The Story Behind Favoriot – Part 12: The Dream of M&A Exit

I had this ultimate dream that many of us have when we start a company: that grand exit.

Why Startups Opt for This Path

The idea of an IPO—the pinnacle where our company becomes publicly listed, and the rewards are far beyond what we’ve ever imagined—can feel like the ultimate destination.

The dream is intoxicating.

But the reality is far more complex. The path to an IPO isn’t a straight highway; it’s a winding trail filled with unexpected challenges, tough decisions, and occasional compromises.

When I started, the vision seemed crystal clear—build something valuable, scale it, and eventually take it public.

Sounds simple, right? Well, that was naïve Mazlan talking.

I remember those early days vividly. The excitement was palpable.

We had endless discussions about Pre-Seed, Seed, Series A funding rounds. The belief was strong: If we just worked hard enough and stayed smart, we’d be among the chosen few to make it to an IPO.

But as time passed, reality caught up with me. That dream, while not impossible, was far from guaranteed.

The Harsh Reality of IPOs

Achieving an IPO isn’t just about having a good idea or even a great product. It’s about building a business with substantial revenue, stable income, and scalable global operations.

And that’s not something you accomplish overnight—or even in a few years.

It requires relentless innovation and flawless execution over a long period, often under the unforgiving scrutiny of investors and competitors.

Even then, the odds remain slim. Many founders, myself included, have faced the tough decision: Do we keep pushing toward the elusive IPO, or do we consider an alternative exit like a merger or acquisition (M&A)?

The Case for M&A: When the Alternative Makes Sense

Selling the company—especially to a larger corporate entity—can seem attractive when scaling becomes overwhelming. But here’s the thing: selling is not just about cashing out.

It’s about finding the right buyer who sees the real value in what you’ve built. Sometimes, that value lies in your technology, team, or even your foothold in a specific market.

When I started exploring M&A options, I quickly learned that companies acquire startups for various reasons. Let’s break it down.

1. Technology Acquisition

One of the most common reasons large corporations acquire startups is to gain access to cutting-edge technology. Developing something innovative in-house takes time, resources, and risk. Bureaucratic layers in big companies make it hard to iterate quickly or pivot when things go wrong.

Acquiring a startup that has already proven its worth is often the fastest route to innovation.

I’ve seen firsthand how some startups became prime targets because they had unique technology that a larger company couldn’t replicate. It’s faster—and often cheaper—for the big players to buy a startup than to build it from scratch.

2. Talent Acquisition or “Acqui-Hiring”

Talent is the lifeblood of innovation. However, finding skilled people with a startup mindset is incredibly difficult in today’s market, and large corporations know this all too well.

Sometimes, the quickest way to bring fresh talent into the organization is to acquire a startup outright.

I’ve seen startups being acquired just for their talent. This process, known as “acqui-hiring,” may not be the dream exit for every founder, but it can be a viable and profitable option. It also allows team members to take on more prominent roles within the acquiring company, often with more resources at their disposal.

3. Market Access

Startups are nimble. We can pivot quickly, explore niche markets, and enter spaces that larger corporations might overlook or deem too risky.

Larger companies often want in once a startup proves that a market is viable. Acquiring the startup becomes their fastest way to capture that market without starting from scratch.

I’ve experienced this scenario personally. Big companies aren’t constantly chasing technology alone; sometimes, they’re after the customer base and market positioning that the startup has painstakingly built.

4. Killing the Competition

Here’s the darker side of M&A.

In highly competitive industries, some companies acquire startups just to shut them down. It sounds counterintuitive, right?

But it happens. A large corporation might see a startup as a potential threat—not because it’s taking market share now, but because it could in the future. By acquiring and dismantling the startup, they eliminate a competitor before it becomes a problem.

Reflecting on Personal Experiences

I was once approached by a large corporation interested in acquiring my startup. They were impressed with our technology and saw it as a perfect fit for their portfolio. I remember sitting down and thinking, “Is this the right move? “Would selling mean giving up control of something I’ve poured my heart and soul into? “

These decisions aren’t easy. You start questioning everything:

  • Am I ready to let go?
  • Will my team thrive in a corporate environment?
  • What happens to my vision once I step away?

Looking back, I realize that exits—whether through an IPO or an acquisition—are just milestones, not the end goal. The real value lies in the experiences, lessons learned, and impact you make.

Advice to Founders Contemplating an Exit

If I had to offer advice to fellow founders considering their exit strategy, it would be this:

  • Don’t rush the decision. Take your time to evaluate all your options.
  • Think beyond the financials. Consider what’s best for your personal and professional growth.
  • Stay true to your vision and values. The right exit will come when the timing is right.

Ultimately, whether you exit through an IPO, an acquisition, or by moving on to your next venture, what matters most is that you’ve built something meaningful. Something that made a difference.

And that’s a legacy no exit strategy can ever take away.

Final Thoughts: Building for the Journey, Not Just the Exit

The dream of a grand exit might be what fuels many of us in the early days, but as the journey unfolds, you realize it’s about much more than that.

It’s about the people you meet, the obstacles you overcome, and the solutions you bring to life. It’s about the lives you touch and the legacy you leave behind.

If you’re building a startup, remember this:

Don’t just build for the exit. Build for the journey.

The exit will take care of itself when the time is right.

More Favoriot Entrepreneurship Stories

  1. The Story Behind Favoriot – Part 11: The Rocky Road of Smart Cities
  2. The Story Behind Favoriot — Part 10: Age Does Not Matter in Business
  3. The Story Behind Favoriot — Part 9: Leaving the Comfort Zone
  4. The Story Behind Favoriot – Part 8: The Frustration of Unanswered Emails and Missed Opportunities
  5. The Story Behind Favoriot – Part 7: The Task of Finding Favoriot’s First 10 Customers
  6. The Story Behind Favoriot – Part 6: Expanding The Business Models
  7. The Story Behind Favoriot – Part 5: Finding the Right Fit
  8. The Story Behind Favoriot – Part 4: How Favoriot Became More Than Just an IoT Platform
  9. The Story Behind Favoriot – Part 3: Why No One Wanted Our IoT Platform—And How We Turned It Around
  10. The Story Behind Favoriot – Part 2: Turning Failures into Milestones
  11. The Story Behind Favoriot – Part I: The Humble Beginnings of Favoriot

The Story Behind Favoriot — Part 10: Age Does Not Matter in Business

What is the Best Age to Become an Entrepreneur?

