Building a Startup and Writing on Medium: An Unlikely Analogy

Writing vs Startup

When I first started writing on Medium, I never imagined that it would remind me of the journey I embarked on when I co-founded FAVORIOT.

At first glance, writing and building a startup seem worlds apart.

One is solitary, often involving long hours in front of a screen, while the other demands collaboration, strategic planning, and execution. Y

et, the more I immersed myself in both, the more I realised how strikingly similar the two are.

Allow me to take you through this journey, using my personal experience as both a writer and an entrepreneur.

The Beginning: An Empty Page and a Blank Canvas

Starting a Medium blog is like looking at a blank page.

It’s intimidating.

You have no audience, no reputation, and no guarantee that your words will resonate with anyone. Similarly, building a startup begins with a blank canvas.

You have an idea – a vision – but no customers, no revenue, and no market presence.

I remember the early days of FAVORIOT.

We had a big dream: to help businesses and cities integrate IoT into their operations.

But dreams are just dreams without action.

Writing my first article on Medium felt the same.

I had thoughts swirling in my mind, but translating them into coherent words that others would find valuable was daunting.

Defining Your “Why”

One of the first lessons I learned was the importance of having a clear purpose.

Why was I building FAVORIOT? Why was I writing on Medium?

For FAVORIOT, the purpose was clear: to simplify IoT adoption and empower organisations with data-driven insights.

For Medium, my goal was to share knowledge, inspire others, and document my journey in IoT and entrepreneurship.

Both endeavours required me to articulate my “why” because this became the guiding light when things got tough.

And believe me, things did get tough.

The MVP (Minimum Viable Product)

Every startup begins with an MVP. It’s not perfect – it’s far from it – but it’s functional enough to solve a specific problem for early adopters.

My early articles on Medium were my MVPs.

They weren’t polished masterpieces.

Some were just 500 words, hastily written but filled with genuine insights.

I wrote about IoT trends, startup life, and even personal reflections.

Just as FAVORIOT’s first IoT platform had limited features but solved a critical problem for a niche audience, my initial articles aimed to deliver value to a small group of readers.

The goal wasn’t perfection but progression.

Building an Audience is Like Acquiring Customers

In the startup world, your product is nothing without customers.

Similarly, in writing, your articles mean little without an audience.

Both require a strategy to attract, engage, and retain people.

At FAVORIOT, we identified our target customers – companies and cities that needed IoT solutions – and worked relentlessly to reach them.

On Medium, I did the same. I identified my niche – IoT, smart cities, and entrepreneurship – and wrote consistently within those themes.

But the journey didn’t stop there. Just as a startup founder needs to pitch, network, and build relationships, I had to engage with my readers.

Responding to comments, sharing articles on social media, and participating in discussions were all crucial in growing my Medium audience.

The Grind: Consistency Over Time

Building a startup and writing regularly both demand one thing above all: consistency.

There were days when it felt like no one cared about what I was building at FAVORIOT.

Months would go by with no significant sales or partnerships.

Similarly, there were weeks when my articles on Medium received little to no views.

It’s disheartening.

But success doesn’t happen overnight. I learned to embrace the grind.

At FAVORIOT, we kept refining our platform, reaching out to potential clients, and showcasing our value proposition.

On Medium, I kept writing, experimenting with different formats and topics, and learning what resonated with my readers.

Consistency builds momentum. And momentum is what drives growth.

Feedback is Gold

In both ventures, feedback is invaluable.

For FAVORIOT, customer feedback shaped our product development.

It told us what features to add, what to fix, and what to prioritise.

For my Medium writing, reader feedback was equally crucial.

When readers left comments or shared my articles, it gave me insights into what worked and what didn’t.

Some feedback was critical, but I welcomed it. Just as a startup must listen to its customers, a writer must listen to their audience.

Scaling Up

Once you’ve found your footing, the next challenge is scaling.

For FAVORIOT, scaling meant expanding our platform’s capabilities, entering new markets, and forming global partnerships.

For my Medium writing, scaling meant increasing my output, diversifying my topics, and reaching a broader audience.

But scaling comes with its own challenges.

In a startup, you risk losing focus as you try to do too much too quickly. The same is true for writing.

At one point, I tried writing about topics outside my expertise, thinking it would attract more readers. It backfired.

I learned that scaling isn’t just about doing more; it’s about doing more of what you do best.

The Role of Passion

Both writing and building a startup require passion.

Without it, you’ll struggle to persevere through the inevitable challenges.

I’m deeply passionate about IoT and its potential to transform industries and improve lives.

This passion drives my work at FAVORIOT. It’s the same passion that fuels my writing on Medium.

When you’re passionate, it shows. Customers sense it. Readers sense it.

Passion isn’t something you can fake – it’s either there, or it isn’t.

The Payoff

After years of hard work, FAVORIOT is now recognised globally, with partners in multiple countries.

Similarly, my writing on Medium has garnered a loyal following, with some articles reaching thousands of readers.

The payoff isn’t just financial or numerical.

It’s the satisfaction of knowing you’ve built something meaningful.

For FAVORIOT, it’s the impact we’ve had on businesses and cities.

For my writing, it’s the messages I receive from readers who say my articles inspired them.

Final Thoughts

Writing on Medium and building a startup are both about creating value.

They require courage, resilience, and a willingness to learn.

If you’re considering starting a blog or launching a business, remember this: start small, be consistent, and never lose sight of your purpose.

The journey may be challenging, but the rewards are worth it.

Looking back, I’m grateful for both experiences.

They’ve taught me invaluable lessons, shaped my perspective, and allowed me to connect with amazing people.

And who knows?

Maybe your journey as a writer or entrepreneur will inspire others, just as mine has inspired me.