What’s the best strategy to build a business? To focus on a single product or multiple products? Should we place everything (money) into a single basket or not?
Well, it depends … In almost any Startup, the first product can sucks and your initial vision can change along the way. Pivot is normal in any Startup.
The same thing happen to us — when we build our first product called Raqib. It is targeted for elderly people. But later we pivot the market for Hajj pilgrims.
The second product is Favorsense, which is meant to help the local authorities in handling complaints from the public. It can also be used to collect data and identify the real pain-points of the cities before we start building Smart Cities applications.
Even the target market for Favorsense has been expanded for Campus, Housing Developers, Enforcement Agencies and many others.
The third product is the Favoriot IoT platform itself, which is meant to become an enabler to build new IoT applications. It was offered as Platform-as-a-Service (PaaS). It now has more than 5300 users from 115 countries worldwide and still growing.
So far, the Favoriot IoT platform has been more successful than the rest of the products. The traction has been very encouraging. Furthermore, any IoT deployment MUST have an IoT platform and we want our Favoriot platform to be the preferred choice.
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Dr. Mazlan Abbas 