“Is there a perfect age to start? Or is it just an illusion we create to delay our dreams?” These questions echoed when I embarked on my entrepreneurial journey with Favoriot.

As someone deeply rooted in the tech industry for decades, I often wrestled with the idea—does age truly matter in business? Let me share my reflections, not just as an entrepreneur but someone who dared to start when many might think it’s “too late.”

The Myth of the Perfect Age

Is There an Ideal Age?

People love to romanticize the idea of youth being synonymous with entrepreneurship. Fresh ideas, boundless energy, fearless risk-taking—it all sounds convincing, right? But here’s the catch: youth might give you the fire but not always the compass.

On the flip side, with age comes wisdom, battle scars from past failures, and a more strategic mindset. But do we lose the spark to take risks as we grow older? Not necessarily. The truth lies somewhere in between.

The Misconception of Youthful Success

Why Do We Glorify Young Entrepreneurs?

It’s hard to escape the headlines celebrating young tech prodigies turning startups into billion-dollar empires. But success doesn’t come with an age tag. Look at Colonel Harland Sanders, the iconic founder of KFC. He didn’t franchise his first restaurant until he was 62.

Think about it: while many consider retirement at that age, Sanders was just getting started. His story isn’t just about late success—it’s about resilience. “Overnight success”? Far from it. His journey was marinated in years of hardship, trial, and rejection before the world tasted his secret recipe.

My Own Entrepreneurial Awakening

Starting Favoriot “Late” in Life

When I launched Favoriot, some might have whispered, “Isn’t he too old to be a startup founder?” But here’s the thing—I wasn’t starting from scratch. I was building on decades of experience in telecommunications and IoT.

My career in the corporate and government sectors wasn’t a detour; it was the foundation. Every meeting, project, and failure shaped my understanding of technology and business. “Experience isn’t baggage; it’s your arsenal.” That arsenal gave me the confidence to take the leap.

The Blank Canvas of Entrepreneurship

Building From Scratch Without a Safety Net

Colonel Sanders had a secret recipe people already loved. I, however, started Favoriot with no customers and no brand recognition—just a vision. It was terrifying and exhilarating.

I remember cold calls that ended with polite rejections, presentations where only three people showed up, and proposals that gathered more dust than signatures. But every “no” brought us closer to the “yes” that mattered.

“Resilience isn’t about never falling; it’s about standing up one more time than you fall.” That mantra kept me going.

The Courage to Start

Age is Just a Number; Courage is Timeless

What truly matters isn’t the year on your birth certificate. It’s the courage to begin. Whether you’re 25 or 55, the entrepreneurial path demands boldness.

Colonel Sanders’ story still fuels my motivation. If he could start a global empire at 62, what’s stopping me? Or you, for that matter?

The Importance of Resilience

Lessons From Rejection

Failure is not the opposite of success; it’s part of the process. I’ve faced projects that flopped, deals that fell through, and moments when quitting seemed easier than continuing. But every stumble taught me something new.

“Resilience isn’t a trait you’re born with; it’s a muscle you build.” And the older you get, the stronger that muscle becomes.

Age is No Barrier

The Real Ingredients of Success

Experience, resilience, and an undying spirit are the real ingredients of entrepreneurial success—not age. Colonel Sanders proved it, and my journey with Favoriot reaffirms it.

Your entrepreneurial clock doesn’t tick based on age. It starts the moment you decide to act.

Key Takeaways for Aspiring Entrepreneurs

  1. Age is Just a Number: Don’t let societal timelines dictate your dreams.
  2. Experience is Your Superpower: Every job, success, and failure adds to your toolkit.
  3. Resilience is Non-Negotiable: The road will be rough. Get used to it. Embrace it.
  4. Adaptability Wins: The business landscape changes fast. Stay flexible.
  5. Believe in Yourself: Doubt will creep in. Acknowledge it, but don’t let it drive.

Final Thoughts: Entrepreneurship is a Lifelong Lesson

Starting a business isn’t about chasing quick wins but lifelong learning. Success isn’t age-dependent. It’s resilience-dependent.

So, if you’re wondering, “Am I too old to start?” 

Let me answer that for you: 

No, you’re not. Yesterday was the best time to start, and today is the next best time.

The Story Behind Favoriot — Part 9: Leaving the Comfort Zone

Stepping Away from Comfort

I never imagined the day would come when I’d step away from the security of a stable paycheck and a corporate career spanning over three decades. For over 30 years, I climbed the corporate ladder, navigating the structured world of management, cushioned by the perks that came with it.

How Leaving a 30-Year Career to Build FAVORIOT Taught Me the True Meaning of Resilience, Adaptability, and Personal Growth

It was a good life.

Business-class flights, luxury hotel stays, and the comforting rhythm of a regular, substantial income. Yet, despite the success, something kept gnawing at me.

“Is this it? Is this all there is to my journey?” I’d often wonder.

For years, I nurtured a vision—an idea to revolutionize industries with the Internet of Things (IoT). FAVORIOT was the manifestation of that dream. But dreams, as it turns out, come with their own set of sacrifices, ones I hadn’t fully anticipated.

And boy, there were plenty.

The Financial Rollercoaster

The first punch in the gut? The financial shock. Trading a consistent income for the erratic, unpredictable rollercoaster of startup finances was like jumping off a cliff without knowing if there was water below.

One month, we had cash flow. The next? Empty accounts staring back at me.

No salary. No safety net. Just uncertainty.

“What have I done?” I’d mutter, glaring at spreadsheets that refused to make sense.

There were days I questioned my sanity, wondering if I’d miscalculated the risks. But turning back wasn’t an option. FAVORIOT wasn’t just a company; it had become my mission.

I was no longer just Mazlan Abbas, the corporate executive. I was now Mazlan Abbas, the entrepreneur responsible for a team and a vision.

Adjusting to New Realities

With financial uncertainty came a drastic shift in lifestyle. Gone were the days of business-class flights and luxury hotels. My new reality? Budgeting down to the last ringgit, stretching every expense, and redefining what “essential” meant.

I vividly remember standing in a store, eyeing a sleek new laptop. In the past, I’d have bought it without a second thought.

“Do I really need this?” I asked myself.

The answer was no.

My old laptop would do just fine. Every ringgit saved was a lifeline for the business.

Vacations? A distant memory. Overseas trips were replaced with local getaways, if any. Each sacrifice was a reminder: this was temporary, all part of a bigger picture.

