Mazlan Abbas Blog

  • Why Book Titles Are Important and Why I Changed Twice

    Book Cover by Author. I wrote this book with little thought about the title. Later, I regretted it – I changed the book title twice. Understanding the Digital Marketplace The title of a book is a critical component of its success. This was a lesson I learned by renaming my eBook, initially titled “IoT Adventure.” My…

  • My Top 10 Earner Medium Articles in 2023

    The image was created using Midjourney by the Author of Startup Journey. It’s good to analyze what works and what doesn’t. Looking back in 2023, I noticed a common theme that attracted more people to read, and finally, the articles became the top 10 earners. They are: (1) How I Managed to Get 6,000% Audience Growth…

  • I Changed My Book Title Twice – Here’s Why It Happened

    Why I Changed the Title of My eBook: From “IoT Adventure” to “IoT Frontier” and Finally to “IoT: A Beginner’s Guide”? A Reflection on the Power of SEO and Keywords in Book Titles When I first launched my eBook on the intriguing world of the Internet of Things (IoT), I titled it “IoT Adventure.” It…

  • How I Take G.I.A.N.T Steps to Boost My Readership and Engagement by 20X

    The image was created using Midjourney by the Author of Startup Journey. Nothing is impossible. How frustrated can you be when you get less than 30 views or less than 15 reads almost every month? I have tried many strategies, and finally, I found one that can help me increase my traffic multiple times. The challenge…

  • How To Use V.I.R.U.S Writing Strategy to Stay Relevant During Holiday Season

    The image was created using Midjourney by the Author of Startup Journey. The holiday season is here. Everyone is taking their leave at the end of the year. Krik! Krik! The sound of your published articles. No one is reading them. Should you stop publishing? Can we stay relevant and still have viral content? Creating content…

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