Startup Story : Lessons I Learned Building a Citizen Engagement App

Photo by Mike Blank on Unsplash

This part of my Startup journey is like entering a mysterious jungle alone.

The exhilaration of a new adventure mingles with the palpable tension of the unknown.

Each step is a testament to courage, and every decision a pivot in the trajectory of your journey.

Launching a startup resonates with this jungle narrative, where the challenges are as formidable as the sweet rewards.

As I delved into creating a citizen engagement app tailored for smart cities, the most formidable challenge I encountered was the relentless specter of competition.

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Embarking on a Mission: Making Connections Matter

Our foundational goal was uncomplicated yet profound: forge a reliable, direct communication conduit between citizens and their local councils.

We envisioned a platform where citizens felt empowered and could effortlessly voice their grievances and monitor the subsequent resolutions.

Our concept was fresh, resonated with a broad audience, and garnered enthusiastic feedback from multiple stakeholders.

But like many trailblazing ideas, the real challenge lay in converting this enthusiasm into a viable business model.

The Marathon of Uncertainties: Constantly Shifting Goalposts*l

The subsequent phase of our journey was eerily similar to running a marathon.

However, unlike any ordinary marathon, our finish line seemed to retreat further into the horizon with every stride we took. Our efforts to secure tangible commercial agreements often felt Sisyphean.

The daunting shadows of competitors, who had seamlessly mirrored our idea, loomed large.

They boasted of expansive networks, deeper pockets, and superior and omnipresent branding.

This swift traction they gained wasn’t the only sting; the real pain was recognizing that our cherished idea, which we had nurtured like a fledgling, could be effortlessly replicated.

Eureka Moments: Defending the Intellectual Bastion

These challenging times, though strenuous, were filled with enlightenment. Our journey offered two pivotal epiphanies:

  1. Novelty is the market’s lifeblood. To thrive and sustain, our product needed to possess an undeniable edge. A USP that couldn’t be easily replicated became paramount. Consequently, intellectual property rights shot up on our priority list, acting as sentinels guarding our groundbreaking concepts.
  2. Information in the startup ecosystem is akin to a game of chess. Every move every revelation has consequences. We honed the skill of astute disclosure – promoting our innovation without revealing our entire strategy. In this competitive arena, managing information judiciously could mean the difference between a glorious victory and a heartbreaking defeat.

Zooming Out: Lessons from the Trenches

Although it felt as if we were constantly being overshadowed by our rivals, in hindsight, they became our inadvertent tutors.

Their tactics, their moves, and their strategies taught us to bolster our defenses, be shrewd in our communication, and curate robust networks.

Above all, this experience engraved an indelible lesson: The startup marathon isn’t solely about leading the pack; it’s about constant evolution, adaptation, and growth.

Embarking on a startup journey is akin to deciphering a puzzle where challenges often mask as golden opportunities.

Being momentarily eclipsed by our competition was such a veiled blessing for us. Emerging from this phase, we felt enlightened, fortified, and better poised to traverse the entrepreneurial landscape. Remember, the presence of competition is a ringing endorsement of your idea’s viability.

It’s tangible evidence that you’re on the right path.

So, to all aspiring trailblazers, let competition be your litmus test, teacher, and motivator, propelling you to unparalleled heights.

Lessons Learned:

  1. Protecting your unique ideas is paramount in the competitive startup world.
  2. Manage information strategically; it’s as vital as the product itself.
  3. Challenges, especially competition, are hidden opportunities for growth and learning.
  4. In the race of startups, continuous evolution is more crucial than momentary leadership. Embrace competition, learn from it, and use it as fuel to drive your venture forward.

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Author: Mazlan Abbas

IOT Evangelist

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