How To Use V.I.R.U.S Writing Strategy to Stay Relevant During Holiday Season

The holiday season is here.

Everyone is taking their leave at the end of the year.

Krik! Krik! The sound of your published articles.

No one is reading them.

Should you stop publishing?

Can we stay relevant and still have viral content?

Creating content that resonates with a broad audience and goes viral is a coveted goal for many writers and content creators.

The V.I.R.U.S. strategy provides a comprehensive framework to increase the chances of your article spreading rapidly across the internet.

Let’s explore each element of this strategy in detail to understand how it can make your content infectious.

V – Valuable Content

Viral content’s first and most crucial element is its value to the reader. Value can be in various forms – educational, informational, entertaining, or even emotionally resonant.

An article that teaches something new provides insightful analysis, or solves a common problem holds intrinsic value for readers.

To create valuable content, focus on current, trending, or perennially relevant topics.

Conduct thorough research to ensure accuracy and depth.

Articles that are well-researched and provide comprehensive coverage of a topic are more likely to be regarded as valuable resources and shared widely.

I – Interesting and Engaging

Captivating your audience’s attention from the get-go is vital.

The internet is saturated with content; to stand out, yours must be interesting and engaging.

An engaging article draws the reader in and keeps them hooked until the end.

Start with a compelling headline. Your headline is the first, and sometimes only, impression you make on a potential reader.

It should be intriguing, transparent, and reflective of the content.

Use a narrative style that is accessible and engaging, and structure your content with subheadings, bullet points, and short paragraphs to make it easy to read. Including relevant images, infographics, or videos can also enhance engagement.

R – Relatable to Your Audience

Understanding and connecting with your audience is critical to creating relatable content.

Relatable content strikes a chord with its readers, making them more likely to share it with others.

To achieve this, you need to know your audience well.

What are their interests, challenges, or pain points?

Tailor your content to address these aspects.

Use a tone and language that resonate with your audience.

When appropriate, personal stories, anecdotes, or humor can make your content more relatable and human.

U – Unique Perspective

Numerous articles on almost every topic offer a unique perspective that can make your content stand out.

This uniqueness could be in presenting new information, a novel analysis, or a distinctive style.

Think about what unique insights or experiences you can bring to your topic.

Can you challenge conventional wisdom or offer a contrarian viewpoint?

You may have personal experiences or case studies that can provide a fresh perspective.

Unique content distinguishes you from the competition and can pique readers’ curiosity, increasing the likelihood of shares.

S – Shareable Across Platforms

Finally, for content to go viral, it needs to be easily shareable across different platforms.

This means optimizing your content for social media, forums, emails, and other sharing mediums.

Craft your content with shareability in mind.

This includes using catchy, concise titles that work well as social media posts or email subject lines.

Incorporate visually appealing elements like high-quality images or infographics that will likely be shared.

Make sure your content is mobile-friendly, as a significant portion of social media content is consumed on mobile devices.

Adding social sharing buttons to your content can also facilitate easy sharing.

View at Medium.com

Embrace V.I.R.U.S Strategy Now

The V.I.R.U.S. strategy provides a robust framework for creating content that has the potential to go viral.

By focusing on creating Valuable, Interesting, Engaging, Relatable, Unique, and Shareable content, you significantly increase the chances of your article resonating with a broad audience.

Viral content is not just about the number of shares or views; it’s about creating something meaningful that resonates with people and encourages them to share it with others.

It’s about striking a chord with your audience, offering them something that is not just worth reading but worth sharing.

By applying the V.I.R.U.S strategy, you can create content that reaches a broad audience and leaves a lasting impact.