Social Media Marketing – Dr. Mazlan Abbas

INFLUENCER MARKETING

I asked ChatGPT for answers — for self-improvement.

Here are ten (10) ideas for social media content that can help create viral posts while portraying a positive image for you and Favoriot:

“Day in the Life of a CEO” Series — Show behind-the-scenes moments of your daily activities as CEO of Favoriot. This can include meetings, decision-making processes, or brainstorming sessions to humanize leadership.
Success Stories of Favoriot Clients — Share real-life success stories of businesses that have benefited from Favoriot’s IoT solutions. Add engaging visuals or short video testimonials from clients.
Quick Tips on IoT and Smart Cities — Short educational videos where you explain complex IoT concepts and engagingly. Use analogies that people from various industries can relate to.
Interactive Polls/Quizzes on IoT Trends — Engage followers by creating polls or quizzes about smart cities, technology, and future trends. This will encourage interaction and help you understand your audience.
Inspirational Quotes with a Personal Touch — Create posts that combine inspirational quotes from you or famous figures with your perspective on leadership, innovation, and challenges in the IoT space.
Employee Spotlights — Showcase the diversity and expertise within the Favoriot team. Short videos or images highlighting their contributions can create a sense of community and loyalty.
“Then and Now” Comparisons — Create visually compelling posts showing how technology has evolved over the years, with a focus on IoT and smart city advancements. This creates a narrative of progress and future innovation.
Sustainability and IoT Impact Stories — Share how Favoriot’s IoT solutions contribute to environmental sustainability, such as reducing waste or optimizing energy consumption in smart cities.
“Ask Me Anything” (AMA) Sessions — Host live or recorded AMA sessions on your social media platforms where you answer questions about IoT, smart cities, or entrepreneurship, allowing followers to engage directly.
Motivational Content for Young Entrepreneurs — Share your journey as an entrepreneur, the challenges you’ve overcome, and advice for young people looking to innovate and create their tech solutions.

These posts will engage your audience and enhance Favoriot’s reputation as a forward-thinking, socially responsible brand.

Breaking Through the Noise: How I Carved My Niche in the Content Chaos

Every Like, Comment, and Share: The Story of My Digital Pursuit

***Try everything on Social Media.*** Photo from Unsplash.

Everyone seems to be chasing the elusive dream of turning their online presence into gold.

That’s been me for the longest time, hopping from one social media platform to another, pouring my heart and soul into content creation, only to watch the numbers crawl.

Here’s my tale of digital hustle, occasional despair, and a glimmer of hope at the end of the tunnel.

Start with YouTube

It all began with YouTube, the holy grail of video content.

I thought, “Hey, I have ideas, I can be engaging, let’s give this a shot.”

So, I dived headfirst into the world of video making, learning the ropes of editing, scripting, and whatnot.

I imagined myself as the next big thing, with viewers hanging onto my every word, my every video.

Reality hit hard.

Despite the hours, days, and weeks I invested, my videos languished in obscurity.

The views were meager, the subscriber count dismal. Monetizing?

Ha, that was a distant dream.

YouTube, it seemed, was not my golden ticket.

Pivot to Instagram, Facebook and X

Undeterred, I pivoted to Instagram, Facebook, and the mysterious ‘X’. “Different platforms, different strategies,” I told myself.

I crafted posts, curated images, and waited for the magic to happen.

Spoiler alert: it didn’t.

My content was, apparently, a drop in the vast ocean of digital noise. I wasn’t influencing, engaging, or monetizing anything.

How about TikTok?

Then came TikTok, my unexpected beacon of light.

Finally, my follower count ticked up, and my videos gained traction.

But here’s the kicker — I had no clue how to convert that attention into cash.

Selling products on TikTok Live? Not my cup of tea.

I was content with the likes and shares, but they didn’t pay the bills.

Trying out Pinterest

Pinterest was next on my list. “Visual appeal,” they said. “It’s all the rage.”

So, I pinned. I pinned photos, videos, infographics — you name it. The result?

A resounding meh. My pins floated aimlessly in the vast sea of better, brighter content.

Merchandise here I come!

Redbubble offered a glimmer of hope. “Turn your creativity into merchandise!” they proclaimed.

So, I did. I designed, uploaded, and… waited.

A sale here, a sale there, but nothing to write home about.

My earnings were laughable, barely enough to buy a cup of coffee.

Time for Affiliate Marketing!

Amazon affiliate marketing was another venture that promised much but delivered little.

I linked, I promoted, I anticipated.

Alas, the commissions were as elusive as ever. My dreams of passive income remained just that — dreams.

Then, almost as a last resort, I stumbled upon Medium.

A platform for writers, they said. “Share your stories, your insights, your voice.”

So, with a cautious optimism, I began to write.

And what do you know?

People read. They clapped. They commented.

My articles, my thoughts, laid bare for the world to see, and they resonated.

Medium became my haven, my niche.

I discovered I could earn, albeit modestly, from my writing.

Each article contributed a few cents, sometimes dollars, to my account.

It wasn’t a fortune, but it was something tangible, a validation of my efforts.

Buoyed by this newfound success, I ventured further.

I promoted my eBooks on Medium, connecting with an audience keen on my content, my style.

Gumroad became my ally, a platform where my digital books found readers and, yes, buyers.

Reflecting on this journey, I’ve learned that the digital world is fickle, unpredictable.

Success on social media is a blend of talent, timing, and sheer luck.

For years, I chased the dream across various platforms, only to find my footing in a space that valued substance over style, quality over quantity.

Now, as I pen my thoughts on Medium, earn enough to indulge in a coffee, or cover my commute toll, I realize that success isn’t just about the numbers or the dollars.

It’s about finding your voice, your audience, and, importantly, your satisfaction in the content you create.

So, to all the digital wanderers out there, my advice?

Keep exploring, keep creating.

Your Medium might just be around the corner, waiting for you to make your mark.

And who knows?