The Story Behind Favoriot – Part 17: How I Learned to Share Favoriot’s Story Without Overdoing It

The Fine Line Between Inspiration and Bragging

Should I share, or should I stay silent?

This question has haunted me since the early days of Favoriot.

Building a startup isn’t just about technology, funding, or business strategy—it’s also about storytelling. But where do we draw the line between sharing our journey to inspire others and coming across as boastful?

I’ve wrestled with this dilemma more times than I can count. Some people say, “Just let your work speak for itself.” Others insist, “People need to see your progress. They want to learn from your story.”

So, which one is it?

Let’s dive into the delicate balance of sharing our startup journey—without overdoing it.

The Early Days: A Team Fueled by Passion and Uncertainty

When we first started Favoriot, we were a small team with big dreams. We believed IoT had the power to change industries, improve lives, and create new opportunities.

But passion alone wasn’t enough.

We faced countless obstacles, including funding challenges, product-market fit struggles, and the ever-present fear of failure. We worked tirelessly behind the scenes, developing our platform and engaging with potential customers.

Then came the big question:

Should we share our struggles and milestones with the world or keep everything under wraps until we have something massive to announce?

I was torn.

“Maybe we should just stay quiet and let the results speak for themselves,” I thought. “What if we share too much, and it backfires?”

At the same time, I knew that people don’t just buy products—they buy into stories. They connect with a brand that feels human.

That’s when I realized the power of storytelling.

The Power of Storytelling in Startups

I’ve always believed that stories are what bring people together. They make businesses feel real, not just faceless corporations.

I started to ask myself:

“Wouldn’t sharing our small wins show others we’re genuine and making real progress?”

Momentum is everything in a startup. People want to know your journey—not just the polished version, but the raw and real struggles.

A few trusted advisors encouraged me:

“Mazlan, people want to see how a company grows. They want to learn from your experience, the ups and downs. Your story can inspire them.”

That made sense. After all, I’ve been inspired by others who openly shared their startup journeys. So why not do the same?

That was the moment I decided—we would share Favoriot’s story.

But little did I know that decision came with its own challenges.

The Doubts: Criticism and the Fear of Overexposure

The moment we started sharing our journey, the doubts crept in.

What if people thought we were just showing off?

What if our small wins were misinterpreted as arrogance?

I knew that no matter how genuine our intent was, some people would see it differently. Not everyone would cheer for our progress. Some might even root for us to fail.

That fear of inviting negativity was real.

A friend cautioned me, “Mazlan if you keep celebrating every little milestone, people might think you’re just making noise. Be careful.”

That struck a chord. I didn’t want Favoriot to be seen as all talk with no substance.

I had to find the right balance—sharing enough to inspire but not so much that it felt forced or unnecessary.

Finding the Right Balance: Authenticity Over Hype

I came to a realization:

It’s not about choosing between complete silence or constant broadcasting. The key is authenticity.

People can tell when a story is real. They can sense when you share because it’s meaningful, not because you want attention.

So, instead of treating every minor update as a big achievement, we focused on:

1. Telling the whole story – Not just the victories but the challenges, failures, and lessons learned.
2. Showing our human side – The sleepless nights, the difficult decisions, and the little moments that keep us going.
3. Engaging, not boasting – Encouraging discussions rather than just making announcements.

The goal wasn’t to impress but to connect.

Emotion vs. Success Stories: Striking the Right Mix

So, how do we balance sharing emotions with business success?

I realized that while people love to hear about wins, they also appreciate honesty.

It wouldn’t be relatable if all we did was talk about how great we were doing. But if we only focused on struggles, it might seem like we were always in crisis mode.

We had to share both our progress and the hard lessons we were learning along the way.

A startup journey isn’t just about achievements. It’s about persistence, the small breakthroughs that lead to bigger ones, and the human experience behind the business.

Dealing with Criticism: Staying True to Our Mission

No matter how carefully we shared our story, there would always be critics.

Some would call it bragging. Others would question our decisions.

At first, this got to me. I second-guessed whether we should continue sharing at all.

But then I reminded myself:

Not everyone will root for you, and that’s okay.

The key is how you share. If you want to genuinely document your journey and help others, the right people will appreciate it.

It’s not about boasting—it’s about showing what it takes to build something from the ground up.

If someone sees that as bragging, that’s their perspective. But that shouldn’t stop us from telling our story.

Lessons Learned from Sharing the FAVORIOT Journey

Looking back, I’m glad we shared parts of our journey.

It helped us:

✅ Build a community that believes in our mission.
✅ Establish trust with partners and customers.
✅ Inspire other entrepreneurs who are going through the same struggles.

But we also learned to be mindful of how we share.

We don’t need to post every minor update. We don’t need to be overly polished. But we also don’t need to stay silent.

It’s all about balance—giving people a window into our world while staying true to our values.

The Importance of Authenticity in Business

At the end of the day, what matters most is staying authentic.

Favoriot isn’t just a company—we’re a team with a vision.

And that vision isn’t just about technology. It’s about building relationships, creating impact, and helping others understand the potential of IoT.

That’s why we continue sharing our story—not to show off but to invite others to share in our journey.

If there’s one lesson I’ve learned, it’s this:

People don’t connect with success. They connect with the story behind it.

And as long as we stay true to that, we’ll always have something meaningful to share.

Favoriot Entrepreneurship Stories

1. The Story Behind Favoriot – Part 16: Why Favoriot Must Look Beyond Malaysia for Success
2. The Story Behind Favoriot – Part 15: From Lecture Halls to Investor Pitches
3. The Story Behind Favoriot – Part 14: To Exit or Not to Exit?
4. The Story Behind Favoriot – Part 13: Does Winning Awards Help a Startup Succeed?
5. The Story Behind Favoriot – Part 12: The Dream of M&A Exit
6. The Story Behind Favoriot – Part 11: The Rocky Road of Smart Cities
7. The Story Behind Favoriot — Part 10: Age Does Not Matter in Business
8. The Story Behind Favoriot — Part 9: Leaving the Comfort Zone
9. The Story Behind Favoriot – Part 8: The Frustration of Unanswered Emails and Missed Opportunities
10. The Story Behind Favoriot – Part 7: The Task of Finding Favoriot’s First 10 Customers
11. The Story Behind Favoriot – Part 6: Expanding The Business Models
12. The Story Behind Favoriot – Part 5: Finding the Right Fit
13. The Story Behind Favoriot – Part 4: How Favoriot Became More Than Just an IoT Platform
14. The Story Behind Favoriot – Part 3: Why No One Wanted Our IoT Platform—And How We Turned It Around
15. The Story Behind Favoriot – Part 2: Turning Failures into Milestones
16. The Story Behind Favoriot – Part I: The Humble Beginnings of Favoriot