In the bustling landscape of startups, public speaking is often perceived as just another marketing strategy. However, my journey with my startup, Favoriot, taught me that it’s much more than that. Here’s how public speaking not only established me as a thought leader in IoT, Smart Cities, and IR 4.0 but also subtly paved the way for business opportunities.
The Early Days: Building a Personal Brand
When I started out, I was often invited to share my knowledge on various tech topics. And I did, wholeheartedly. These engagements were purely knowledge-based, leaving out any mention of Favoriot. This approach was intentional, aiming to build trust and credibility without appearing overly promotional. Over time, these efforts earned me a reputation as an IoT thought leader. But while this title brought recognition and esteem, it failed to translate into tangible business leads for Favoriot.
The Pivot: Injecting Favoriot into the Narrative
I soon realized that while being recognized as an expert is rewarding, it wasn’t fulfilling my ultimate goal – to get Favoriot known in the industry. I needed a new strategy.
Instead of keeping my talks strictly academic, I began to subtly incorporate elements of Favoriot’s products and services. I showcased real-world examples of how IoT platforms, especially like ours, can build effective IoT solutions. A couple of slides bearing the Favoriot product logo turned out to be enough to sow the seeds of brand awareness.
The Impact: From Awareness to Business
Gradually, the narrative began to shift. The moment of epiphany would often come during networking sessions or casual interactions when someone would say, “Oh, you’re from Favoriot? We’ve heard of you.” That statement epitomized the change.
While turning awareness into paying customers wasn’t instantaneous, it certainly laid the groundwork. Over time, some of those who had a mere awareness of Favoriot became interested parties, and eventually, paying customers.
Conclusion: A Strategy Worth Investing In
Public speaking is a long game, especially when it’s used as a business promotion tool. However, its effects can be long-lasting and profound. By transitioning from pure knowledge-sharing to subtle brand promotion, I found a sweet spot that not only solidified my position as a thought leader but also carved out a niche for Favoriot in a crowded market.
So, to all startup enthusiasts and entrepreneurs, remember: Public speaking is not just about sharing what you know; it’s also about weaving in who you are and what you offer. That blend can be a game-changer.