Telco Digital Services: How To Monetise the IoT Data

There are 4 main reasons why telcos are that NOT interested in IOT:

  1. The growth of M2M is not as fast as expected. The idea of connecting the machines are not new. Most operators have started offering vehicle tracking and remote meter reading more than ten years ago.
  2. The M2M ARPU (Average revenue per user) is low. Probably 4–10 times lower than the normal 3G/4G broadband ARPU.
  3. M2M devices (with Sim cards) are difficult to manage. And most of these devices are left unattended. Operational costs can be high.
  4. Undecided how and where the telco can add the value. Will it be end-to-end (which is not their core expertise) or only provide connectivity.

When I wrote that points, it was in early 2015. But maybe things have changed now.

Three reasons some telcos start to enter the IOT business.

  1. Price war — many telcos offered bundled packages and some with unlimited Data, SMS, and Calls
  2. IOT starts to grow and become more matured in certain market verticals — although the hype is still on-going, IOT starts to move from “Monitoring” to “Controlling” and “Optimisation” phases. In these phases, data analytics are key to trigger and make better decision making.
  3. The ecosystem is growing — many new players, startups are onboard. Bigger and incumbent players also seek the opportunity. Jump start their business by acquiring the smaller but innovative IOT companies.

But maybe the toughest part will be the business model. The question remained — should the telco provide an end-to-end solution or only part of them? Should they manage the customers or not?

Monetising the IOT Data

As we moved our sensor data to the IOT Cloud, we can manipulate the data for useful applications. In many countries, the government has already started their smart cities projects. However, solely dependent on the government alone can be slow and at times faced with many bureaucratic challenges Thus, the need for a third-party such as IOT service providers to take the lead. These are business entities who deploy and manage sensors by themselves by keeping ownership. They earn by publishing the sensors and sensor data they own through sensor publishers.

We will be able to use the term “Sensing-as-a-Service” meaning that they can provide a free or chargeable service to any person who wishes to view or manipulate the data. It’s also possible to combine different multiple sensor data sources and create many innovative applications such as mixing between parking sensor data and public transport data, between environmental data and flood detection data, between river quality data and fertility of soil data.

An IOT service provider can provide such services, and thus, it will help to open up many other opportunities to generate new ways of monitoring and managing our valuable assets. A new business model can be created by way of monetising the new cloud service called “Sensing-as-a-Service.”

But then, IOT is not all about making new revenue streams. It will start with simple cost reduction and increase productivity. When they have plug the so-called leakages in the processes and resources, only then telcos will be able to help companies to:

  1. Generate new revenue streams by developing new innovative products,
  2. Better customer experience by making the process more seamless and autonomous,
  3. Better retention by understanding the client’s behavior.

What we are seeing is only the tip of the iceberg. IOT offers a vast amount of opportunities that has not been discovered yet. Many companies are still struggling to find the best business model, how to monetize the data and convince the end-users.

Who will win the game? That’s a one billion dollar question and everyone’s guess at the moment.

[Similar article “Monetising Digital Services: Where’s the Profit?” published in IOT World]

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Learn The Truth About IoT Adoption Challenges In Less Than 3 Minutes.

People often asked me why Malaysia is slow in adopting Internet of Things. After so much hype, we rarely hear any success stories. Despite that we have been actively talking for more than two years (but if you are talking about M2M, i.e., pre-IOT days, this topic has been discussed for more than a decade). Also, we have been listening to many of IOT seminars regarding the promises of IOT to connect Billions of devices with Trillions of dollars of revenue, we still can’t see much of its implementation here in Malaysia. Why is that so? Why in other countries around the world, the take-up is far better than here?

In fact, I have always stressed the importance of collecting the data because what’s the use of talking about Big Data Analytics and IOT when there are not enough data in analyzing (sigh)? Where are the sensor data? Where is the IOT business?

There is one particular post at one of the IOT Group in LinkedIn that interests me. It’s about IOT frustration survey and the top 5 results are:

1. Hype and Confusion — 40% — the top answer by a wide margin, companies are confused by the bombardment of IoT messages, articles and ads. They are not sure what is true and how to proceed.

