Leveraging the Strengths of Giants: A Survival Blueprint for Startups

In the world of business, there’s a saying: “If you can’t beat them, join them.” But what if the narrative changed to, “Let’s grow together?” In the vast sea of corporate giants and well-established brands, many startups often feel like small fish trying to survive against the tides. However, what if startups could ride the wave by leveraging the strengths of these larger entities?

The Case for Collaboration

For emerging startups, particularly in countries like Malaysia, collaboration with Government-Linked Companies (GLCs) could be the golden ticket. These GLCs, with their vast resources, industry experience, and established brand presence, are in a unique position to serve as pillars of support for startups and Small and Medium Enterprises (SMEs).

Here’s how this symbiotic relationship could flourish:

1. Shared Participation in Projects and Tenders:

When bidding for projects, GLCs can include startups within their ecosystem. This not only gives the startup a foot in the door but also provides the GLC with fresh and innovative solutions that they might not have in-house.

2. Risk Sharing and Trust Building:

By taking a chance on startups with local products and solutions, GLCs are creating a sense of trust and validation. It’s a risk, yes, but one that could lead to groundbreaking innovations and local solutions that rival international competitors.

3. Building a Local Brand Powerhouse:

Once startups prove their mettle by delivering quality solutions, they earn a badge of credibility. With this credibility, they can expand their horizons, bid for larger projects, and even venture internationally.

Standing on the Shoulders of Giants

The beauty of this alliance is that it’s not a one-way street. Startups offer agility, niche solutions, and out-of-the-box thinking that can greatly benefit GLCs. Their nimbleness allows them to pivot quickly, adapt to changing market scenarios, and deliver tailored solutions. Meanwhile, GLCs offer the startups the backing they need in terms of resources, industry insights, and most importantly, credibility.

As aptly put, startups need not fear being trampled by giants. Instead, they should aim to stand on their shoulders, gain a broader perspective, and reach for the stars.

Favoriot: A Testament to Growth and Collaboration

Take, for instance, Favoriot. With over six years in the industry, Favoriot isn’t a fledgling startup anymore. It’s a brand ready to soar. Their strengths, coupled with the kind of support GLCs can provide, can be a potent combination. By partnering with bigger entities, startups like Favoriot can further solidify their position in the market, create more job opportunities, and contribute robustly to the future of business and technology in the region.

In Conclusion

The future of startups lies in collaboration. By leveraging the strengths of larger entities, startups can scale faster, innovate better, and contribute more significantly to their ecosystems. In this journey of growth and collaboration, both startups and giants can co-create a brighter, more inclusive future for the business world.

Author: Mazlan Abbas

IOT Evangelist

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