D.K.L.T.S — The Art of Selling

Discover — Know — Like — Trust — Sell (DKLTS)

Too Much Selling and You Chase Your Potential Customers Away — Let’s Do the Right Way!

I must confess — I’ve been down this road way too many times.

Every morning, as I’m driving to the office, there’s this little voice in my head going, “Hey, let’s get this show on the road, time to sell, sell, sell!”

It’s like I’ve got this inner salesperson that just can’t wait to throw our latest and greatest in front of anyone with a pulse.

But, if I’ve learned anything, it’s that slamming the pedal to the metal on selling from the get-go is like trying to sprint before you’ve even tied your shoes.

You’re just gonna trip.

That’s where D.K.L.T.S comes in, a neat little acronym that’s become my north star in navigating the social media selling galaxy.

1 — First up, “Discover.” This is all about letting your audience find you, kinda like laying out breadcrumbs for them to follow. No sales pitch here, just “Hey, look at this cool thing I know or did!” It’s like making a new friend at a party without immediately trying to sell them your grandma’s secret cookie recipe.

2 — Then, “Know.” This is where things get a bit more personal. You share your story, your why, and what makes you tick. It’s like letting them in on the secret handshake without asking for anything in return. They get to see the real you, not just the seller you.

3 — Moving on to “Like.” It’s all about building that relationship. Think of it like watering a plant; you gotta do it regularly, but not too much or you’ll drown it. Here, it’s about sharing values, interests, and maybe a laugh or two, making sure they know you’re not just another faceless seller.

4 — “Trust” is next. This is the big one. It’s where your audience goes, “Hey, this person really knows their stuff, and they’ve been consistent and genuine. Maybe I can trust them with my needs.” It’s like the moment in a friendship when you realize you can count on them to have your back.

5 — Finally, “Sell.” And only now do you bring out the goods. But it’s different, because by now, they’re not just buying a product or a service; they’re buying into you and what you stand for. It’s the culmination of all that hard work, like asking someone out after you’ve gotten to know them and they’ve hinted they might say yes.

And then?

You rinse and repeat.

But spending time on steps 1 to 4, that’s where the magic happens.

It’s tough, not gonna lie.

It takes time, patience, and a whole lot of creativity — things that are in short supply when you’re eager to make a quick buck.

But the truth is, skipping straight to selling is like proposing marriage on the first date. It’s too much, too soon.

Why do people skip ads on social media?

Because it feels like someone’s trying to sell them something right out of the gate.

But when you take the time to go through D.K.L.T.S., you’re not just selling; you’re creating a connection.

And that’s how you make selling on social media simple, or at least, simpler.

It’s not just about making a sale; it’s about making a relationship.

And who knows?

Maybe that’s the secret ingredient in grandma’s cookie recipe after all.