2. Implementation Difficulties and Ease of Use Issues — 23% — companies are frustrated by the process of finding the correct IoT hardware and software components for their situation. Where do they find easy ways to design, deploy, administer, and maintain their IoT network?

3. Security of data and transactions — 16% — security is the key frustration for companies that have started on an IoT Strategy Plan (they are past the hype and initial implementation questions) and are facing concerns over data privacy, anti-hacking protection methods and regulations.

4. Lack of IoT Standards — 14% — companies listed frustrations with the many wireless protocols, device clouds, data representation formats, and data analysis tools.

5. High Cost of IoT Deployments — 7% — companies are frustrated with the high cost of purchasing IoT components, software development, and system integration compared to the financial return. Given IoT is in such an early stage, it’s not surprising that Cost is currently lower on the frustration list. But Cost will go to the top of this list over time as IoT components become interoperable and commoditised.

I think Malaysia also faces similar frustrations although not in a particular order. However, I would add the sixth frustration i.e. IOT awareness. People might have heard about IOT but mainly in the consumer space — wearables and smart homes applications. But since the cost is still expensive, not many are willing to use them except for the few — i.e. the early adopters. Wearables and Smart home appliances are very fashionable and trendy. It will quickly become obsolete or less trendy when new and better gadgets are introduced. Personally, I have invested in many such devices just for the sake of becoming one the early adopters even though I know that after a year, it will be an “old” gadget. But then again, there are not many people like me.

Enterprise IOT applications are still lacking. These devices are not as trendy and fashionable like their consumer’s counterparts. Sensors that are being used in enterprises will last longer — maybe 3–5 years or even more. They are more robust and sometimes well-hidden somewhere. Thus, there is no need for some fancy design to house the sensors. However, these sensors can be more expensive, and when we talk about hundreds or thousands of sensors, the cost of deployment can become very prohibitive. To solve this, we need to have a win-win business model for both the IOT vendor and user.

Another “unspoken challenge” is the “resistance from within the company” itself. I have already described this in my previous post. Check — “Don’t let this ONE reason STOP you from implementing IOT”.

What other challenges or frustrations of IOT companies in doing business in Malaysia? Or are we facing similar problems elsewhere too? Why are we hearing a lot more success stories in developed countries such as Japan, Korea, USA, Spain, UK etc? Why not in our home country?

Or simply, most people JUST DON’T KNOW where to start their IOT journey?

[Similar article “IOT Adoption Challenges in Malaysia” published in IOT World]

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OTT — A Disruptive and Killer Service to SMS and MMS combined

Whatsapp (or Telegram) is seen to be a disruptive technology to SMS and MMS combined. Worldwide trends have shown a drop in SMS revenues because of the increase in smartphones with data subscription. It’s true that there is still demand for SMS since there are still users that prefer or only can afford the non-smartphones (“old” phones).

Nearly everyone use one type messaging app (WhatsApp, Facebook, Wechat, etc)

How many of us have changed their habit in their daily communications. Some of the trends that you are seeing now such as below (and many are bad habits!):

  • Messaging during meetings (especially during boring ones)
  • Friends and family members can’t stop messaging at dinner table or in restaurants.
  • Sending messages across the room or office cubicle or even across table!
  • Chatting in more than 5 and sometimes 10 chat rooms.
  • Can’t stop reading Whatsapp before going to sleep. And will be the first app to open after waking up from your sleep.
  • Messaging in toilets
  • Instantly forwarding any interesting news or photos to groups of friends
  • ….and many more!

Other than the normal Telegram chat, there are some group of people who have been developing Telegram gateways that will send alerts or notifications to the users instead of SMS (either for targeted mobile advertising or replacing the SMS alert when IT system down etc). This will be disruptive because it will not only send simple text but can include image or video.

Thus, in the Internet of Things (IoT) world ,OTT will be a very big help in reducing the costs of sending data to the end users (instead of using SMS). End users will be able to receive notifications from their connected “Things” directly to their smartphones via Twitter or Telegram or Whatsapp. Some people also considered Twitter as OTT too.

A colleague of mine said — History repeat itself. Email replaces traditional letter. VoiP replaces fixed line. WhatsApp replaces SMS,MMS. Skype (other apps) will replace Mobile voice.

