor, a partner in dreams, 
Believing in the founder’s schemes, 
With faith and funds, they join the ride, 
Together they’ll conquer the rising tide.

Media’s glare, the first spotlight, 
A founder’s story in the morning light, 
From humble beginnings to headlines bold, 
A journey of passion, of dreams retold.

World recognition, a dream unfurled, 
A founder’s vision, embraced by the world, 
Applause and acclaim, a resonant cheer, 
Echoing the dreams that brought them here.

Photo by Rohan Makhecha on Unsplash

But in the quiet, when lights grow dim, 
The founder knows the journey’s hymn, 
It’s not just the milestones, not the fame, 
But the love for the journey, the enduring flame.

Each step, each fall, a story to tell, 
Of resilience, of rising after they fell, 
The startup dream, a relentless quest, 
A founder’s spirit, forever blessed.

Every Failure Was a Step Towards Your Success

STARTUP FOUNDER’S STORIES

You’ve come this far. Keep going.

Author and team members (converted to anime using the Glam app)

The past seven years of my entrepreneurial journey have been a rollercoaster, filled with more failures and wrong decisions than my entire 20-year career in academia and corporate leadership combined.

Reflecting on these years, I often find myself engaged in deep self-dialogue, questioning my choices and pondering the worth of my dreams.

This story is not just a recollection of my setbacks but an attempt to inspire myself — and hopefully others — by embracing these challenges as stepping stones to eventual success.


Reality sets in

I remember the day we founded FAVORIOT, brimming with enthusiasm and confidence.

This is it, Mazlan,” I told myself, “This is the moment you’ve been preparing for your whole life.

Little did I know, the path ahead was not a straight line but a labyrinth of trials and tribulations.

In the early days, my optimism was unshakeable. I believe in our product, vision, and ability to revolutionize the IoT landscape.

However, reality quickly set in.

The first product we launched didn’t resonate with the market. “How could this happen?” I questioned myself. We had poured countless hours into development, convinced of its potential.

Yet, the market had other ideas.

I had made a fundamental error in understanding our market segment.

I realized too late that we were targeting the wrong audience.

This mistake cost us precious time and resources.

It was a humbling experience, and I couldn’t help but feel a pang of self-doubt. “Am I cut out for this? Can I lead this company to success?

Despite this setback, I pressed on. I gathered my team and redirected our focus.

Photo by Chase Clark on Unsplash

Refining and pivoting – a non-stop process

We refined our product, pivoting towards a different market segment. I was determined to learn from my mistakes.

Failure is not the end, Mazlan. It’s a lesson. Get back up and try again.

As we pushed forward, the rejections started piling up.

Customers turned us down, proposals were dismissed, and sales were hard to come by.

Each “no” felt like a personal affront. “Why can’t they see the value in what we’re offering?” I often wondered aloud.

It was disheartening, but giving up was never an option.

Investor meetings became a test of resilience.

Time and again, we faced rejection.

Investors questioned our projections, market strategy, and even our execution capability.

What am I missing?” I would ask myself after each meeting.

It was a stark reminder that belief in our vision was insufficient; we needed to prove it with solid results.

One particularly tough rejection stands out.

We had been in discussions with a potential investor for months, confident that we had a deal.

When they finally declined, it felt like a punch to the gut. “What now, Mazlan? How do we move forward from this?

I found myself at a crossroads, questioning the viability of our dream.

Photo by Mike Enerio on Unsplash

When you get that self-doubt

In these moments of doubt, I turned to my inner dialogue for strength.

Remember why you started this journey,” I would remind myself.

It’s not about the immediate success or the approval of others. It’s about your vision for a connected world and the impact you want to make with IoT.

The entrepreneurial journey is often romanticized, but the reality is far from glamorous.

It’s a test of endurance, patience, and relentless pursuit.

I’ve made countless wrong decisions — about the product, the market segment, the customers, and the forecast.

Each misstep has been a painful but necessary part of the learning process.