But knowing that didn’t make it any easier.

Cutting Back on Personal Luxuries

Starting a business from scratch demands ruthless prioritization. Gadgets, spontaneous upgrades, and luxury splurges became relics of the past.

I missed the freedom to indulge. But scaling back taught me discipline. It forced me to focus on what truly mattered: growing FAVORIOT.

“Why am I doing this?” I’d sigh during moments of frustration.

But deep down, I knew the answer. I believed in FAVORIOT—its mission, its potential, and the impact it could create.

And that belief kept me going.

Navigating Uncertainty and Isolation

The sacrifices weren’t just financial. The emotional toll of entrepreneurship is a beast of its own.

Every day felt like walking a tightrope, balancing decisions with no safety net below. The uncertainty was suffocating.

And then there was the loneliness.

Sure, I had a team, but what was the ultimate responsibility? That was mine to bear.

“Is this really what I want?” I’d wonder during sleepless nights, staring at the ceiling.

But those moments of doubt? They were the crucible where resilience was forged.

I discovered strength I didn’t know I had, learning that this journey wasn’t just about building a business. It was about building myself.

Perseverance and Growth

Over time, I stopped seeing challenges as obstacles. Instead, they became growth opportunities.

Each setback taught me to adapt, persevere, and trust the process.

I remember a deal that could have been a game-changer for FAVORIOT. We chased it for weeks, only to face rejection.

Frustrated, I vented to a colleague.

“Mazlan, every ‘no’ gets us closer to the right ‘yes,'” they said.

That shifted my mindset.

Failures weren’t dead ends. They were lessons in disguise, pushing me to refine our approach and grow as a leader.

Reflecting on the Sacrifices

So, was it worth it?

The financial strain, lifestyle changes, and emotional rollercoaster?

Yes.

Because in losing the comforts I once knew, I gained something far more valuable: resilience, adaptability, and personal growth.

I’ve had the privilege of building FAVORIOT from the ground up, watching an idea evolve into reality.

But more importantly, I realized that entrepreneurship isn’t just about financial success. It’s about impact, purpose, and creating a legacy.

FAVORIOT isn’t just a business to me.

It’s a testament to what’s possible when you dare to step out of your comfort zone.

The Entrepreneur’s Mindset

One of the greatest lessons I’ve learned? Embracing uncertainty.

Entrepreneurship is a leap into the unknown. Success isn’t guaranteed, and failure is always a possibility.

But that’s what makes it thrilling.

Every day brings new challenges and opportunities to grow.

And if there’s one thing I know for sure, it’s this: resilience is the backbone of entrepreneurship.

The Power of Community and Support

Entrepreneurship may feel lonely, but it doesn’t have to be.

Surrounding yourself with mentors, peers, and a support system is crucial.

I’ve been blessed with a network that believed in my vision, celebrated my wins, and stood by me during the tough times.

Because while the entrepreneurial journey feels personal, it’s never a solo act.

The Entrepreneurial Journey is Yours to Define

As I reflect on my journey with FAVORIOT, I see the sacrifices and growth etched into every milestone.

It’s been a rollercoaster. But I wouldn’t change a thing.

The challenges shaped me. The sacrifices strengthened me.

For anyone considering this path, know this: it’s not easy. The sacrifices are real. The uncertainty is daunting.

But if you embrace the journey, learn from every stumble, and keep moving forward, the rewards—both personal and professional—are beyond worth it.

Entrepreneurship isn’t just a career.

It’s a mindset.

A way of life.

And for me, despite all the sacrifices, it’s been the most fulfilling experience of my life.

Favoriot Entrepreneurship Stories

  1. The Story Behind Favoriot – Part 8: The Frustration of Unanswered Emails and Missed Opportunities
  2. The Story Behind Favoriot – Part 7: The Task of Finding Favoriot’s First 10 Customers
  3. The Story Behind Favoriot – Part 6: Expanding The Business Models
  4. The Story Behind Favoriot – Part 5: Finding the Right Fit
  5. The Story Behind Favoriot – Part 4: How Favoriot Became More Than Just an IoT Platform
  6. The Story Behind Favoriot – Part 3: Why No One Wanted Our IoT Platform—And How We Turned It Around
  7. The Story Behind Favoriot – Part 2: Turning Failures into Milestones
  8. The Story Behind Favoriot – Part I: The Humble Beginnings of Favoriot
  9. Building My Personal Brand: The Stepping Stone to Favoriot’s Success
  10. From Research Lab Critiques to Startup Pitches: My Slide Story
  11. The Illusion of RFPs in the IoT World: Managing Expectations as a Startup
  12. Favoriot’s Odyssey: Navigating the Rough Waters of Early Revenue
  13. From Early Days to VC Pursuit: A Startup Founder’s Odyssey
  14. Blogging My Way Through Entrepreneurship: A Habit I Cherish
  15. Beyond Accolades: The Real Impact on Our Entrepreneurial Journey
  16. Embracing the Diverse Entrepreneurial Journey: Why Success Takes Different Roads
  17. The Subtle Art of Hiring: A Peek Into My Experience
  18. The Entrepreneur’s Balancing Act: A Deep Dive into the Complexities of Startup Product Pricing
  19. The Timing Trap: Our Venture with an IoT Solution and a Global Pandemic
  20. Navigating Product Failure: A Tale of Three Missteps and Lessons Learned
  21. Networking in Startup: An Introvert’s Tale of Growth and Connection
  22. The Startup Burnout: A Founder’s Tale of Striving, Stress, and Solace
  23. The Entrepreneur’s Challenge: Navigating the Pitfalls of Lack of Focus
  24. The Crucial Importance of Product-Market Fit: Lessons from My Entrepreneurship Journey
  25. Embracing Change: Lessons Learned from Clinging to Three Products without Pivoting
  26. Learning on the Go: The Power of Podcasts in My Daily Commute
  27. Learning from Mistakes: Building the Fourth Product – Favoriot IoT Platform
  28. Building the Right Team: My Journey of Managing a Startup
  29. Navigating The Storm: Managing Cash Flow in a Bootstrapped Startup
  30. Outpacing the Startup Race: Lessons Learned from Building a Citizen Engagement App
  31. Finding Harmony in Chaos: My Journey of Building 4 Products
  32. Embracing Life’s Adventure: My Journey From an Academician to an Entrepreneur
  33. How To Increase Your Paid Users From Free Users
  34. 7 Tips How to Get Your Startup Acquired
  35. Advice From ChatGPT as The Investor
  36. When No New Ideas Are Generated
  37. Dateline for the Next eBook
  38. Academia, Industry & Government
  39. Starting The Next IoT Ebook
  40. An Entrepreneur – The Last Career
  41. IoT eBooks by Mazlan Abbas
  42. Navigating the Entrepreneurial Journey with Limited Funds
  43. Navigating the IoT Wave: Secrets to Capturing the IoT Platform Market
  44. Audience Personas for Favoriot IoT Platform
  45. Social Media Strategy for Favoriot IoT Platform
  46. Innovate or Die: Embracing Steve Jobs’ Principles to Catapult Favoriot to IoT Stardom
  47. How We Define the “Why” of FAVORIOT
  48. FAVORIOT 6th Anniversary – The Journey Continues!
  49. IoT Projects from Education to Commercialisation
  50. 8 Top Challenges Building a Citizen Engagement App
  51. 6 Great Challenges Building an IoT Solution for Hajj
  52. How We Build Our Fourth IoT Product
  53. On a Journey of IoTising Business
  54. How We Build Our Third IoT Product
  55. How We Build Our Second IoT Product
  56. How We Build Our First IoT Product
  57. How Silicon Valley Changed My View on the World of Startups