It’s not only SMS and MMS will suffer, users have turned to Whatsapp as the primary main of communications compared to voice. Personally, I have been more Whatsapp messages in a day than the normal voice calls.

When every device turns IP-based, all telco services will be replace with only “app-based”. Thus, how will telcos keep up with this trend? Don’t you think this is disruptive?

The article (courtesy of Azuan Muda) quoted what is said in the above article.

[Article originally published — “OTT — A Disruptive and Killer Service to SMS and MMS combined” at IOT World]

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Do You Need 5G in IoT Market?

Have you heard about the latest 5G technology taking the world by storm? It’s touted as the future of IoT (Internet of Things), promising super-fast speeds and excellent connectivity. But is it indispensable for IoT? Let’s explore the pros and cons of 5G for IoT and try to answer the question: do we need 5G for IoT?

So, what’s the big deal with 5G for IoT? Well, for starters, it’s lightning-fast. It’s up to 100 times faster than 4G, with up to 20 Gbps speeds. This means it can handle massive data in a much shorter time frame. With 5G, IoT devices can communicate at incredible speeds, leading to faster and more efficient data processing.

Another advantage of 5G for IoT is its low latency. Latency refers to the time it takes for data to travel from one point to another. With 5G, latency can be reduced to as low as one millisecond. IoT devices can respond to each other in real time, which is crucial for applications like self-driving cars, remote surgeries, and other critical operations.

And let’s not forget about its potential to support a massive number of IoT devices. With its increased capacity and speed, 5G can handle up to one million devices per square kilometer. That’s a considerable increase from the 4G’s capability of only 100,000 devices per square kilometer. This means that 5G can support many IoT devices, from smart homes and wearables to industrial sensors and smart cities.

But hold on a minute; 5 G for IoT has its drawbacks. One major issue is its cost. 5G infrastructure is expensive to build and maintain, which can be a significant barrier to adoption, especially in developing countries. In addition, 5G networks require a high density of small cell towers to provide coverage, which can lead to increased energy consumption and environmental concerns.

Another concern with 5G for IoT is its security. With more devices connected to the network, the risk of cyber-attacks increases. IoT devices are already known to be vulnerable to attacks, and 5G networks can make them even more susceptible. Therefore, ensuring that the 5G network is secure and appropriate measures are taken to protect IoT devices and data is essential.

Finally, there’s the issue of compatibility. While 5G promises to connect many IoT devices, not all are compatible with 5G. This means upgrading to 5G may require replacing existing devices, which can be costly and time-consuming.

Do we need 5G for IoT? The answer isn’t straightforward. While 5G has many advantages, it also has its drawbacks. Ultimately, adopting 5G for IoT will depend on several factors, including cost, security, and compatibility. However, with the rapid growth of IoT and the increasing demand for faster and more efficient data processing, it’s clear that 5G has a role to play in the future of IoT.

In conclusion, 5G for IoT is a hotly debated topic, with both pros and cons to consider. Whether it’s worth it will depend on various factors, but one thing is for sure: it’s an exciting technology that will change how we connect and communicate. So, are you ready to jump on the 5G bandwagon for your IoT devices?

The Telecom World — Being Relevant is the Next Big Thing

For the past two years, I am more involved in the IOT world that seemed to be more biased to IT as compared to the Telecommunications industry. I found that there are four main topics that seems to get more serious attention than others:

  1. Digital Services as new revenue streams
  2. Partnerships are key to provide non-traditional telco services
  3. Getting to know customers better by personalisation of services
  4. Monetizing APIs

What’s interesting is that the exhibition booths are filled with companies introducing their Open API Frameworks. The question is why only now the telcos are excited in APIs when this topic has been widely discussed and developed in the IT/IoT world?

The only answer I could find is — to ensure survivability and still remained relevant in the future. Companies like Apple, Google, Facebook, WhatsApp, Skype have been slowly eating their “lunch” by offering voice and video services. Personally, I no longer use traditional voice call and SMS during overseas trips. With data roaming that only costs Rm 38 per day, not only I can constantly reached over WhatsApp/Facebook/Skype messages but also I can make video calls with either Facetime and WhatsApp video.

These companies have further encroached into the telcos business by developing new broadband infrastructure especially over the air targeted for rural areas.