One significant mistake was our initial customer forecast.

I had overestimated the market readiness and underestimated the competition.

Our projections were wildly optimistic, leading to a cash flow crisis.

How could I have been so wrong?” I chastised myself.

Photo by Josh Appel on Unsplash

Lessons from failures

It was a harsh lesson in the importance of thorough market research and realistic projections.

However, each failure also brought clarity.

We learned to adapt and be agile in our approach.

When one strategy failed, we devised another.

I realized resilience is not about never falling but always getting back up.

Mazlan, you are stronger than your failures. Each ‘no’ brings you closer to a ‘yes’. Keep pushing forward.

The entrepreneurial journey has also been a test of belief—in myself, my team, and our vision.

There were times when the weight of doubt threatened to crush my spirit.

Is it worth it? Should I give up and return to the safety of a regular job?” These thoughts plagued me during the darkest hours.

Yet, in those moments, I found solace in my past.

My entire career has been a series of unexpected turns and challenges.

From academia to corporate leadership, I have faced and overcome numerous obstacles.

You didn’t come this far only to come this far,” I reminded myself. No matter how difficult, each step was part of a larger journey towards a greater goal.

I began to see failures not as endpoints but as valuable feedback.

Each rejection, each wrong decision, was a lesson in disguise.

What can I learn from this? How can I improve?” These questions became my mantra, guiding me through the maze of entrepreneurship.

Photo by Nik on Unsplash

Where do I get that strength to move on

Building FAVORIOT has been more than just a business venture; it’s been a personal adventure.

I’ve discovered strengths I never knew I had and weaknesses that needed addressing.

The journey has forged a resilience I didn’t know existed. “Mazlan, you are capable of more than you realize. Keep going.

My team’s support has been invaluable.

Together, we’ve weathered the storms of doubt and disappointment.

Their belief in our vision has been a constant source of motivation.

We are in this together,” I often tell them. “Our success and failure will be shared. We learn and grow as a team.

As I look back on the past seven years, I see a collection of experiences — each one representing a lesson learned, a challenge overcome, a dream pursued.

The failures and wrong decisions are not scars but badges of honor, marking the journey of an entrepreneur who dared to dream.

There is no guaranteed path to success in entrepreneurship.

The road is fraught with obstacles and uncertainties.

But it is also a journey of discovery, of pushing the boundaries of what is possible.

Mazlan, this is your story. Own it, embrace it, and let it propel you forward.

To anyone in a similar position, questioning the worth of their dreams amid countless failures, I say this: Do not give up.

Photo by Brett Jordan on Unsplash

The road towards the final goal

The road may be long and arduous, but each step brings you closer to your goal.

Embrace the challenges, learn from the setbacks, and let your resilience shine.

Success is not a destination; it is a journey.

Every failure, every wrong decision, is a step towards growth and improvement.

“Keep moving forward, Mazlan. Your dreams are worth fighting for.”

So, I continue on this path with a renewed sense of purpose and determination.

The entrepreneurship journey is far from over, and I am ready to face whatever comes next.

With each challenge, I grow stronger, more resilient, and ever closer to achieving the vision that started it all.

Mazlan, you’ve come this far. Keep going. One day, you will look back and see that every failure was a step towards your success.

About Me (Part-8) — Mazlan Abbas

STARTUP STORIES — ABOUT ME

How did I come up with the idea of building Favoriot?

