For years, I’ve watched the Internet of Things evolve—promises, pilots, platforms, and… silence.
We were told IoT would change everything. And yet, here we are. Smart cities still look like science projects. Predictive maintenance rarely gets past a demo. Even in conferences, IoT is the quiet cousin, while AI receives the spotlight.
So when I read “IoT: The Hype No One Knows About” by Afzal Mangal, I didn’t just read it—I felt it.
This wasn’t another technical deep dive. It wasn’t a glossy case study collection either. It was something rare: an honest book written by someone who’s actually done the work, faced the resistance, and survived the grind.
It’s Not the Technology That’s Broken
The core message? IoT works. That’s not the problem. The issue is that no one knows or sees it, and often, no one asks for it.
IoT doesn’t fail in the lab. It fails in the boardroom. It fails when:
- Decision-makers don’t know what problem IoT solves
- Internal champions give up after the pilot
- Sales teams can’t explain it without five slides and a PhD
This hit hard. I’ve seen excellent IoT projects—solid tech, measurable impact—die quietly because there was no momentum to take them further.
Meanwhile, AI Took the Stage
Mangal makes a bold (and fair) comparison: AI and IoT were both hyped. But only one became mainstream.
Why?
Because AI built a tribe, it became aspirational. It had influencers, evangelists, podcasts, and memes. It was everywhere. IoT, on the other hand, stayed niche. It stayed quiet. It stayed technical.
It didn’t show off its wins. It didn’t shout. And that’s where we lost the game.
The Book Offers Solutions, Not Just Complaints
The best part isn’t just the diagnosis. It’s the prescription.
Mangal outlines 70 actions—from marketing to product strategy—that are refreshingly doable. No jargon. Just real advice:
- Put “IoT” in your product name
- Sell small and scale later
- Educate the market like a campaign
- Speak in stories, not specs
- Make IoT visible in daily life
It sounds simple, but when did we last do any of that?
My Honest Take
This book isn’t for those looking for another buzzword to pitch. It’s for those tired of being invisible. It speaks to the founders, engineers, salespeople, and educators who want IoT to finally get the recognition it deserves, technically and publicly.
It made me reflect deeply on how I present, pitch, and teach IoT.
We can keep building great tech. But until we start creating awareness, IoT will remain a background actor in a play it should lead.
My Final Thoughts
Afzal Mangal didn’t just write a book—he wrote a mirror. If you’ve ever been frustrated with the slow progress of IoT adoption, this book gives you clarity—and a plan.
I highly recommend it to anyone in the IoT space, especially:
- Startup founders
- Product managers
- Policy-makers
- Tech educators
- Marketers are trying to position IoT solutions
The industry doesn’t need more hype. It needs truth, clarity, and action.
This book delivers all three.