The Story Behind Favoriot – Part 8: The Frustration of Unanswered Emails and Missed Opportunities

The Early Days: A Heart Full of Hope

I still remember waking up every morning during the early days of building FAVORIOT with an excitement that felt like an adrenaline rush. It wasn’t just the buzz of starting something new; it was the vision, the dream that IoT could change industries and improve lives.

The endless possibilities of the Internet of Things filled my mind, painting vivid pictures of smart cities, connected devices, and seamless automation. It felt like we were on the brink of something extraordinary.

Every meeting felt like a golden ticket, an opportunity to make a mark. I would walk into rooms filled with potential customers and partners, armed with passion and an unwavering belief in FAVORIOT’s mission. I put my heart into every presentation, explaining how IoT wasn’t just a trend but the future.

I could see the spark in their eyes—that moment when the idea clicked, and they nodded enthusiastically. I left those meetings feeling optimistic, convinced that a follow-up email would soon seal the deal.

The Deafening Silence

But days turned into weeks, and weeks into months. Once a symbol of hopeful anticipation, my inbox became a source of growing frustration. I refreshed my emails obsessively, waiting for responses that never came.

“Why can’t they just say no?” I often muttered, pacing the floor of my office.

It seemed simple—a clear rejection would be better than this soul-crushing silence. At least I could move on, refocus my efforts, and seek new opportunities. But the uncertainty? That was the worst. It felt like being stuck in limbo, caught between hope and resignation.

I wasn’t idle, though. I sent follow-up emails, made calls, and tried every approach I knew to reignite interest. But more often than not, my efforts were met with the same cold silence. It was like shouting into an empty room, hoping for an echo that never came.

The Sting of Missed Opportunities

The worst part wasn’t the silence. It was discovered that the same people who had shown so much enthusiasm for FAVORIOT had moved on and partnered with someone else.

“How could they?” I’d mutter, shaking my head in disbelief. “We had something here. Why didn’t they give us a chance?”

It wasn’t just a professional setback; it felt personal. I had invested time and effort and pieces of my dreams and aspirations into those meetings. Every missed opportunity felt like a small crack in my entrepreneurial spirit.

Questioning Everything

There were days when self-doubt crept in like an unwelcome guest. I questioned everything:

  • Was it me?
  • Was it the product?
  • Did I say something wrong?

These thoughts gnawed at my confidence, making me second-guess every decision. It was tough, really tough. I felt like drowning in a sea of “what ifs” and “if only.”

A Turning Point: Seeking Advice

Amidst the frustration, I sought advice from other entrepreneurs who had faced similar situations. One conversation stands out. I was speaking with a seasoned business owner who had dealt with the same issues.

“Mazlan,” he said, looking me straight in the eye, “this is part of the process. Not everyone will have the courtesy to say no directly. It’s not about you or your product. Sometimes, they’re just not ready, or they’ve found something that fits their immediate needs better.”

His words were both comforting and sobering. It was a relief to know I wasn’t alone in this experience, but it also reinforced a harsh reality: the business world doesn’t owe you an explanation.

Lessons Learned: The Value of Rejection

Looking back, those early frustrations were necessary lessons in disguise. Each rejection, each unanswered email, taught me valuable lessons:

  1. Patience: Good things take time. Not every seed you plant will grow immediately.
  2. Perseverance: The road to success is paved with obstacles. What matters is how you manage them.
  3. Resilience: Don’t let rejection define you. Use it as motivation to improve and push forward.

Changing the Approach

Instead of waiting passively for responses, I became more proactive. During meetings, I started asking direct questions:

  • “What are your primary concerns?”
  • “How can we better meet your needs?”

This shift not only helped me gauge genuine interest but also provided valuable insights into potential customers’ minds.

I learned to read between the lines and to differentiate between polite nods and sincere enthusiasm.

Building Meaningful Relationships

With this new approach, I stopped chasing every opportunity and focused on building meaningful relationships with people who truly believed in our vision. These partnerships, though fewer, were far more impactful.

One particularly memorable project was with a city council on a smart city initiative. It was a long shot, but our persistence paid off. The project was a great success, serving as proof for many who had doubted us.

The Turning Point

That project was a turning point, not just for FAVORIOT but for me personally. It validated the sleepless nights, the endless follow-ups, and the resilience it took to get there.

It was a reminder that success isn’t always about winning every deal; sometimes, it’s about learning from the ones you lose.

Sharing the Lessons

Today, I often share these lessons with new entrepreneurs. I tell them:

  • “Don’t be afraid of rejection. Embrace it.”
  • “Don’t let silence discourage you. Use it as a time to reflect and improve.”
  • “Keep moving forward because the next opportunity is just around the corner.”

Gratitude for the Process

Reflecting on this experience, I realize that the early frustrations were not setbacks but stepping stones. They shaped me into the entrepreneur I am today. And for that, I am grateful.

The road ahead remains challenging, but with each step, I carry the lessons of the past. I approach new opportunities with careful optimism, knowing that even in silence, there’s growth.