Dr. Mazlan Abbas — The Author

Dr. Mazlan Abbas co-founded FAVORIOT Sdn Bhd, driven by his extensive experience in the telecommunications and IoT industries and his vision for the future of technology. Here’s a detailed account of how he came up with the idea to build the FAVORIOT:

Inspiration and Background

  1. Telecommunications and IoT Expertise: Dr. Mazlan’s career spanned various leadership roles in the telecom sector, including his time at CELCOM Axiata and MIMOS Berhad, where he led the Wireless Communications Cluster. His deep-rooted experience in the telecom industry gave him a solid foundation in understanding the potential of IoT.
  2. REDtone IoT Experience: As the CEO of REDtone IoT, he established a subsidiary focused on IoT solutions. This role allowed him to explore the IoT landscape more thoroughly, identifying gaps and opportunities in the market.
  3. Global Recognition and Thought Leadership: His recognition as a global thought leader in IoT, evident from accolades like Onalytica’s “Who’s Who in IoT” and the “Most Impactful Smart Cities Leaders” award, fueled his ambition to leverage his knowledge and network to create impactful IoT solutions.

The Genesis of FAVORIOT

  1. Identifying Market Needs: Through his engagements and observations, Dr. Mazlan noticed that many businesses struggled with digital transformation and needed more tools to leverage IoT effectively. This gap in the market presented an opportunity.
  2. Vision for Digital Transformation: Driven by the vision of enabling digital transformation through IoT, Dr. Mazlan wanted to create a platform that could simplify IoT adoption for businesses, allowing them to harness the technology to improve operations and innovate.
  3. Collaborative Effort: Teaming up with like-minded colleagues who shared his vision, they embarked on this entrepreneurial journey. Their combined expertise and shared goals were pivotal in laying the foundation for FAVORIOT.
  4. Entrepreneurial Drive: Despite never envisioning himself as a CEO or an entrepreneur, Dr. Mazlan’s career journey taught him the value of embracing challenges and evolving aspirations. This entrepreneurial drive and his passion for IoT led him to co-found FAVORIOT.

Establishing FAVORIOT

  1. Focus on IoT Solutions: FAVORIOT was established to offer comprehensive IoT solutions, focusing on enabling businesses to undergo digital transformation smoothly. The startup aimed to provide easy-to-use platforms, tools, and services for various industries.
  2. Continuous Learning and Innovation: Dr. Mazlan’s commitment to lifelong learning and staying abreast of technological advancements ensured that FAVORIOT remained at the forefront of innovation in the IoT space.
  3. Community and Industry Engagement: His active involvement in industry advisory panels and as an adjunct professor allowed him to blend academic insights with practical applications, ensuring that FAVORIOT’s offerings were both cutting-edge and relevant to real-world needs.

Reflecting on the Journey

Dr. Mazlan often reflects on how each step in his career, from academia to corporate leadership, contributed to the birth of FAVORIOT.

The challenges he faced and the support from family, friends, and colleagues played crucial roles in shaping his entrepreneurial path.

Through FAVORIOT, Dr. Mazlan continues to pursue his passion for technology and innovation, striving to make a meaningful impact on businesses and society by leveraging the power of IoT.


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The Life of a Startup Founder

STARTUP STORIES

The life of a startup founder is full of highs and lows.

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When frustration mounts, take a moment to breathe deeply.

Dive into a book to find inspiration when it seems elusive.

Reach out to a friend if loneliness creeps in. Immerse yourself in nature to combat burnout.

Take a walk to reenergize when your spirits are low.

Engage in prayer or meditation to manage overwhelming situations.

You don’t need to have every step figured out from the start.

Concentrate on the immediate steps ahead.

Take it one step at a time, one day, one challenge at a time.

Above all, hold on to your resolve and never give up.

Persistence is your greatest asset as you navigate the unpredictable path of building a startup.

Surround yourself with people who uplift you, seek advice when uncertain, and learn from every setback.

Celebrate small victories — they are the milestones that will keep you motivated.

Stay adaptable and always be ready to pivot when necessary.

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Innovation isn’t just about new ideas but also about adjusting old ones to suit current challenges and opportunities better. Keep your vision clear and your goals in sight, but remain flexible in achieving them.

Remember, the journey of a startup is as much about personal growth as it is about business success.

Develop resilience, cultivate patience, and maintain a sense of humor.

These qualities will not only help you endure the torturous moments but will also enhance your enjoyment of the successful ones.