Telcos realized about this several years ago when their data ARPU superseded voice. Not because their data services are getting any better but the OTT players have been getting a “free” ride on their connectivity pipes. They can no longer be just another connectivity player — they MUST win this battle or risk being overtaken by the non-telco players.

Telcos know that they are no longer the monopoly. But they also realize that they can’t change overnight. Big companies that have 1000’s of employees need more than just reorganisation of their business units — they need to have a new mindset, agile and innovative culture and new competencies. How can they beat smaller startups that are more agile and have entrepreneurial spirit?

Here’re my observations for the last two years:

  1. Formation of Digital Services Division to understand the impact and finding new revenue streams
  2. Be agile or invest on startups
  3. Opening up their telco infrastructure and back-end systems with Open APIs. Try to find ways how to further monetise the APIs.
  4. Developing partner ecosystems — vendor and application developers. App developer can use the Open APIs.
  5. Leveraging partner in Smart City projects
  6. Bundling OTT services into their current offerings
  7. Using Big Data Analytics to get better insights and impact between network, marketing campaign on their customer behavior.
  8. Planning to invest on NB-IOT to compete with LoRa and SigFox.
  9. Eyeing on IoT
  10. Going global — telcos are expanding beyond their shores

What’s your opinion?

[Original Article — “The Telecom World — Being Relevant is the Next Big Thing” was published in IoT World]

Seven (7) Key Lessons for Smart Parking Deployment

In the early days of M2M/IoT, you might recalled that one of the earliest examples of M2M is connecting the Coke vending machine. Later, another popular example is to connect the fridge which tells you when to replenish your Milk and order automatically. Nowadays, almost in all (or nearly) IoT conversations, “Smart Parking” application will be the main topic as an example for a smart city application. One of the main reason because traffic congestion in cities have reached a state where citizens got so frustrated and tired. Productivity can be simply dropped because of the time wasted on the road. Carbon monoxide has been the main contributor to air pollution in cities. And studies have shown that 30% of the traffic congestion is being caused by drivers trying to find parking spaces. If we are able to solve parking, we might be able to solve the traffic congestion and thus reduce the carbon in the environment.

We have some good experience in developing a smart outdoor parking trial with different kinds of sensors. Below are some of the challenges and lessons that we faced during the trial.

  1. Quality of Sensors — We have tested three kinds of sensors. One made from China which is cheap but low quality and another from Netherlands (more expensive but higher quality). The third sensor we developed in-house used an Arduino as the controller. The ones that we developed in-house are simple and easily programmable with a rechargeable battery and a small solar panel. We placed at the back (end) of the parking bay which will detect the car’s presence. Another sensor (from China) is screwed on the tarmac. The other sensor (one from Netherland) is embedded into the parking bay by making a hole in the tarmac. It is recommended to get a high quality sensors to get accurate reading and reliability. You might regret getting cheap sensors because you might end up with high maintenance costs in the future.
  2. Coverage — Depending on the location of your gateway that collect the parking data, it can be quite challenging. You have to ensure the sensor signals are not being block by any obstacles. Otherwise, you need more gateways to provide good car park coverage.
  3. Location of Sensors — As mentioned in (2), placement of the sensors underneath the cars must not be block.
  4. Battery Life — Parking sensors battery normally have a life-span of about 3–5 years. We are not able to test to that extend but the low quality sensors doesn’t last that long. Another thing to note is the frequency of sending the data. Thus, it’s important if we are able to program the sensors easily.
  5. Management of Sensors — It’s easy to mange less than 10 parking sensors or one parking area. But how do you manage several parking areas in a big city? It can be big challenge managing several thousands sensors outdoor. In our case, we developed an IOT Network Management System that is able to monitor the health of each individual sensors including its data activity and battery level.
  6. Application — We have developed simple app to view the availability of the parking bays, its battery level for both desktop or mobile version. Depending on the objectives of the smart parking project — you can also develop a parking utilisation report or analytics for the parking management of city municipal. To make it more convenience for the public, the parking availability and its direction should be display on a bigger signboard.
  7. Culture and Attitude — It’s always a question whether the public is able to accept this new way of parking. Can we make a parking reservation or mobile payment? Are we able to discipline ourselves not to park illegally?