This experience has made me stronger, more resilient, and more determined than ever to see FAVORIOT succeed.

In the end, every missed opportunity was just a lesson in disguise.

More Entrepreneurship Stories

  1. The Story Behind Favoriot – Part 8: The Frustration of Unanswered Emails and Missed Opportunities
  2. The Story Behind Favoriot – Part 7: The Task of Finding Favoriot’s First 10 Customers
  3. The Story Behind Favoriot – Part 6: Expanding The Business Models
  4. The Story Behind Favoriot – Part 5: Finding the Right Fit
  5. The Story Behind Favoriot – Part 4: How Favoriot Became More Than Just an IoT Platform
  6. The Story Behind Favoriot – Part 3: Why No One Wanted Our IoT Platform—And How We Turned It Around
  7. The Story Behind Favoriot – Part 2: Turning Failures into Milestones
  8. The Story Behind Favoriot – Part I: The Humble Beginnings of Favoriot
  9. Building My Personal Brand: The Stepping Stone to Favoriot’s Success
  10. From Research Lab Critiques to Startup Pitches: My Slide Story

The Story Behind Favoriot – Part 7: The Task of Finding Favoriot’s First 10 Customers

They say the first real breakthrough for any startup is securing ten paying customers. It sounds simple, doesn’t it? Just ten. But the journey to reach that number felt like climbing Mount Everest—without oxygen.

I still remember the day we got our first paid Favoriot subscription. The notification popped up, and I felt a rush of disbelief. “We did it!” I shouted loud enough to startle a few birds outside the window. My team and I were ecstatic, high-fiving like we’d just won a championship. For a moment, it felt like the floodgates had opened.

But reality had other plans.

Why Is It So Difficult?

Late at night, I found myself lost in thought, asking the universe, “Why is it so hard?” Was our product not good enough? Did it fail to solve real problems? Was our pricing scaring people off? My brain became a broken record, playing these questions on a loop.

We tweaked the product, experimented with pricing models, and added new features. “This has to work,” I thought after every adjustment. But the results? Meh. Crickets.

Then, I started comparing Favoriot with other platforms like ThingSpeak and Blynk. “Why do they have so many users?” We even offered free subscriptions, thinking it would open the floodgates. However, only about 5% of free users converted to paid plans. While that conversion rate wasn’t terrible, it wouldn’t pay the bills either.

A New Strategy

“Maybe we’re looking at this all wrong,” I wondered during our team meetings. That’s when it hit me—what if we bundled Favoriot with something people already wanted?

So, we paired the Favoriot platform with our IoT courses. “Let’s give them value beyond just the platform,” I suggested. And guess what? It worked. Slowly but surely, interest grew. We weren’t just selling software anymore; we offered a learning journey.

But we didn’t stop there. We introduced the Enterprise Favoriot IoT platform with a perpetual license. This was a game-changer. System Integrators loved owning the platform outright without worrying about subscription renewals.

“This feels right,” I thought, cautiously optimistic. And for once, my optimism paid off.

Lessons Learned

This rollercoaster taught me a few things:

  1. Getting the first 10 customers is brutal. It’s like trying to push a car uphill with flat tyres. But every small win counts. “Celebrate the little victories,” I always tell my team.
  2. A great product isn’t enough. You can build the most advanced platform in the world, but if it doesn’t solve a real problem, it’s just digital clutter. “Understand your customers’ pain points,” I remind myself daily.
  3. Pricing is tricky. Too high, and you scare people off. Too low, and you undervalue your product. It’s a balancing act—like seasoning a dish just right.

Moving Forward

With the new Enterprise Favoriot IoT package, our confidence grew. “This is just the beginning,” I told my team. We’d faced countless challenges, but each one taught us something valuable.

Success doesn’t show up overnight with a bow on top. It demands persistence, creativity, and a healthy dose of stubbornness. We’ll keep refining, learning, and evolving. Because that’s what startups do—we adapt.

Hopes for the Future

When I reflect on our journey, pride wells up. “We didn’t give up,” I whisper to myself during quiet moments. Our story is far from over. In fact, it’s just getting interesting.

I dream of Favoriot becoming a leading IoT platform in Malaysia and globally. And I believe we’ll get there—not through luck, but through relentless effort and the unwavering support of people who believe in us.

To everyone who’s been part of our journey—thank you. “Without your support, we wouldn’t be here,” I say from the bottom of my heart.

Favoriot’s story is one of grit, growth, and endless possibilities.

More Entrepreneurship Stories

  1. The Story Behind Favoriot – Part 6: Expanding The Business Models
  2. The Story Behind Favoriot – Part 5: Finding the Right Fit
  3. The Story Behind Favoriot – Part 4: How Favoriot Became More Than Just an IoT Platform
  4. The Story Behind Favoriot – Part 3: Why No One Wanted Our IoT Platform—And How We Turned It Around
  5. The Story Behind Favoriot – Part 2: Turning Failures into Milestones
  6. The Story Behind Favoriot – Part I: The Humble Beginnings of Favoriot
  7. Building My Personal Brand: The Stepping Stone to Favoriot’s Success
  8. From Research Lab Critiques to Startup Pitches: My Slide Story
  9. The Illusion of RFPs in the IoT World: Managing Expectations as a Startup
  10. Favoriot’s Odyssey: Navigating the Rough Waters of Early Revenue

Writing a Blog and Building a Startup: Two Journeys, One Spirit

I never thought I’d say this, but here it goes: writing a blog—like mine—and building a startup—like FAVORIOT—feel like two sides of the same coin. Strange, isn’t it? At first glance, they seem worlds apart. One requires you to pour your thoughts onto a blank screen, while the other demands strategic planning, pitching ideas, managing teams, and scaling businesses.

But as I look back on both journeys, I see an uncanny resemblance. It’s like déjà vu but in different dimensions.

The Blank Page vs. The Blank Canvas

I remember when writing my first blog post. The blank page felt like it was mocking me—”So, what’s your big idea, Mazlan?” No audience, no followers, just me and my thoughts.

Now, compare that to the early days of FAVORIOT. We had a big dream: to simplify IoT adoption. But dreams are just dreams until you take that terrifying first step. No customers, no revenue, just a vision and an empty business plan.

Starting both felt like standing at the edge of a cliff. Do you jump? Or do you hesitate? I jumped. Twice.

Defining Your “Why”

Here’s the thing about starting anything meaningful—you need a “why.” Without it, you’ll burn out faster than a cheap lightbulb.

