You need to be selling.
Not next month. Not when you “feel ready.” Not when you finally hire a VP of Sales.
Now.
Whether you like it or not, you are the best salesperson your company will ever have.
You may not have a sales background. You may not even like selling.
But no one will ever carry the conviction you do.
You know the product inside out.
You live the vision every single day.
You bleed the mission in a way no outsider ever could.
And here’s the truth most founders don’t want to hear:
Great VPs of Sales don’t join companies at your stage.
They want predictable revenue, established playbooks, and budgets to spend.
So, waiting for that magical hire? It’s a fantasy.
If you try to outsource this part of the journey, you’re setting yourself up for disappointment.
Because in the early days, selling isn’t about process.
It’s about passion.
It’s about credibility.
It’s about trust.
And no one will sell belief better than the person who dreamed the impossible and built it anyway.
Founders, your first role is not CEO.
It’s not Visionary.
It’s not even Product Builder.
It’s Chief Salesperson.
Step into that role.
Get out of the office.
Shake hands. Pitch hard. Close deals.
Because until you sell, your company is just an idea.
And when you sell, your company becomes a reality.
The future of your startup depends on your ability to embrace the one job you cannot delegate.
What’s your story of the first deal you personally closed as a founder?
Dr. Mazlan Abbas 