However, we believed that the reliability and accuracy of the data from the sensors are the utmost important in smart parking application. Once the public trust the new smart parking system, they will definitely adopt it naturally. Otherwise, whoever operates the smart parking will face many complaints everyday. Do you think our country is ready to adopt this?

[Original article — “Seven (7) Key Lessons for Smart Parking Deployment” published in IoT World]

IoT — Build Once, Use Many Times

The complexity of different owners of data sources will be a big stumbling block if we can’t find the right business model of sharing the data. This will defeat the purpose of IoT when its main suppose is to fuse different data sources. It’s like building several cellular base stations (towers) at the same location which provides similar coverage to the users. It’s such a waste of investment when we can’t actually reuse the same cellular tower. The same goes with IoT. Can the same sensor provides service to different stakeholders with different usage?

Who wants to send different groups of people to the tops of Himalayas mountains to get same sample of data? Who wanted to send spend billions of dollars to Mars to get the same photos? Who wanted to send different Astronauts to International Space Station and doing the same experiments? It’s a no brainer that we shouldn’t waste our money for doing the same thing. In fact, we have to find ways how to recoup back the investment by monetising the rare data that has been collected.

However, there are several issues and concerns that need to be address first:-

  1. Privacy and authenticity of data — there is a possibility that the data might reveal weakness of a system, open to security breach or fake data which results in wrong insights
  2. Determine the right value for the data — how much people are willing to pay that kind of data?
  3. What kind of data is worth sharing — Capturing the wrong sets of data will results in unnecessary investment
  4. How much detail of the data needs to be captured — since the infrastructure has been built (sensors, gateways, connectivity, towers, etc), we shouldn’t waste capturing only a single data point. Why can’t we use the same infrastructure to deploy different sensors too?

Internet of Things are quite similar to the current Internet — Millions or Billions of data sets are now sitting around in the World Wide Web whereby many of that same data is being used many times by different people in different ways. The question is — why can’t IoT do the same thing?

[Original article -”IoT — Build Once, Use Many Times” published at IOT World]

How to Self-Quantify a Network Using Internet of Things (IoT)

Original article — “How to Self-Quantify a Network Using Internet of Things (IoT)” at IoT World Blog.

Recently, I have posted the concept of Shadow Network that intelligently sense and adapts its network characteristics to its surroundings. I began to realise that this concept is quite similar to the Quantified-Self whereby sensors are being used to collect data regarding the individual and track his health, productivity, social life and habits. With the information gathered via these Quantified-Self tools, the person will know a lot better about himself and thus can change his lifestyle habit to be healthier and productive.

It’s quite similar to the Shadow Network; it will use the surrounding sensors i.e. smartphones or dedicated sensors to collect data and later make a decision by itself how best to serve the users connected to it.

That’s why I termed Shadow Network as a “Self-Quantified Network

Now, imagine a network is just like a “human” trying to make himself more “healthy”, “Sociable”, “good mood”, “more productive”, “enjoy hobbies”, “enjoy the travels” — And what if the network is also capable of improving itself by having “better coverage”, “providing good QoS’, “give better capacity”, “understand the situation”, etc?

The question is — where does it learn from? Previously, network learns from its network traffic condition which either collects its “throughput”, “latency”, “error-rate”, etc. But with the era of Internet of Things (IOT), sensors are now available everywhere. What if these sensors provide that extra information to the network? The context information can be in many forms, such as:-

  1. Spatial — Location, Speed, Orientation
  2. Temporal — Time and Duration
  3. Environmental — Temperature, Light, Noise Level
  4. User Characterisation — Mobility Pattern, Social interactions
  5. Device Resource Availability — Battery Power, Computational, Storage, etc.

And now — just imagine if you can harness the data and turn into knowledge that will allow the network to be re-configurable (we termed as Self-Reconfigurable Network). It will transform the network to be more intelligent and adapts to its surroundings and give a better service to the users attached to it.

We called this — Shadow Network.

“Sensing-as-a-Service” — New IoT Cloud Service is in Town

Original article published — “Sensing-as-a-Service” — New IoT Cloud Service is in Town” at IoT World.