For FAVORIOT, my “why” was crystal clear: help businesses and cities leverage IoT for smarter operations. For my blog, it was about sharing my journey, my thoughts, my lessons—hoping they’d resonate with someone out there.

When challenges hit—and trust me, they did—my “why” kept me grounded. It’s like having an internal GPS when the road ahead gets foggy.

The MVP (Minimum Viable Product): Perfection Can Wait

Every startup guru talks about the MVP. It’s your rough draft—a version that works but isn’t perfect. FAVORIOT’s first platform wasn’t a masterpiece. It had bugs, limited features, and a UI that would make today’s designers cringe. But it solved a problem, and that’s what mattered.

Guess what? My early blog posts were my MVPs. Not polished, not viral-worthy, but raw and honest. Some articles were barely 500 words, rushed between meetings, but filled with genuine insights.

You don’t wait for perfection. You launch, you learn, you iterate.

Audience vs. Customers: The Art of Connection

In startups, they say, “If you build it, they will come.” Lies. They won’t come unless you hustle.

At FAVORIOT, we had to identify our target market, pitch relentlessly, and prove our value. Blogging? Same game, different players. I had to find my niche—IoT, smart cities, entrepreneurship—and consistently write content that mattered.

But it wasn’t just about publishing and hoping for the best. Engagement was key. Responding to comments, sharing posts on LinkedIn, having meaningful discussions—these were my “sales calls” in the blogging world.

Consistency: The Unsung Hero

Let me be brutally honest—there were days I felt like giving up. Some months, FAVORIOT saw zero growth. Some weeks, my blog had views I could count on one hand.

But here’s the secret sauce: consistency. Not motivation. Not talent. Just showing up, day after day.

At FAVORIOT, we kept refining our platform, talking to clients, and pivoting when needed. On my blog, I kept writing—even when no one was reading. Over time, both grew. Not overnight, but gradually. Like watering a plant, wondering if it’ll ever sprout. Then one day—it does.

Feedback: The Mirror You Didn’t Ask For

Feedback can sting. Whether it’s a customer pointing out a flaw in FAVORIOT’s platform or a reader criticizing my writing style, it’s tough.

But it’s gold.

At FAVORIOT, customer feedback shaped our roadmap. What to improve, what to drop, what to double down on. My blog? Comments, shares, even silent metrics like “read time”—they told me what resonated.

Criticism isn’t an attack; it’s a compass.

Scaling: Doing More of What Works

Once FAVORIOT found its footing, it was time to scale. New markets, more features, global partnerships. But scaling isn’t just about doing more. It’s about doing more of what works.

I learned that lesson the hard way with my blog. I tried writing about everything—tech trends, personal growth, productivity hacks. Some of it flopped. I realized I needed to double down on my strengths: IoT, entrepreneurship, storytelling.

Passion: The Invisible Fuel

No passion? No progress.

I’m obsessed with IoT—not just as a technology, but as a force that’s reshaping our world. That passion fuels FAVORIOT. It also bleeds into my writing.

You can’t fake passion. Readers sense it. Customers sense it. It’s what keeps you going when logic says, “Quit.”

The Payoff: Beyond Metrics

Today, FAVORIOT has global partners. My blog reaches thousands of readers. But the real payoff? It’s not the numbers.

It’s the email from a reader who says, “Your article inspired me to start my own business.” It’s the client who says, “FAVORIOT helped us transform our operations.”

Impact. That’s the real currency.

Final Thoughts: Start. Just Start.

Whether you’re building a startup or a blog, the rules are surprisingly similar:

  • Start before you’re ready.
  • Find your ‘why.’
  • Launch imperfectly.
  • Engage with your audience.
  • Stay consistent, even when it’s hard.
  • Embrace feedback.
  • Scale smartly.
  • Fuel it with passion.

Looking back, both journeys shaped me. They taught me resilience, humility, and the art of storytelling—whether through code or words.

So, if you’re hesitating to start that blog or launch that business, let me leave you with this:

The best time to start was yesterday. The second-best time? Today.

About Favoriot — Part-18: What They Don’t Tell You About Success

ABOUT FAVORIOT SERIES

The Grind of Entrepreneurship

Image created using Glam app

Starting a business is both exhilarating and intimidating. When we began with FAVORIOT, the energy was contagious. We were laser-focused on developing our product, pushing hard to get it to market, and dreaming about the wave of interest we expected.

The energy in those early days was intense. We believed the world would notice as soon as we released the product, and the orders would come flooding in.

But reality, as I quickly learned, doesn’t quite work that way.

The silence after launching the product was deafening. There was no fanfare, buzz, or, most disheartening, customers. We were shouting into a void, and nobody was listening.

I couldn’t help but ask myself, “Did we make the right decision? Is there even a market for what we’ve built?” This question haunted many entrepreneurs early on, but I knew we had to keep pushing.

Giving up wasn’t an option, and the only way forward was through persistence.

In those moments, it became clear that having a great product wasn’t enough. We needed people to know about it. Marketing, awareness, and promotion were no longer side tasks; they became the lifeblood of our survival.

I constantly thought, “How do we get the word out? How do we make people care?

I had to become not just a product developer but a marketer, a salesman, and, at times, a storyteller.

Soon, we started getting requests for demos and presentations. It was a small but significant win. At least someone was interested.

I would go into those meetings with excitement and nerves, presenting our product like it was the best thing since sliced bread. People were polite, nodded in agreement, and seemed impressed—but no one pulled out their chequebook.

Then came the first request for a quotation. I thought to myself, “Finally! This is it; we’re on the verge of making a sale.

But again, silence followed. The quotation was sent, and the waiting game began.

It was a rollercoaster of emotions. You would think that a purchase order (PO) would soon follow after a quotation, but it didn’t always work that way.

When the first purchase order eventually came through, it was like a massive weight had been lifted off my shoulders. I can still vividly recall that moment. “We did it! Someone believes in us enough to buy our product!

It wasn’t just about the money; it was validation that we were on the right track. With that first PO, we gained a renewed sense of confidence in the product and ourselves. We began to believe in scaling.

If one customer believed in us, surely more would follow.

As more purchase orders trickled in, our focus shifted from development and marketing to invoicing and — perhaps the least glamorous part of the process — chasing payments.

It became part of the daily grind, issuing invoices, following up, and sometimes even begging for payment. It’s one of those realities of running a business that no one tells you about.

