It’s crazy to reach a 30X growth just within a month. Here’s how..
My monthly traffic has never reached 1K views for the past eight years.
But in December 2023, I reached the highest number of views at 1K and was excited to target for more growth.
Then, I did some things differently in January 2024, which made my traffic stats shoot off the roof!
It suddenly reached 30K (as of January 28, 2024)!
Firstly — I moved my custom domain to be hosted at Medium. Previously, it was hosted on WordPress.
Secondly — I made IoT World Publication articles non-paywall, meaning everyone can read them.
Other than the above two things, I also used the five tips below, which you can also follow:
1 — Engage with Readers: Respond to comments and messages.
- Example: You publish a blog post about the latest trends in IoT security. A reader comments, asking for more details about blockchain’s role in IoT. You respond with a brief explanation and provide a link to another article you’ve written on blockchain technology in IoT. This interaction answers the reader’s query, showcases your expertise, and encourages continued engagement.
2 — Promote on Social Media: Share your work on various platforms.
- Example: After writing an article on smart home automation using IoT, you share a video on Instagram demonstrating a smart home device in action. You tweet a statistic from your article about the growth of smart home devices, and on your LinkedIn, you post a link to the full article. This varied approach helps you connect with a diverse audience interested in IoT applications.
3 — Analyze Your Performance: Use analytics to understand your audience.
- Example: By analyzing your blog analytics, your posts on IoT in agriculture are getting more engagement than others. Recognizing this interest, you focus more on this topic, creating content that aligns with your audience’s preferences.
4 — Personal Branding: Build a recognizable personal brand.
- Example: You consistently write about IoT innovations in urban planning. You brand your blog and social media with urban-themed visuals and maintain a consistent, informative writing style. Gradually, your name becomes synonymous with IoT in urban development, establishing you as an authority in this niche.
5 — In-Depth Articles: Provide comprehensive information.
- Example: Instead of a general overview of IoT, you write a detailed guide on “Implementing IoT Solutions in Manufacturing.” This guide covers everything from selecting sensors to integrating IoT data into existing manufacturing systems. Such comprehensive content solidifies your position as a knowledgeable source in the IoT community.
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Dr. Mazlan Abbas 