As we moved our sensor data to the IOT Cloud, we can manipulate the data for useful applications. But many people are sceptical about storing their data in the Cloud. Before we go further in arguing on the topic of privacy, let’s take a look at the four main categories of sensor data ownership:

  1. Personal and Households — These are all personal items, such as mobile phones, wrist watches, spectacles, laptops, soft drinks, food items and household items, such as televisions, cameras, microwaves, washing machines, etc
  2. Private — Business organisation, has the right to take the decision whether to publish the sensors attached to those items to the cloud or not.
  3. Public — Infrastructure such as bridges, roads, parks, etc. All the sensors deployed by the government will be published in the cloud depending on government policies.
  4. Commercial Sensor Data Providers — Business entities who use and manage sensors by themselves by keeping ownership. They earn by publishing the sensors and sensor data they own through sensor publishers.

Once we can categorise the ownership of the data, we will be able to use them to become “IOT-as-a-Service” or “sensing-as-a-service” (check the concept in the Slideshare here) meaning that we can provide a free or chargeable service to any person who wishes to view or manipulate the data

The benefits of “IOT-as-a-Service” are as follows:

  1. Harnessing the creativity of application developers
  2. Built-in cloud computing — “Pay-per-Use.”
  3. Participatory sensing — Rapid deployment via “crowd-sensing” method
  4. Sharing and reusing — “free and paid.”
  5. Reduction of data acquisition cost — “sustainable business model
  6. Collect data previously unavailable — “Assist the scientific community or survey activities.”

It’s also possible to combine different multiple sensor data sources and create many innovative applications such as combining between parking sensor data and public transport data, between environmental data and flood detection data, between river quality data and fertility of soil data. An IOT service provider can provide such services and thus, it will certainly open up many opportunities to generate new ways of monitoring and managing our valuable assets. You might want to continue the M2M and IOT Communication LinkedIn Group discussion that I have posted here — “Are there any IOT Cloud Service Providers?” and “What do you think about the idea of “Sensing-as-a-Service”?

[Article originally published at LinkedIn — “Six (6) Benefits of IOT-as-a-Service“]

___________________________________________________________

  1. Internet of Things — Will It Fly?
  2. Sensing-as-a-Service — An IOT Cloud Service
  3. 4 Reasons Why Internet of Things (IOT) Adoption Will Not be as Slow as IPv6?
  4. Using Smartphone as the “Sensing Device” for Crowdsourcing Applications
  5. Internet of Things (IOT) Target market — Consumer (B2C) or Enterprise (B2B)?
  6. 4 Main Challenges to Become an IOT Service Provider
  7. How to Self Quantify A Network Using Internet of Things (IoT)?
  8. The Early Adopters of Internet of Things (IoT)
  9. How to Create Knowledge from Raw Data Using Internet of Things (IoT)
  10. Commercial IOT Sensor Provider
  11. Can IOT Answer These Questions?
  12. Avoiding Malaysian Floods Using IOT
  13. The Importance of IOT Data Sets in Malaysia
  14. Five (5) Reasons Why “Things” (IoT) Require Their Own Facebook
  15. Will IoT Make You Lazy?
  16. Four (4) Compelling Reasons to Adopt IoT

About the Author

Dr. Mazlan is the co-founder and CEO of FAVORIOT Sdn Bhd. He is ranked among Top 20 Global Thought Leaders on the Internet of Things (February 2019) by Thinkers360, Top 50 Most Impactful Smart Cities Leaders by World CSR Congress 2017, ranked Top 10 in IoT Top 100 Influencers by Postscapes 2017 & 2018, ranked №20th Thought Leader in IOT by 2014 Onalytics Report — “The Internet of Things — Top 100 Thought Leaders” and UTM Alumni Industry Personality 2016. He is currently one of Global Vision Board Member (2017). Before Favoriot, he spent 2.5 years as CEO of REDtone IOT and 8 years in MIMOS Berhad as Senior Director Wireless Communications Cluster. He also spent 13 years in CELCOM (mobile operator), handling many senior management positions. Prior to Celcom, he spent 10 years as an Assoc. Professor at Universiti Teknologi Malaysia. He is currently the Adjunct Professor at Universiti Sultan Zainal Abidin (UniSZA) and Universiti Malaysia (UniMY). He was also the Adjunct Professor for UTM from 2008 to 2013 and UTHM (2004–2005, 2013–2016). Dr.Mazlan is a frequent speaker at many major & established IOT, Smart Cities and telco conferences locally and globally. He sits in Industry Advisory Panel (IAP) for several local universities. He graduated from Universiti Teknologi Malaysia with a BEE (1984), University of Essex (UK) with MSc. in Telematics (1986) and Universiti Teknologi Malaysia with a Ph.D. in Telecommunications (1993). He also received an Honorary Doctorate in Electrical Engineering from UTHM (2017).

