How to Overcome Social Media Fatigue

Maintaining and being active in multiple social media channels can be exhausting — Here’s how I cope with this.

I must confess — I am a social media addict.

I have created multiple social media channels:

• Facebook
• YouTube
• TikTok
• Instagram
• Thread
• X
• Pinterest
• Blogs (if you consider this as social media channels, too)

For example, I have created and managed my Personal Facebook and several FB Pages and Groups (including my Startup and Association Pages).

I can’t remember, but I frequently posted and managed several YouTube channels under different names, including my Startup YouTube channel).

At the same time, I have several TikTok and Instagram accounts (personal and business).

I frequently posted on X and Threads, although I don’t see much traction on Threads compared to X.

The least active is Pinterest — probably because I have the least time to spend here.

If we consider Blogs as another social media channel, I have several, too.

There are two main problems that I faced managing these social media channels:

• There are too many channels — both personal and business.
• There is too much content to create for each channel.

All of these have caused me:

• A lot of anxiety
• Wasting time checking and analyzing the stats
• Headache to find new contents
• Busy editing contents
• Busy viewing all those channels

The time on social media sucks the time and energy from me. I have become very exhausted physically and mentally — I have become social media fatigued.

What should I do?

I decided to slow down and trim down the unnecessary social media channels and strategized the way I uploaded my content:

• I decided to maintain only one personal and one business social media channel regardless of whether it’s FB, Instagram, TikTok, etc.
• A lot of my content will be repurposed. The same video content will published in different channels.
• Articles from my Blogs (mainly Medium) will be posted on X, Threads, and Facebook.
• I have placed a simple process flow of generating content daily — especially in the early morning.
• I have to make this an enjoyable task. Otherwise, I could have given up a long time ago.

I am still tired of managing all this content, but hopefully, one day, I can delegate my business social media channels to someone else.

I am less tired nowadays. I am grateful for that.

So, how do you manage your social media channels to ensure you stay energized?

Author: Mazlan Abbas

IOT Evangelist View all posts by Mazlan Abbas