My Fourth IoT Product Saved Me From Another Failure: Here’s What Need To Be Done

Photo by Stephen Dawson on Unsplash

The development of the Favoriot IoT Platform, my fourth product, unveiled a myriad of invaluable lessons.

Let’s delve into these insights that shaped our journey and can potentially guide other entrepreneurs.

1. Don’t Overlook Your Audience

Despite the excellence of the Favoriot IoT Platform, we initially missed out on a crucial element: its potential users.

A lesson drawn: No matter how stellar a product is, without its intended audience, it’s like a grand play in an empty theatre.

2. Leverage Existing Networks and Roles

Our initial oversight was rectified by tapping into my role on the Industry Advisory Panel.

This taught us the importance of utilizing existing networks and affiliations to benefit and promote our ventures.

3. Embrace the Power of Social Media

In this digital era, harnessing the potential of social media platforms is imperative.

Platforms like LinkedIn, Twitter, and Facebook can amplify a brand’s reach and resonate with a vast audience when used effectively.

4. Establish Authority and Credibility

By launching IoT training programs with professional certifications, we not only empowered our community but also fortified Favoriot’s position in the market.

It’s essential to demonstrate expertise and commitment in one’s industry.

5. A Product’s Heartbeat is Its Customers

One of the most poignant lessons: a product’s success isn’t solely in its features but in its alignment with the customers’ needs and feedback.

Truly understanding and catering to your audience can transform an overlooked product into a market sensation.

6. Embrace Adaptation and Evolution

The path to success is rarely linear. Our journey with Favoriot highlighted the need for constant reflection, adaptation, and the agility to evolve based on feedback and changing market dynamics.

7. Stay Rooted in Customer Insights

In the ever-changing landscape of technology, staying grounded in customer feedback and insights ensures the product remains relevant and continues to address the evolving needs of the market.

8. Commitment Fuels the Journey Ahead

Our unwavering commitment to aligning with our customers’ needs reinforced the trajectory towards a promising future.

It’s the perseverance and dedication to the vision that steers the ship, even amidst turbulent waters.

In Conclusion

The journey with the Favoriot IoT Platform has been one of discovery, growth, and invaluable insights.

For every entrepreneur, understanding these lessons can be the guiding star, ensuring their venture not only sets sail but also thrives in the vast entrepreneurial seas.


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Author: Mazlan Abbas

IOT Evangelist

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