Keep moving forward, stay grounded in your purpose, and trust the process.

Your commitment and passion are the fuel that will drive your venture toward success.

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How an IoT Startup Overcomes the Entrepreneurship Hardships

STARTUP FOUNDER — INTERVIEW

Questions and answers regarding Favoriot’s entrepreneurship journey.

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Venturing into the fast-evolving Internet of Things (IoT) industry demands a clear vision and unwavering commitment to transformation and innovation. As a co-founder and CEO of an IoT startup, I have faced my fair share of challenges and breakthroughs.

In this article, I want to share my experiences with FAVORIOT and how we navigated the trials of monetizing our business in the dynamic field of IoT.

This is based on the interview questions posed to me.

Embracing Change as a Dynamic Leader

Question: What, according to you, makes one a dynamic leader? How do you integrate the same thought into your leadership?

Dynamic leadership is about adaptability and resilience. Being dynamic means understanding that change is the only constant in technology and business. In my leadership role, I strive to embody flexibility, continuously seeking to learn and unlearn, thus ensuring that FAVORIOT stays ahead of the curve. It’s about nurturing a culture where innovation is encouraged and ideas can flourish without fearing failure. — Mazlan Abbas

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The Birth of FAVORIOT and Lessons Learned

Question: What led to the formation of FAVORIOT? What role do you play in the company’s day-to-day operations?

The spark that led to FAVORIOT’s creation was ignited during an inspiring trip to Silicon Valley. Experiencing the hub of innovation firsthand in 2016 showed me the potential for transformation through technology. Initially, we wanted to revolutionize how we monitor senior citizens with IoT wearable devices and mobile apps. My role in FAVORIOT’s daily activities involves strategic planning and ensuring that every team member is aligned with our vision and has the resources to innovate. — Mazlan Abbas

Overcoming Challenges and Ensuring Client Satisfaction

Question: What has Mazlan Abbas’ journey been like over the years? Looking back, what would you have done differently when starting?

The journey has been exhilarating and challenging. The greatest obstacle wasn’t the technology itself but convincing clients of the transformative power of IoT. In retrospect, I would have directed our focus to the education sector much earlier, laying a foundation of understanding before targeting business and corporate customers. Educating the market is critical, and I believe in aligning our goals with our clients for mutual success. — Mazlan Abbas

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Advice for Aspiring Leaders and Entrepreneurs

Question: What would your advice be for aspiring young leaders or entrepreneurs?

To the entrepreneurs of tomorrow, my advice is to be brave enough to test your ideas in the real world. Embrace feedback and use it to iterate your product. Product-market fit is crucial, so don’t be disheartened if success isn’t immediate. Be patient and persistent, and remember that every setback is a lesson in disguise. — Mazlan Abbas

The Roadblock and Learning Opportunity

Question: What has been the biggest roadblock during your journey? What has been your most significant learning?

Gaining the trust of our first customers was a significant roadblock. Our perception of the product’s value had to align with what the customer truly needed. The most significant lesson from this was the importance of swiftly and effectively reaching product-market fit. This requires understanding the market’s needs deeply and adapting our offerings accordingly. — Mazlan Abbas

FAVORIOT’s Vision for the Future

Question: What does the future look like for you and FAVORIOT?

Looking ahead, I see a future where FAVORIOT’s IoT platform is the backbone of businesses worldwide. Since our humble beginnings, we’ve grown to reach 115 countries. The rapid growth in IoT is not just about technology but also about raising awareness and combining various technologies to create comprehensive solutions. We’re committed to leading the way in IoTization across all sectors. — Mazlan Abbas

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Final Reflections

This journey of transforming business with IoT teaches us the importance of dynamic leadership and adaptability.

Starting FAVORIOT wasn’t merely about bringing a new product to the market; it was about initiating change in how industries operate.

The road to monetization and business success in IoT is paved with constant learning, embracing change, and the relentless pursuit of aligning products with market needs.