You can reach him on LinkedIn or Twitter. Check all his presentation slides HERE.

You can download Dr. Mazlan’s photo from HERE.

Who Are The Early Adopters of Internet of Things (IoT)?

Original article — “Who Are The Early Adopters of Internet of Things (IoT)?” published at IoT World

If you noticed that most IoT companies came from startups such as the ones that introduced their early products through Kickstarter crowdfunding. Only recently, we can see bigger companies like Apple, Samsung, Google are developing IoT solutions. But who are their customers? I believed the customers are the early adopters.

But who are these early adopters? Early adopters are a larger group at 13.5 percent of the population. Early adopters are well-known opinion leaders. Because of their leadership, early adopters command attention and respect, and they function as cross-pollinators. Like bees fertilize flowers by bringing pollen from one flower to another, early adopters spread new ideas from innovators to others. IoT requires these opinion leaders to spur the industry.

IoT startups are the innovators — they are the evangelists and the believers. They will take whatever risks to be the leaders in this new business. The more reasons we can also see the early customers are also the ones that wanted to be the first industry mover that adopts such solutions even though they know the IoT solutions might not be 100% perfect. They are willing to take the risk of an 80% matured product. That’s the price if one wants to become an early adopter.

Begin by bringing on board the opinion leaders — the adventurous innovators who spearhead new practices — and the early adopters, who are not far behind. Encourage the opinion leaders to mobilize the majority of staff — the early and late majorities — to understand and adopt the new practice or set of practices.

The early adopters are known as the revolutionist, evangelist, futurist and visionary. Bring them to the IoT industry and we will see IoT become a reality. Nurture the startups because they are poised to shape the future of the Internet of Things.

Gartner predicts that by 2017, 50 percent of IoT solutions (typically a product combined with a service) will originate in startups that are less than three years old. — Source

About the Author

Dr. Mazlan is the co-founder and CEO of FAVORIOT Sdn Bhd. He is ranked among Top 20 Global Thought Leaders on the Internet of Things (February 2019) by Thinkers360, Top 50 Most Impactful Smart Cities Leaders by World CSR Congress 2017, ranked Top 10 in IoT Top 100 Influencers by Postscapes 2017 & 2018, ranked №20th Thought Leader in IOT by 2014 Onalytics Report — “The Internet of Things — Top 100 Thought Leaders” and UTM Alumni Industry Personality 2016. He is currently one of Global Vision Board Member (2017). Before Favoriot, he spent 2.5 years as CEO of REDtone IOT and 8 years in MIMOS Berhad as Senior Director Wireless Communications Cluster. He also spent 13 years in CELCOM (mobile operator), handling many senior management positions. Prior to Celcom, he spent 10 years as an Assoc. Professor at Universiti Teknologi Malaysia. He is currently the Adjunct Professor at Universiti Sultan Zainal Abidin (UniSZA) and Universiti Malaysia (UniMY). He was also the Adjunct Professor for UTM from 2008 to 2013 and UTHM (2004–2005, 2013–2016). Dr.Mazlan is a frequent speaker at many major & established IOT, Smart Cities and telco conferences locally and globally. He sits in Industry Advisory Panel (IAP) for several local universities. He graduated from Universiti Teknologi Malaysia with a BEE (1984), University of Essex (UK) with MSc. in Telematics (1986) and Universiti Teknologi Malaysia with a Ph.D. in Telecommunications (1993). He also received an Honorary Doctorate in Electrical Engineering from UTHM (2017).

You can reach him on LinkedIn or Twitter. Check all his presentation slides HERE.

You can download Dr. Mazlan’s photo from HERE.