Who’s Who in IoT By Onalytica – Mazlan Abbas

My name was first noticed and listed by Onalytica in their “The Internet of Things 2014 – Top 100 Thought Leaders” report published on April 15, 2014. The full report can be downloaded here.

Recently on May 18, 2022, Onalytica released another report entitled “Who’s Who in IoT?” The full report can be downloaded here.

What’s Covered in the IoT Report?

In this report Onalytica takes a look at a range of influencers and personas, answering the key questions below:

  • Which Brand Employees are driving impact online?
  • Which MyOnalytica Experts are creating inspiring industry content in this space?
  • Who are the key Social Amplifiers?
  • Which Key Opinion Leaders are creating great content on the topic?
  • Who are the Event Speakers within Internet of Things?
  • Which Content Creators & Contributors are contributing to the conversation?
  • Which Analysts are analysing the IoT industry?
  • Who are the Academics & Researchers within the topic?
  • Who is sharing content on IIoT?
  • Who are the influencers in the Digital Twins space?
  • Which Brands are creating thought leadership content on the topic?
  • Which Publications & Resources are sharing content within this space?

As stated by Onalytica, their method of listing the influencers are shown below:

“Onalytica has been creating influencer lists for the last 10+ years, curating an influencer database of 1M influencers across 500+ topical communities within industries such as tech, finance, healthcare, education and many more.

It is our mission to shine a light on the most influential voices that are creating quality content, and driving engagement and impact online across social as well as traditional media.

Onalytica uses a unique combination of our proprietary software, human qualitative analysis,Who-in-IoT-Onalytica and secondary research to analyze online and offline influence, to create the best social influencer lists in the world. Our influence scores are driven by 38 algorithms and this methodology has been continually refined over the past 10 years to evolve with social media developments and how influence is best calculated.

We take into account social media influence across channels like LinkedIn & Twitter as well analyze offline influence through a proxy of online analysis looking at how much people are referenced within a topical context in blogs, media and video sites. We also look at how topically relevant an influencer’s content is and whose content drives the most engagement online and among the wider influencer community.

Each influencer is categorized by a number of criteria such as by role, influencer persona, expertise, location, audience, channel referencing the role they play within the wider influencer community and the way in which they’d collaborate with brands.”

My name has been listed in the “MyOnalytica experts” category which highlights influencers that are part of Onalytica’s marketplace, creating relevant content on social on the topic, driving the most engagement globally and keen to partner with brands. These influencers are often experts, social amplifiers, event speakers and independent analysts all in one. Full report can be downloaded HERE.

Full Report “Who’s Who in IoT

Why IoT Adventure Book?

When I have this idea to write another E-book on Internet of Things, I was trying to figure what’s the best way to share my IoT journey.

Earlier, I have published two E-books – Your IoT Journey (815 downloads) and IoT Notes (1445 downloads). Both of these E-books I have made it available for free. Initially when it was first launched, it was offered at a price below USD 2.99.

In the latest E-book, IoT Adventure, it will go deeper into the business of IoT. Mainly it will be from my personal experience venturing into IoT entrepreneurship.

IoT Adventure – Your IoT Adventure Begins Here

IoT Adventure Contents

It will highlight several things (list is not exhaustive):

  • Why is IoT as the main business?.
  • In which area should we focus in IoT since it covers a very vast area.
  • Who and where do we find the customers?
  • Do we really have IoT killer apps?
  • How do we build the first IoT product?
  • What are the things we need to avoid failure?
  • How do we market our IoT product?
  • How do we price our solutions?
  • What are the business models?
  • What kind of support is required?
  • How do we grow our IoT business?

You can check more of the IoT Adventure contents here.

Personally, it has been a very exhilarating adventure when I decided to embark on this journey. We have failed and learned a lot and it’s about time to share some of my experience so that we can help new IoT entrepreneurs to be more successful in their mission to solve their customer’s problems.

But I also would like to open to comments from the readers to share their thoughts and experiences about their IoT business too and how it can help the whole IoT ecosystem to spur and grow exponentially.

Sign-up – Please inform me of your new IoT Adventure eBook!

The path in building an IoT business is not straightforward – especially when it involved many IoT Ecosystem players, new market and mindset transformation.

Dr. Mazlan Abbas