FAVORIOT’s story illustrates that any business can make a substantial impact in the IoT world with perseverance, a spirit of innovation, and a willingness to evolve with technology.

Our mission is clear: to continue IoTizing, innovating, and transforming the businesses and lives of people around the globe.

How To Brand Your Startup Using the Cheapest Media Channels

Traditional media channels can be very effective but too expensive for early Startups — Here’s how I find a better way to brand my Startup.

“True brand visibility comes not from the size of your budget but the depth of your connections.” — Anonymous.

Starting my journey with Favoriot was a rollercoaster of emotions filled with exhilarating highs and daunting lows.

As a Startup, you don’t have the luxury of a branding budget to make yourself known to the world.

The thrill of bringing a new idea to life was often shadowed by the stark realities of business challenges, especially regarding the crucial aspect of brand visibility.

I was at a crossroads in the crowded IoT industry, where traditional media channels like TV and radio felt like distant dreams due to their prohibitive costs and selectiveness.

But still, we have the dream to brand ourselves — make ourselves heard and position the company as the leader in IoT.

This is how I navigated the maze of alternative media channels to build and promote the Favoriot brand, a journey marked by innovation, resilience, and a relentless pursuit of connection.

“Branding on a budget teaches you the power of creativity, authenticity, and a clear vision.”

Getting the Right Visibility: A Daunting Start

“In the age of the Internet, visibility is less about being seen and more about creating genuine connections.”

I quickly realized that getting Favoriot featured in mainstream media was a steep climb.

The choices were stark — either become an overnight sensation to be picked up organically or shell out sums of money we didn’t have.

This dilemma led me to an epiphany: in the internet age, traditional media wasn’t the only game in town.

Social media and other online platforms offer a beacon of hope, promising visibility, and a means to connect with our audience genuinely.

Replacing Radio, TV, Billboards, Newspapers and Magazines

“Not every channel will fit your story, but finding the right ones can turn whispers into roars.”

Determined to turn our constraints into opportunities, we dove headfirst into the alternative media world.

I remember the excitement and nervousness of launching our podcast series.

Our bid was to replace radio, a medium that felt personable and direct.

The podcast became a canvas for our stories, industry insights, and heartfelt conversations with experts.

Each episode was a step towards building a community, not just a customer base.

YouTube presented itself as our television alternative.

Launching our channel felt like opening a window for the world to peek into Favoriot.

From product demos to customer testimonials, each video was a labor of love, showcasing what we did and who we were.

Then there were digital posters, our answer to billboards, designed to capture the essence of Favoriot in a single, striking image.

Platforms like Instagram and Pinterest became our galleries, each post a testament to our creativity and vision.

Our blog replaced newspapers, becoming a treasure trove of valuable content ranging from how-to guides to industry analysis.

Writing each blog post, we were laying down the building blocks of a knowledge hub that would inform, engage, and inspire.

“Building a brand is not just about selling a product; it’s about embedding your story in the hearts and minds of your audience.”

A Strategy of Precision

“Adaptability in branding is not a sign of failure but a step towards finding your true audience.”

As we experimented with various platforms, it became clear that not all channels were created equal.

Our strategy evolved from casting a wide net to focusing on those that truly resonated with our audience.

TikTok, YouTube, Facebook, and LinkedIn emerged as our champions, each offering unique avenues for engagement and connection.

This focus wasn’t just about numbers; it was about finding spaces where our stories could thrive and where we could genuinely interact with our community.

A Quest for Trust and Recognition

“Content is not just king; it’s the entire kingdom. Engage, inform, and inspire.”

I learned early on that our mission was more significant than mere sales figures.

Favoriot was about building a brand for trust, innovation, and community.

Every update, milestone celebration, and story shared was a step towards embedding our brand in the hearts and minds of our audience.

The aim was to become a brand that was not just recognized but revered and recommended.

Key Lessons Along the Way

This journey has been an invaluable teacher.

