The Right Time for Favoriot to Go Global with Its Global Partner Program
Since its inception in 2017, Favoriot has tried empowering IoT developers with a seamless and user-friendly platform.
The Favoriot platform, offered as a B2C solution, has steadily gained traction among developers worldwide, enabling individuals from around the globe to subscribe easily.
By the end of December 2024, the platform had reached an impressive milestone — 111 countries and over 9,200 developers actively leveraging its capabilities.
However, as the IoT ecosystem grew and diversified, it became evident that this was only scratching the surface of Favoriot’s potential.
The question was no longer about whether Favoriot could expand globally but how to scale effectively and make a more significant impact.
While the numbers reflect an inspiring reach, the challenge lies in converting these individual users into broader enterprise implementations. This realisation set the stage for a transformative strategy to take Favoriot’s vision to the next level.
Understanding the Challenges of Going Global
Reaching users overseas is no simple task.
It’s not just about having a great product; it’s about ensuring that the product resonates with the specific needs, regulations, and challenges of different markets.
While the Favoriot platform has always been accessible worldwide, making a lasting impact in foreign markets requires a consistent and relentless marketing effort.
Each country has its complexities, ranging from language barriers to cultural differences and even unique technological and regulatory requirements.
For instance, many countries prioritise data sovereignty, insisting that sensitive data remain within their borders to comply with local policies.
This was a significant hurdle for Favoriot’s initial B2C model, which was designed to operate primarily on a global cloud infrastructure.
The Birth of the Favoriot Enterprise Platform
Recognising these challenges, the team began rethinking its approach.
The solution wasn’t just about increasing subscriptions — it was about localising the platform to better cater to the needs of enterprise clients and government institutions.
This was where the Favoriot Enterprise Platform was born.
Introduced in 2024, the Enterprise Platform was a game-changer for Favoriot. Unlike the traditional model, the Enterprise version was designed to support localised implementations, allowing the platform to be hosted within a country’s borders.
This directly addressed concerns about data sovereignty and compliance with customer policies, making it a more attractive option for large-scale deployments in industries like healthcare, transportation, agriculture, and smart cities.
The platform offers unlimited APIs, with no restrictions on the number of devices connected or APIs utilised, bundled with a perpetual license.
This flexibility and scalability made it a compelling choice for enterprises looking to invest in IoT solutions without worrying about a subscription-based model’s hidden costs or constraints.
The Strategic Role of Global Partners
Launching the Favoriot Enterprise Platform opened up new opportunities and brought a new challenge — how to market and deploy this enterprise-grade solution globally.
The solution is forming partnerships with system integrators and distributors in different countries.
In 2024, Favoriot introduced the Favoriot Global Partner Program, which intends to build a network of trusted partners who could act as system integrators and distributors.
These partners would bring invaluable local expertise, enabling the platform to be tailored to the specific needs of their markets.
The idea was simple but powerful: work with partners who share the same IoT vision and empower them to take Favoriot to new heights in their respective regions.
By becoming the face of Favoriot in their countries, these partners could engage directly with customers, implement the platform, and provide ongoing support.
The partnership model is not just about distribution — it’s about collaboration. Partners can leverage each other’s strengths, engage in cross-selling and cross-marketing activities, and grow their businesses alongside Favoriot.
This creates a win-win situation, fostering mutual growth and ensuring the platform’s success in diverse markets.
Setting Ambitious Goals for 2025
The Favoriot Global Partner Program is not just a short-term strategy; it’s a long-term vision.
For 2025, Favoriot has set an ambitious but achievable goal: to establish partnerships in 25 countries. This means onboarding 25 partners to champion the platform, drive its adoption, and integrate it into their local ecosystems.
Why 25 countries?
This number reflects a strategic focus on markets with high growth potential for IoT.
The program can maximise its impact by carefully selecting partners aligned with Favoriot’s vision and with strong local networks and market knowledge.
Through these partnerships, Favoriot can overcome the barriers of entering foreign markets, such as regulatory hurdles and cultural nuances, while expanding its reach and influence.
The program also enables partners to innovate by combining their local expertise with the technical capabilities of the Favoriot platform.
A Win-Win Strategy for a Global IoT Ecosystem
The Global Partner Program is built on the principle of shared success. For partners, it provides an opportunity to offer a proven IoT platform to their clients, backed by Favoriot’s support and expertise.
For Favoriot, it allows the company to scale its operations without being bogged down by the intricacies of directly managing local markets.
By working with partners, Favoriot can focus on its core mission — empowering IoT developers and enterprises to build smarter, more connected solutions — while its partners drive localisation and implementation.
This synergy is key to the program’s success.
Why Now Is the Right Time
Timing is everything in business, and the decision to go global with the Favoriot Global Partner Program in 2024 couldn’t have been more opportune.
The platform’s footprint in 111 countries and over 9,200 developers demonstrates its global appeal.
However, this traction needs to be converted into tangible enterprise adoption, which the Enterprise Platform and the Global Partner Program are uniquely positioned to achieve.
Furthermore, as IoT continues to gain momentum globally, the demand for localised, scalable, and flexible solutions is growing.
Enterprises are looking for partners who can provide technology and the expertise to implement it effectively.
Favoriot, with its platform and partner-centric strategy, is perfectly poised to meet this demand.
The journey ahead is challenging, but Favoriot is ready to make its mark on the global IoT landscape with the right partners and a clear vision.
The time to go global is now, and Favoriot is stepping forward with confidence, determination, and a strategy that promises growth for everyone involved.
Dr. Mazlan Abbas 