You assume that once a customer buys your product, the hardest part is over, but getting paid can sometimes be just as challenging.

Along the way, I learned a few hard lessons.

One of the most valuable things was not believing in empty promises. Early on, you meet many potential clients who love your product. They’ll tell you it’s exactly what they’ve been looking for, that it will be a huge success, and that they have big plans for it. They’ll dangle the carrot of future projects and massive scaling opportunities, and in return, they’ll ask for a discount or even a free proof of concept (PoC).

In the beginning, it’s tempting to agree. After all, who doesn’t want to believe that their product is about to hit the big time? But more often than not, those promises never materialise.

I learned to ask myself, “Where’s the purchase order? Until I see that PO, it’s all just talk.

Another pitfall I encountered was dealing with self-proclaimed “brokers.” These people didn’t represent any company but claimed to have the “big cable,” as we say in Malaysia — the connections to get us into significant tenders and projects.

They spoke of million-ringgit deals and massive opportunities if only we’d trust them. It was all so enticing.

But over time, I realised that a valid business deal doesn’t rely on middlemen or promises. An actual transaction happens when you convince a customer of the value of your product, earn their trust, and buy with their own money.

Looking back, these experiences shaped me as an entrepreneur. I learned that building a startup isn’t just about creating a product; it’s about building relationships, earning trust, and navigating the complexities of the business world with a healthy dose of scepticism.

It’s easy to get caught up in the excitement of what could be, but real success comes when you can turn those possibilities into tangible results.

And at the end of the day, the only thing that truly matters is that your customers see the value in what you’re offering and are willing to pay for it.

In Business, It’s Better to Say “No” Than a Long Silence

BUSINESS STORIES

How do you tackle this situation differently?

Photo by Nick Fewings on Unsplash

In the early days of founding FAVORIOT, my excitement was palpable. I recall waking up each morning, brimming with anticipation for what the day might bring. I envisioned countless opportunities, partnerships, and groundbreaking projects to revolutionize industries with the Internet of Things (IoT).

My mind was a whirlwind of possibilities, and I was eager to bring these visions to life.

However, as any seasoned entrepreneur will tell you, the path to success is often fraught with challenges and frustrations that test your resolve.

One of the most frustrating experiences I encountered was the initial enthusiasm of potential customers and partners, only to be met with a deafening silence after our first meetings. I remember vividly the thrill of presenting our IoT solutions to a room full of attentive faces, each nodding in agreement and expressing keen interest. Their excitement mirrored mine, and I left those meetings with accomplishment and optimism.

Finally,” I would think, “they see the potential just as I do. This is going to be the start of something great.

However, days would turn weeks and weeks into months, with no follow-up from the very people who seemed so eager to collaborate. I repeatedly checked my email, hoping for a response that never came. The silence was not just disheartening; it was infuriating.

Photo by Kristina Flour on Unsplash

Why can’t they just say no?” I would vent in the privacy of my office. “A clear rejection is far better than this uncertainty.

It wasn’t just the absence of a reply that was frustrating, but the wasted effort in following up, hoping to reignite the interest we once shared. Each follow-up email or phone call felt like a stab in the dark, a desperate attempt to keep the dialogue alive.

More often than not, these efforts were met with continued silence. The optimism that had once fueled my days began to wane, replaced by a growing sense of futility.

Then, there were the times when the silence was broken by news that stung even more.

I would discover that the same potential partners or customers who had once expressed interest in FAVORIOT had partnered with someone else. It wasn’t just a professional setback; it felt personal.

How could they?” I’d mutter, shaking my head in disbelief. “We had something good here. Why didn’t they give us a chance?

This cycle of initial excitement, followed by prolonged silence and eventual rejection, was a bitter pill to swallow. Each instance was a reminder of the unpredictable nature of business and the often-unspoken dynamics that influence decisions.

Photo by Towfiqu barbhuiya on Unsplash

Amid these frustrations, I sought solace and advice from fellow entrepreneurs. I remember one particular conversation with a seasoned business owner who had faced similar challenges.

Mazlan,” he said, “this is part of the game. You’ll face many who won’t have the courtesy to say no outright. It’s not about you or your product; sometimes, they’re just not ready, or they’ve found something that fits their immediate needs better.

His words offered some comfort, but they didn’t ease the sting of each rejection.

Nevertheless, they reinforced an important lesson: resilience. Bouncing back from setbacks and pushing forward is crucial in the entrepreneurial journey.

Reflecting on those early days, I realize how much I’ve grown since then. The frustrations that once seemed impossible are now seen in a different light.

Each rejection, each moment of silence, was a lesson in patience and perseverance. It was during these quiet times that I learned to refine our offerings, improve our pitch, and, most importantly, to never take rejections personally.

Photo by Danie Franco on Unsplash

I began to adopt a new approach.

Instead of waiting passively for responses, I proactively sought feedback during the initial meetings.

What are your primary concerns?” I’d ask. “How can we better meet your needs?

This proactive stance not only helped gauge genuine interest but also provided valuable insights into potential customers’ minds. I learned to identify the signals of genuine interest versus polite engagement, allowing me to focus my efforts more effectively.

Moreover, I started to build a more robust network of reliable partners who understood and appreciated our vision.

These partnerships, while fewer in number, were far more fruitful and led to significant breakthroughs for FAVORIOT.

We began to collaborate on projects showcasing IoT’s real potential, gradually building our reputation and credibility in the industry.

One particularly memorable project was collaborating with a city council on a smart city initiative. It was a long shot, but our persistence paid off.

The project was a resounding success, as proof of concept for many who doubted us. It was a turning point, not just for FAVORIOT, but for me. It validated the sleepless nights, the endless follow-ups, and the resilience required to get us to that point.

Photo by Patrick Tomasso on Unsplash

Looking back, I realize that the early frustrations were a necessary part of the journey.

They tested my commitment to the vision of FAVORIOT and forced me to develop a thicker skin.

More importantly, they taught me the value of perseverance and the importance of learning from every positive or negative experience.

Today, as I stand on the other side of those challenges, I often share these lessons with budding entrepreneurs. I tell them that the path to success is rarely straightforward. It’s filled with unexpected twists and turns, moments of doubt, and frustration.

But each challenge is an opportunity to grow, learn, and improve.

If I could give you one piece of advice,” I often say, “it’s never to let silence discourage you. Use it to reflect, improve, and prepare for the next opportunity. Because, trust me, there will always be another opportunity.