One of the first lessons was adaptability; the digital landscape is ever-changing, and flexibility is crucial.

We learned that not every channel fit us, and there was wisdom in pivoting when necessary.

The power of content became undeniably clear.

Quality content was not just king; it was the entire kingdom. It was what engaged people, made them think, and, more importantly, felt connected to Favoriot.

Consistency emerged as another cornerstone of our strategy. In the bustling world of social media, maintaining a steady presence was vital to staying relevant and top of mind.

“A consistent presence in your chosen channels is like a beacon, guiding your audience back to you amidst the noise.”

Epilogue

Reflecting on this journey, I see it as more than a marketing endeavor; it was a voyage of discovery and growth.

Using alternative media channels to build the Favoriot brand taught me that visibility is not just about being seen; it’s about connecting, sharing, and building relationships.

It reinforced the belief that creativity, authenticity, and a clear vision can make a monumental impact even without a mammoth budget.

This narrative is not just a recount of past events; it’s a living testament to the power of alternative media and the boundless possibilities it holds for startups.

As I look towards the future, I am excited for the next chapter in Favoriot’s story, ready to explore new horizons, armed with the lessons learned and the community we’ve built. This, indeed, is just the beginning.


Want to know more about my Startup Journey? Check out the book “Startup Survival: The Journey of a Tech Entrepreneur.”

https://mazlanabbas.gumroad.com/l/startupsurvival

How The Silicon Valley Trip Changed My Life Career

Any Startup Founder Should Take This Trip at Least Once in Their Lifetime

Image created using Canva by Author

My journey to Silicon Valley in 2016, as part of the MDEC delegation’s Silicon Valley Immersion Program, was pivotal.

Initially, my aspirations were aligned with becoming a CTO in a large corporation, and the thought of entrepreneurship hadn’t crossed my mind.

But this visit entirely reshaped my view of what’s achievable, and I emerged with a newfound belief in the power of a grand vision and a relentless attitude.

  1. Witnessing the Cradle of Tech Giants: The most exhilarating part of my trip was seeing the headquarters of legendary companies like Hewlett-Packard, GE, Cisco, Apple, Google, and Facebook. Being in the birthplace of the technology I use daily filled me with awe and inspiration. It was a stark reminder that today’s startups could be tomorrow’s global leaders.
  2. The Computer History Museum Experience: My visit to the Computer History Museum in Mountain View was enlightening. It charted the evolution of computers from vacuum valves to the first PCs and Apple computers, highlighting Silicon Valley’s central role in our digital revolution. This journey through technology history underscored the region’s deep-rooted culture of innovation.
  3. From Humble Beginnings to Unicorns: Silicon Valley is the birthplace of numerous unicorns. Knowing that companies like Dropbox, PayPal, LendingClub, Guardant, and Hippo started in modest settings, often in places like Plug and Play Tech Center, was incredibly motivating. It made me realize that with perseverance, even small beginnings could lead to monumental achievements.
  4. A Unique Startup Ecosystem: Pitching to investors at Hero City, Draper University was nerve-wracking and enlightening. The feedback was constructive, and the camaraderie was palpable. In Silicon Valley, ideas and innovation are currencies of their own. The ecosystem here is unique — it’s a melting pot of creativity and collaboration where age or background doesn’t define your entrepreneurial potential.
  5. Inspiring Atmosphere and Culture: Perhaps the most impactful aspect of my trip was the visits to the Google and Facebook campuses. These places felt like microcosms of innovation, buzzing with energy and ideas. The environment was conducive to sparking and refining new concepts, reminding me that innovation thrives in the right surroundings.

In conclusion, my journey to Silicon Valley was transformative.

It shifted my career trajectory towards entrepreneurship and led to the creation of my startup, FAVORIOT.

The Valley taught me that any vision could turn into reality with determination and the right environment.


Download the Startup Survival eBook and Learn the Biggest Lessons in entrepreneurship.

https://mazlanabbas.gumroad.com/l/startupsurvival