Ultimately, the journey of building FAVORIOT has been as much about personal growth as it has been about professional achievement.

The early frustrations, the silent rejections, and the moments of doubt have all shaped me into the entrepreneur I am today.

And for that, I am grateful.

The road ahead remains challenging, but with each step, I carry the lessons of the past, ready to face whatever comes next.

How to Remember Names to People’s Faces

SELF-IMPROVEMENT

These ten (10) strategies are more than just tools; they are my companions in connection.

Photo by Mika Ruusunen on Unsplash

In my work, networking is vital, and forgetting a name isn’t just embarrassing – it feels like a professional blunder.

I’ve had countless moments where a person whose face is familiar but whose name dances just beyond reach greets me with a warm, “Hello, it’s great to see you again!

Meanwhile, my mind races in panic.

In these moments, amidst the smiles and handshakes, I’ve found myself asking for business cards under the guise of needing their details, or worse, sheepishly admitting I’ve forgotten their name.

These interactions often leave me ruminating over the incident, feeling frustration and embarrassment.

Photo by Elijah Hiett on Unsplash

How could I not remember? They remembered mine,” I’d chastise myself.

In business networking, where knowing names is as crucial as exchanging ideas, my inability to recall names made me feel unprofessional and, frankly, a bit rude.

Determined to overcome this challenge, I embarked on a mission to master remembering names.

I needed a system, a technique – anything that could spare me from future embarrassments.

Here’s a glimpse into the ten key strategies to remember names effectively.

Photo by Christopher Campbell on Unsplash

1 – Repeat the Name

Nice to meet you, Siti Sarah.” I’d say it out loud, anchoring Siti Sarah’s name in the air between us.

So, Siti Sarah, how long have you been in marketing?” Continuing to use her name in conversation, I reinforced the connection, hoping it would stick.

It felt forced at first, but repetition was my first defense against forgetting.

2 – Associate with a Visual Image

When I met Abu, whose name didn’t trigger any immediate associations, I pictured him like “ashes” (in Malay, it is called “Abu”) after burning a bonfire.

It was a simple image, yet vivid enough to be memorable.

Each subsequent encounter with Abu reinforced this mental image, effectively linking his name to something familiar.

Photo by Omid Armin on Unsplash

3 – Make a Connection

Meeting Maya, a veterinarian, gave me a perfect keyword: Maya, the vet.

This connection wasn’t just about her profession; it was a way to link her identity to something meaningful and specific.

Maya the vet” wasn’t just a mnemonic – it was a story I remembered when sending my cat to the vet.

4 – Use Mnemonics

Mnemonics were trickier.

Meeting someone named Malek, I rhymed it with “lake” and imagined him rowing on a serene lake.

These creative associations sometimes felt silly, but the sillier they were, the better they stuck.

Photo by Omid Armin on Unsplash

5 – Write It Down

After each event, I’d jot down names and details on my phone. “Met Safuan – plump, glasses, likes innovation” would be a typical note.

Writing helped me remember and provided a reference for future interactions.

6 – Ask for the Spelling

This tactic was beneficial with unique names. “Is that Rahim with an R-A-H-I-M?” I’d inquire.

Often, spelling it out transformed the name from an abstract sound to a concrete series of letters in my mind.

Photo by Albert Dera on Unsplash

7 – Make a Connection with Someone You Know

Connecting new names to familiar ones was unexpectedly powerful.

Meeting a new Azman instantly brought to mind my childhood friend Azman.

This linkage provided a bridge from the new to the familiar, embedding the new Azman in a network of existing memories.

8 — Focus and Be Present

I learned to quiet the inner monologue during introductions.

Instead of planning my following sentence, I focused intently on the person before me.

This mindfulness, this entire presence, was perhaps the most challenging yet rewarding change I implemented.

Photo by Jimmy Fermin on Unsplash

9 — Use Their Name in Conversation

Using the person’s name in our conversation was like reinforcing a learning loop.

What do you think about that, Zura?” I’d ask. Each repetition was a gentle hammer tap, embedding her name deeper in my memory.

10 — Visualize the Name Written Out

Visualizing names as if they were written on a name tag across the person’s chest helped differently.

I’d imagine the letters, the font, even the color.

This helped with spelling and visual memory, which was often stronger than auditory memory for me.

Photo by Gabriel Silvério on Unsplash

Through trial and error, I crafted a multifaceted approach to remembering names.

Each strategy had its place, and together, they formed a robust defense against my previous forgetfulness.

More importantly, these techniques showed me that remembering someone’s name wasn’t just a memory trick; it was a sign of respect, a way to honor the person and their identity.

As I continue to meet new people, these strategies are more than just tools; they are my companions in the art of connection, making each handshake and smile a step toward a genuinely memorable interaction.

What are your tips for remembering a person’s name? Kindly share in the comments section.

The Art of Consistency for an Entrepreneur

STARTUP STORIES

The lessons for all entrepreneurs.

Photo by krakenimages on Unsplash

As an entrepreneur, consistent engagement in your ventures teaches you:

  • what strategies resonate most with your target market
  • the art of refining your products or services
  • the importance of innovation and adaptation
  • how to enhance your creativity
  • to perfect your entrepreneurial skills

Many are preoccupied with seeking instant success, often at the cost of their ethics and values.

However, by dedicating time to understand and develop your business processes, you enhance not just your professional abilities but also your mindset and mastery.

These improvements are invaluable and equip you to achieve any goals you set in your entrepreneurial journey.

Photo by Redd F on Unsplash

This gradual approach fosters resilience and insight, crucial for navigating the ups and downs of entrepreneurship.

It allows you to build a solid foundation, ensuring that your business can withstand challenges and capitalize on opportunities as they arise.

Moreover, by focusing on continuous learning and skill development, you establish a culture of excellence within your organization.

This commitment to quality and innovation will set you apart in a competitive market.

Remember, true entrepreneurial success comes from a deep understanding of your business, your market, and yourself.

It’s about making informed decisions that align with your long-term vision.

By investing in your growth and staying true to your values, you not only achieve your business goals but also contribute positively to your community and industry.

Stay patient, stay persistent, and keep pushing the boundaries of what you can achieve.

Your entrepreneurial journey is as much about the path you take as it is about the destination.

Photo by Marc Najera on Unsplash

What is your perspective on consistency?